Graphic Identity Guidelines - Missouri Valley College

MISSOURI VALLEY COLLEGE 

Graphic Identitiy Standards and Guidelines

Missouri Valley College Graphic Identitiy Standards and Guidelines 

Table of Contents 

Introduction 3 

Office of Marketing & Media Relations 3 

Missouri Valley College Identity 

Use of Name 4 

Logo Variations 5 

The Viking Logo & the “V” 6 

MVC Wordmark 7 

Academic Logo 8 

Seal 9 

Athletic Use 10 

Unacceptable Logo Uses 11 

Colors 12 

Stationery Package 13 

Communications Submission Guidelines 14 

Publicity Requests 15 

Email Signatures 16

MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES 

Introduction 

This document contains basic guidelines to meet Missouri Valley College graphic standards. 

These standards provide guidelines in using the Missouri Valley College name, logo and 

seal for official College business print and electronic publications. Student clubs and groups 

should obtain approval to use the logo from the marketing and media relations office. All 

other uses of College names, symbols, logos, must be in accordance with the College’s grahpic 

standards. The purpose of this guide is to establish a consistency in all Missouri Valley 

College communications. The consistent standard will help the public become familiar with 

publications produced by the College. 

All publications produced by Missouri Valley College faculty and staff for external use should 

be approved by the marketing and media relations director. Questions regarding publications 

should also be directed to the marketing and media relations office. 

Office of Marketing & Media Relations 

The mission of the marketing and media relations office is to manage all public relations efforts 

for the college, contributing to the advancement of the college’s image/brand. The Office 

provides a consistent, professional image of the College by creating and maintaining the 

institutions advertising campaigns, publications, social media, and all other printed material, 

communicating internally and externally to support the mission of Missouri Valley College. 

Goals 

Oversee all internal and external communication/marketing collateral to maintain a consistent 

image. 

Assist campus organizations and programs in developing successful public relations plans in 

order to strengthen enrollment, recruiting, and fund-raising efforts. 

Serve as liaison between Missouri Valley College and local, regional, national, and international 

media outlets. 

Introduction & Marketing & Media Relations Office 3


Missouri Valley College Identity: Use of Name 

To ensure recognition of Missouri Valley College beyond the surrounding region, first reference 

of the College’s name should be “Missouri Valley College.” 

The preferred usage of the College’s name should be used in instances such as but not limited 

to, answering phones, making speeches, or presentations, e-mail signatures, in print or 

electronic publications, and stationery. 

The approved formal name derivations of the college are: 

• Missouri Valley College 

• Missouri Valley 

Other less formal name derivations that may be used are: 

• MVC 

• Valley 

• the College 

• MoVal 

Missouri Valley College Identity: Use of Name 4


Missouri Valley College Identity: Logo Variations 

Guidelines for the correct use of the logo are included in the following pages. The College’s 

logos should not be altered or changed in any way without permission from the marketing 

and media relations office. Use of these logos should be limited to the variations shown. Use 

only approved art downloaded from http://www.moval.edu/IT/webdev.php or provided by 

the MVC marketing & media relations office. 

The authorized logos identifying Missouri Valley College are comprised of five primary elements. 

This includes the wordmark Missouri Valley College, the V, a Viking head, the academic 

logo and the College’s official seal. Each logo has its own variations in design and color 

scheme. 

Academic Logo 

MISSOURI VALLEY 

C O L L E G E 

Wordmark 

Missouri Valley College Identity: Logo Variations 5


Missouri Valley College Identity: The Viking Logo, and the “V” 

The Viking Logo, and “V” may be used for general, academic and athletic use. Generally the 

logos are seen together. The College’s logos should not be altered or changed in any way 

without permission from the MVC marketing and media relations office. Use of these logos 

should be limited to the variations shown. Use only approved art downloaded from http:// 

www.moval.edu/IT/webdev.php or provided by the MVC marketing & media relations office. 

The V logo may be used in full color or when outlined in white, the logo should be placed 

with an orange or purple background. 

Missouri Valley College Identity: The Viking logo avnd “V” 6


Missouri Valley College Identity: Missouri Valley College Wordmark 

The workmark may be used for general, academic and athletic use. The wordmark may be altered 

for use from specific sports teams, or campus organizations. The College’s logos should 

not be altered or changed in any way without permission from the marketing and media 

relations office. Use of these logos should be limited to the variations shown. Use only approved 

art downloaded from http://www.moval.edu/IT/webdev.php or provided by the MVC 

marketing & media relations office. 


C O L L E G E 


C O L L E G E 

NAME HERE 

MISSOURI 

VALLEY 

C O L L E G E 

MVC 


MISSOURI 

VALLEY 

C O L L E G E 

moval.edu 


C O L L E G E 

NAME HERE 

moval.edu 

NAME HERE 


C O L L E G E 

Missouri Valley College Identity: MVC Wordmark 7


Missouri Valley College Identity: The Academic Logo 

The Academic logo should be used for academic purposes only. Faculty members may use 

the academic logo on letterhead, and business cards, syllabi, etc. The College’s logos should 

not be altered or changed in any way without permission from the marketing & media relations 

office. Use of these logos should be limited to the variations shown. Use only approved 

art downloaded from http://www.moval.edu/IT/webdev.php or provided by the MVC marketing 

& media relations office. 

Missouri Valley College Identity: Academic Logo 8


Missouri Valley College Identity: The Seal 

The Seal is the official legal seal of the College. The use of the seal should be restricted to 

official and legal documents such as diplomas, certificates, and transcripts—primarily items 

generated by the president’s office, registrar’s office, and/or the board of trustees. The seal 

should have a limited role as the official logo, and should be used sparingly for merchandise. 

The College’s logos should not be altered or changed in any way without permission from 

the marketing & media relations office. Use of these logos should be limited to the variations 

shown. Use only approved art downloaded from http://www.moval.edu/IT/webdev.php or 

provided by the MVC marketing & media relations office. 

Missouri Valley College Identity: MVC Seal 9


Missouri Valley College Identity: Logos for Athletic Use 

The following logos are primarily used for MVC athletics, although they may be used for 

general purposes as well. Athletic teams may use any logo, excluding the academic logo. The 

logos may be altered for use from specific sports teams. The College’s logos should not be 

altered or changed in any way without permission from the marketing & media relations office 

or the sports information director. Use of these logos should be limited to the variations 

shown. Use only approved art downloaded from http://www.moval.edu/IT/webdev.php or 

provided by the MVC marketing & media relations office. 


a t h l e t 

i c s 

Missouri Valley College Identity: Logos for Athletic Use 10


Missouri Valley College Identity: Unacceptable Logos 

The following are examples of unacceptable logo usage. 

Missouri Valley College Identity: Unacceptable Logos 11


Missouri Valley College Identity: Colors 

Purple and Orange, the official colors of Missouri Valley College play major roles in supporting 

the core essence of the brand. The color palette presented on this page represent the 

approved colors for Missouri Valley College’s identity. 

Athletic Official Colors Pantone Process (CMYK) Process (RGB) 

Purple PMS 2593 C=51 M=89 Y=0 K=0 R=126 G=66 B=148 

Orange PMS 151 C=2 M=49 Y=92 K=0 R=242 G=148 B=47 

C=51 

M= 89 

Y= 0 

K= 0 

C=2 

M= 49 

Y= 92 

K= 0 

R=216 

G= 66 

B=148 

R=242 

G= 148 

B=47 

PMS 2593 

PMS 151 

Academic Official Colors Pantone Process (CMYK) Process (RGB) 

Purple PMS 2593 C=60 M=97 Y=19 K=5 R=122 G=46 B=121 

Orange PMS 151 C=9 M=58 Y=99 K=0 R=226 G=130 B=39 

C= 60 

M= 97 

Y= 19 

K= 5 

C= 9 

M= 58 

Y= 99 

K= 0 

R= 122 

G= 46 

B= 121 

R= 226 

G= 130 

B= 39 

PMS 2593 

PMS 151 

* Colors may take on different hues when used on different materials. 

Missouri Valley College Identity: MVC Colors 12


Missouri Valley College Identity: Stationery Package 

Missouri Valley College business cards and envelopes may be ordered through the MVC Copy 

Center using the approved designs provided. Any stationery items that do not adhere to these 

guidelines must be approved by the marketing and media relations office. 

Letterhead templates can be found in Microsoft Outlook Public Folders (under campus forms). 

• Matters pertaining to academics should use stationery with the academic logo. 

• Matters pertaining to athletics should use the Viking logo. 

• Either the academic or Viking logo can be used for items of general interest. 

Additional stationery items (notepads, etc.) are available upon request by filling out the form 

at: http://www.moval.edu/aboutmvc/press/forms/jobform.php. 

Missouri Valley College Identity: Stationery 13


Missouri Valley College Identity: Communications Submission Guidelines 

Graphic Design Job Request 

To follow the MVC graphic identity standards, the marketing and media relations office is 

available to assis the campus community in graphic design projects. A job start is available 

at www.moval.edu/aboutmvc/press/forms/jobform/php. All jobs require at least two weeks 

for design (some projects require more or less time) and one to two weeks for printing. When 

requesting a graphic design job it is important to be thorough. Questions regarding graphic 

design projects should be directed to the marketing and media relations office. 

Story Suggestion Form 

A form is available at www.moval.edu/aboutmvc/press/forms/storyform.php to suggest a 

story. This form shoud be used for “feature” stories -- not timely news -- regarding MVC students, 

alumni, departments, faculty, and staff members, etc. 

Each submission will be handled based upon department priorities and submission’s purpose/need. 

Publicity Request Form 

A form is available at www.moval.edu/aboutmvc/press/forms/requestform.php for publicity 

requests. More information on page 15 of this document. 

Publicity Advisors 

As certain groups and departments on campus hold events and activities, as time permits, 

the marketing and media relations office will serve as a a publicity advisory team. 

This team will meet with individuals planning the activitiy or event and make recommendations 

to achieve desired goals. 

Communication Submission Guidelines 14


Missouri Valley College Identity: Publicity Requests 

Following are general guidelines for submission of information related to news, events, and 

activities. The action of the MVC marketing and media relations office is described, however, 

exceptions may be made based on the timeliness, news piece, event or activity. 

In addition to the action below, events and activities may be included in the monthly newsletters; 

Viking Views, the alumni and friends publication; a campus wide email; or other. 

A press release is free, but not guaranteed. Publicity requests must be submitted 4-6 weeks in 

advance of the event (the communications office needs at least two weeks to process information 

and most media outlets request the information at least two weeks lead time). All 

events publicity requests must be submitted with a publicity request form found at 

www.moval.edu/aboutmvc/press.asp. Only events associated with MVC, its departments, 

students, faculty, staff, board of trustees, approved programs, or approved student organizations 

are eligible for inclusion. Photos can be delivered or submitted electronically for consideration. 

Late requests will be accommodated based on department priorities. Contact ext. 

4172 for ad pricing. Please be complete and accurate in providing information as the information 

sent to the communications office may end up going out that way. If you are requesting 

post-event coverage, please make requests as soon as possible following event/activity. 

Contact extension 4172 for questions regarding this form. 

Activity 

Departmental Events 

Campus-wide Events 

Student Activities 

Student Award/Accomplishment 

College-Sponsored Speakers 

Legislative/VIP Visits 

Faculty Research/Grants 

College Initiatives/Programs 

College and Program Recognitions 

Scholarship Awards Banquet News 

Scholarship Lists 

Deans and Graduation Lists 

Major College Announcement 

Faculty/Staff Life Events 

Action 

Master Calendar, Media Calendar, Newsletter 

Master Calendar, Media Calendar, News Release, Newsletter 

Master Calendar, Media Calendar 

News Release, News Release toLocal newpaper 

Master Calendar, News Release, Newsletter 

Media Advisory, News Release, Newsletter 

News Release, Newsletter 



News Release to Local newspaper 

News Release to Local newspaper 

News Release to Local Newspaper 


Campus-wide email 

Publicity Requests 15


Missouri Valley College Identity: Email Signatures 

Email signatures should follow one of two formats 

1. A .jpg image can be created by the marketing and media relations office. 

2. For off-campus Outlook Access, the signatures should be in black type, with the exception 

of the individuals name, which can appear in purple if preferred. The MVC academic or Viking 

logo may be included. Those logos can be sent from the marketing and media relations office. 

*When using purple please use the correct RGB combination (from page 12). 

FIRST LAST NAME 

Title 

500 East College Street • Marshall, MO 65340 

P (660) 831- XXXX• F (660) 831- XXXX 

email@moval.edu • moval.edu 


C O L L E G E 

FIRST LAST NAME 

Title 

Missouri Valley College 

500 E College St. 

P (660) 831-XXXX F (660) 831-XXXX 

email@moval.edu • www.moval.edu 

.JPG Image Created by 

Communications Office 

Off-Campus Outlook Access 

Signatures serve a simple but essential function. Unless you are emailing a friend or coworker, 

do not assume that the recipient will know exactly who you are–you may need to identify 

yourself toward the beginning of the body of the email and/or include your title and company 

name as part of your signature. 

An email signature should have a few key elements: 

• Full name 

• Company name 

• Job title or division 

• Mailing address 

• Telephone number 

• Company website 

• Email address 

You should be the judge of what information is pertinent to your readers and include it. 

What you shouldn’t do, however, is go overboard with information. A few signature items 

can make you seem unprofessional. Elements you should be wary of including are: 

• Pictures (of yourself or anybody or anything) 

• A variety of fonts 

• Moving or flashing text 

• Potentially offensive quotes 

• Embedded video or sounds that play automatically 

• A list of formal titles and certifications that read like alphabet soup (unless essential to your job) 

• Legal disclaimers that are irrelevant to the message. 

Email Signatures 16


Missouri Valley College Identity: How to Insert .jpg Email Signature 

Directions for inserting a .jpg email signature. 

Microsoft Office 2007 

1. Please review the info to make sure it is correct, if there are corrections that need to be 

made please email it back with corrections. 

2. Save the attachment included in the email, make sure you know where to find it. 

3. With Outlook open, go to Tools and click Options 

4. Click the Mail Format tab. On the mail format tab, click Signatures 

5. On the E-mail Signature tab, in the Select signature to edit box, click the new button 

and name your new signature. 

6. Under choose default signature make sure the email address is correct and use the 

drop down box to change the new messages and replies/forwards to your new email 

signature. 

7. Under Edit Signature click on the picture button (second from right). Insert the at 

tachment. 

8. If you want to link your email signature to MVC’s website, once you’ve inserted the at 

tachment, click on it. After you have selected the picture click the Insert Hyperlink 

button (far right, globe + chain image). In the address space at the bottom of the new 

window type in www.moval.edu and click OK. 

9. Click Ok. 

10. Your signature won’t appear on the open message, you’ll have to open a new message 

and your signature should appear on the new message. 

If assistance is needed with this process, contact the MVC IT department. 

Missouri Valley College Identity: Logo Variations 17


C O L L E G E 

500 East College Street • Marshall, MO 65340 

www.moval.edu • 660-831-4000

Graphic Identity Guidelines - Missouri Valley College

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