Africa Cup of Nations, South Africa 2013 and - South African ...

Africa Cup of Nations, South Africa 2013 and CHAN, South Africa
2014
CELEBRATING FOOTBALL CELEBRATING AFRICA
PRESENTATION BY MVUZO MBEBE
CHIEF EXECUTIVE OFFICER
16 MAY 2012

STRATEGY

Celebrating Football – Celebrating Africa
• Opportunity to thank Africa for the FIFA World Cup support.
• AFCON – Celebration of African Football
• Chan – Thank you Africa, Thank you CAF (coincides with 20years of South Africa’s democracy)

Objectives
• Deliver seamless high quality event(s) South Africa is accustomed to.
• Reposition positively SAFA locally and in African football
• Get the Nation and Continent behind the events
• Enhance the Football Brand in Africa in general and South Africa in particular
• Create a platform to enhance brand SOUTH AFRICA on the continent
• Deliver net profits for SAFA

Critical Success Factors
• FULL STADIUMS! FULL STADIUMS! FULL STADIUMS!
• Performance of and public support for Bafana Bafana leading to 2013/2014 and during
AFCON/CHAN
• Flexible and appropriate OAA – CAF agreement
• Integrity, corporate governance and transparency
• Governments total support and commitment
• Football stakeholders and institutions acting in unison
• LOC being seen to be and act as distinct persona
• Support of corporate South Africa
• Focused and timeous implementation
• AFCON and CHAN - one integrated planning and create a two year platform

Critical Successful Factors Cont…
Time and resources are limited
• AFCON and Chan one integrated planning and budgeting
• Excellent liaison with CAF, SAFA, Ministry of Sport and Host Provinces and cities
• Football stakeholders act in unison in the presentation of these events
• Good and proper corporate governance and structure
• Government support at all three tiers and across critical Ministries
• Cost management and revenue maximization
• Flexible procurement processes but geared towards BBBEE and current football industry
players

Critical Successful Factors Cont…
• Create various touch points for in key Languages and culture for everyone who
wants to be involved
• Mobilise ambassadors and High Commissions on a consistent basis
• Targeted communication for African Diaspora in South Africa
• Trophy Tour – from Zambia to South Africa
• Partnership with AFCON Commercial partners in their own programmes and
initiative
• Every CAF event must be made a communication platform for AFCON & CHAN
• Targeted communication for African Diaspora in South Africa
• Continental friendly ticketing platform
• Targeted ticket sales to AFCON Commercial partners and companies doing business in
Africa

GOVERNANCE STRUCTURES

Governance
• CAN List of Requirements per CAF (LoR)
• Commercial Regulations
• Africa Cup of Nations Regulations
• Other CAF Directives
• Technical Annexure
• Host City Agreement, Stadium Use Agreement, Roles and Responsibility Matrix
CAF
National, Provincial,
Local Government
Structures
CAF Organising Committee
SAFA 100% Shareholder
Other Stakeholders
AFCON 2013 NPC

CAF Venue Functional Areas
CAF Head of Delegation
(AFCON OC Member)
AFCON OC
Member
AFCON OC
Member
AFCON OC
Member
AFCON OC
Member
CAF General Co-ordinator
CAF Assistant General
Coordinator
Event Management
& Coordinator
Assistant
Medical/Doping
Marketing
Venue Manager
Media Officer
TSG
Protocol
Security
Marketing
Venue Manager
Media Officer
TSG
Protocol
Website Editors
Website Editors

Governance - Institutional
SAFA 100% Shareholder
AFCON LOC BOARD
AFCON Board Sub -
Committees
AFCON CEO
Operations
Commercial

HOSTING ASSOCIATION
OBLIGATIONS in OAA

OBLIGATIONS
OAA Clause
STAGING COSTS
Category
2.2 Inspection Visits
Covering travel and accommodation costs
2.3 Stadiums
Provision of stadiums that meet the
technical specifications to stage matches
of international level. These stadiums to
be available for exclusive use of the
tournament from 1 Dec 2012 to 17 Feb
2013
2.4 CAF / VIP Hospitality
Covering catering and decor costs at
match venues
2.5 Commercial Hospitality
2.6 Matches
Staging of the match
2.7 Draw
Covering travel and accommodation costs,
venue hire, catering and all staging costs –
inclusive of broadcast production costs
2.8 Ceremonies
Creative, production and executing of
both ceremonies

OBLIGATIONS
OAA Clause
STAGING COSTS
Category
2.11 Infrastructure / Costs
Where required, such as Media centres
etc
2.12 Power Supply
Ensuring that we have sufficient to satisfy
the needs of the event

OBLIGATIONS
OAA Clause
HOSTING COSTS
Category
3.2 Accommodation (CAF)
Provision of accommodation on a bed and
breakfast basis for the duration of the
tournament
3.3 Team Hotels
Provision of accommodation on full board
basis for the duration of the tournament
3.4 Transportation
Provision of transport for CAF Delegation,
Teams for the duration of the tournament
3.6 Official Training Sites
1 site per team for the duration of the
tournament, fully equipped

OBLIGATIONS
OAA Clause
General Provisions
Category
4.1 Security
Guarantee a safe and secure tournament
for all participants, inclusive of spectators
at matches and within the country
4.2 Accreditation
Provision of devices and vetting by the
relevant government agencies
4.4 Stadium Media Centres
Working space for the media during the
tournament
4.6 Medical Services
Support the CAF Delegation, Teams and
Referees during the tournament
4.9 Permits and Confirmations
Provide guarantees for all participants
(and spectators) to be allowed entry to
South Africa
4.10 Health Requirements
Identification of Hospitals and related
services

OBLIGATIONS
OAA Clause
Marketing
Category
5 CAF owns the marketing rights but there is an obligation on the
LOC to obtain certain consents and approvals from Government
CAF Sponsors
National Partners
Branded Licensees,
Merchandise and
Concessionaires
CAF have their own sponsors for the
event, who have exclusive rights to various
naming elements and categories .
CAF make provision for South African
based companies to be involved, with the
current split to LOC being 20% of cash
value.
CAF holds the rights to these, but under
separate agreement cede these to the LOC
on 80/20 spilt of net revenue in favour of
the LOC
5.9 Clean Sites
All sites that are used for the event must
be free of any branding
5.16 Broadcast Production Costs
Cover the technical production costs for
worldwide distribution of the signal

OBLIGATIONS
OAA Clause
Ticketing
Category
6.1 Ticket Sales / Distribution
Unlike the World Cup, LOC responsible for
all costs related to establish the ticketing
network
6.5 Ticket Design and printing
As above, to develop the design and
related matters

OBLIGATIONS
OAA Clause
Category
Insurance
7.1 Liability Insurance
To have event insurance

OBLIGATIONS
OAA Clause
Taxes
Category
9.2 Tax Ruling
Guarantee import and re-export of various
items – free of taxes

OBLIGATIONS
OAA Clause
Category
Indemnification
10.1 Indemnification

Mobilizing Resources – approximate R300m LOC
costs
CAF
Commercial
splits
National
Government
Host
Provinces and
Cities
Local
commercial
revenues and
Ticketing

CAF CONTRIBUTIONS
Document Reg No Description % Value Rand Value
Regulations 94.5 TV & Broadcast Rights and publicity
• 40% Pool (all participating countries)
• 20% Host (South Africa)
• 20% CAF
• 20% Technical Development Fund
20% R44 000 000,00
Document Description % Value Rand Value
Ticketing Revenue
• 25% Host Cities
• 5% SAFA Structures
• 10% SAFA
• 10% FIFA / CAF
50%
Commercial Agreement (Merchandise, Commercial Hospitality) 80%
Commercial Agreement (National Partners, Branded Licensees) 65%

Revenue Streams for LOC
Its not the SWC – commercial opportunities
limited
• All Sponsorship and TV (excluding local FTA) – 20% on net income of CAF
(2010 Angola LOC – usd 3.1 m)
• Ticketing net revenue to LOC 50% (25% to Host cities at Group stages,
find an equitable system for knockout stages)
• Merchandising and Hospitality – proposing 50% of this LOC (subject to
CAF negotiations)
• Limited National suppliers programmes – value in kind

Filling the stadiums – 500 000 tickets
Its not the SWC – will not sell itself
• Secure but accessible and affordable tickets
• Choice of venue
• Where possible match team placement with Diaspora profile
• Incentives for local football structures
• Targeted ticket sales to companies doing business in Africa
• Focused tiered hospitality programme
• One ticketing platform for AFCON and CHAN
• Promise of friendly, organised and secure venues
• Promise of exciting and unique match day experience -partner with the
Ministry of Arts and Culture
• Media promotions and partnerships
• Commercial partners programmes and promotions

OVERVIEW OF SUPPORT REQUIRED
FROM GOVERNMENT

GOVERNMENT GUARANTEES
ACTIVITY • A
DEPT DETAIL
Medical services and
• B
campaigns
DOH
Health and Medical services at all spheres for event and for
CAF delegation, HIV / Aids, Malaria
Safety • C and security SAPS /
NATJOINTS
National and event security, accreditation, ticket data and
risk management, close Protection for CAF President + 7
VIP Services DIRCO & SRSA Government is requested to sign a guarantee for access to
State Protocol Lounge, Courtesies to Heads of State &
Embassy liaison, invitation and ticket management
Visas and borders DHA Government is requested to sign a guarantee for work
permit for CAF staff & dedicated lanes and ports of entry
and visas for accredited persons
Tax, Imports and
customs
NATIONAL
TREASURY
Government is requested to sign a guarantee for tax relief
for import and re-export of CAF goods and Volunteer
stipends. Import and Export of Forex and no currency
restrictions

GOVERNMENT GUARANTEES
ACTIVITY • A
DEPT DETAIL
Telecommunications DOC Guarantee of telecommunication infrastructure and assist
• B
with the Media Centres
Accommodation • C
TOURISM Ensure that the Hotel Rates are not unduly inflated
Marks DTI Protection of marks and IP Rights, marketing Rights and
Anti –Ambushing programme. No restrictions on sale and
distribution of sale of merchandising
Transport DOT Government is requested to sign a guarantee for efficient
airport operations mass movers and guest support services

GOVERNMENT SUPPORT
ACTIVITY • A
DEPT DETAIL
School Programmes DBE
• B
Educational programs - schools to adopt one of the 4
teams in each Host City, One Goal, My School
Programme
• C
Global marketing
Dept of Tourism
& SA Tourism
Marketing globally, media tours, spousal program
African continent
Mass participation and
campaigns
Various
Departments
SRSA , DAC &
GCIS
Spectator services, PMA training within SADC,
marketing
Mobilisation, communication, popular programs
Social Responsibility LOC and Govt Green Games, Child Welfare, Xenophobia
Special / Official events LOC and Govt Final Draw, Countdown , Host City / Province
Exhibitions Banquets, Flag Hoisting (SAFA House and
host city / province)

THE TOURNAMENT

About the Tournament
• Participating Teams
• 16 (FIFA World Cup – 32)
• Dates and number of matches
• 19 January 2013 to 10 February 2013
• 32 Matches (FIFA World Cup – 64)
• 24 Group Stages (6 matches in each group)
• 8 Knock Out matches
• 17 match days
• 24 match sites
• 2 Matches per day (Group Stages) in same venue in the same City (FIFA World Cup – 2
Matches per day, in different Cities at different times)
• Host Cities / Stadiums
• Between 4 to 7 (FIFA World Cup - 9 Cities 10 Stadiums)

About the Tournament
• Training Sites
• 1 per team (4 per Host City)
• 1 for Referees (HQ)
• Team Base Camps
• None (FIFA World Cup - 32)
• All group matches for a single team is played in the same City ie: team is based in a City for all
its group matches – save for the final group match (FIFA World Cup - a team played its group
matches in 3 different Cities)
• Final Draw
• End September, early October 2012

BIDDING PROCESS

CAF AND LOC HOSTING STRATEGY
• The CAF hosting strategy lists a minimum number of 4 host cities for the Africa Cup of Nations
2013 which can be increased to a maximum of 7 host cities.
• The LOC’s hosting strategy is to ensure a minimum of 4 match days in each host city to ensure an
appropriate return on investment for the host city and the host province and cost effectiveness
for the LOC. Each group will be based in a single host city.
• The optimal number of host cities for the tournament is 5. Beyond this number it becomes too
risky, too costly and will not achieve the objectives of the LOC’s strategy. A higher number of host
cities complicates the tournament’s logistics and project management.

OVERVIEW OF BIDDING PROCESS
• The process began with a briefing session that was held between the Local Organising Committee
and the 8 candidate host cities at SAFA House on 13 March 2012. During this presentation they
were given the hosting strategy for the tournament which included the criteria for selection as a
host city.
• The candidate host cities were presented with a set of tournament requirements on 13 March
2012. These tournament requirements set out the detailed requirements for the hosting of
matches and events within the host city.
• The candidate host cities were provided with a presentation template on 19 March 2012 which
set out the format of the host city bid presentations to be delivered on 26 March 2012.
• The candidate host cities were provided with the unsigned host city agreements on 20 March
2012.
• The candidate host cities were also provided with the responsibilities matrix on 20 March 2012.
• The candidate host cities presented their bids on 26 March 2012 at SAFA House to an LOC panel
comprising the LOC Evaluation Panel and the LOC Management Team.

PROCESS
• The process commenced with a presentation by each of the candidate host cities on Monday 26
March 2012. The LOC Evaluation Panel considered each of the presentations, irrespective
whether candidate host cities signed a Host City Agreement or not. The LOC Evaluation Panel
considered each of the presentations. Their scoring amounted to 70% of the overall score.
• The LOC Management Team similarly evaluated each of the candidate host city bids. Their scores
amounted to 30% of the overall score.
• A higher weighting was given to the LOC Evaluation Panel’s consideration of the host city’s
readiness to accept the obligations associated with hosting matches which will feed into the
LOC’s hosting strategy and the mobilisation plan which will seek to increase stadium
attendances. Unlike the 2010 FIFA World Cup South Africa, the Africa Cup of Nations 2013
requires higher levels of promotional activity to drive ticket sales.
• The LOC appointed a team of Transaction Advisors from Edward Nathan Sonnenburg to ensure
that the process was in accordance with the demands made to the candidate host cities. The
Transaction Advisors kept the scores of each evaluator and aggregated theses scores in respect of
each candidate host city.
• At the end of each candidate host city presentation the members of the LOC Evaluation Panel
and the LOC Management Team gave their independent scores to the Transaction Advisors
without discussing their individual scores or sharing with other members of their respective
panels.

PROCESS
• No member of the LOC Evaluation Panel and the LOC Management Team had access to the
aggregate scores or kept an official copy of their own scores. The aggregate scores were
presented to the chief executive officer at 16h00 on Sunday 1 April 2012, who subsequently
tabled these recommendations to the LOC Board on the same day – who approved for onward
submission to the Honourable Minister of Sport for submission to Cabinet for their consideration

VENUE SELECTION RATIONALE

Venue Selection - Rationale
• Focus on the use - primarily – of 2010 World Cup Stadiums for AFCON 2013
• Consideration of all other venues for CHAN 2014
• Using 4 fixed venues for the Group Stages minimizes the overall logistics and mitigates against
venue hopping for the teams – which would increase our operational staffing requirements
(Travel and Accommodation) to manage the venue hopping
• Also allows for the Host Cities (and local supporters) to develop closer relationship with the
team/s based there
• It is noted that with the matches as double headers and no two venues used on the same day,
the OC will then venue hop, but far easier to manage ONE group than all 16 Teams AND the OC.

Venue Selection - Rationale
• Criteria for final selection of host cities, amongst other things:
• Demonstrate ability to fill stadiums especially football Games
• Present a mobilization plan to ensure that we have full stadiums for each series of matches in the relevant Host City
and also to evaluate the engagement of the respective Provincial Government and their support.
• Structure of event
• Headquarters, 4 venues to host group matches and consideration around the knock out matches to possibly utilize a
5th venue
• Cost
• Host City preparedness to cover costs based on their budget projections and to confirm its commitment to
underwrite the costs related to the hosting of the teams in its city. In addition, to evaluate the engagement of the
respective Provincial Government and their support.
• Legacy benefits
• What the benefit are to the residents of the Province / City / Local Football post AFCON. This did not involve
infrastructure legacy, but rather “soft legacy” elements, such as the utilization of local training sites and related
facilities to be used by teams
• Accessibility
• Of spectators to the venue, travel and accommodation elements – inclusive of spectator experience in the Province /
City
• Government strategic requirements
• How candidate host cities linked their bid to government strategies in the medium to long term – at both a Provincial
and National level.
• Current infrastructure
• Ability to host with minimal or no additional infrastructure costs. Effectively utilizing the infrastructure and resources
of the 2010 FIFA World Cup

THE HOST CITIES
Final Ranking and Selection

LOC Evaluation Panel (Board) - Scorecard

LOC Management Team - Scorecard

Final Rankings
Rank Candidate Host City Selected Signed HCA at Bid Signed HCA post Bid
1 eThekwini √ No Yes
2 Nelson Mandela Bay √ Yes N/A
3 Rustenburg √ Yes N/A
4 Mbombela √ Yes N/A
5 Johannesburg √ No Yes
6 Cape Town X No No
7 Polokwane X No No
8 Mangaung X No No
• The above ranking and selection required no further intervention, since it adequately deals with
a balance between :
• Inland and Coastal venues
• small and big cities

THE HOST CITIES
Africa Cup of Nations, South Africa 2013
as confirmed by the Cabinet of The Republic of South Africa

eThekwini – Moses Mabhida Stadium

Nelson Mandela Bay – Nelson Mandela Bay Stadium

Rustenburg – Royal Bafokeng Sports Palace

Mbombela – Mbombela Stadium

Johannesburg – FNB Stadium

WAY FORWARD
with Host Cities

Way Forward – Short Term Key Milestones
• Host City / Host Province Inspections for verification and engagement on any outstanding issues
• Week of 20 to 25 May 2012
• Signing of the Guarantees with National Government
• Meeting with Cabinet appointed Inter Ministerial Committee (IMC)
• Other cities that had bid – including Kimberly - and did not succeed in being announced as
AFCON 2013 Host Cities, are given the first option for CHAN 2014
• Kimberly
• Mangaung
• Cape Town
• Polokwane
• CHAN 2014 Host City / Host Province Inspections for verification and engagement on any
outstanding issues
• Week of 4 to 8 June 2012
• FINAL DRAW
• 26 October 2012 Venue TBC

FACTS and FIGURES

Facts and Figures - Infrastructure
Host Cities
Host Cities 5
Stadiums 5
Training Sites 21
Hotels 27

Facts and Figures – Human Resources
Human resources
LOC Staffing 90
Support Staff 9890
Venue Staffing 90
Volunteers 2500
Stewards 3000
Static Security Guards 2000
Interns 30
Community Safety Stewards 1000

MAJOR TIMELINES

Major Timelines
MAY 2012
• Tenders for Ticketing, Hospitality and Merchandise
• RFI for suppliers
• Launch Countdown and marketing Campaigns
JUNE 2012
• Tenders for Final Draw and Ceremonies
• Awarding of the Ticketing and Hospitality agents
• Determination of the Final 30 Teams for AFCON 2013
JULY 2012
• Opening window for Media Accreditation for S. Africa only
• Ticketing structure and Education Campaign
• Awarding of the concession and merchandising agents
• CAF Inspection visit
• Launch of the Mascot

Major Timelines
AUGUST
• Launch of the Theme Song
• Awarding of the Draw and Ceremonies Agents
SEPTEMBER
• Opening window for Media Accreditation for all
OCTOBER 2012
• AFCON 2013 INSPECTION VISIT + WORKSHOPS (PMA/SEC/MEDICAL/MEDIA)
• AFCON 2013 OFFICIAL DRAW
• FAMILIARIZATION VISIT OF PMA'S
• Close of Media Acc. for S. Africa only
NOVEMBER 2012
• Closing of Window for Media Accreditation
• Deadline for list Accredited Written press to the LOC
DECEMBER 2012
• Commencement of the Exclusive Use Period (1 st )
• Deadline for teams to require extra training

Major Timelines
JANUARY 2013
• Early arrivals of CAF Staff
• Latest arrivals of teams (13 th )
• Opening Match (19 th )
FEBRUARY 2013
• FINAL Match AFCON 2013 (10 th )
• Operations focus on CHAN 2014 (11 th )

ESTIMATED COSTS – CONTRIBUTION
REQUESTED FROM GOVERNMENT

Department of Sport and Recreational Support
Amount Requested
Actual cost
Accommodation for CAF Delegation 10,048,000 20,096,000
International transportation of teams and CAF delegation 7,129,000 14,258,000
Public mobilisation 25,193,235 25,193,235
Volunteer support 9,992,250 26,067,750
52,362,485 85,614,985

ADDITIONAL SUPPORT TO LOC
• ACTIVITY A
DEPT & cost DETAIL
•
Opening
B
& Closing
ceremonies,
• Country C and City
dressing
Training
DAC
R80 000 000.00
Brand SA
R10 000 000.00
Higher Education
R30 720 000.00
Production and creatives & support with artists
Dressing at Host City /Province
SETA training for stewards, internships and
volunteers

Host Cities Contribution to LOC Budget
Total Per City Total cost to LOC
Teams accommodation 26,186,200 6,546,550 26,186,200
Local transport for teams and referees 3,179,700 794,925 7,685,700
Accommodation for referees on match days 480,000 120,000 2,319,000
Events security (stadium) 10,343,600 2,585,900 14,444,800
VIP Hospitality 10,400,000 2,600,000 20,580,000
Medical, Disaster management and insurance 6,830,000 1,707,500 15,686,000
Tournament branding 10,000,000 2,500,000 15,750,000
Equipment 10,000,000 2,500,000 14,135,604
Volunteers 8,150,000 2,037,500 26,067,750
85,569,500 21,392,375 142,855,054
Final Draw 6,000,000.00 10,000,000.00

Host City/Province Own Cost
‣ Overlays (if any and will vary per venue) 6,000,000.00 1,500,000.00 6,000,000.00
‣ Stadium Hire and operational cost -
‣ City initiatives -
‣ Marketing -
‣ Public viewing / Fan parks
‣ Cultural events
‣ Ceremonies
‣ Public mobilisation
‣ Community safety volunteers
‣ Host city beautification and protocol routes
• The above cost lines should be the additional areas of budget to their normal services like Metro police, Waste
management, Electricity, Water and Related Costs
• The cities must also budget for overtime costs, if
any.
FINAL

CHAN 2014

INTRODUCTION
• The Confederation of African Football realised over time that it needs to provide
greater focus on the development of the continental game, noting in particular the
fact that there are many continental players plying their trade off the continent.
• The decision was then taken to introduce a tournament for all national teams, with a
limitation that they were only permitted to select players who play their football in
their own domestic competitions.
• This tournament was then linked directly to the hosting of AFCON – meaning that any
country that bids and win the right to host AFCON would be obligated to host CHAN in
the subsequent year.
• Noting this, CHAN is thus scheduled to take place in South Africa in 2014, the year
after AFCON 2013.

THE TOURNAMENT
• It is not expected to play CHAN in any of the World Cup Stadiums (with the exception
possibly of the opening / closing matches), since the stadium capacities would be too
great for CHAN (It desirable to use stadiums in the 15 000 seater range).
• It does however therefore present good opportunities to utilise additional World Cup
legacy facilities to stage these matches with possibly some minor infrastructure
adjustment in terms of ensuring these have proper draining and quality pitches, four
team dressing rooms and two referees dressing rooms.
• Tournament is scheduled for January 2014 – in terms of CAF requirements, but no
later than March 2014
• Format is similar to the AFCON, with 16 teams
• Greater marketing scope than AFCON, for local companies

THE TOURNAMENT
• Participating Teams
• 16 (AFCON – 16)
• Dates and number of matches
• January 2014
• 32 Matches (AFCON – 32)
• 24 Group Stages (6 matches in each group) (AFCON is the same)
• 8 Knock Out matches (AFCON is the same)
• 17 match days (AFCON is the same)
• 24 match sites (AFCON is the same)
• 2 Matches per day (Group Stages) in same venue in the same City (AFCON is the same)
• Host Cities / Stadiums
• Between 4 (AFCON 5 Cities/Stadiums)

THANK YOU

Q & A