Graphic Identity Guidelines - Missouri Valley College
Graphic Identity Guidelines - Missouri Valley College
Graphic Identity Guidelines - Missouri Valley College
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MISSOURI VALLEY COLLEGE<br />
<strong>Graphic</strong> Identitiy Standards and <strong>Guidelines</strong>
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Graphic</strong> Identitiy Standards and <strong>Guidelines</strong><br />
Table of Contents<br />
Introduction 3<br />
Office of Marketing & Media Relations 3<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong><br />
Use of Name 4<br />
Logo Variations 5<br />
The Viking Logo & the “V” 6<br />
MVC Wordmark 7<br />
Academic Logo 8<br />
Seal 9<br />
Athletic Use 10<br />
Unacceptable Logo Uses 11<br />
Colors 12<br />
Stationery Package 13<br />
Communications Submission <strong>Guidelines</strong> 14<br />
Publicity Requests 15<br />
Email Signatures 16
MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES<br />
Introduction<br />
This document contains basic guidelines to meet <strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> graphic standards.<br />
These standards provide guidelines in using the <strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> name, logo and<br />
seal for official <strong>College</strong> business print and electronic publications. Student clubs and groups<br />
should obtain approval to use the logo from the marketing and media relations office. All<br />
other uses of <strong>College</strong> names, symbols, logos, must be in accordance with the <strong>College</strong>’s grahpic<br />
standards. The purpose of this guide is to establish a consistency in all <strong>Missouri</strong> <strong>Valley</strong><br />
<strong>College</strong> communications. The consistent standard will help the public become familiar with<br />
publications produced by the <strong>College</strong>.<br />
All publications produced by <strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> faculty and staff for external use should<br />
be approved by the marketing and media relations director. Questions regarding publications<br />
should also be directed to the marketing and media relations office.<br />
Office of Marketing & Media Relations<br />
The mission of the marketing and media relations office is to manage all public relations efforts<br />
for the college, contributing to the advancement of the college’s image/brand. The Office<br />
provides a consistent, professional image of the <strong>College</strong> by creating and maintaining the<br />
institutions advertising campaigns, publications, social media, and all other printed material,<br />
communicating internally and externally to support the mission of <strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong>.<br />
Goals<br />
Oversee all internal and external communication/marketing collateral to maintain a consistent<br />
image.<br />
Assist campus organizations and programs in developing successful public relations plans in<br />
order to strengthen enrollment, recruiting, and fund-raising efforts.<br />
Serve as liaison between <strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> and local, regional, national, and international<br />
media outlets.<br />
Introduction & Marketing & Media Relations Office 3
MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Use of Name<br />
To ensure recognition of <strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> beyond the surrounding region, first reference<br />
of the <strong>College</strong>’s name should be “<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong>.”<br />
The preferred usage of the <strong>College</strong>’s name should be used in instances such as but not limited<br />
to, answering phones, making speeches, or presentations, e-mail signatures, in print or<br />
electronic publications, and stationery.<br />
The approved formal name derivations of the college are:<br />
• <strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong><br />
• <strong>Missouri</strong> <strong>Valley</strong><br />
Other less formal name derivations that may be used are:<br />
• MVC<br />
• <strong>Valley</strong><br />
• the <strong>College</strong><br />
• MoVal<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Use of Name 4
MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Logo Variations<br />
<strong>Guidelines</strong> for the correct use of the logo are included in the following pages. The <strong>College</strong>’s<br />
logos should not be altered or changed in any way without permission from the marketing<br />
and media relations office. Use of these logos should be limited to the variations shown. Use<br />
only approved art downloaded from http://www.moval.edu/IT/webdev.php or provided by<br />
the MVC marketing & media relations office.<br />
The authorized logos identifying <strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> are comprised of five primary elements.<br />
This includes the wordmark <strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong>, the V, a Viking head, the academic<br />
logo and the <strong>College</strong>’s official seal. Each logo has its own variations in design and color<br />
scheme.<br />
Academic Logo<br />
MISSOURI VALLEY<br />
C O L L E G E<br />
Wordmark<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Logo Variations 5
MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: The Viking Logo, and the “V”<br />
The Viking Logo, and “V” may be used for general, academic and athletic use. Generally the<br />
logos are seen together. The <strong>College</strong>’s logos should not be altered or changed in any way<br />
without permission from the MVC marketing and media relations office. Use of these logos<br />
should be limited to the variations shown. Use only approved art downloaded from http://<br />
www.moval.edu/IT/webdev.php or provided by the MVC marketing & media relations office.<br />
The V logo may be used in full color or when outlined in white, the logo should be placed<br />
with an orange or purple background.<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: The Viking logo avnd “V” 6
MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: <strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> Wordmark<br />
The workmark may be used for general, academic and athletic use. The wordmark may be altered<br />
for use from specific sports teams, or campus organizations. The <strong>College</strong>’s logos should<br />
not be altered or changed in any way without permission from the marketing and media<br />
relations office. Use of these logos should be limited to the variations shown. Use only approved<br />
art downloaded from http://www.moval.edu/IT/webdev.php or provided by the MVC<br />
marketing & media relations office.<br />
MISSOURI VALLEY<br />
C O L L E G E<br />
MISSOURI VALLEY<br />
C O L L E G E<br />
NAME HERE<br />
MISSOURI<br />
VALLEY<br />
C O L L E G E<br />
MVC<br />
MISSOURI VALLEY COLLEGE<br />
MISSOURI<br />
VALLEY<br />
C O L L E G E<br />
moval.edu<br />
MISSOURI VALLEY<br />
C O L L E G E<br />
NAME HERE<br />
moval.edu<br />
NAME HERE<br />
MISSOURI VALLEY<br />
C O L L E G E<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: MVC Wordmark 7
MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: The Academic Logo<br />
The Academic logo should be used for academic purposes only. Faculty members may use<br />
the academic logo on letterhead, and business cards, syllabi, etc. The <strong>College</strong>’s logos should<br />
not be altered or changed in any way without permission from the marketing & media relations<br />
office. Use of these logos should be limited to the variations shown. Use only approved<br />
art downloaded from http://www.moval.edu/IT/webdev.php or provided by the MVC marketing<br />
& media relations office.<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Academic Logo 8
MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: The Seal<br />
The Seal is the official legal seal of the <strong>College</strong>. The use of the seal should be restricted to<br />
official and legal documents such as diplomas, certificates, and transcripts—primarily items<br />
generated by the president’s office, registrar’s office, and/or the board of trustees. The seal<br />
should have a limited role as the official logo, and should be used sparingly for merchandise.<br />
The <strong>College</strong>’s logos should not be altered or changed in any way without permission from<br />
the marketing & media relations office. Use of these logos should be limited to the variations<br />
shown. Use only approved art downloaded from http://www.moval.edu/IT/webdev.php or<br />
provided by the MVC marketing & media relations office.<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: MVC Seal 9
MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Logos for Athletic Use<br />
The following logos are primarily used for MVC athletics, although they may be used for<br />
general purposes as well. Athletic teams may use any logo, excluding the academic logo. The<br />
logos may be altered for use from specific sports teams. The <strong>College</strong>’s logos should not be<br />
altered or changed in any way without permission from the marketing & media relations office<br />
or the sports information director. Use of these logos should be limited to the variations<br />
shown. Use only approved art downloaded from http://www.moval.edu/IT/webdev.php or<br />
provided by the MVC marketing & media relations office.<br />
MISSOURI VALLEY COLLEGE<br />
a t h l e t<br />
i c s<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Logos for Athletic Use 10
MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Unacceptable Logos<br />
The following are examples of unacceptable logo usage.<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Unacceptable Logos 11
MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Colors<br />
Purple and Orange, the official colors of <strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> play major roles in supporting<br />
the core essence of the brand. The color palette presented on this page represent the<br />
approved colors for <strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong>’s identity.<br />
Athletic Official Colors Pantone Process (CMYK) Process (RGB)<br />
Purple PMS 2593 C=51 M=89 Y=0 K=0 R=126 G=66 B=148<br />
Orange PMS 151 C=2 M=49 Y=92 K=0 R=242 G=148 B=47<br />
C=51<br />
M= 89<br />
Y= 0<br />
K= 0<br />
C=2<br />
M= 49<br />
Y= 92<br />
K= 0<br />
R=216<br />
G= 66<br />
B=148<br />
R=242<br />
G= 148<br />
B=47<br />
PMS 2593<br />
PMS 151<br />
Academic Official Colors Pantone Process (CMYK) Process (RGB)<br />
Purple PMS 2593 C=60 M=97 Y=19 K=5 R=122 G=46 B=121<br />
Orange PMS 151 C=9 M=58 Y=99 K=0 R=226 G=130 B=39<br />
C= 60<br />
M= 97<br />
Y= 19<br />
K= 5<br />
C= 9<br />
M= 58<br />
Y= 99<br />
K= 0<br />
R= 122<br />
G= 46<br />
B= 121<br />
R= 226<br />
G= 130<br />
B= 39<br />
PMS 2593<br />
PMS 151<br />
* Colors may take on different hues when used on different materials.<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: MVC Colors 12
MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Stationery Package<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> business cards and envelopes may be ordered through the MVC Copy<br />
Center using the approved designs provided. Any stationery items that do not adhere to these<br />
guidelines must be approved by the marketing and media relations office.<br />
Letterhead templates can be found in Microsoft Outlook Public Folders (under campus forms).<br />
• Matters pertaining to academics should use stationery with the academic logo.<br />
• Matters pertaining to athletics should use the Viking logo.<br />
• Either the academic or Viking logo can be used for items of general interest.<br />
Additional stationery items (notepads, etc.) are available upon request by filling out the form<br />
at: http://www.moval.edu/aboutmvc/press/forms/jobform.php.<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Stationery 13
MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Communications Submission <strong>Guidelines</strong><br />
<strong>Graphic</strong> Design Job Request<br />
To follow the MVC graphic identity standards, the marketing and media relations office is<br />
available to assis the campus community in graphic design projects. A job start is available<br />
at www.moval.edu/aboutmvc/press/forms/jobform/php. All jobs require at least two weeks<br />
for design (some projects require more or less time) and one to two weeks for printing. When<br />
requesting a graphic design job it is important to be thorough. Questions regarding graphic<br />
design projects should be directed to the marketing and media relations office.<br />
Story Suggestion Form<br />
A form is available at www.moval.edu/aboutmvc/press/forms/storyform.php to suggest a<br />
story. This form shoud be used for “feature” stories -- not timely news -- regarding MVC students,<br />
alumni, departments, faculty, and staff members, etc.<br />
Each submission will be handled based upon department priorities and submission’s purpose/need.<br />
Publicity Request Form<br />
A form is available at www.moval.edu/aboutmvc/press/forms/requestform.php for publicity<br />
requests. More information on page 15 of this document.<br />
Publicity Advisors<br />
As certain groups and departments on campus hold events and activities, as time permits,<br />
the marketing and media relations office will serve as a a publicity advisory team.<br />
This team will meet with individuals planning the activitiy or event and make recommendations<br />
to achieve desired goals.<br />
Communication Submission <strong>Guidelines</strong> 14
MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Publicity Requests<br />
Following are general guidelines for submission of information related to news, events, and<br />
activities. The action of the MVC marketing and media relations office is described, however,<br />
exceptions may be made based on the timeliness, news piece, event or activity.<br />
In addition to the action below, events and activities may be included in the monthly newsletters;<br />
Viking Views, the alumni and friends publication; a campus wide email; or other.<br />
A press release is free, but not guaranteed. Publicity requests must be submitted 4-6 weeks in<br />
advance of the event (the communications office needs at least two weeks to process information<br />
and most media outlets request the information at least two weeks lead time). All<br />
events publicity requests must be submitted with a publicity request form found at<br />
www.moval.edu/aboutmvc/press.asp. Only events associated with MVC, its departments,<br />
students, faculty, staff, board of trustees, approved programs, or approved student organizations<br />
are eligible for inclusion. Photos can be delivered or submitted electronically for consideration.<br />
Late requests will be accommodated based on department priorities. Contact ext.<br />
4172 for ad pricing. Please be complete and accurate in providing information as the information<br />
sent to the communications office may end up going out that way. If you are requesting<br />
post-event coverage, please make requests as soon as possible following event/activity.<br />
Contact extension 4172 for questions regarding this form.<br />
Activity<br />
Departmental Events<br />
Campus-wide Events<br />
Student Activities<br />
Student Award/Accomplishment<br />
<strong>College</strong>-Sponsored Speakers<br />
Legislative/VIP Visits<br />
Faculty Research/Grants<br />
<strong>College</strong> Initiatives/Programs<br />
<strong>College</strong> and Program Recognitions<br />
Scholarship Awards Banquet News<br />
Scholarship Lists<br />
Deans and Graduation Lists<br />
Major <strong>College</strong> Announcement<br />
Faculty/Staff Life Events<br />
Action<br />
Master Calendar, Media Calendar, Newsletter<br />
Master Calendar, Media Calendar, News Release, Newsletter<br />
Master Calendar, Media Calendar<br />
News Release, News Release toLocal newpaper<br />
Master Calendar, News Release, Newsletter<br />
Media Advisory, News Release, Newsletter<br />
News Release, Newsletter<br />
News Release, Newsletter<br />
News Release, Newsletter<br />
News Release to Local newspaper<br />
News Release to Local newspaper<br />
News Release to Local Newspaper<br />
News Release, Newsletter<br />
Campus-wide email<br />
Publicity Requests 15
MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Email Signatures<br />
Email signatures should follow one of two formats<br />
1. A .jpg image can be created by the marketing and media relations office.<br />
2. For off-campus Outlook Access, the signatures should be in black type, with the exception<br />
of the individuals name, which can appear in purple if preferred. The MVC academic or Viking<br />
logo may be included. Those logos can be sent from the marketing and media relations office.<br />
*When using purple please use the correct RGB combination (from page 12).<br />
FIRST LAST NAME<br />
Title<br />
500 East <strong>College</strong> Street • Marshall, MO 65340<br />
P (660) 831- XXXX• F (660) 831- XXXX<br />
email@moval.edu • moval.edu<br />
MISSOURI VALLEY<br />
C O L L E G E<br />
FIRST LAST NAME<br />
Title<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong><br />
500 E <strong>College</strong> St.<br />
P (660) 831-XXXX F (660) 831-XXXX<br />
email@moval.edu • www.moval.edu<br />
.JPG Image Created by<br />
Communications Office<br />
Off-Campus Outlook Access<br />
Signatures serve a simple but essential function. Unless you are emailing a friend or coworker,<br />
do not assume that the recipient will know exactly who you are–you may need to identify<br />
yourself toward the beginning of the body of the email and/or include your title and company<br />
name as part of your signature.<br />
An email signature should have a few key elements:<br />
• Full name<br />
• Company name<br />
• Job title or division<br />
• Mailing address<br />
• Telephone number<br />
• Company website<br />
• Email address<br />
You should be the judge of what information is pertinent to your readers and include it.<br />
What you shouldn’t do, however, is go overboard with information. A few signature items<br />
can make you seem unprofessional. Elements you should be wary of including are:<br />
• Pictures (of yourself or anybody or anything)<br />
• A variety of fonts<br />
• Moving or flashing text<br />
• Potentially offensive quotes<br />
• Embedded video or sounds that play automatically<br />
• A list of formal titles and certifications that read like alphabet soup (unless essential to your job)<br />
• Legal disclaimers that are irrelevant to the message.<br />
Email Signatures 16
MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: How to Insert .jpg Email Signature<br />
Directions for inserting a .jpg email signature.<br />
Microsoft Office 2007<br />
1. Please review the info to make sure it is correct, if there are corrections that need to be<br />
made please email it back with corrections.<br />
2. Save the attachment included in the email, make sure you know where to find it.<br />
3. With Outlook open, go to Tools and click Options<br />
4. Click the Mail Format tab. On the mail format tab, click Signatures<br />
5. On the E-mail Signature tab, in the Select signature to edit box, click the new button<br />
and name your new signature.<br />
6. Under choose default signature make sure the email address is correct and use the<br />
drop down box to change the new messages and replies/forwards to your new email<br />
signature.<br />
7. Under Edit Signature click on the picture button (second from right). Insert the at<br />
tachment.<br />
8. If you want to link your email signature to MVC’s website, once you’ve inserted the at<br />
tachment, click on it. After you have selected the picture click the Insert Hyperlink<br />
button (far right, globe + chain image). In the address space at the bottom of the new<br />
window type in www.moval.edu and click OK.<br />
9. Click Ok.<br />
10. Your signature won’t appear on the open message, you’ll have to open a new message<br />
and your signature should appear on the new message.<br />
If assistance is needed with this process, contact the MVC IT department.<br />
<strong>Missouri</strong> <strong>Valley</strong> <strong>College</strong> <strong>Identity</strong>: Logo Variations 17
MISSOURI VALLEY<br />
C O L L E G E<br />
500 East <strong>College</strong> Street • Marshall, MO 65340<br />
www.moval.edu • 660-831-4000