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1 800-871-0147


1.<br />

DR. TOM ORENT:<br />

WOUNDED WEAKLING TO FINANCIAL ‘Muscle Man’<br />

From Ground Zero To A Million Dollar A Year Income<br />

After a difficult divorce and near miss with bankruptcy in 1997,<br />

Dr. Orent found his practice, career, even his home in jeopardy. Life<br />

had kicked a lot of sand in his face! He put himself through an urgent,<br />

rigorous study of direct-response marketing and psychology of influence<br />

methods, devouring everything <strong>Dan</strong> <strong>Kennedy</strong>, Jay Abraham, Ted<br />

Nicholas, Gary Bencivenga, and o<strong>the</strong>rs had to offer. Within 3 years, he<br />

paid off every lease and loan, and shortly <strong>the</strong>reafter even paid off <strong>the</strong><br />

mortgage on his office building (8 years early) to be debt-free. In <strong>the</strong><br />

last years in practice, he was earning more than double <strong>the</strong> full year,<br />

full-time income of an average dentist while working only 40 days per<br />

year in his practice….turning instead first to speaking and being a<br />

road warrior, <strong>the</strong>n, with <strong>Dan</strong> <strong>Kennedy</strong>’s guidance, converting to<br />

info-marketing and coaching, with media in place of most of <strong>the</strong><br />

manual labor. Tom has now built <strong>the</strong> ideal-for-him info-business:<br />

his staff works in his old home converted to offices, he rarely visits and<br />

works from his dream home in <strong>the</strong> woods outside Boston; he takes no<br />

unscheduled incoming calls; he works on his schedule; and devotes most<br />

of his time to his family life and personal interests. His info-business<br />

(serving <strong>the</strong> dental profession) has continuity levels from $97.00 a<br />

month up, to a top-end coaching program at $60,000.00 per 10-month<br />

term. His company publishes and sells info-products in 47 countries.<br />

AT THE SUMMIT, Tom will re-trace his steps of creating his infoempire<br />

for you, and let you in on some of his most prized business<br />

secrets for a variety of marketing media – as examples:<br />

• Making Exhibiting At Trade Shows Work. How to get <strong>the</strong> e-mail<br />

addresses from 80% of <strong>the</strong> traffic flowing past your booth.<br />

• Selling Top Price Coaching. A tactic revealed to Tom during a<br />

“closing call” with a prospect for his $60,000 program – that has<br />

changed his approach forever after<br />

• Lean ‘n Mean: We’ve surpassed a Million Dollars in coaching<br />

revenue with a “staff ” of 2 high school kids who work after school,<br />

one part-time employee, and a 65-year-old retiree who loves being<br />

part of <strong>the</strong> fun<br />

• Online: The one slide to show at <strong>the</strong> start of any webinar<br />

which locks in 80% to 95% stay with you (through your sales<br />

presentation) all <strong>the</strong> way to <strong>the</strong> end<br />

A couple reports: from Brett<br />

Kitchen and Ethan Kap: “….in<br />

4 months, from zero, we took<br />

our coaching program income<br />

to $133,392.00 a month – Tom<br />

helped us a lot and continues<br />

to be a great resource. From<br />

Jack McDonough: “….<strong>the</strong><br />

specific models I learned from<br />

Tom put me on <strong>the</strong> fast track to monthly sales averaging 6-figures. He<br />

provided me a complex but extremely useable advice.”<br />

FROM DAN KENNEDY:<br />

Dr. Orent is in my elite 2013 Titanium Mastermind Group for infomarketers,<br />

and has <strong>the</strong> o<strong>the</strong>rs in <strong>the</strong> group in awe of his very thorough,<br />

scientific approach, and exceptionally high income from a smallnumbers,<br />

simply managed info-business. Tom and I go way back. He was<br />

in my old info-marketer mastermind group for a number of years, I have<br />

consulted with him privately, helped market his events and also spoken<br />

at his events. I always look forward to consulting time with Tom and his<br />

brilliant wife, Elizabeth, because <strong>the</strong>y are so very, very smart about this<br />

business. On occasion, at my suggestion he has brought small groups<br />

of info-marketers to ‘Spy On The Wall’ days at his offices and coached<br />

info-marketers, and <strong>the</strong> reports back, and <strong>the</strong> results, have always been<br />

stellar, whe<strong>the</strong>r from seasoned pros or beginners. THIS YEAR YOU<br />

HAVE A GOLDEN OPPORTUNITY to have Tom take you inside his<br />

info-marketing success story and his wonderfully designed business,<br />

as it began, as it was, as it is; and have some of his current techniques<br />

revealed. He is a master at selling top-price-level coaching. He is a<br />

successful<br />

newsletter/<br />

continuity<br />

program<br />

publisher.<br />

Hearing him<br />

will make<br />

you money.<br />

www.dankennedy.com/infosummit 2


2.<br />

ROGER LOVE:<br />

IT’S ALMOST AS GOOD AS “LOSE WEIGHT WHILE YOU SLEEP”: USE AN ASSET YOU<br />

ALREADY OWN TO IMPROVE THE IMPACT OF EVERY PRESENTATION YOu MAKE<br />

Speak ‘Live’, via Tele-Seminar or Webinar, on Recorded CD’s, etc. Far More Effectively<br />

& Persuasively By ‘Fitness Training’ Your VOICE<br />

WHAT DO Tony Robbins, Suze Orman, John Gray, Jeff Bridges and Colin Farrell in <strong>the</strong> movie CRAZY HEART, Joaquin<br />

Phoenix and Reese Wi<strong>the</strong>rspoon in <strong>the</strong> Johnny Cash movie WALK THE LINE, super-model Tyra Banks, and <strong>the</strong> cast of<br />

<strong>the</strong> mega-hit TV show GLEE….and top corporate leaders, radio personalities and professionals…have in common?<br />

ROGER LOVE as <strong>the</strong>ir Voice Coach! MANY INFO-MARKETERS “DON’T LIKE” THEIR OWN VOICE when <strong>the</strong>y hear it<br />

played back on a recording or webinar, but it is YOUR voice that must convey <strong>the</strong> true meaning of your words; hold <strong>the</strong> attention<br />

of listeners, viewers or audiences; motivate, persuade, create trust, spark immediate action! There are quickly learnable voice techniques that create<br />

certain effects on people; <strong>the</strong>re are “tells” in voice inflection that reveal insecurity or anxiety and repel buyers. Your voice’s effect need not be random<br />

accident or thoughtless – you can take command of your voice power, and AT THE SUMMIT, Roger will explain and demonstrate. Roger created <strong>the</strong><br />

bestselling audio program, ‘Vocal Power: Speak With Authority, Clarity & Conviction’, and has produced various CD’s topping 100-million units in<br />

sales worldwide. DON’T MISS THIS UNIQUE OPPORTUNITY TO HEAR FROM THE VOICE COACH TO THE STARS, TO FORTUNE 500<br />

EXECUTIVES, AND TO TOP PROFESSIONAL SPEAKERS.<br />

3.<br />

BRITTANY LYNCH:<br />

SUPER-GIRL, NOT ONLY THE STRONGEST BUT “FASTER THAN A SPEEDING BULLET”<br />

How To Launch An Info-Product, Business, Idea or Person With Online Media At<br />

Mind-Blowing Speed (And Generate At Least $100,000.00 In Just Days)<br />

Fresh off a unique kind of launch for a new style info-business, utilizing crowdfunding platforms (like kickstarter and indiegogo),<br />

Brittany Lynch will open doors to a Brave New World of fame ‘n fortune: how to find and assemble a massive<br />

audience – fast, develop a valuable list and attract and get cooperation from marketing partners and grab media<br />

attention. Since exiting a position at Google working with Fortune 500 clients on high impact AdWords campaigns,<br />

Brittany has built her own multi-million dollar information-marketing business and developed several programs for Google<br />

Adwords, Facebook, and social media marketing. She is currently at work on her most ambitious project ever, IdealMe.com,<br />

a social marketplace and resources portal, to help people design and live <strong>the</strong>ir ideal lifestyles; a reality web-TV series as promotion; and a consortium<br />

of cooperating experts. AT THE SUMMIT, FROM BRITTANY you’ll get an expert insider’s look at <strong>the</strong> hottest trends and opportunities in <strong>the</strong> online<br />

world, and how <strong>the</strong>y can be matched with sound direct-response marketing.<br />

FROM DAN KENNEDY:<br />

Brittany was in my Titanium Info-Mastermind Group, and is also a private client, and I am invested in her IdealMe.com business. She is wickedly<br />

smart. She has been consistently successful at bridging <strong>the</strong> canyon between <strong>the</strong> online and social media worlds and pragmatic, profit-driven infomarketing.<br />

And she has trained and coached countless “virgins” coming forward with little more than ideas, into knowledgeable users of online media<br />

and operators of profitable businesses. Even though 1/3rd of <strong>the</strong> time I have no idea what <strong>the</strong> hell she is talking about, 2/3rds of <strong>the</strong> time I do, and I<br />

can assure you, <strong>the</strong>re’s no nonsense here: this is a young entrepreneur who knows how to make money materialize, and may well soon be seen on <strong>the</strong><br />

front covers of Forbes, Fast Company, Wired, etc. as she becomes known as a new age media maven.<br />

4.<br />

GREG HABSTRITT:<br />

BE THE STRONGEST OF THEM ALL, EVEN AT MUSCLE BEACH<br />

How To Raise Your Revenues, Profits & Dominate Your Market As The Ultimate<br />

Trusted Authority<br />

GREG HABSTRITT businesses have collectively generated more than $250-million, and his training programs are used by clients<br />

in 63 countries. The late Steven Covey (7 Habits of Highly Successful People), Sir Richard Branson and even <strong>the</strong> Dalai Lama<br />

have spoken at Greg’s events. He credits his success to a thorough approach for differentiating himself in crowded markets –<br />

AT THE SUMMIT, he’ll detail his methods for successful and distinct differentiation in cluttered niches and hyper-competitive<br />

markets., something of critical importance to just about every info-marketer. In fact, <strong>the</strong> more successful you become, <strong>the</strong> more<br />

copycat competition, confusion and clutter in your market you breed! Being an “expert” in what you do JUST ISN’T ENOUGH – <strong>the</strong>re are ano<strong>the</strong>r 50,<br />

500 or 1,000 “experts” vying for attention in your space. Here’s an important opportunity to re-think your “above <strong>the</strong> fray” positioning.<br />

3<br />

800-871-0147


5.<br />

MICHAEL CAGE:<br />

ON STEROIDS: THE BUSINESS-BUILDING<br />

TECHNOLOGY VIRTUALLY EVERY INFO-<br />

MARKETER USES, MADE 10X MORE POWERFUL<br />

$100,000.00 To $1-Million Tele-Seminar<br />

And Webinar Events<br />

MICHAEL CAGE has absolutely<br />

MASTERED <strong>the</strong> art and<br />

science of using webinars,<br />

video seminars and teleseminars<br />

– with success in<br />

62 different info-marketing<br />

niche markets, sub-culture<br />

markets and interest categories.<br />

Whe<strong>the</strong>r you’re involved with<br />

business or professional niche<br />

markets, health and nutrition,<br />

personal development, finance<br />

and wealth or hobby/recreation,<br />

<strong>the</strong>re is much to be learned<br />

from Cage’s extraordinary breadth and range of in-<strong>the</strong>-trenches<br />

experience, possibly unmatched experience! Working side by side<br />

with varied clients, he has generated as much as $3.2-Million from<br />

a single tele-seminar/webinar event, and routinely created 6-figure<br />

and 7-figure campaigns. His methods can be used to LAUNCH A<br />

BRAND NEW info-biz from scratch; RE-BIRTH a stalled info-biz;<br />

SELL COACHING, EVENTS OR PRODUCTS. He is also ingenious<br />

at recognizing Hidden-In-Plain-Sight Opportunities within infobusinesses.<br />

Now that he is mostly retired from consulting, he is willing<br />

to – AT THE SUMMIT – reveal his most powerful strategies, formerly<br />

provided only to 5-figure-fee private clients (even if it annoys some;<br />

even if it creates smart competition for some). His decision to share<br />

his “secrets They don’t want you to know”, whe<strong>the</strong>r ill-considered or<br />

not (!), can be YOUR gain.<br />

BONUS! AT<br />

THE SUMMIT SM<br />

you will also get and<br />

exit with Michael’s<br />

POWER TOOLS.<br />

Tool #1: Tele/Web Event<br />

Promotion Roll-Out In 60<br />

Minutes (Not days or weeks,<br />

like most info-marketers<br />

suffer with).<br />

Tool #2: One Change To<br />

Tele/Web Event To Boost<br />

Revenue By 40%+.<br />

Tool #3: Cure For Poor<br />

Attendance. (Registering,<br />

but not showing up….<strong>the</strong> bane<br />

of tele/web events, finally<br />

fixed with this dynamic Tool).<br />

FROM DAN KENNEDY:<br />

I have known Michael Cage for many years, and I and<br />

clients of mine have profited from his<br />

specialized expertise in this important area<br />

of info-marketing. He has drilled down<br />

deep in this one thing: making tele-event<br />

or web-events work, and he has singlehandedly<br />

invented, pioneered and protected<br />

more breakthrough techniques for this than any<br />

o<strong>the</strong>r living being, because he has lived, brea<strong>the</strong>d, eaten,<br />

and dreamt about it while sleeping for over a decade! Having<br />

decided to cut his one-to-one consulting to a nib and instead<br />

focus on his own info-marketing and publishing projects, he let<br />

GKIC know that he was willing to share his private methods with one<br />

of our audiences and when asked, I said “GRAB HIM BEFORE HE<br />

CHANGES HIS MIND!” I say <strong>the</strong> same to you.<br />

www.dankennedy.com/infosummit<br />

4


5 800-871-0147


6.<br />

DON CROWTHER:<br />

“ROCK-HARD” PRODUCTS IN 72 HOURS<br />

How To Accelerate Info-Product Development & Thrive with ‘Speed To Market’<br />

DON CROWTHER has sold over $7-million in information products over <strong>the</strong> past few years. He came over to “Our Side” from a<br />

high-level career in advertising and marketing with giant companies like Kimberly-Clark and SC Johnson, and has successfully<br />

married big company strategies with small business budgets. He has quietly become one of <strong>the</strong> most credible and respected<br />

online marketing trainers.<br />

AT THE SUMMIT, Don will delve into <strong>the</strong> High Speed Product Creating Methods he and his clients use to assemble amazing infoproducts<br />

in days (not months), <strong>the</strong> selection of <strong>the</strong> best, most profitable format for each product you bring to market, and <strong>the</strong><br />

Crow<strong>the</strong>r Predictive Model, to know whe<strong>the</strong>r your imagined product will succeed before you invest time or money in it. Don has also been part of a<br />

number of “monster” online product launches, and – ideal for those starting out – has launch strategies that do not require already having a huge list,<br />

hundreds of affiliates or a 5-figure to 6-figure budget for launch infrastructure and development.<br />

7.<br />

MARS OF LAUNCHMEN:<br />

POWER LIFTING: HOW TO HARNESS THE UNMATCHED SELLING POWER<br />

OF ‘LIVE‘ WEBCASTS<br />

Jack LaLanne, Richard Simmons, Susan Powter, even Jake Steinfeld Have Dominated<br />

TV & Home Shopping TV – But You Can Own Your Own ‘Live’ Webcasts And List-Build,<br />

Acquire Customers & Bank Profits Like You’ve Never Imagined Possible<br />

Mars’ online product launches and “live” webcasts have generated more than $52-MILLION in instant, online sales,<br />

working with clients like GKIC, Rich Schefren, Ryan Deiss, Perry Belcher, Ali Brown. You’ve seen “Live” webcasts – did<br />

you know <strong>the</strong>y convert at a higher percentage than anything else done online? AT THE SUMMIT, Mars will reveal why this is<br />

so, how to plan, promote and prosper with your own “Live” webcasts and his newest format, <strong>the</strong> “Live” Micro-Launch. Mars is an expert in everything<br />

from <strong>the</strong> technology to <strong>the</strong> ‘science of persuasion’ of live webcasts. If you are already using ‘live’ webcasts and/or online product launches, you’ll<br />

undoubtedly “muscle up” your presentations with <strong>the</strong> behind-scenes secrets of one of <strong>the</strong> most successful webcast producers in <strong>the</strong> business. If you’ve<br />

never used this approach, you’ll discover an exciting new opportunity.<br />

www.dankennedy.com/infosummit 6


8.<br />

KEVIN HILL<br />

HOW TO “BODY-BUILD” A VERY<br />

MUSCULAR SALES LETTER IN AS LITTLE<br />

AS 2 HOURS<br />

One of GKIC’s Chief Copywriters’ FAST,<br />

FINISHED SALES LETTER FORMULA<br />

KEVIN HILL is actually a ROCKET SCIENTIST – he used to perform classified defense research for<br />

<strong>the</strong> government, but he traded in his lab coat for <strong>the</strong> all-mighty pen 8 years ago, and has since written<br />

countless sales letters for info-marketing giants. His engineering background and scientific thinking<br />

has yielded an ELEVEN-POINT FORMULA for starting from ground zero and getting a successful<br />

sales letter done in as little as 2 hours. Given <strong>the</strong> ever-rising need for more sales copy, more follow-up<br />

letters, more e-mails, more everything involving <strong>the</strong> written word required as fuel for info-businesses,<br />

this Formula can fairly be called an essential tool. IF YOU ARE “SLOW”, IF YOU STRUGGLE, IF YOU<br />

SUFFER WRITER’S BLOCK, this could transform you! AT THE SUMMIT, Kevin will give you <strong>the</strong> entire<br />

Formula, demonstrate it with examples, and provide a quick double-check to make sure your finished<br />

letter has left no escape routes from <strong>the</strong> path to purchase you want your reader to stay on.<br />

INCREDIBLE BONUS:<br />

Someone attending this Session will WIN A<br />

2-HOUR SALES LETTER OR SALES LETTER MAKEOVER<br />

done by Kevin while at <strong>the</strong> Info-Summit SM ...<br />

... and a copy of <strong>the</strong> work will be included<br />

in <strong>the</strong> December Copy Confidential/Look<br />

Over Shoulder package and posted on <strong>the</strong><br />

Diamond Members’ blog. The “Before” or<br />

<strong>the</strong> notes taken by Kevin in conversation<br />

with <strong>the</strong> “client” and <strong>the</strong> finished product<br />

will be shown off!<br />

Bonus available only for those registered for <strong>the</strong><br />

Summit by <strong>the</strong> early registration deadline of July<br />

4 th . Go to www.dankennedy.com/infosummit<br />

or call 800-871-0147.<br />

9.<br />

LEE MILTEER:<br />

YOU ARE WHAT YOU “EAT”: Linking <strong>the</strong> power of association<br />

with accelerated implementation<br />

Managing Change, Competition And Yourself, To Prosper As An Info-Preneur<br />

LEE MILTEER has appeared as an expert guest<br />

of CBS, NBC, ABC, FOX, and CNN programs,<br />

on PBS, and even on QVC, and she has had<br />

a diversified and successful tenure in infomarketing,<br />

as an author – of 10 books, audio<br />

programs distributed by leaders in our field<br />

like Nightingale-Conant; as a professional<br />

speaker, appearing with countless celebrities<br />

and legendary CEO’s including Fred Smith<br />

(Federal Express) and Nido Qubein (High<br />

Point University), Chuck Norris, Marlo Thomas<br />

and Ted Koppel, and Dr. Phil, Tony Robbins,<br />

Zig Ziglar, and in <strong>the</strong> metaphysical space, T.<br />

Harv Eker and Baeth Davis; and as a speaker,<br />

seminar trainer and peak performance<br />

coach, working with great companies and<br />

organizations like Disney, IBM, Ford, Federal<br />

Express, even NASA.; and as a publisher,<br />

effectively using direct-mail, online marketing,<br />

amazon and an amazon store. Her Millionaire-<br />

Smarts® Program is licensed, provided to and<br />

used with many info-marketers’ continuity,<br />

membership and coaching programs, including<br />

Titanium Mastermind Member Steve Adams,<br />

DIAMOND Member Michael Gravette and<br />

Titanium Mastermind Member Bill Goughand,<br />

in total, this Program reaches over 50,000<br />

listeners every month. As you should know, Lee<br />

leads GKIC’s Peak Performers/Implementation<br />

Group (Coaching+Mastermind). As an expert<br />

mind-set, peak performance and productivity<br />

coach, she holds <strong>the</strong> keys to moving from Ideas<br />

to Implementation!<br />

7<br />

AT THE SUMMIT: Lee will reveal why so many<br />

well-intended info-preneurs stumble and<br />

get so little implemented, done and into <strong>the</strong><br />

marketplace, and will provide a process-driven<br />

approach to elevating your performance and<br />

<strong>the</strong> performance of those you rely on: staff,<br />

outsourced freelancers and suppliers.<br />

FROM DAN KENNEDY:<br />

As most reading this know, Lee and I have<br />

been working toge<strong>the</strong>r on various projects –<br />

including, at GKIC, The Renegade Millionaire<br />

System and <strong>the</strong> development of <strong>the</strong> original Peak<br />

Performers Program – for many years. We are<br />

<strong>the</strong> best of friends because we know way too<br />

much about each o<strong>the</strong>r to ever dare break up. Lee<br />

is an enormously talented and skilled, insightful<br />

practitioner and interpreter of <strong>the</strong> important and<br />

rich legacy of <strong>the</strong> personal development/success<br />

movement including metaphysical leaders like<br />

Fox, Wayne Dyer, Eckhart Tolle, Dr. Deepak<br />

Chopra, Stuart Wilde, Neale Donald Walch,<br />

Don Miguel Ruiz, iconic figures like Norman<br />

Vincent Peale, and Napoleon Hill, Doro<strong>the</strong>a<br />

Brande, etc., and has “<strong>the</strong> gift” of uncovering,<br />

identifying and confronting whatever is<br />

preventing an entrepreneur from tapping into his<br />

or her full potential, and from most assertively<br />

achieving full implementation of <strong>the</strong>ir best<br />

ideas and opportunities. Peak Performers/<br />

Implementation Group Members who benefit<br />

from her advice in individual ‘hot seats’ can<br />

attest to this. She is also a tough-minded, profitoriented,<br />

battle-scarred and experienced,<br />

pragmatic entrepreneur. And she has traveled<br />

a momentous journey in this industry, from a<br />

Career Trak trainer paid peanuts and worked like<br />

a mule, to an exceptionally successful speaker,<br />

able to excel in environments where few women<br />

‘sales-from-platform’ speakers have, and as<br />

a creator, author and publisher of numerous<br />

successful info-products. Her ‘Habit-Busting<br />

Program’, as example, achieved millions of<br />

dollars of revenue, sold via radio interviews,<br />

direct-mail and licensing. Her newest product<br />

The Complete Entrepreneurial Assistant’s Training<br />

and Motivation System is enjoying steady success<br />

online.<br />

This is somebody with a magnificent creative<br />

spirit who inspires people to see <strong>the</strong> invisible<br />

opportunities, want more, do more and most<br />

importantly get more actually accomplished.<br />

800-871-0147


10.<br />

DAVE DEE:<br />

The Unusual Moneymaking Secrets<br />

Of The Richest, Most Successful<br />

and Most Respected Information<br />

Marketers In The World<br />

Discover The Little-Known Beliefs, Actions<br />

and Systems That Unlock The Vault To<br />

Massive Wealth, Power and Freedom<br />

DAVE DEE has started and succeeded with just about every type of info-marketing business in<br />

virtually every marketing media, on his own, before and outside his stepping in as Chief Marketing<br />

Officer at GKIC. He built a niche-info marketing business (to professional magicians), a broadmarket<br />

info-marketing business (internet and direct opportunity information), and he is <strong>the</strong> author<br />

of successful info-products, like his Psychic Selling System.<br />

AGENDA IN BRIEF:<br />

Day 1<br />

Featuring JAKE STEINFELD<br />

Part 1, DAN KENNEDY’S Psychology Of<br />

Winning Copy Seminar Within Summit<br />

Day 2<br />

Featuring Part 2, DAN KENNEDY’s<br />

Psychology of Winning Copy.<br />

Break-Out Sessions:<br />

YOUR CHOICES of High-Content<br />

Sessions by “The 12”.<br />

40-YEARS IN INFO-MARKETING<br />

CELEBRATION & NETWORKING<br />

RECEPTION Honoring <strong>Dan</strong> <strong>Kennedy</strong><br />

Day 3<br />

Featuring Jimmy Vee & Travis Miller,<br />

Michael Cage and <strong>Dan</strong> <strong>Kennedy</strong>’s<br />

WHAT CHARLES ATLAS KNEW<br />

He has run his own highly profitable<br />

seminars, coaching programs<br />

and mastermind groups, and also<br />

occasionally assisted private clients<br />

with developing <strong>the</strong>irs. Dave is<br />

extremely adept at simple, effective<br />

uses of all online media, webinars,<br />

“live” webcasts, and tele-seminars,<br />

and has been intimately involved<br />

in <strong>the</strong> blockbuster GKIC online<br />

launches for ‘The Ultimate Lead<br />

Generation Machine’ and <strong>Dan</strong><br />

<strong>Kennedy</strong>’s ‘Game-changer DNA’, each<br />

topping millions of dollars of sales<br />

and involving prominent leaders as<br />

affiliates. Dave also leads GKIC’s<br />

Platinum Mastermind Group, <strong>the</strong><br />

Gold Member’s monthly audio series,<br />

and <strong>the</strong> Fast Start Implementation<br />

Boot Camps.<br />

AT THE SUMMIT: Dave will reveal<br />

exactly what you need to do<br />

to experience an astonishing<br />

breakthrough in your info-business<br />

whe<strong>the</strong>r you’re just starting out or are<br />

a seasoned pro. This training session<br />

will ensure you’ll get “massive gains”<br />

in your info-business that’ll allow<br />

you to kick sand in <strong>the</strong> face of your<br />

competitors!<br />

ACTIVITIES & “THE GYM”<br />

EXPERT EXHIBIT HALL Available<br />

Throughout The Event<br />

www.dankennedy.com/infosummit 8


11.<br />

JIMMY VEE & TRAVIS MILLER:<br />

DON’T TRY ARM-WRESTLING THESE GUYS, THE LIL’ ONE IS TOUGHER<br />

THAN HE LOOKS: FROM INFO-MARKETERS TO INFO-MARKETING<br />

CEO’S: RUNNING A REAL MULTI-MILLION DOLLAR BUSINESS<br />

Riches In Niches - demonstrated: this IS how to do it!<br />

In 2004, <strong>the</strong>se two former college roommates created <strong>the</strong>ir first<br />

info-business, Gravitational Marketing, with a speaker-phone and<br />

$200. Out of that has come RICH DEALERS, one of <strong>the</strong> largest<br />

retail automotive ad agencies in <strong>the</strong> industry coupled with a hugely<br />

successful coaching program.<br />

Every 2 minutes a car is sold somewhere in America by a dealer in<br />

<strong>the</strong>ir coaching, “marketing done for <strong>the</strong>m” or licensed advertising<br />

programs! In 2012, RICH DEALERS was named one of America’s<br />

fastest growing private companies by INC. MAGAZINE. Jimmy<br />

and Travis have been seen on or in Forbes, Investor’s Business<br />

Daily, Advertising Age, Direct Marketing News, Brandweek, FOX<br />

Business Network and CNBC. Theirs is a classic niche-industry<br />

info-marketing business working exclusively with auto dealers (a<br />

very tough crowd!) – with info-products, continuity, ascension and<br />

a full done-for-<strong>the</strong>m services portfolio, even including buying over<br />

$150-million of ad media for <strong>the</strong>ir clients using <strong>the</strong>ir advertising.<br />

For <strong>the</strong>ir info-marketing business, <strong>the</strong>y utilize extensive print<br />

(trade journal advertising), direct-mail, online marketing & a telesalesforce.<br />

AT THE SUMMIT, YOU WILL GET AN ADVANCED INFO-<br />

BUSINESS LESSON; a look inside a full-scale, sophisticated,<br />

multi-million dollar info-business. It should be noted that Jimmy<br />

and Travis are both married with young children, and have<br />

organized <strong>the</strong>ir business to avoid business travel and to allow ample<br />

family time – as <strong>the</strong>y put it, an “ESP business”: Enjoyable, Simple &<br />

Prosperous.<br />

FROM DAN KENNEDY:<br />

I affectionately call <strong>the</strong>se guys ‘<strong>the</strong> Penn & Teller of marketing’ –<br />

but, unfortunately, <strong>the</strong>y both talk. I’ve known, watched, and had<br />

some influence on <strong>the</strong>se guys as <strong>the</strong>y’ve raised <strong>the</strong>mselves from<br />

small operators to building and sustaining one of <strong>the</strong> very best<br />

examples of <strong>the</strong> Industry-Niche Info-Business Model that I first<br />

began developing in <strong>the</strong> late 1980’s. This IS an ADVANCED session,<br />

‘cuz <strong>the</strong>se guys are extremely smart, sophisticated and effective not<br />

just at marketing <strong>the</strong>ir business, but at managing it, for maximum<br />

profit. They’ve built what I call a REAL BUSINESS, something<br />

that, candidly, relatively few info-marketers do. Theirs dominates<br />

its niche, has noticeably transformed <strong>the</strong> way business is done by<br />

its niche, is a stable business with steady and reliable income from<br />

multiple income streams, it has an effective team in-house, and is a<br />

multi-million dollar company with significant equity value.<br />

Niche-ing is THE #1 FORTUNE-MAKING APPROACH that<br />

so many info-marketers have used. These guys have worked it to<br />

perfection. IF YOU ARE A NICHE INFO-MARKETER, you have<br />

GOT TO be in this room and see what <strong>the</strong>se two are doing – it will<br />

inspire you, challenge you, and show you ways to better dominate<br />

in your niche. IF YOU ARE JUST STARTING OUT, this could be<br />

THE most valuable session you’re ever in, as you will see a shining<br />

example of <strong>the</strong> best, most reliable pathway to wealth <strong>the</strong>re is in infomarketing.<br />

And let me make this clear: <strong>the</strong>re are a lot of ways to just<br />

make money in info-marketing, and a lot of people have ‘bragging<br />

rights’ to different, impressive money-made numbers. But <strong>the</strong>se<br />

guys are NOT “next hit”, “next promotion”, next “random and erratic<br />

income event” players at all. Their business generates “locked in”<br />

income day in and day out, predictably and dependably, just like a<br />

real company!<br />

THIS is <strong>the</strong> way I conceived <strong>the</strong> info-marketing industry, and<br />

I’m frankly not particularly thrilled with a lot of <strong>the</strong> ‘hit ‘n run<br />

promotion’ activity that has invaded it. If you want to see <strong>the</strong><br />

successful embodiment of my original vision AND a representative<br />

of <strong>the</strong> most powerful of <strong>the</strong> trends shaping success in this field now<br />

(notably, done for <strong>the</strong>m services), you WILL be here. Oh, and for<br />

fun, try and guess which one of <strong>the</strong> two is <strong>the</strong> brains, which <strong>the</strong><br />

brawn of this outfit!<br />

9<br />

800-871-0147


Optional<br />

Bonus Day<br />

November 10 th<br />

To register go to<br />

www.dankennedy.com /infosummit<br />

or call 800-871-0147<br />

“How To Generate Massive Wealth By Selling<br />

High Priced Products and Services ”<br />

We’re not talking about how to sell $97, $997 or even<br />

$1,997 products.<br />

During this one-time only ADVANCED<br />

bonus day, you’ll get to discover insider<br />

secrets for selling programs in <strong>the</strong> $10,000 to<br />

$100,000 range – regardless of <strong>the</strong> niche or<br />

industry you’re in.<br />

Here’s a quick rundown of who’s on tap for this very<br />

special day:<br />

We have one very SPECIAL Guest who<br />

for now MUST remain hidden behind<br />

<strong>the</strong> curtain. We’ll call him Mr. X…<br />

but you would DEFINITELY recognize<br />

<strong>the</strong> name and you’ll kick yourself blackn-blue<br />

a thousand times over if you miss<br />

out… he’s a guy who doesn’t speak at a lot<br />

of o<strong>the</strong>r people’s seminars, and he’s made<br />

literally millions upon millions of dollars in multiple niches<br />

selling high priced programs. He has some EXTREME<br />

insights on what it takes to position and pitch high-dollar<br />

Information Programs… with a longer term strategic focus<br />

on building towards greater and greater returns over <strong>the</strong><br />

long haul.<br />

Dave Dee will be back to reveal <strong>the</strong><br />

EXACT secrets to creating, pitching,<br />

and closing high priced area exclusive<br />

programs… which he’s done multiple<br />

times in niches like Dentistry, Law, and<br />

more. Dave will guide you through <strong>the</strong><br />

step by step system you need to know to<br />

sell <strong>the</strong>se high dollar programs with total<br />

confidence.<br />

Sydney Biddle Barrows <strong>the</strong><br />

Mayfowers Madame herself, will take<br />

you where no o<strong>the</strong>r sales expert has taken<br />

you before… You’ll discover how she<br />

was able to take a “commodity service”<br />

that everyone else sold for a mere 20<br />

dollars and was able to upscale it 10X<br />

plus through systems and marketing....<br />

and how today she continues to apply that same intellectual<br />

rigor and creative flair to o<strong>the</strong>r products in much more<br />

lucrative (and socially acceptable) markets. This session is<br />

recommended for adults only.<br />

Last but, definitely not least...<br />

Tom Orent, Founder 1000 Gems will<br />

dig deeper into how to design, market,<br />

and sell like crazy SUPER High Priced<br />

Coaching Programs… that not only<br />

produce massive upside results for your<br />

bank account, <strong>the</strong>y also establish longterm<br />

streams of revenue as super-satisfied<br />

coaching members continually ascend up<br />

<strong>the</strong> ladder for greater and greater profits.<br />

If, you’re ready to move behind scatter shot low-priced<br />

product sales and instead move into <strong>the</strong> upper echelons<br />

of <strong>the</strong> Premiere Info-Marketers, <strong>the</strong>n you ABSOLUTELY<br />

must register for this bonus day immediately.<br />

www.dankennedy.com/infosummit 10


12.<br />

DAN KENNEDY<br />

SPECIAL EXTENDED LENGTH SEMINAR WITHIN THE SUMMIT SM :<br />

PERFORM AMAZING & MYSTERIOUS<br />

FEATS OF SALES STRENGTH!<br />

THE PSYCHOLOGY OF WINNING SALES COPY<br />

for Information, Training, Coaching,<br />

Opportunities, Etc. – In Any & Every Media<br />

DAN KENNEDY has literally invented much of <strong>the</strong> modern infomarketing<br />

industry and its best, most profitable business models,<br />

strategies and practices. He has also undoubtedly written more<br />

advertising, marketing and sales copy used in every media to<br />

successfully sell books, audio programs, home study courses,<br />

subscriptions, memberships, seminars and o<strong>the</strong>r events, coaching<br />

programs, mastermind groups, and done for <strong>the</strong>m services for<br />

more companies and clients than any o<strong>the</strong>r human being, dead<br />

or alive.<br />

His copywriting has launched numerous info-marketing businesses,<br />

including Bill Glazer’s original niche info-business, Rory Fatt’s<br />

Restaurant Marketing Systems, Jay Geier’s Scheduling Institute, Dr.<br />

Chris Tomshack’s HealthSource franchise network in chiropractic, as<br />

well as, way back, his own niche industry/profession info-businesses,<br />

one a seminar driven company achieving a 50% saturation level in<br />

one of its two niches in 48 months, <strong>the</strong> o<strong>the</strong>r dominating its niche,<br />

selling to over 40% of its population….his copy has played a role in<br />

iconic info-marketing events like <strong>the</strong> THINK AND GROW RICH<br />

television infomercial, <strong>the</strong> first TONY ROBBINS infomercial, <strong>the</strong><br />

PSYCHO-CYBERNETICS campaigns by Nightingale-Conant….<br />

and his scripted copy has been delivered on TV, radio, online and in<br />

audio recordings by NFL champion Fran Tarkenton, TV actor Alan<br />

Thicke, ‘Brady Bunch’ Florence Henderson (selling The Mental Bank<br />

Breakthrough) and numerous o<strong>the</strong>r celebrities….and his scripted<br />

speeches, seminars, audio recordings, videos, online launches, etc.<br />

have sold well over $500-MILLION of info-goods. Brian Kurtz from<br />

Boardroom, one of <strong>the</strong> three largest newsletter publishers in America,<br />

recently commented that, as he has gotten to know more and more of<br />

<strong>the</strong> ‘big name players’ in online marketing, he’s stunned that virtually<br />

all credit <strong>Dan</strong> <strong>Kennedy</strong> as someone <strong>the</strong>y study. Today, <strong>Dan</strong> routinely<br />

commands upwards from $75,000.00 to $200,000.00 plus royalties to<br />

write copy for an info-business or product launch or for a seminar<br />

event, and over 85% of all clients utilizing him once, do so again.<br />

AT THE SUMMIT: <strong>Dan</strong> will dig deep, deep, deep and present THE<br />

SEVEN SECRET SORCERIES OF MIND-CONTROL COPY,<br />

revealing <strong>the</strong> psychology that must be embedded, an unseen by<br />

guiding hand to move a reader, listener or viewer from skepticism,<br />

anxiety, resistance and procrastination to response or purchase –<br />

regardless of how it is delivered. He will also share specific copy<br />

examples, past and contemporary demonstrating application of<br />

Mind-Control Copy. A FULL 3-1/2 HOURS WILL BE DEVOTED<br />

TO THIS SEMINAR WITHIN THE SUMMIT SM .<br />

BONUS: ONE lucky attendee at this Seminar-Within-Summit will receive a COMPREHENSIVE CRITIQUE<br />

of <strong>the</strong>ir choice of ad, sales letter or voice or video script for an info-marketing product or<br />

business, including written feedback plus a 20-minute 1-on-1 phone consultation.<br />

Bonus available only for those registered for <strong>the</strong> Summit by or before <strong>the</strong> early registration deadline of July 4 th .<br />

Go to www.dankennedy.com/infosummit or call 800-871-0147.<br />

IN ADDITON TO THIS SEMINAR WITHIN SUMMIT, <strong>Dan</strong> <strong>Kennedy</strong> will be delivering TWO additional presentations:<br />

First, On Day One: THE STATE OF THE “SPORT”: Info-Marketing Today & Tomorrow/Opportunity Forecast<br />

Last, On Day Three: WHAT CHARLES ATLAS KNEW ABOUT WHAT WE DO: The Ultimate, Core, Most Valuable ‘Hidden Truth’ Of The<br />

Success Education Movement And The Info-Marketing Industry It Bir<strong>the</strong>d (A Million Dollar ‘Weapon’ You Must Use)<br />

11<br />

800-871-0147


I’m <strong>Dan</strong> <strong>Kennedy</strong>, and I have<br />

an unusual message for you.<br />

I’d like to talk with you about real security in an insecure world. You’ll<br />

have to bear with me, as I meander a bit in getting to <strong>the</strong> point. But I<br />

promise, it will be worth it. Before I’m done here, in this letter, I am<br />

going to reveal a GREAT FINANCIAL SECRET, and one that I have<br />

not spoken about as I will here, anywhere else, at any time!<br />

40 years ago, a very young man placed his first magazine ad and<br />

orders arrived in <strong>the</strong> mail, and those buyers ordered again from <strong>the</strong><br />

sales letter sent with <strong>the</strong> low-price product <strong>the</strong>y’d ordered, and when<br />

it was all said and done, he’d made a few thousand dollars. And he was<br />

hooked.<br />

That was me.<br />

I’ve had a lot of highs and lows in this business over <strong>the</strong>se 40 years.<br />

But nothing quite compares with The First Time.<br />

The first time you realize you can make money materialize from <strong>the</strong><br />

heady chemistry of ideas and <strong>the</strong> written word, and nothing more –<br />

that’s really something.<br />

That is, of course, routine now. Formulaic. You’ve probably heard me<br />

talk about <strong>the</strong> ‘income at will’ position, and John Lennon’s quote about<br />

sitting down to write a swimming pool. Being in this position is real<br />

security. (More about that in a minute.) And I’ve gotten <strong>the</strong>re without<br />

any talent like John’s – just highly developed skill. Maybe you’re <strong>the</strong>re<br />

too. If not, you certainly can be. The world of info-marketing offers<br />

such opportunity to just about anyone.<br />

Come Inside A Secret World<br />

This is a ‘secret world’, for most people are unaware of it, or see it<br />

but do not comprehend what <strong>the</strong>y see. When <strong>the</strong>y see <strong>the</strong> P90X<br />

fitness TV infomercial, <strong>the</strong>y do not realize millions are being made<br />

with information right before <strong>the</strong>ir very eyes. Last year, a friend of<br />

mine mailed over 8-million sales letters, sold over 240,000 books on<br />

a health topic, and pocketed net income of more than $4-million.<br />

240,000 people bought that book from a sales letter. Few grasped <strong>the</strong>y<br />

were seeing info-marketing ANYONE with an interest or passion about<br />

a subject, with know-how or experience in any business or field, can do.<br />

Even entrepreneurs involved with pieces ‘n parts of info-marketing<br />

fail to understand it as we do and as you can, in <strong>the</strong> GKIC world of<br />

info-marketing.<br />

Each year, once a year, GKIC swings <strong>the</strong> doors to this ‘secret world’<br />

open wide and invites folks to c’mon in. And <strong>the</strong>y do. Each year,<br />

successful owners of all kinds of businesses, doctors, lawyers,<br />

chimney sweeps come, discover, and turn around and launch exciting,<br />

profitable info-businesses of <strong>the</strong>ir own. People like Marty Fort, with a<br />

thriving music academy, now with a great second income, packaging<br />

and selling his know-how to o<strong>the</strong>r school owners. Ben Glass, with<br />

a seven figure second income from info-marketing to his peers in<br />

<strong>the</strong> legal profession, while still running a fine law practice. ASK<br />

BEN ABOUT THE WONDERFUL CHARITY HE’S BEEN ABLE<br />

TO CREATE AND FUND THANKS TO HIS INFO-MARKETING<br />

“SIDE BUSINESS”. Nelson Searcy, a pastor with his own churches,<br />

but also a publishing company, and <strong>the</strong> #1 coaching program on<br />

church marketing. ASK NELSON ABOUT THE REAL ESTATE<br />

INVESTMENTS MADE POSSIBLE BY HIS “SIDE BUSINESS” IN<br />

INFO-MARKETING. There are those who dominate niches without<br />

ever having a business in <strong>the</strong>m, like Jimmy Vee and Travis Miller, with<br />

auto dealers, or Rory Fatt, with restaurants. JIMMYAND TRAVIS<br />

WILL RE-TRACE THEIR REMARKABLE JOURNEY WITH YOU<br />

AT THE INFO-SUMMIT SM . There’s incredible diversity in <strong>the</strong>se infobusinesses.<br />

Lily Noon, feng shui; Mike McGroaty, backyard gardening<br />

for fun ‘n profit; Arlene Eakle, geneaology.<br />

Countless people have come through <strong>the</strong>se doors merely<br />

curious and emerged millionaires. This is real.<br />

Even vendors, manufacturers, ad specialty sellers transform into<br />

info-marketers as <strong>the</strong>y engage in our world. Keith and Travis Lee at<br />

3DMailResults.com, started as sellers of promotional merchandise,<br />

but have become accomplished info-marketers, with courses, turnkey<br />

done for you packages, and Keith has begun, this year, a new,<br />

additional info-business.<br />

Even people with “pasts” have re-bir<strong>the</strong>d, with my kind of infomarketing.<br />

A client, Stephen Snyder, turned his catastrophic and<br />

humiliating bankruptcy into <strong>the</strong> basis for a “Credit After Bankruptcy”<br />

publishing, seminar and coaching business with hundreds of<br />

thousands of customers and major-name corporate sponsors. A<br />

friend, a former “infamous Madam”, Sydney Barrows, has created two<br />

coaching businesses. I, myself, very early in my business life, crashed<br />

and burned financially, and started over with what little I <strong>the</strong>n knew<br />

about info-marketing, in a tiny apartment, with my only help from my<br />

cat who licked stamps. Info-marketing cares nothing about anyone’s<br />

past.<br />

Also, each year, top professional info-marketers with 6-figure and<br />

7-figure incomes, with large businesses, ga<strong>the</strong>r here at <strong>the</strong> Info-<br />

SUMMIT SM , to re-charge, to re-invent, to meet up with and exchange<br />

information with and create business alliances with o<strong>the</strong>r top infomarketers,<br />

and at times, to lift up someone new with <strong>the</strong> power of<br />

<strong>the</strong>ir platforms. Often, people meet at this Info-SUMMIT SM , and find<br />

ways to aid each o<strong>the</strong>r or cooperate for profit. YOU NEVER KNOW<br />

WHO YOU WILL MEET!<br />

The annual Info-SUMMIT SM is always important and pregnant with<br />

opportunity and amazing discoveries.<br />

But THIS YEAR is special.<br />

It is my 40th Year Anniversary in info-marketing.<br />

Four decades is a long time. We are celebrating, and I’d like you to<br />

be part of <strong>the</strong> celebration. People who credit <strong>the</strong>ir eyes being opened<br />

to opportunities <strong>the</strong>y never knew existed, who have million dollar<br />

and multi-million dollar “ideal lifestyle” info-businesses thanks to my<br />

www.dankennedy.com/infosummit 12


lighting <strong>the</strong>ir paths will be coming toge<strong>the</strong>r, many to say a few words<br />

at <strong>the</strong> Evening Celebration Event. Something one of <strong>the</strong>m says could<br />

be <strong>the</strong> stimulus for you to make a fortune or a better life. (I once<br />

heard two sentences at a seminar that altered <strong>the</strong> way I did business<br />

forever and helped make me rich.) This is a history-in-<strong>the</strong>-making<br />

evening that will never repeat. I seriously doubt I’ll still be active here,<br />

for a 50 Year event.<br />

If I have been instrumental in you discovering info-marketing<br />

opportunity or in you creating success for yourself in this field,<br />

frankly, this is <strong>the</strong> time and place to say thanks.<br />

If you are new to this world, this will be an eye-opening, ambition<br />

and confidence inspiring time for you like no o<strong>the</strong>r.<br />

Now, let’s forget MY celebration, and talk instead about<br />

you having something worth celebrating every day<br />

for <strong>the</strong> rest of your life: real financial security in a<br />

remarkably insecure world.<br />

One of <strong>the</strong> members of my Titanium Info-Marketers Mastermind<br />

Group, Donna Krech, recently told me that it was a life-changing<br />

moment for her, when she finally grasped that you cannot possibly<br />

pile up enough money or assets to achieve true security, for <strong>the</strong>re<br />

is always possibility of loss or confiscation – that real security is in<br />

a skill-set that empowers you to make money at will, as needed, as<br />

desired. I was taught very early that “<strong>the</strong> only real security is your<br />

ability to produce” – <strong>the</strong> only question being, what should “produce”<br />

mean?<br />

While labor is honorable and some labor is needed, if only to look at<br />

<strong>the</strong> merchant account statement to see how much money has flowed<br />

into your accounts, info-marketing is <strong>the</strong> most powerful liberating<br />

force ever invented for “ordinary” men and women to break free of<br />

<strong>the</strong> work-money link, create leverage, own high-value skills, and own<br />

real security.<br />

If you understand <strong>the</strong> processes of info-marketing and <strong>the</strong><br />

psychology of info-marketing, <strong>the</strong>n, always, any time, with your<br />

own customers and assets or with o<strong>the</strong>r peoples’ customers and<br />

assets, you can – at will – materialize money from thin air. No<br />

buildings, no equipment, no locked up capital, no employees, nothing<br />

needed, but your knowledge and a group of reachable people with a<br />

known interest.<br />

Many people without wealth live desperate lives – but many people<br />

with wealth are fearful hoarders. A person of my acquaintance, two<br />

years ago, actually won one million dollars from an Ohio lottery<br />

“scratcher ticket”. He was just 58 at <strong>the</strong> time. To him, this was a great<br />

deal of money. Unlike many lottery winners who blow it all, fast,<br />

he was timid about it. He felt he could never replace whatever of<br />

it was spent, so he skipped <strong>the</strong> cruise he’d always wanted to go on<br />

(and brochures for, taped to a wall). He did little. A year later he was<br />

diagnosed with cancer and a year after that, he died. I am not a lottery<br />

winner. I have made a practice of living beneath my means and<br />

saving, accumulating and conserving money. But I have also indulged<br />

most whims – I own about 30 racehorses, 4 classic cars, 2 homes. I am<br />

secure in my ability to manifest money. This is a very good thing. You<br />

should have this security, too.<br />

In many, maybe most businesses, such security simply does not<br />

exist and cannot be made to exist. A friend owns three Wendy’s<br />

restaurants. He can manage well, he can promote, but basically,<br />

his income is locked in place, inside a small range of high and low;<br />

only so many people can be pushed through each week. But <strong>the</strong>n,<br />

two years ago, <strong>the</strong> streets around one were ripped apart and under<br />

construction for 7 months, wiping out <strong>the</strong> profits of <strong>the</strong> prior 16<br />

months. Recently, Wendy’s has introduced a bargain menu, trading<br />

down average transaction size and margin, so he is doing more<br />

transactions for less net. Obamacare just tripled his cost of having<br />

employees, but he cannot triple his prices. If he wakes up tomorrow<br />

morning and wants to make an extra $20,000.00 or $200,000.00 flow<br />

to him in <strong>the</strong> next 3 weeks, I promise, he has no idea how to make<br />

that occur and, as a practical matter, in that business, he probably<br />

can’t.<br />

In info-marketing, we are much more agile.<br />

And Now I Will Reveal<br />

A Great Financial Secret<br />

There is a little-understood connection between agility and<br />

security.<br />

Most people think of security in very physical terms. A paid-for<br />

home or office building. A safe loaded with gold bricks. A fat stock<br />

portfolio. Real estate. A company of size and substance.<br />

But <strong>the</strong> hazard and falsity of such things is constantly demonstrated<br />

to us, if we will pay heed. Homes, real estate, stocks, even gold<br />

can crash in value, literally overnight. Gold has even once been<br />

confiscated by <strong>the</strong> American government. Wealth in bank accounts<br />

has just been confiscated in Greece. The stock market has recovered<br />

since 2008, but what may happen to it when <strong>the</strong> current ‘zero yield’<br />

of safer, fixed income investments gives way to inflation and rising<br />

interest rates – will <strong>the</strong>re be a stampede of money out its doors? So<br />

much of what seems solid stands on thin ice. And being “locked in<br />

place” can often lead to ruin. Borders Bookstores, with long-term<br />

leases on big brick ‘n mortar locations, vs. Amazon.com. The Wendy’s<br />

store with <strong>the</strong> torn up roads. A medical doctor in private practice<br />

vs. Obamacare. The owner of healthy retail business on Main Street<br />

in a very nice town wakes up to <strong>the</strong> news of <strong>the</strong> big company that<br />

employees 3,000 people <strong>the</strong>re is laying <strong>the</strong>m all off, closing, moving.<br />

Oops. (DHL, Dayton, Ohio.)<br />

The ability to “follow <strong>the</strong> money”, to move about fluidly, to sense<br />

and respond to changing conditions and consumer interests and<br />

technology and opportunity is a huge benefit of info-marketing.<br />

These days, we mostly publish on demand, with little reason for<br />

inventory. We have media we can change within hours. Out-sourcing<br />

works. There are few geographic boundaries or limitations. The<br />

internet makes <strong>the</strong> globe an info-marketer’s territory – and more<br />

and more info-marketers are garnering more and more profit from<br />

beyond U.S. borders, GKIC included.<br />

Agility is ours. During <strong>the</strong> worst years of <strong>the</strong> recent “investing in<br />

real estate – not on your life!” years, an info-marketer client of<br />

mine continued making over $100,000.00 a month selling real<br />

estate opportunity by re-packaging it as “make money from home,<br />

with your computer” and “make money with finder’s fees.” That’s<br />

agility. Ano<strong>the</strong>r client, seeing business conditions in <strong>the</strong> niche<br />

market that was nicely supporting him disintegrate, simply took<br />

himself to ano<strong>the</strong>r, better, stronger niche, and has ten-timesed his<br />

income over <strong>the</strong> past 5 years. That’s agility. A friend of mine, a<br />

‘millionaire next door’ type, had built up a good, solid, mid-6-figures<br />

income over years, from a small business, fabricating a variety of<br />

industrial parts, importing o<strong>the</strong>rs, serving over 2,000 accounts all<br />

over North America. A few years ago, Chinese companies began<br />

encroaching, direct-importing at much cheaper prices. Had he fought<br />

<strong>the</strong> good fight, stayed on <strong>the</strong> ship as it slowly sank, he’d have faced a<br />

financial disaster. I introduced him to our world, and had him start<br />

a newsletter all about buying from direct importers, and, broader,<br />

13<br />

800-871-0147


controlling and cutting costs in industrial plants. In 4 months, he<br />

converted over 400 of his 2,000 accounts to subscribers at $995.00<br />

a year, equaling <strong>the</strong> net income from his first business. As that first<br />

business dissolved, he learned info-marketing, and this year will hit<br />

$800,000.00 in sales, with about $600,000.00 profit….from a homebased<br />

office added onto <strong>the</strong> back of his garage, with a redwood deck<br />

facing his lake. That’s agility.<br />

If you do not have (this kind of) agility, you do not have<br />

real security. Don’t delude yourself.<br />

I have moved about quite a bit myself in <strong>the</strong>se 40 years. I’ve had niche<br />

info-businesses in three markets, one rising to become <strong>the</strong> largest<br />

seminar-driven company of its kind and time. I’ve built a “generic”<br />

marketing-information business that I have made a great deal of<br />

money from, and monetized twice by selling it. I’ve also helped build<br />

a second company on <strong>the</strong> first’s back, which provided me with a very<br />

nice financial windfall. Just 2 years ago, I created, with a client, a<br />

multi-million dollar coaching program in <strong>the</strong> financial advisor niche.<br />

It ran its course; we are about to create ano<strong>the</strong>r, bigger, better, more<br />

automated business in that niche. The business that is now GKIC,<br />

began fueled by my manual labor as a speaker but later had that<br />

entirely replaced by non-laborious marketing; grew as a newsletter<br />

publisher but morphed to membership; pioneered forced continuity;<br />

moved from offline to online marketing; mastered <strong>the</strong> multi-million<br />

dollar online product launch. I have been agile.<br />

Info-marketing empowers you to be agile, too.<br />

But this not <strong>the</strong> only Great Financial Secret here in this letter….<br />

The Magic of Thinking “BIG”<br />

You may recognize <strong>the</strong> subhead above as <strong>the</strong> title of one of <strong>the</strong> alltime<br />

classic books in <strong>the</strong> self-help genre. But here, I mean “BIG” in a<br />

different and specific way. I mean it to be flexibly defined, to give you a<br />

“big” life of your choosing.<br />

Most people, even most businesspeople live small lives. Timid lives.<br />

Unremarkable lives. Lives of compromise. Quiet disappointment.<br />

Asking: is this all <strong>the</strong>re is? They live in places <strong>the</strong>y don’t love and<br />

fantasize about being somewhere else. They are bored and fatigued<br />

with <strong>the</strong>ir work.<br />

With info-marketing, you can live anywhere you like. Hawaii,<br />

Colorado, or, as I do, Cleveland. I am here because <strong>the</strong> only harness<br />

track that races year-round, 52 weeks a year is here. You would<br />

obviously have a different reason for choosing your preferred place to<br />

live. But why not live in your preferred place? Or two places, as we<br />

do? Or maybe, three?<br />

With info-marketing, you can live a “big” life. Just for example,<br />

I have put myself in <strong>the</strong> company of, in fascinating and intimate<br />

conversations with, and on stage with Gene Simmons (KISS) and<br />

Donald Trump and George Foreman and Joan Rivers, etc., etc., etc.,<br />

and any info-marketer can do <strong>the</strong> same. A client of mine, Jay Geier,<br />

likes to fly his helicopter from his home to his office. You can be<br />

driving down <strong>the</strong> road and hear your radio commercial extolling your<br />

virtues, like my Titanium Member Ron LeGrand. You can create a<br />

business that pays you to travel to great resorts to hold conferences<br />

<strong>the</strong>re, or even on adventures like Yanik Silver. You can be a hermit,<br />

like Michael Jans (info-marketer to <strong>the</strong> P/C insurance industry) or you<br />

can make yourself famous, be on TV in a reality show and on FOX<br />

Financial from time to time, like Ali Brown.<br />

With info-marketing, you can make a mark. Entire industries<br />

and professions have been made to sit up and take notice of infomarketers<br />

who “made <strong>the</strong>mselves big”, and <strong>the</strong>se industries have been<br />

dramatically and permanently revolutionized by <strong>the</strong>se info-marketers.<br />

Joe Polish was a dead-broke, failing, ready to quit carpet cleaner when<br />

he transformed his business with direct-marketing and <strong>the</strong>n, in turn,<br />

influenced his entire industry: arriving on <strong>the</strong> front cover of its trade<br />

journal, dominating that journal with his ads, and literally changing<br />

<strong>the</strong> way carpet cleaners conduct business. My very-long-time client<br />

Craig Proctor, similar story, in real estate, and by his leadership and<br />

students-turned-teachers, hundreds of thousands of agents follow<br />

a direct marketing ra<strong>the</strong>r than a prospecting or image-advertising<br />

model. (See this, in Chapter 13 of my new book, No B.S. Guide<br />

to DIRECT Marketing for NON-Direct Marketing Businesses, 2nd<br />

Edition). Think of all <strong>the</strong> lives that have been made infinitely better by<br />

<strong>the</strong> Joe’s and Craig’s and <strong>Dan</strong> <strong>Kennedy</strong>’s of info-marketing!<br />

So, a Great Financial Secret is: think big. Come to this year’s Info-<br />

SUMMIT SM , a place ideal to begin thinking bigger than you have ever<br />

thought before. Envision <strong>the</strong> big life of your choosing, <strong>the</strong>n make it a<br />

reality with info-marketing.<br />

Why shouldn’t you?<br />

Jake Steinfeld’s book title is terrific: “I’ve Seen A Lot Of People Naked<br />

And They’ve Got Nothing On You.” Listen, I’ve worked intimately with<br />

hundreds and hundreds of Joe Polish’s and Craig Proctor’s and Me’s,<br />

and I can promise you, <strong>the</strong>y’ve got nothing on you. They; we are not<br />

alien beings from <strong>the</strong> distant galaxy Fumquobus, imbued with superpowers.<br />

I graduated from Revere High School in Bath, Ohio in 1973. I have set<br />

foot on two college campuses, Notre Dame, and High Point University,<br />

as a guest. I am by education, training, all normal standards, qualified<br />

for a minimum wage job – and that’d be tough. I can’t cook. I have<br />

never changed a tire or spark plug or hammered a nail straight. I<br />

stuttered a lot, now a little. I have risen by being an information<br />

ga<strong>the</strong>rer. And I have risen to pinnacles in professional speaking,<br />

in authorship, and in info-marketing….as well as direct-response<br />

copywriting. MORE IMPORTANTLY, I HAVE LIT THE PATHS of so<br />

many o<strong>the</strong>rs with equally unimpressive resumes.<br />

I have likely created <strong>the</strong> largest legion of woefully<br />

unqualified millionaires living Big Lives Of Their<br />

Choosing, through info-marketing.<br />

That’s what I’ve done for 40 years.<br />

Nobody in this legion has anything on you. Except for <strong>the</strong>ir<br />

determined ga<strong>the</strong>ring of information and <strong>the</strong>ir putting it into action<br />

to create <strong>the</strong>ir Big Lives.<br />

Now, a warning:<br />

THE FOUR EVIL TEMPTATIONS<br />

FACING YOU AT THIS MOMENT<br />

I’ll close by warning you of four evil temptations.<br />

Temptation #1 is to stubbornly insist on dis-qualifying yourself. I<br />

have no ideas worthy of info-marketing. I’m too busy making a living – I<br />

have no time. I can’t write. I’m too old. Too young. It’s too expensive. I<br />

see incontrovertible proof that lots and lots and lots of o<strong>the</strong>rs can, but<br />

I can’t. Not me. Who would care about getting information from me?<br />

And so on. There’s a long story I won’t repeat here, <strong>the</strong> end of which<br />

is Satan’s revealing that his greatest of all evil weapons is: a wedge of<br />

doubt. Dis-qualifying yourself is evil. It’s a moral failing. Unlike all<br />

www.dankennedy.com/infosummit 14


o<strong>the</strong>r animals, you have been given <strong>the</strong> gift of free will and intellectual<br />

capacity. That’s all you actually need for info-marketing, to <strong>the</strong>n create<br />

whatever Big Life for yourself and benefits for o<strong>the</strong>rs you wish. But<br />

many are tempted to look at this world, and in micro, at <strong>the</strong> doorway<br />

to it <strong>the</strong> Info-SUMMIT SM represents and say: for o<strong>the</strong>rs but not for me.<br />

Temptation #2 is to wait. Wait for a better time. A more convenient<br />

time. When it seems easier. When it will not be a stretch, financially.<br />

When <strong>the</strong> kids are finally off to college. Someday Island is a crowded<br />

place. And an unhappy place. Most people procrastinate away all <strong>the</strong>ir<br />

opportunity. They get on a treadmill and run in place until, finally,<br />

<strong>the</strong>y die. And most act as if taking up a matter next year is just <strong>the</strong><br />

same as now. It isn’t. Look, I’ve got sealed boxes in my garage that I’ve<br />

put off unpacking from a move 10 years ago. No harm done. But to put<br />

off your Big Life? Many will read all of this, <strong>the</strong>n be tempted to set it<br />

aside, mull it over, get to it later, do it next week, and finally, wait to go<br />

next year. Many go through this dance with <strong>the</strong> devil year after year.<br />

But <strong>the</strong>re is no power to be had from “later”. There is only power in<br />

now.<br />

Temptation #3 is to underestimate <strong>the</strong> importance of discovery.<br />

What you don’t know, you don’t know. Who you don’t know, you<br />

don’t know. If you do not place yourself where experience, wisdom,<br />

innovation and fortune-making, life-liberating, security-creating<br />

plans converge, <strong>the</strong>re will be opportunities you never know exist. The<br />

Info-SUMMIT SM is one of <strong>the</strong> greatest bazaars for discovery I’ve<br />

ever seen, and I’m proud to have created it. This really is a doorway<br />

to an amazing, brave, different world. This place dynamically changes<br />

peoples’ lives through discovery.<br />

I have found and assembled fortune-making formulas that have<br />

served me very well. I’ve made up from mud only a few of <strong>the</strong>ir<br />

elements. Most have been discovered. Some, in books, in study, in<br />

isolation. But most by going out, going to places, going when it was<br />

inconvenient, going when I couldn’t afford it, going in ardent search<br />

without knowing exactly what I was searching for let alone what I<br />

might find. There is just no telling what you might discover at this nfo-<br />

SUMMIT SM . But it’s certain you won’t discover much at home.<br />

Temptation #4 is to be too smart for <strong>the</strong> room – to think you are<br />

so experienced, so successful, so jaded, that you’ve seen and heard<br />

everything <strong>the</strong>re can be to see and hear. Such unbridled arrogance!<br />

There will be people at <strong>the</strong>ir 5th, 8th, 10th Info-SUMMIT SM , with 5,<br />

10, 15, even 20 years’ tenure with me, with million and multi-million<br />

dollar businesses, and <strong>the</strong>y can’t conceive of anyone like <strong>the</strong>m who has<br />

benefited so much choosing to stay home. There will be people with<br />

similar experience and success who do opt out, who are arrogant and<br />

foolish. I’ve got 40 years in. I’ve seen people disconnect out of arrogant<br />

too-smart-for-<strong>the</strong>-room-ism, only to see <strong>the</strong>ir genius dry up, to wind<br />

up returning, chastened, bruised, bloodied, dulled. If you shrink<br />

your breadth and diversity of exposure and discovery, and stay inside<br />

a small circle of peers, you automatically, unavoidably retard your<br />

creative capacity.<br />

REJECT THESE EVIL TEMPTATIONS!<br />

Register for <strong>the</strong> Info-Summit SM right now, today, before it gets away<br />

from you.<br />

Review <strong>the</strong> entire info-packet and main presentation brochure about<br />

this year’s Summit SM . Read every word. Consider <strong>the</strong> incredible<br />

collection of real-world expert practitioners of every aspect of<br />

successful info-marketing assembled. This is efficient discovery! Then,<br />

register. Do not waffle. Do not delay. Do not excuse yourself. Use <strong>the</strong><br />

enclosed Form or go online to www.dankennedy.com/infosummit.<br />

There are discounts, perks and benefits ONLY FOR those who register<br />

by <strong>the</strong> deadline on <strong>the</strong> Form. But <strong>the</strong>re’s a more important reason<br />

to go ahead and register right now – not later. Delay feeds and<br />

empowers evil temptations. Only immediate action prohibits <strong>the</strong>ir<br />

power over you.<br />

Because we are celebrating and memorializing my 40th Year<br />

Anniversary in info-marketing, GKIC is “pulling out all <strong>the</strong> stops” to<br />

put on a most-valuable-ever Info-SUMMIT SM . THIS is NOT a year to<br />

miss!<br />

Best,<br />

<strong>Dan</strong> <strong>Kennedy</strong><br />

PS: I carry on a grand tradition. In <strong>the</strong> depths of <strong>the</strong> Great<br />

Depression, George Haylings created booklets about odd and unusual<br />

moneymaking opportunities on a manual typewriter while living in a<br />

tent, placed small ads in magazines, and created first a good income,<br />

<strong>the</strong>n a Very Big Life of his choosing…all immortalized in his book,<br />

‘A Lifetime of Homework’, and early source of inspiration for me.<br />

Jerry Buchanan found a fool-proof method for ridding his garden<br />

of gophers, wrote a report about it, advertised it for sale, found his<br />

mailbox stuffed with cash orders, and <strong>the</strong>n wrote about his discoveries<br />

as ‘The Writer’s Utopia Formula’, ano<strong>the</strong>r early inspiration of mine.<br />

From <strong>the</strong>n, before, and to <strong>the</strong> present day, in my case, throughout 40<br />

years of my work, people have been awakened to opportunities <strong>the</strong>y<br />

never knew existed, to capabilities and talents <strong>the</strong>y never knew <strong>the</strong>y<br />

had, and been led to Very Big Lives of <strong>the</strong>ir choosing, that <strong>the</strong>y could<br />

not have imagined without new information pushed in front of <strong>the</strong>m<br />

by an info-marketer.<br />

You, too, can have a part or a bigger part than you do now, in carrying<br />

this grand tradition forward. By all means, come and help celebrate my<br />

40 years. But make this a year of new, exciting discovery for yourself<br />

too. Get yourself to where this grand tradition lives today – <strong>the</strong> GKIC<br />

Info-SUMMIT SM , 2013! This is <strong>the</strong> home of a great, global Movement<br />

changing <strong>the</strong> way industries and professions do business for <strong>the</strong> better,<br />

providing Success Education to millions, and transforming lives. It<br />

is no small thing, this info-marketing! Don’t be left out. Don’t be a<br />

spectator.<br />

PPS: Jake Steinfeld is a Very Big Thinker living a Very Big Life. He’s our<br />

special Celebrity-Entrepreneur guest, and this is a great opportunity to<br />

meet and hear from a Great American Success Story. Don’t miss it!<br />

November 7 th - 9 th Bonus Day November 10 th Chicago, IL<br />

800-871-0147<br />

800-871-0147 www.dankennedy.com/infosummit

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