Council Minutes - Town of Cambridge

COUNCIL MINUTES
TUESDAY 20 DECEMBER 2011
3. Wembley Districts Cricket Club
4. Metropolitan Districts Rifle Association
5. Clancy's Fish Bar
6. South City Beach Kiosk; and
7. Floreat beach Kiosk.
The Floreat Surf Life Saving Club have not been contacted as the beach run course now heads
2.5km south from the City of Perth Surf Club towards Swanbourne. Previously the course went
north from the City of Perth Surf Club to the Floreat Surf Club.
A letterbox drop will also be undertaken by IKE to nearby residents informing them of the event.
As part of the event, it is proposed to have the Surf Lifesaving WA helicopter parked on the
grassed area, near the Floreat Beach groyne. Surf Lifesaving WA will provide Civil Aviation
Safety Authority approval to land the helicopter and necessary risk management practices will
be in place.
A number of advantages and disadvantages are associated with the IKE event, specifically:
Advantages
An estimated attendance of between 1500 and 2000 people from all over the
Metropolitan Area provides an opportunity to showcase City Beach;
Create considerable interest with the media. This will be achieved through the West
Coast Eagles supporting the event and public relations firm CPR to handle the PR for the
event. It is proposed that radio, print and TV all be utilised to promote the event; and
Secondary benefits to local business groups.
Disadvantages
The actual set-up for the event is very large, they will require access to the beach for 1
day prior to the event to install infrastructure also impacting on the access by other
potential clients or users of the beach;
The timing of the event falls within the middle of summer when the beach is heavily
used and parking operates close to capacity.
Due to the size and nature of the event, general access to the beach will be limited (if at
all available)
Potential for inconvenience to local residents; and
Negative publicity if there are any issues with the event
The proposed ‘Sids and Kids Sunshine Beach Run’ will have advantages and disadvantages.
However, if the event is well managed it could provide the Town and local residents the
opportunity to experience an exciting iconic event within Perth.
To ensure all the necessary responsibilities (including financial arrangements, insurance
arrangements, risk management, traffic management, cleaning, security and consultation) is
undertaken a formal Memorandum of Understanding (MOU) between the Town and IKE will be
entered into.
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