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<strong>Telit</strong> Communications S.p.A. | telit2market international | Issue 02 | February 2007 | www.telit.com<br />

issue<br />

02|07<br />

<strong>Telit</strong> has been selected by M2M MAGAZINE as one of<br />

the top 100 companies in <strong>m2m</strong> worldwide<br />

telit2market<br />

The <strong>Telit</strong> <strong>m2m</strong> Magazine<br />

<strong>We</strong> <strong>live</strong> <strong>m2m</strong><br />

by Oozi Cats<br />

<strong>Telit</strong>’s <strong>unique</strong> <strong>own</strong><br />

<strong>software</strong> & support<br />

<strong>Telit</strong> <strong>World</strong>:<br />

<strong>Applications</strong><br />

UC864: <strong>Telit</strong> is ready<br />

for the next generation<br />

UMTS/HSDPA<br />

CC 864-DUAL:<br />

<strong>Telit</strong>’s 1st CDMA<br />

unified form-factor<br />

Red Bend and <strong>Telit</strong> wireless<br />

solutions: Firmware over the<br />

air update (FOTA)<br />

<strong>Telit</strong> APAC<br />

is off and<br />

running<br />

<strong>Telit</strong> Americas<br />

flags new<br />

opportunities<br />

<br />

TELIT 2 MARKET<br />

wireless<br />

solutions<br />

Making machines talk.


<strong>Telit</strong>INTRO<br />

02|07<br />

CONTENT<br />

03 <strong>Telit</strong>intro • Dominikus Hierl, President <strong>Telit</strong> Wireless Solutions<br />

• Oozi Cats, CEO <strong>Telit</strong> Communications PLC<br />

• Yossi Moscovitz, CTO <strong>Telit</strong> Communications PLC<br />

07 <strong>Telit</strong>COMPETENCE • <strong>Telit</strong>’s R&D Center<br />

• Software – the basic component in the <strong>m2m</strong> module system<br />

• Rework procedure for BGA modules<br />

• TTSC – <strong>Telit</strong>’s Technical Support Center<br />

• TTSC supports swiss telemetry Expert Sensile<br />

• TTSC & Telion AG in Switzerland organize <strong>m2m</strong> seminar<br />

• Python News<br />

• New GSM telemetry for Finnish holiday homes<br />

is in it.<br />

NEWS +++ NEWS +++ NEWS +++ <strong>Telit</strong> brings globally-recognized <strong>m2m</strong> leader Roger Dewey on board. In 2004 Dewey was<br />

named a pioneer in the USA <strong>m2m</strong> industry by <strong>m2m</strong> Magazine +++ <strong>Telit</strong> module is awarded PTCRB certification: The world’s<br />

smallest GSM / GPRS module is poised to conquer the American <strong>m2m</strong> market +++ Falcom and <strong>Telit</strong> collaborate, facilitating<br />

innovative, latest-generation <strong>m2m</strong> solutions +++ <strong>Telit</strong> extends global distributor network. Multinational <strong>m2m</strong> specialist<br />

<strong>Telit</strong> Communications signs a distribution contract with Rutronik Elektronische Bauelemente GmbH. Rutronik will market<br />

<strong>Telit</strong>’s GSM/GPRS and CDMA modules for <strong>m2m</strong> communications in Europe. +++ Maurizio Gasparri, former Italian Minister<br />

of Communications, has been announced as executive director of <strong>Telit</strong> Communications PLC +++ <strong>Telit</strong> Wireless Solutions,<br />

Inc., the U.S.based <strong>m2m</strong> mobile technology arm of <strong>Telit</strong> Communications, makes their North American debut at CTIA<br />

Wireless IT & Entertainment Expo in Los Angeles. +++ <strong>Telit</strong> acquires 75% of Bellwave <strong>m2m</strong> Co. Ltd., a South Korean wireless<br />

communications developer. +++ <strong>Telit</strong> officially opens a new research and development center in Cagliari, Sardinia.<br />

<strong>Telit</strong> was awarded a grant/loan combination of s 25.5 million from the Italian government for this new center which was<br />

opened inside the Tiscali facility. The new facility will serve both businesses in developing future products like short-range<br />

connectivity products (Wi-Fi, WiMax, Bluetooth, RFID) and will employ approximately 100 engineers by 2008.<br />

18 <strong>Telit</strong>PRODUCTS • <strong>Telit</strong> GSM/GPRS Products<br />

• Multiplexing the AT command interface<br />

• Making use of a remote SIM card<br />

• UC864 – <strong>Telit</strong> is ready for the next generation<br />

• <strong>Telit</strong> CDMA products<br />

• <strong>Telit</strong>’s 1st CDMA »unified form factor«<br />

Dear <strong>m2m</strong> professional,<br />

INTRO<br />

26 <strong>Telit</strong>STORY • <strong>m2m</strong> = People + Devices + Systems<br />

28 <strong>Telit</strong>GLOBAL • <strong>Telit</strong> APAC is off and running<br />

• <strong>Telit</strong> Americas flags new opportunities<br />

32 <strong>Telit</strong>WORLD • Customer <strong>Applications</strong><br />

52 <strong>Telit</strong>MARKET • Extending the reach of cellular <strong>m2m</strong><br />

54 <strong>Telit</strong>Distribution • Distributors corner: Arrow Southern Europe & Arrow Nordics<br />

• <strong>Telit</strong> worldwide<br />

58 <strong>Telit</strong>SALES • Spotlight: Mike Ueland<br />

• <strong>Telit</strong> Sales Directors<br />

• <strong>Telit</strong> Competence Centers<br />

60 <strong>Telit</strong>EVENTS<br />

61 <strong>Telit</strong>PRESS • Global Clippings<br />

62 <strong>Telit</strong>PARTNERSHIPS • Red Bend, Kore, Qualcomm<br />

65 <strong>Telit</strong>UNIVERSITY • <strong>Telit</strong> & Trieste University working together<br />

The first issue of telit2market generated enormous<br />

response, and to each of you who called or wrote, thank<br />

you. Because of your very positive comments, we were<br />

encouraged to redouble our efforts and increase the<br />

coverage of our magazine to bring you even more<br />

information on our latest products, the company and<br />

solutions based on <strong>Telit</strong>’s wireless technology.<br />

In this second edition of telit2market, you will find a<br />

fantastic range of innovative new applications, see how<br />

rapidly <strong>Telit</strong> is progressing on the international stage<br />

and read updates on our technology and products.<br />

After many years of evaluation and testing, new<br />

high volume <strong>m2m</strong> applications will hit the market<br />

in 2007. Devices combining multiple complimentary<br />

technologies will give a steadily increased functionality<br />

at low costs and lead to further wireless penetration in<br />

critical segments.<br />

As we indicated in the last issue of our telit2market, we<br />

believe that the continued globalization of our <strong>m2m</strong><br />

business is key and we are persuing that relentlessly<br />

with our operation expansion into the Asia-Pacific<br />

market (APAC) and the Americas.<br />

As a result of this global activity, we will soon launch<br />

an updated product portfolio combining excellent<br />

products for both the GSM and the CDMA arenas. This<br />

range of products underscores our commitment to<br />

offer compatible products for different parts of the<br />

world and applications, giving our clients long-term<br />

investment protection.<br />

Dominikus Hierl<br />

President, <strong>Telit</strong> Wireless Solutions<br />

Dipl.-Ing.<br />

Dipl.-Wirtsch.-Ing.<br />

Dominikus Hierl<br />

President<br />

<strong>Telit</strong> Wireless<br />

Solutions<br />

66 <strong>Telit</strong>LIVING • Barcolana<br />

• Veit Heinichen<br />

TELIT 2 MARKET<br />

TELIT 2 MARKET


<strong>Telit</strong>INTRO<br />

<strong>Telit</strong>INTRO<br />

<strong>We</strong> <strong>live</strong><br />

<strong>m2m</strong><br />

INVESTMENT<br />

PROTECTION<br />

EASE OF<br />

INTEGRATION<br />

BUSINESS<br />

SCALABLE<br />

by Oozi Cats, CEO <strong>Telit</strong> Communications PLC<br />

wireless<br />

solutions<br />

Source: Gartner (May 2006)<br />

<strong>Telit</strong> has become one of the top three <strong>m2m</strong> vendors<br />

all, one of the key guiding principles of our business<br />

are just two examples of our innovative designs.<br />

their application, backed up with excellent technical<br />

in Europe. Tobias Ryberg, Senior Analyst at the <strong>m2m</strong><br />

is to treat customers as partners and work with them<br />

The springboard for this technological lead is our<br />

support and consulting services de<strong>live</strong>red by<br />

analyst firm Berg Insight recognizes our achievement<br />

on an equal footing. <strong>Telit</strong> has gr<strong>own</strong> up with the <strong>m2m</strong><br />

ongoing investment in research and development.<br />

experienced teams specializing in various vertical<br />

and writes, “<strong>Telit</strong> has emerged as the main challenger<br />

market, so we understand our customers’ needs.<br />

Our R&D centers in Trieste and Sardinia, Italy and<br />

market sectors. <strong>We</strong> have a network of <strong>m2m</strong> experts<br />

in the European wireless modules market with their<br />

in Seoul, South Korea, are working on integrating<br />

who provide customers with advice, assistance and<br />

aggressive growth strategy.”<br />

One of the greatest challenges for our clients is that<br />

complementary technologies like Bluetooth, WiFi<br />

expertise. One important <strong>unique</strong> selling point (USP)<br />

product development cycles are becoming shorter<br />

and ZigBee, as well as development of UMTS/<br />

that distinguishes us from the competition is our<br />

<strong>We</strong> are constantly working to expand our position and<br />

while increasing competition is forcing them to<br />

EDGE modules. These activities highlight just how<br />

<strong>own</strong> protocol stack – we are the sole proprietors of<br />

anchor ourselves at the top of the market by 2010, so<br />

exercise strict control over costs. This means that cost<br />

consistently we put our tagline “wireless solutions”<br />

our module <strong>software</strong>. <strong>Telit</strong>’s engineers can therefore<br />

our course is set for growth.<br />

of <strong>own</strong>ership and investment security are of utmost<br />

into practice.<br />

work with a customer to efficiently adapt module<br />

Oozi Cats<br />

Chief Executive Officer of<br />

<strong>Telit</strong> Communications<br />

PLC<br />

Reliability & Stability<br />

The <strong>m2m</strong> market is currently in a state of flux. Sony<br />

Ericsson has been swallowed up by Wavecom; nPhase<br />

has been bought by Qualcomm, and there is unease<br />

importance. <strong>Telit</strong> guarantees to design each product<br />

with these two factors in mind. Our <strong>Telit</strong>-developed<br />

platform concept includes future-proof modules<br />

that can be replaced with successor models with a<br />

minimum of effort. <strong>Applications</strong> can be used for years<br />

Customized Solutions<br />

<strong>Telit</strong> now supplies modules across the globe. Whether<br />

the customer comes from North America, Asia or<br />

Europe, we offer all of the world’s technologies, from<br />

<strong>software</strong> to the application’s individual requirements<br />

or to those of the specialist market in a very short<br />

time. With off-the-shelf <strong>software</strong>, this would either be<br />

completely impossible or would take several months to<br />

complete. For customers who rely on <strong>Telit</strong>, this means<br />

in the Siemens camp as well. It is no real surprise<br />

without becoming old and obsolete.<br />

GSM/GPRS/GPS to CDMA. Since our customer base<br />

a considerably faster time to market.<br />

that <strong>m2m</strong> customers all over the world are feeling<br />

unsettled, looking for long-term partners who can<br />

Leading the way in <strong>m2m</strong><br />

encompasses all manner of companies, from SME<br />

(Small/Medium Enterprise) sector firms to world<br />

<strong>Telit</strong> also assists customers through the launch of<br />

their <strong>own</strong> solutions. Clients are able to test their<br />

assure stable collaboration and most importantly,<br />

Our belief in state-of-the-art technology means we<br />

market leaders, off-the-shelf solutions do not always<br />

applications in <strong>Telit</strong>’s laboratories and prepare them<br />

investment security – both of which <strong>Telit</strong> can<br />

are committed to offering the most advanced and<br />

fit the bill. <strong>We</strong> offer customers tailor-made packages of<br />

for international testing processes such as R&TTE /<br />

provide in abundance. This is because the <strong>Telit</strong> brand<br />

cutting-edge modules available in the marketplace.<br />

modules and support, for a few thousand applications<br />

FCC, CE / UL and GCF / PTCRB. If applications do not pass<br />

represents many years of experience in the mobile<br />

In the spring of 2006, for example, <strong>Telit</strong> introduced<br />

to applications that are produced hundreds of<br />

the pre-testing stage in the laboratory, they are given<br />

communications market, innovative products and<br />

the GE864, the world’s smallest quad-band GSM/GPRS<br />

thousands of times.<br />

extensive support from our engineers. As a result,<br />

comprehensive support.<br />

module, becoming one of the first solutions providers<br />

to address the increasing mobility of <strong>m2m</strong> devices. <strong>We</strong><br />

No-quibble Support<br />

errors are eliminated in the shortest possible time<br />

and applications optimized to satisfy the demands of<br />

The main reason for this stability and reliability is<br />

were also one of the first suppliers to develop modules<br />

<strong>We</strong> don’t throw our customers in at the deep end once<br />

official testing procedures. With our help, customers<br />

our total commitment to the <strong>m2m</strong> market—we have<br />

combining the GSM/GPRS and GPS technologies of<br />

they’ve purchased one of our modules. <strong>We</strong> provide<br />

are able maximize the likelihood of passing the official<br />

always kept our finger on the pulse of the market. After<br />

market leader SIRF in a sub-compact footprint. These<br />

them with intensive support in the development of<br />

certification procedure the first time. The advantages<br />

TELIT 2 MARKET<br />

TELIT 2 MARKET


<strong>Telit</strong>INTRO<br />

<strong>Telit</strong>competence<br />

are obvious – a faster market launch, no repeat testing<br />

and no additional costs.<br />

Advantages in black and white<br />

<strong>We</strong> have enveloped all these USPs in a “seal of approval”.<br />

To the outside world, this seal vouches for <strong>Telit</strong>’s<br />

superlative qualities. At the same time, it acts as an<br />

incentive for our staff worldwide to optimize our<br />

products and services even further.<br />

Our successes in the market confirm that our strategy<br />

is the right one. For instance, Falcom Wireless<br />

Communications, a market leader in wireless<br />

communications solutions, has relied on <strong>Telit</strong> as its<br />

OUR technological advantage By Yossi Moscovitz<br />

strategic partner since August 2006. Our GSM / GPRS<br />

modules will be the core components of its innovative<br />

solutions. Beyond global players like Falcom are numerous<br />

other smaller, specialist companies that rely on <strong>Telit</strong>,<br />

including the Swiss firm Sensile, which specializes in<br />

telemetry solutions for the remote monitoring of gas<br />

tanks. <strong>We</strong> offer our customers exactly what they need. It is<br />

with this strategy that we will be expanding our position<br />

further on the <strong>m2m</strong> market. <strong>We</strong> are doing this because<br />

we do not want to stand still. <strong>We</strong> are constantly working<br />

towards optimizing our portfolio of <strong>m2m</strong> modules and<br />

services – both for and with our customers.<br />

Oozi Cats, CEO <strong>Telit</strong> Communications PLC<br />

In the previous edition of telit2market Magazine, we described the three major technical advantages<br />

of the <strong>Telit</strong> product line.The family concept: maintaining form, fit and functionality across<br />

all families of products. The scalable portfolio: creating different form factors for different segments.<br />

The special features: embedded into all products offering <strong>unique</strong> functionalities.<br />

In 2007 our product evolution continues …<br />

Yossi Moscovitz,<br />

CTO of <strong>Telit</strong><br />

Communications PLC<br />

… <strong>Telit</strong> plans to extend our “family of<br />

products” with new product introductions<br />

throughout the coming year.<br />

The CC864-Dual – A new dual band CDMA<br />

1x module for global markets, packaged in<br />

<strong>Telit</strong>’s CC family form factor. The CC864-<br />

Dual is pin-to-pin compatible with the<br />

GC864 Quad, GSM/GPRS engine.<br />

The UC864-Tri – A new HSDPA/UMTS/EDGE/GPRS module covering<br />

all cellular frequency bands (3 UMTS + 4 GPRS/EDGE). This module<br />

is pin-to-pin compatible with the other modules of the 864 family.<br />

The new modules of the 864 family will enable our customers to<br />

easily convert existing designs based on GC864 to CDMA or UMTS<br />

or to launch new designs configurable to all cellular technologies.<br />

Look to <strong>Telit</strong> to introduce additional new advanced embedded<br />

features in 2007.<br />

These include:<br />

OTA – Over The Air Firmware Update. This new feature will<br />

enable upgrade of module firmware over the air. This capability<br />

is extremely important for applications deployed in large<br />

volumes and for long periods. The OTA will be embedded as a<br />

standard feature in all our products.<br />

Python – Introduction of the GE863-PY Plus. This product offers<br />

enhanced Python functionalities and superior computing power<br />

or for user applications. This product can be used as a standalone,<br />

eliminating the need for an additional controller and optimizing<br />

application costs.<br />

GPS – All the products with embedded GPS functionality will be<br />

offered with reduced power consumption. This will improve the<br />

performance of battery operated applications.<br />

<strong>Telit</strong> is continuously adding features and functionalities to the<br />

product line. Many of these new features are the direct result of<br />

customer requests and inputs.<br />

“<strong>We</strong> listen. <strong>We</strong> respond. <strong>We</strong> innovate.”<br />

TELIT´s<br />

R&D CENTER<br />

With over 570 combined years of experience in GSM/<br />

GPRS product development, the skilled team at our<br />

Trieste, Italy R&D center is one of our most valuable<br />

assets. <strong>We</strong> also opened an R&D center in Sardinia, Italy,<br />

and acquired another in Seoul, Korea with proven<br />

experience in CDMA technology. The <strong>Telit</strong> team in<br />

Seoul will be targeting product development, focusing<br />

on CDMA. Because of this extensive R&D structure, we<br />

can offer a <strong>unique</strong>, complete portfolio of GSM/GPRS<br />

and CDMA products exceeding client expectations<br />

with fast customization capabilities and superior<br />

technical support.<br />

These R&D teams on two continents share the same<br />

methodologies, rules and development tools to<br />

guarantee consistent product quality. To optimize<br />

R&D results, we have decided to coordinate the GSM<br />

development team in Italy with the CDMA team in<br />

Korea. The CC864-DUAL (CDMA) will be first <strong>m2m</strong><br />

module designed in Korea and defined in Italy to be<br />

compatible with GC864, meeting the same mechanical<br />

and electrical specifications. Every application<br />

designed for GC864-QUAD will also be able to use the<br />

CC864, with a few firmware adaptations, and will serve<br />

both markets. Within the <strong>Telit</strong> roadmap, in addition to<br />

the CDMA and GSM/GPRS products, there is also a 3G<br />

module: the UC864, which is a truly global project with<br />

both R&D centers contributing to its development<br />

and testing. This project will take advantage of the<br />

different experiences of both teams to shorten timeto-market<br />

and improve overall product quality.<br />

by Sandro Spanghero by Sandro Spanghero<br />

<strong>We</strong> believe that continuing GPRS or CDMA product<br />

development is not enough. Customers are using<br />

more and more technologies and functions within<br />

applications and need to cut development time to win<br />

business opportunities.<br />

For this reason, we have decided to create a<br />

new R&D group in Cagliari, Italy, specifically<br />

to integrate the short range wireless<br />

technologies into <strong>Telit</strong> products and to offer<br />

top-notch customer support.<br />

The first order of business will be to generate a set<br />

of wireless “non cellular” modules to be used within<br />

all applications requiring short range connectivity.<br />

Bluetooth and Zigbee solutions will be addressed,<br />

but other technologies will follow. All these products<br />

will be qualified and tested in combination with <strong>Telit</strong><br />

cellular devices, offering a drop-in solution, and ready<br />

to be implemented.<br />

The second order of business will be to respond to<br />

specific <strong>Telit</strong> customer requests. <strong>We</strong> consider our<br />

development process a crucial part of customer<br />

development. <strong>Telit</strong> teams are already offering technical<br />

services for application design, but we want to grow<br />

in this field. The R&D team in Cagliari will be focused<br />

on customer design support and will leverage from all<br />

experiences gained in Trieste and Seoul for product<br />

development.<br />

The combination of these high-level <strong>Telit</strong> R&D centers<br />

means that we can now offer our customers the highest<br />

level of technical, marketing, development and design<br />

support services in the world.<br />

TELIT 2 MARKET<br />

TELIT 2 MARKET


<strong>Telit</strong>competence<br />

<strong>Telit</strong>competence<br />

SOFTWARE<br />

The basic component in the <strong>m2m</strong> module system<br />

The design and development of a <strong>m2m</strong> module requires<br />

coordination between several different departments:<br />

design, <strong>software</strong>, validation, hardware, mechanical<br />

design, quality, marketing and manufacturing.<br />

For instance <strong>Telit</strong> controls the entire <strong>software</strong><br />

development chain, which puts us in an advantageous<br />

position compared to competitors who need to buy<br />

their <strong>software</strong> stack from third-party <strong>software</strong> houses.<br />

In order to develop and maintain such a complex<br />

<strong>software</strong> stack, the company needs a development<br />

group with specific knowledge and capabilities—not<br />

found just anywhere.<br />

<strong>Telit</strong>’s internal IP and development history of the GSM/<br />

GPRS protocol stack is clearly an asset that benefits<br />

every customer.<br />

<strong>Telit</strong> is one the few companies in the <strong>m2m</strong> industry with<br />

full control over all underlying <strong>software</strong> technologies<br />

in its products. Owning a GSM /GPRS protocol stack is<br />

the way <strong>Telit</strong> differentiates itself. <strong>Telit</strong> created a wellfocused<br />

<strong>software</strong> development group more than 10<br />

years ago.<br />

In order to maintain and improve our position in<br />

the <strong>m2m</strong> arena, <strong>software</strong> development is kept under<br />

strict quality control. <strong>We</strong> spent several years in R&D to<br />

make our processes repeatable and defined (following<br />

the policies in SW-CMM® Capability Maturity Model®<br />

for Software) before introducing it to the market.<br />

Software measurement is a challenging but essential<br />

component of a healthy and highly capable <strong>software</strong><br />

engineering culture.<br />

APPLICATION CLIENTS<br />

PYTHON | AT Commands Interface<br />

Internet: EASY | TCP | IP | UDP<br />

Messaging & scheduling task<br />

APPLICATION INTERFACE<br />

ETSI & IETF PROTOCOLS<br />

L1<br />

Low level hardware drivers<br />

by Giuseppe Surace<br />

Embedded <strong>software</strong> development at <strong>Telit</strong> follows the<br />

classical <strong>software</strong> engineering lifecycle:<br />

• Deployment of basic general specifications<br />

• Development of detailed requirements<br />

• Coding and testing of individual units<br />

• Code merge and integration (by means of<br />

Software Configuration Management -SCM tools)<br />

• Testing of integrated code<br />

(by means of a approved testing protocol)<br />

• Final product acceptance<br />

Sounds good, right? But this is not enough. Due to the<br />

global use of <strong>m2m</strong> systems, the individual behavior<br />

cannot be derived from observing only local behaviors<br />

between the system components and specific networks.<br />

Therefore, we instead release intermediate <strong>software</strong><br />

versions and test them with key customers to avoid<br />

unexpected failures.<br />

This post-de<strong>live</strong>ry maintenance includes a well-trained<br />

group of engineers who fully test new <strong>software</strong> releases<br />

against protocol analyzers and most importantly<br />

against real network scenarios. <strong>Telit</strong>’s Validation and<br />

Acceptance group comprises one of the basic links<br />

in our quality chain. All certifications and IOTs are<br />

included in the post-de<strong>live</strong>ry activities and have to be<br />

performed on a regular basis to achieve acceptance<br />

from various network operators (GCF for the EMEA<br />

market and PTCRB for the North American market).<br />

Another distinction that sets us apart from our<br />

competitors is our capabilitiy to perform all approval<br />

protocols within our <strong>own</strong> test-facilities.<br />

BAS MANAGERS<br />

Idle | CC | SMS | PB | NVM<br />

Telecom: GSM | GPRS | EDGE | UMTS<br />

High level channel drivers<br />

TELIT Software architecture<br />

<strong>Telit</strong>´s <strong>software</strong> architecture consists of three layers<br />

that manage communication between the protocols<br />

and the hardware: signalling, application, and the<br />

application interface. The separation between these<br />

layers allows the <strong>software</strong> programs to work in parallel,<br />

providing the source code, documentation and test<br />

results for integration.<br />

The <strong>Telit</strong> GSM/GPRS <strong>software</strong> platform is written<br />

in C language, except for the critical modules that<br />

manage the processor initialization and time-critical<br />

interrupts, which are written in Assembler.<br />

The <strong>software</strong> is organized as individual tasks running<br />

under the control of the OS. Each task represents a<br />

GSM/GPRS entity.<br />

Layer 1 has a portable section, which can run on<br />

any hardware (high-level drivers), and a hardware<br />

dependent part (low-level drivers), which depends<br />

on the chipset used. This layer handles two tasks – an<br />

interrupt-driven highest-priority task, responsible for<br />

real-time operation. It is driven by framer interrupt at a<br />

rate of 4.16 ms with driver supports from dual-band up<br />

to fourth-band configuration and up to class 10 GPRS.<br />

The second task is a message-handling and actionscheduling<br />

task of the Layer L1. The design principles<br />

for Layer 1 are summarized below:<br />

• Reduce frequency of inter-task messages<br />

• Minimize copying of information both<br />

within tasks and between them<br />

• Minimize number of tasks and interrupts<br />

• Minimize use of dynamically allocated memory<br />

• Minimize hard real-time processing<br />

within the frame<br />

• Minimize overall use of memory, particularly ROM<br />

• Minimum code complexity<br />

The implementation of the <strong>Telit</strong> Protocol Stack<br />

(PS) closely follows the ideas presented in GSM<br />

Recommendation 04.07. This recommendation<br />

suggests that the PS should be implemented as a<br />

number of independent ‘entities’, modeling-state<br />

machines, which communicate each other using<br />

“primitives”. <strong>Telit</strong> PS chooses to implement the entities<br />

of GSM 04.07 as prioritized tasks running under a preemptive<br />

multitasking real-time operating system. The<br />

primitives are messages passed between these tasks.<br />

The advantage here is that real-time constraints<br />

become manageable. Assigning priorities to the tasks<br />

according to the crisis times associated with the<br />

entities ensures that the PS runs correctly, provided<br />

there is enough computing power available to meet the<br />

most critical crisis times. Although GSM 04.07 contains<br />

entity diagrams, these present only a coarse view of<br />

the underlying entities. As with most descriptions<br />

of communication protocols, the descriptions are<br />

simplistic and possibly misleading. In practice, the<br />

entity’s state is augmented with stored information.<br />

In general <strong>Telit</strong> PS entities have the notion of state<br />

variable, which correspond, to a much finer grain of<br />

state than those presented in GSM recommendations.<br />

This is always augmented with the entities’ private<br />

data. The use of private data to augment the state<br />

machine information also forces the state machine to<br />

be a programmed one.<br />

Software development in <strong>Telit</strong> is not confined to the<br />

2/2.5/3 G protocols but also includes the development<br />

of application tools and most importantly the<br />

capability to analyze and help in the design of the<br />

application <strong>software</strong>. In this area <strong>Telit</strong>´s top-notch<br />

customer service kicks in, and we can follow and assist<br />

customers through their design and development<br />

process in all <strong>m2m</strong> applications.<br />

Another customer service feature offered is<br />

custom on-demand stack modification. <strong>We</strong> call<br />

this situation “Customer Change Request CCR”<br />

Wherein the request is analyzed by an<br />

interdisciplinary team with its feasibility and<br />

process time disussed with the client. At the end of<br />

the development cycle, the customized modification<br />

might be introduced and accepted into our main<br />

<strong>software</strong> family, which would benefit all other<br />

customers, or it might remain as a separate <strong>software</strong><br />

variant. As of today, many of our satisfied customers<br />

have taken advantage of this procedure, and every day<br />

we receive customer-requested CCR´s that might end<br />

up as part of our product line.<br />

TELIT 2 MARKET<br />

TELIT 2 MARKET


<strong>Telit</strong>competence<br />

<strong>Telit</strong>competence<br />

REWORK PROCEDURE<br />

FOR BGA MODULES<br />

By Bruno Vittori<br />

The rework concept of a <strong>Telit</strong> BGA GSM/GPRS module<br />

The suggested procedure for the <strong>Telit</strong> BGA module<br />

all balls are reflowed on the module being removed.<br />

exposed to the environment for more than the allotted<br />

is basically the same as that of a common plastic ball<br />

rework is<br />

In general, preheat the entire board to a minimum<br />

time. Place the component on the site, observing all<br />

grid array package component. To rework a BGA <strong>Telit</strong><br />

of 85°C to avoid large temperature differentials and<br />

the alignment precautions (most rework equipment<br />

module, a rework machine should be used, and there<br />

1. Module preparation<br />

potential board warpage. In terms of the equipment<br />

comes with a vision system). The new module is placed<br />

are many different types of machines.<strong>Telit</strong> uses an APR<br />

Select the correct size<br />

and tools available, hand-held as well as automatic hot<br />

manually by aligning the balls on the pads with the<br />

series machine by Metcal (Oki), in which a metallic box<br />

of nozzle based on the<br />

gas rework systems with vacuum suction have been<br />

aid of a microscope. Reflow the balls using hot air in a<br />

(nozzle) is used as an oven into which the BGA balls<br />

dimensions of the module<br />

developed for BGA removal. First, position the nozzle<br />

manner similar to the removal process. Again, observe<br />

reflow, and a vacuum system lifts up the component.<br />

(it is possible that a standard<br />

around the component and apply heat from the top<br />

total board temperature to avoid any thermal gradients<br />

Considering that <strong>Telit</strong> modules allow only one reflow<br />

size is not suitable for the<br />

side using the rework profile developed. Finally, remove<br />

that can result in board warpage. Allow the board to<br />

process the module is no longer usable after rework,<br />

module, but in most cases<br />

the component using a vacuum tip. Do not attempt to<br />

sufficiently cool before lifting the nozzle to avoid any<br />

and precautions have to be taken to avoid damaging<br />

the supplier of the rework<br />

remove a partially reflowed component from a board<br />

chances of misalignment. It is critical to minimize the<br />

neighboring components. The typical BGA rework<br />

machine can build custom sizes). Put SMT glue points<br />

by prying it off, as this could damage the component<br />

temperature gradient on the part. A high temperature<br />

process flow diagram is:<br />

between the module PCB and the metallic frame of the<br />

and potentially destroy the board.<br />

gradient creates thermal shock that brings on package<br />

Prebake<br />

• Pre-bake the entire board<br />

at 125° for at least 12 hours<br />

shield. Use a hot air solder to correctly polymerize the<br />

glue. After the glue is hardened, unsolder the module<br />

by using the rework machine. The glue should permit<br />

1.3 Site Preparation<br />

After the reworked module has been removed, some<br />

warpage. The temperature delta between the following<br />

locations should be 5°C or less than the solder balls on<br />

the corners, the solder balls at the center of the package,<br />

BGA Removal<br />

Site<br />

Preparation<br />

• Optimised reflow<br />

temperature / time profile<br />

• No overheating of<br />

neighbour components<br />

• Removal of high lead solder<br />

balls or any residue<br />

• Planarization<br />

• Cleaning<br />

raising of the module without removal of the metallic<br />

frame.<br />

1.1 Prebaking<br />

Since the BGA packages are quite moisture-sensitive,<br />

pre-rework precautions must be taken to avoid the<br />

popcorning phenomenon. If the board has been<br />

excess solder might remain on the board. The excess<br />

solder can be removed using a vacuum desoldering<br />

system or a soldering iron with a solder wick. Special<br />

care must be taken to avoid damaging the solder mask<br />

material and the solder pads. As a final step, alcohol can<br />

be used with a brush to clean the rework area. Allow the<br />

board to dry and inspect to ensure a clean solderable<br />

and the top surface side of the package. To achieve<br />

a minimal temperature gradient, a slower ramp up<br />

rate (0.5°C/s) and a lower peak reflow temperature<br />

is recommended. Additionally, the parts should be<br />

allowed to cool d<strong>own</strong> with ambient air instead of<br />

blowing cool air on the parts with the nozzle. Blowing<br />

cool air on the component while it is still hot at the<br />

<strong>We</strong>ller WQB 3000<br />

Solder Past<br />

Application<br />

BGA Placement<br />

& Reflow<br />

• Solder past dispensing<br />

or flux only application<br />

• Optimised reflow<br />

temperature/time profile<br />

• No overheating of<br />

neighbour components<br />

exposed to an out of dry-pack environment for more<br />

time than allowed, the entire board must be baked at<br />

125°C for at least 12 hours.<br />

1.2 Part Removal<br />

An accurate thermal profile needs to be established<br />

for the component removal process. This will<br />

surface. The specific steps used here can be different<br />

from board to board. As a minimum, the removal of<br />

the excess solder is an essential requirement.<br />

1.4 Solder Past Application<br />

There are several options available to apply the solder<br />

paste to the component site. The application PCB can<br />

solder ball locations creates an undesired temperature<br />

gradient which could also cause package warpage.<br />

1.6 Cleaning<br />

Remove all residues from the board. However, if<br />

no-clean solder paste/flux is used, cleaning is not<br />

required.<br />

Cleaning<br />

• No clean vs. clean<br />

• Residue under BGA<br />

determine the exposure duration and the maximum<br />

component/board temperatures. The profile should be<br />

be screened with paste prior to placement, or solder<br />

paste or flux can be dispensed directly onto the site.<br />

1.7 Inspection<br />

Inspection<br />

• Visual<br />

• Type of defects: opens,<br />

shorts, disorientation<br />

adapted to each board and component to be removed.<br />

Although the typical profile should provide a peak<br />

temperature between 240°C to 245°C for a maximum<br />

of 30 seconds,it is also important to ensure that the<br />

1.5 BGA Placement and Reflow<br />

The next step is to replace the module on the board.<br />

The replacement module should be baked prior to<br />

This is the final step in the process. Visually inspect<br />

the outer rows of the solder joints to check for gross<br />

misalignment, joint quality, wrong orientation, board<br />

delamination, and damage of adjacent components.<br />

component and the board are not overheated and that<br />

assembly to the board if the component has been<br />

10 TELIT 2 MARKET TELIT 2 MARKET 11


wireless<br />

solutions<br />

<strong>Telit</strong>competence<br />

+<br />

wireless<br />

solutions<br />

T T S C<br />

T E L I T ´ s T E C H N I C A L<br />

S U P P O R T C E N T E R<br />

by Max Lonzar & Stefano Radetich<br />

INVESTMENT<br />

PROTECTION<br />

EASE OF<br />

INTEGRATION<br />

BUSINESS<br />

SCALABLE<br />

M2M integrators require reliable modules and specific,<br />

professional support. <strong>Applications</strong> that use GSM/GPRS<br />

technology are numerous, varied and technically<br />

demanding. For this reason <strong>Telit</strong> wireless solutions<br />

provides intensive support through all phases of<br />

module acquisition and implementation.<br />

Acquisition phase<br />

In the acquisition phase, <strong>Telit</strong>’s Technical Sales<br />

Department offers technical support and advice during<br />

the pre-sales product selection process, working with<br />

customers to coordinate their project requirements<br />

and help them assemble the most suitable product<br />

network. To help our customers to learn more about<br />

wireless technologies, <strong>Telit</strong> experts also share their<br />

knowledge and experience through a range of<br />

educational training courses.<br />

Implementation phase<br />

During the product implementation phase, our<br />

Customer Support Team guides each customer<br />

through the entire module integration phase. Specific<br />

technical representatives are assigned to your project<br />

to ensure your project is completed quickly, efficiently<br />

and successfully with a short time-to-market. This<br />

<strong>Telit</strong> group serves as the interface between customers<br />

and <strong>Telit</strong>’s R&D experts, coordinating activities with<br />

hardware and <strong>software</strong> engineers to speed up the<br />

integration process into the final application.<br />

After-sales phase<br />

Even after customer product integration, our Customer<br />

Support and After-Sales teams remain available for<br />

questions and support by email or telephone.<br />

Pre-approval measurements in <strong>Telit</strong>’s R&D<br />

facilities:<br />

Our support teams, work in cooperation with the our<br />

R&D experts to offer further technical support like<br />

• RF Test Capabilities<br />

• EMC Test Capabilities<br />

• Validation Test of the<br />

Manufacturing Process<br />

• Validation Test on Product<br />

• Acoustic Testing<br />

• Thermal Testing<br />

<strong>We</strong> also have a special anechoic chamber where it is<br />

possible to perform the following tests:<br />

Conducted RF, Radiated RF, EMC Emission, EMC<br />

Immunity, Radiated Power and Radiated Receiver<br />

Sensitivity.<br />

<strong>Telit</strong> always offers our extensive laboratory facilities to<br />

help customers in the pre-homologation phase of their<br />

device.<br />

Thanks to the comprehensive range of <strong>Telit</strong>’s support<br />

services,we can reduce your development times, costs<br />

and risks, and you remain competitive with products<br />

that meet market demands and employ the latest<br />

technology.<br />

Swiss Telemetry<br />

Leader Sensile<br />

Relies on TTSC<br />

Swiss sensor and telemetry-system leader Sensile<br />

Technologies now relies on the GE863-PY module from<br />

<strong>Telit</strong>. This powerful and compact GSM/GPRS module<br />

from the multinational <strong>m2m</strong> specialist will be used<br />

in remote measuring stations for liquid-gas tanks.<br />

The initial order comprises a total of 12,000 modules.<br />

The deciding factors in choosing <strong>Telit</strong> were the <strong>unique</strong><br />

BGA installation concept and Python capability of<br />

the GE863-PY combined with the excellent technical<br />

support offered by the company. The GSM-based LPG-<br />

SENTSTM remote measuring station from Sensile<br />

Technologies is a maintenance-free system which<br />

autonomously monitors the fill level of liquid-gas<br />

tanks. In order to ensure reliable <strong>m2m</strong> communication,<br />

Sensile Technologies has chosen to use the tried-andtested<br />

GE863-PY quad-band GSM/GPRS module from<br />

<strong>Telit</strong>. <strong>Telit</strong> offers the best possible solution for Sensile<br />

Technologies.<br />

Successful cooperation<br />

In addition to <strong>Telit</strong>’s outstanding technical know-how,<br />

Sensile also knows it can count on their comprehensive<br />

product support. M2m specialist <strong>Telit</strong> offers a high level<br />

of support during the product development phase as<br />

well as direct support when the modules are integrated<br />

into customer end units. Sensile Technologies used<br />

<strong>Telit</strong>’s <strong>own</strong> laboratories to test its telemetry unit and<br />

prepare it for the official EMC certification procedure.<br />

“<strong>We</strong> are very pleased with our choice. <strong>We</strong> were<br />

impressed with the technical performance of the<br />

GE863-PY, and <strong>Telit</strong> provided excellent support<br />

during the product development stage. That kind<br />

of support is rare and would certainly benefit other<br />

companies,“ said Cédric Morel, Managing Director<br />

Sensile Technologies AG.<br />

“In terms of the module’s rapid integration, the GE863-<br />

PY BGA concept from <strong>Telit</strong> offered a major advantage<br />

over the systems of other providers. This was a crucial<br />

deciding factor for us,“ added Morel. “<strong>We</strong> were also<br />

won over by the <strong>m2m</strong> module’s <strong>Telit</strong>-specific Python<br />

feature.“ With Python, users can develop simple<br />

<strong>software</strong> applications and run these directly on the<br />

module with no external microcontroller.<br />

<strong>Telit</strong> TTSC & TELION AG<br />

of Switzerland organize<br />

<strong>m2m</strong> Seminar<br />

GPRS/GSM and GPS – You come across these<br />

technologies in daily life all day long when using your<br />

mobile phone or when being guided by a navigation<br />

system. More and more, these technologies are<br />

migrating into industrial and professional applications<br />

for machine-to-machine (<strong>m2m</strong>) connectivity. This<br />

growing interest has been manifested by the evergrowing<br />

attendanceat <strong>m2m</strong> seminars, conferences<br />

and trade shows.<br />

Recently, <strong>Telit</strong> helped organize an <strong>m2m</strong> conference in<br />

Zurich, featuring speakers from ICOM, the Institute for<br />

Communications, Telion and <strong>Telit</strong>. Attendees enjoyed<br />

comprehensive insights into the field of cellular<br />

wireless communications and received an up-to-theminute<br />

appreciation of the <strong>m2m</strong> marketplace.<br />

After a short introduction about the history and the<br />

state of the art of cellular wireless communication<br />

systems, Heinz Mathis from ICOM and his colleague<br />

Guido Schuster gave an overview of the most popular<br />

communication protocols (TCP. UDP and IP) used in<br />

wireless <strong>m2m</strong> communications systems. As in many<br />

mobile applications, such as fleet management and<br />

personal security, Global Satellite Navigation (GPS,<br />

Galileo) combined with wireless communication is<br />

the latest “must-have.“ Professor Mathis explained<br />

the principles of satellite navigation and the status<br />

of the Galileo project, noting that various application<br />

scenarios like AMR (automatic meter reading), pointof-sale<br />

terminals or fleet management systems each<br />

imposed different requirements about how data is<br />

sent, either via SMS, CSD or GPRS.<br />

<strong>Telit</strong>’s Max Lonzar presented the company’s product<br />

portfolio and pointed out that a consistent and reliable<br />

product portfolio was the key to life cycles in the <strong>m2m</strong><br />

markets, which are much longer than the technology<br />

life cycles in the wireless industry. The presentation of<br />

application examples gave an interesting insight into<br />

today’s use of wireless cellular and satellite navigation<br />

technologies. The possibility of establishing data<br />

communication with assets, vehicles and goods<br />

without wired installations at any time and any place<br />

will further generate new applications and markets.<br />

The technology and products are ready!<br />

12 TELIT 2 MARKET TELIT 2 MARKET 13


<strong>Telit</strong>competence<br />

<strong>Telit</strong>competence<br />

MDM<br />

Coming Soon:<br />

MOD library<br />

Print<br />

Command<br />

GPRS Modem Engine<br />

Virtual internal AT serial port<br />

MDM library<br />

Serial port 1<br />

(ASC1)<br />

ex TRACE<br />

Hardware Resources<br />

PYTHON Engine<br />

with UPGRADABLE<br />

<strong>software</strong> script<br />

Serial port 0<br />

(ASCO)<br />

ex PROG<br />

SPI library<br />

SER library<br />

IIC library<br />

GPIO library<br />

GPIO<br />

Antenna<br />

MDM is the most important interface that allows Python<br />

script to send and receive data from the network during<br />

connections. It is similar to the standard serial port interface<br />

of the <strong>Telit</strong> module. The difference is that this<br />

interface is not a real serial port but rather an internal<br />

<strong>software</strong> bridge between Python and the engine handling<br />

the internal AT commands.<br />

SER<br />

This interface allows a Python script to read and write<br />

to the real physical serial port ASC0. When Python is<br />

running, this serial port is available for communication<br />

between Python script and an external device, since it’s<br />

not being used as AT command interface.<br />

GPIO<br />

GPIO interface is between Python and General Purpose<br />

Input/Output of the mobile device that permits direct<br />

control over the pins.<br />

MOD<br />

This interface is between Python and miscellaneous<br />

functions of the module such as sleep and counter.<br />

IIC<br />

GPS interface<br />

(for GPS products only) A new interface between Python and an internal<br />

GPS controller developed to handle a GPS controller directly with a<br />

Python script and without using any dedicated AT commands.<br />

MDM2 interface<br />

The second interface between Python and internal AT command<br />

handling, necessary for sending AT commands from a Python script to a<br />

mobile device and receiving AT responses when the other interface with<br />

this role, standard MDM, is already in use<br />

SER2 interface<br />

(for non-GPS products only) The new interface between Python and<br />

internal serial port ASC1 for direct handling. It is used for sending data<br />

from a Python script to the serial port ASC1 and receiving data from the<br />

serial port ASC1. In this way the Python application has access to two<br />

serial ports ASC1 and ASC0 (with standard SER interface).<br />

REAL COM<br />

PORT<br />

used for<br />

communications<br />

VIRTUAL<br />

PORT #4 PANEL<br />

dedicated to<br />

Python debug<br />

This is a custom <strong>software</strong> IIC bus that can be mapped<br />

over any available GPIO pin<br />

SPI<br />

A custom <strong>software</strong> Serial Protocol Interface bus that<br />

can be mapped over any available GPIO pin<br />

GM 862-QUAD-PY GE 863-PY GC 864-PY GE 864-PY<br />

NEWS<br />

by Milena Milošević<br />

NEW IMPLEMENTATIONS<br />

Python watchdog<br />

A watchdog timer is a built-in <strong>software</strong> function that<br />

performs an automatic system reboot in case the<br />

main Python program neglects to regularly service<br />

the watchdog. It has an implemented counter with a<br />

timeout that is measured in seconds and can be set<br />

individually. <strong>Telit</strong> introduced the watchdog feature to<br />

protect the system from blocked scripts by performing<br />

Python debugging tool for GPS modules/Multiplexer<br />

<strong>Telit</strong> offers two GPS modules, the GM862-GPS and the GE863-GPS, that<br />

enable the development of cost-optimized applications through the<br />

combination of GSM/GPRS and Python as well as GPS. The integrated<br />

Python <strong>software</strong> allows clients to customize their application to send<br />

information in real-time regarding GPS position via GSM/GPRS. To make<br />

the use of Python easier a special tool helps to perform Python debugging<br />

on GPS modules. This tool uses the CMUX (Converter-Multiplexer) feature<br />

• first CMUX port is reserved for SER module<br />

(communication with serial port)<br />

• second CMUX port is available for AT<br />

command handling or MDM2 interface<br />

• third CMUX port is available for AT command handling<br />

• fourth CMUX port is dedicated for Python debug data<br />

How does it work?<br />

a <strong>software</strong> restart and bringing it automatically back to<br />

implemented on the <strong>Telit</strong> modules. The multiplexer mode creates four<br />

To perform the debugging of the Python script you first need to establish<br />

the normal state.<br />

virtual channels on one serial interface and permits the transmission of<br />

a connection on the virtual port with <strong>Telit</strong>’s <strong>unique</strong> Serial Port MUX<br />

Power saving<br />

data to four different applications. This makes it possible to run a Python<br />

script and at the same time use CMUX on ASC0 with the following division<br />

tool for Windows (see photo above). When this <strong>Telit</strong> tool is activated all<br />

you need to do is power on the module and the debug info will appear<br />

This function allows Python to put the system in a<br />

of channels:<br />

automatically in the window of the terminal emulator application you’ve<br />

power-saving mode for a customer-determined period<br />

chosen (e.g. Hyper terminal).<br />

of time. The Python script will remain blocked until<br />

the timeout, measured in seconds, is reached, or when<br />

an external event occurs.<br />

<strong>We</strong> would like to inform our dear readers that: Open AT® is a registered trademark of<br />

Wavecom SA, Issy-les-Moulineaux (France) In the last issue of telit2market on page 17<br />

Open AT® was printed without the trademark sign.<br />

14 TELIT 2 MARKET TELIT 2 MARKET 15


<strong>Telit</strong>competence<br />

<strong>Telit</strong>competence<br />

TELIT GPRS & PYTHON ENHANCE<br />

GSM TELEMETRY FOR FINNISH HOLIDAY HOMES<br />

Which <strong>Telit</strong> module is used and why?<br />

“GE863-PY: GPRS and PYTHON –<br />

we appreciate <strong>Telit</strong>’s innovative<br />

attitude and excellent support.”<br />

Mr. Kari Järveläinen, CEO, <strong>m2m</strong> Platforms Ltd.<br />

Telemetry can make life much more convenient for people who run two homes. There<br />

is great potential demand for such systems in countries like Finland, where many<br />

families regularly move between their city homes and holiday cottages.<br />

In Finland the <strong>own</strong>ership of a second home is not a<br />

luxury. There are about half a million holiday homes<br />

scattered around the country’s vast forests, often in<br />

beautiful lakeside locations. Finns typically spend<br />

Telemetry allows people moving between two homes<br />

to control heating systems remotely. When they hit<br />

the road out of t<strong>own</strong>, cottagers can ensure a warm<br />

reception by sending a simple SMS text message<br />

supporting different wireless technologies that<br />

incorporate WLAN, Bluetooth, ZigBee and GSM modules.<br />

<strong>We</strong>’ve found that the <strong>Telit</strong> GSM/GRPS modules are<br />

robust, reliable and fast to employ for the customers.”<br />

PFIO-1 GPRS<br />

Terminal<br />

their long summer holidays in their cottages, and also<br />

or using a GPRS web application to switch on their<br />

Järveläinen sees <strong>Telit</strong>’s Python as revolutionizing the<br />

try to head into their <strong>own</strong> neck of the woods for the<br />

cottage’s electric heaters.<br />

telemetry business by creating an effective link between<br />

weekend whenever possible at other times of year.<br />

According to Järveläinen, operators’ GPRS pricing and<br />

device providers, service providers, and end customers.<br />

But since many city-dwellers have to travel for long<br />

<strong>Telit</strong> Easy GPRS already makes it easy to move from<br />

“The <strong>Telit</strong> modules in the I/O device hardware make<br />

Kari Järveläinen,<br />

CEO <strong>m2m</strong> platforms<br />

distances to get to their rural retreats, gaining remote<br />

control over a remote holiday home can have many<br />

advantages.<br />

SMS to web-based GPRS control systems, since remote<br />

control systems can be effectively run at a low cost.<br />

“<strong>m2m</strong> Platforms has supervised the development<br />

customization easy, and Python <strong>software</strong> enablers<br />

make it easier for system providers to develop<br />

additional applications and provide good support.”<br />

of an IOFP GSM-controlled device that can measure<br />

Tampere University of Technology’s (TUT) Institute<br />

“Finland is a good market for telemetry solutions for<br />

analog inputs from a thermocouple monitoring room<br />

of Automation and Control (ACI) has been testing <strong>Telit</strong><br />

holiday homes, since so many people have a second<br />

temperature, or digital inputs from surveillance<br />

GPRS and Python in the laboratory, with promising<br />

home they like to escape to in the forest, and Finns are<br />

sensors that detect movement, and then relay outputs<br />

results. “<strong>Telit</strong>’s Python Easy Script feature has enabled us<br />

very open to new technologies,” says Kari Järveläinen<br />

to control heaters or other electrical appliances,”<br />

to easily integrate a web server, an SMS server and control<br />

Tom Hannelius,<br />

Tampere University of<br />

Technologies, Institute<br />

of Automation & Control,<br />

Finland<br />

of <strong>m2m</strong> Platforms, a Finnish firm specializing in<br />

supporting the integration and development of <strong>Telit</strong><br />

in various telemetry devices and systems.<br />

Second homes in out-of-the-way locations are<br />

becoming better equipped for telecommuting and<br />

year-round use. This makes them more vulnerable to<br />

burglary or water or storm damage, so the demand for<br />

remote surveillance systems is rising.<br />

explains Järveläinen. “GSM devices and applications<br />

can be effectively controlled using <strong>Telit</strong>’sGE863-PY.”<br />

Flexible enablers in hardware and <strong>software</strong><br />

“<strong>We</strong> see modular design in electronics as a key factor<br />

in our methodology and competence, because of<br />

advantages in time-to-market, design reusability and<br />

project manageability. Such wireless modules are<br />

the best solutions for our equipment manufacturing<br />

functionalities into our demo application, using a highlevel<br />

programming language,” says Research Assistant<br />

Tom Hannelius of ACI’s Automation and Information<br />

Networks research group. “The next step will be to utilize<br />

<strong>Telit</strong>’s Over-The-Air update feature to enable remote<br />

updating of the <strong>software</strong> (see page 62 in this Magazine).<br />

Further plans include a user interface that can function<br />

on top of the web server, providing a means to control<br />

the application, upload scripts, and run diagnostics,”<br />

Features<br />

• Platform for OEM designs in home<br />

and industrial automation applications<br />

• HW flexibility – modular design<br />

• Many wireless communication<br />

options GPRS, WLAN, ZigBee<br />

• SW flexibility: Python programmability<br />

• Controller unit 8-bit<br />

uC and Python-engine<br />

M2M Platforms Ltd<br />

Lautatarhankatu 6<br />

FI-00580 Helsinki<br />

Finland<br />

Tel: + 358 9 278 00 190<br />

Fax: + 358 9 278 00 191<br />

E-Mail: sales @ <strong>m2m</strong>-platforms.com<br />

www.<strong>m2m</strong>-platforms.com<br />

customer needs,” says Järveläinen. “Today we are<br />

adds Hannelius.<br />

16 TELIT 2 MARKET TELIT 2 MARKET 17


<strong>Telit</strong>PRODUCTS<br />

<strong>Telit</strong>PRODUCTS<br />

TELIT PRODUCTS<br />

GSM / GPRS / UMTS<br />

by Marco Contento<br />

Improving already-successful technology is a challenge. With the<br />

new GT863 terminal, <strong>Telit</strong> has built on its well-kn<strong>own</strong> EZ10 to keep the<br />

form factor and electrical interface while improving performance of<br />

the GSM engine. The new GT863-PY continues to build on the success<br />

of <strong>Telit</strong>’s terminal products.<br />

EASY GPRS®<br />

The GT863-PY embeds a TCP/IP stack and DNS query protocol. The<br />

static and dynamic IP allocation, PPP and UDP as well as FTP client<br />

are supported. The system integrator merely needs to add the <strong>Telit</strong><br />

proprietary AT commands to establish a TCP/IP connection through<br />

the GPRS network.<br />

Inheriting the rugged aluminium frame of the EZ10-PCS and EZ10<br />

QUAD-PY, the GT863-PY is an RoHS compliant and quad-band product<br />

retaining full compatibility with all components, with a new GSM<br />

engine inside based on the successful GE863-PY. This improvement<br />

further increases the product’s reliability since the former board-toboard<br />

connector is no longer included. The GT863-PY also uses <strong>Telit</strong>’s<br />

<strong>unique</strong> ball-grid-array (BGA) mounting technology.<br />

EASY FREQUENCY SCAN®<br />

The GT863-PY also includes a dedicated set of AT commands to scan<br />

all the GSM channels, reporting all available parameters. Therefore<br />

the GSM network coverage at the location of the GT863-PY terminal<br />

can be examined even without an inserted SIM to select the provider<br />

with the best field strength, the most channels or base transceiver<br />

stations and to optimize the antenna position.<br />

The GT863-PY is controlled by AT commands, according to the ETSI<br />

GSM 07.07 and 07.05, and the connection to the host controller (Data<br />

Terminal Equipment – DTE) is established through an RS232 standard<br />

port. This port is also used for bi-directional data transfer. The GT863-<br />

PY can sense hot removal of the SIM, and boasts a higher upload speed<br />

for the GPRS Class 10 Packet Data transfer.<br />

EASY SCRIPT®<br />

The GT863-PY includes a dedicated set of AT commands to run<br />

scripts in Python language within the module, allowing stand alone<br />

operations. By using this feature, the script inside the module interacts<br />

with the external interface, reading external sensors connected to the<br />

general purpose I/O on the RJ11 connector.<br />

JAMMING DETECTION and REPORT<br />

The <strong>Telit</strong> GT863-PY offers jamming detection and report functionality,<br />

which allows the unit to detect attempts to discontinue GSM<br />

communication by interfering with the GSM radio signal. The<br />

“jammed” status is reported as an unsolicited message through the<br />

AT command interface on the RS232 connection.<br />

For more detailed information about <strong>Telit</strong>’s products,<br />

please visit www.telit.com > products > modules<br />

GT863-PY<br />

18 TELIT 2 MARKET<br />

TELIT 2 MARKET 19


<strong>Telit</strong>PRODUCTS<br />

<strong>Telit</strong>PRODUCTS<br />

THE TELIT PRODUCT RANGE<br />

GT863-PY<br />

Terminal<br />

GC864-QUAD<br />

Compact<br />

GC864-PY<br />

Compact<br />

GM862-Quad<br />

Modem<br />

GM862-Quad-Py<br />

Modem<br />

PRELIMINARY<br />

GM862-GPS<br />

Modem<br />

UC864<br />

Compact<br />

3G<br />

GE863-Quad<br />

Embedded<br />

GE863-Py<br />

Embedded<br />

2,5G<br />

2,5G<br />

GE863-GPS<br />

Embedded<br />

Evaluation Kit<br />

EVK2<br />

for <strong>Telit</strong> GSM/GPRS-Modules<br />

GE864-Quad<br />

Embedded<br />

GE864-Py<br />

Embedded<br />

INVESTMENT<br />

PROTECTION<br />

EASE OF<br />

INTEGRATION<br />

BUSINESS<br />

SCALABLE<br />

wireless<br />

solutions<br />

20 TELIT 2 MARKET


<strong>Telit</strong>PRODUCTS<br />

<strong>Telit</strong>PRODUCTS<br />

UC 864 –<br />

TELIT IS READY<br />

FOR THE NEXT<br />

GENERATION<br />

UMTS/HSDPA<br />

Features:<br />

• HSDPA 7.2 Mbps<br />

• UMTS/HSDPA (WCDMA/FDD) 850/1900/2100 MHz<br />

• Quad-band EGSM 850/900/1800/1900<br />

• SMS (Short Message Service) and Voice<br />

• Minimal Power Consumption<br />

• Fully backwards compatible to GSM/GPRS and EGDE<br />

• TCP Stack with IP and UDP protocols<br />

• Standard and Extended AT Command Set<br />

• 3-Channel ADC<br />

• Supply Voltage Range : 3.6 – 4.2 V DC<br />

• Various Status Indications<br />

- In & Out of-range status<br />

MULTIPLEXING<br />

THE AT COMMAND<br />

INTERFACE<br />

TELIT MODULE<br />

CMUX<br />

C<br />

O<br />

M<br />

Virtual Com 1<br />

Virtual Com 2<br />

Virtual Com 3<br />

Virtual Com 4<br />

Application 1<br />

Application 2<br />

Application 3<br />

Python Debug<br />

MAKING USE<br />

OF A REMOTE<br />

SIM CARD<br />

GSM NETWORK<br />

Application<br />

including a<br />

GSM module<br />

with SAP client<br />

BLUETOOTH<br />

LINK<br />

GSM PHONE<br />

WITH SAP<br />

SERVER<br />

PRELIMINARY<br />

The <strong>Telit</strong> CDMA R&D Center in Korea has accelerated the<br />

development of HSDPA (High-Speed D<strong>own</strong>link Packet Access)<br />

with plans to introduce the new product—UC864—by the end of<br />

2007. The UC864 is a complete 3G enabled wireless data module<br />

designed to be fully compatible with CDMA and GSM/GPRS<br />

products of the same family. The UC864 enables integrators and<br />

developers to design their application once and take advantage<br />

of the truly global coverage and service flexibility afforded by<br />

the combination of the two most prevalent cellular technologies<br />

worldwide. With its ultra-compact design, and extended operating<br />

temperature range, the <strong>Telit</strong> UC864 is the perfect platform<br />

for medium-to-high-volume <strong>m2m</strong> applications and mobile<br />

data and computing devices. The UC864 incorporates position<br />

location capability for applications in mobile environments<br />

like telematics, personal information and asset tracking. The<br />

extensive interface set, which includes IIC and user definable<br />

GPIO, provide for ease of integration of peripherals and actuators.<br />

The UC864 is designed for customers in all network coverage. It’s<br />

also fully backward compatible to existing EDGE and GSM/GPRS<br />

networks.<br />

As part of <strong>Telit</strong>’s commitment to protecting its customer’s<br />

investment in developing and deploying solutions based on <strong>Telit</strong><br />

modules, the UC864 boasts a range of functions for over-the-air<br />

maintenance and management of <strong>software</strong> in the module.<br />

Specifications:<br />

• Data Transmission Speed:<br />

- D<strong>own</strong>link up to 7.2 Mbps<br />

- Uplink up to 384 Kbps<br />

• Dimension: 30 x 36.2 x 5 mm (TBD)<br />

• 80-pin board-to-board connector<br />

• Voice/DATA/SMS Service<br />

• I/O Port<br />

• A/D plus D/A converts<br />

• Buzzer Output<br />

• Serial Link through UART<br />

• Support SIM card interface<br />

• USB (On The Go)<br />

• 50 Ohm GSC antenna connector<br />

• Output Power:<br />

Class 4 (2 W, 33dBi) @ GSM850/900<br />

Class 3 (0.25 W, 30dBi) @ UMTS<br />

Class E2 (0.5 W, +27dBm) @ EDGE850/900<br />

Class E2 (0.4 W, +26dBm) @ EDGE1800<br />

Class 1 (1 W) @ GSM1800/1900<br />

• Nominal Operating Voltage: DC 3.9 ± 0.3V<br />

• Temperature<br />

- Operation: -30°C – +80°C<br />

- Storage: -40°C – +90°C<br />

• Power Consumption:<br />

- Off: 50µA<br />

- Idle: ≤ 2.5mA<br />

The CMUX functionality is a multiplexer protocol specified by the<br />

GSM 7.10, which allows a number of parallel sessions between the<br />

<strong>Telit</strong> module and the application over a serial interface.<br />

The CMUX enables one serial interface to exchange data over<br />

four different applications. This is achieved using a multiplexer<br />

protocol that provides four virtual channels and represents<br />

special advantage for fax, data and GPRS calls. By using CMUX<br />

features, operations such as controlling the module or using<br />

the SMS service, can be carried out via the additional channels<br />

without disturbing data flow. Therefore, access to the second<br />

UART is no longer necessary. Debugging a Python script can be<br />

done through one of the virtual ports reserved for this specific<br />

purpose. Furthermore, several accesses to the module can be<br />

created with the multiplexer. This is a great advantage when more<br />

than one independent electronic devices or interfaces are used.<br />

To access the four virtual interfaces, both the GSM engine and<br />

the customer application must contain the CMUX components,<br />

which communicate over the multiplexer protocol. In CMUX<br />

mode, the AT commands and data are encapsulated in packets.<br />

Each packet has a channel identification and may vary in length.<br />

The SIM Access Profile (SAP) defines a protocol and related<br />

procedures that allow access to a remote SIM card through the<br />

serial port or through additional hardware such as Bluetooth.<br />

Through this protocol a user can, for example, access the phone<br />

book or other information in his or her handheld mobile phone’s<br />

SIM card when using another mobile device such as a car phone.<br />

The basic system configuration includes a SAP client implemented<br />

in the module, and a SAP server implemented in the handheld<br />

phone. The SAP server has the phsysical connection to the SIM and<br />

acts as a SIM card reader. It supports the SAP Client in accessing and<br />

controlling the SIM card. The SAP client accesses the information<br />

and services contained in the SIM as if it were directly connected to<br />

to the SIM , in the GSM module. This feature allows the registration<br />

of the module in the GSM network using all the subscription<br />

information stored in the SIM. It is also possible to access the phone<br />

book or make a call from the SAP client using the information held<br />

in the SIM. This feature is available through the use of a special AT<br />

command on a virtual port of the CMUX interface.<br />

CMUX and SAP are available on the following part numbers<br />

3990250657, 3990250658, 3990250659, 3990250675, 3990250676,<br />

3990250660, 3990250661, 3990250662, 3990250650, 3990250648,<br />

3990250671, 3990250684, 3990250672<br />

22 TELIT 2 MARKET<br />

TELIT 2 MARKET 23


<strong>Telit</strong>PRODUCTS<br />

GSM channels<br />

scan reporting<br />

Embedded<br />

TCP/IP Stack<br />

Fully<br />

Type approved<br />

<strong>Telit</strong>PRODUCTS<br />

TELIT CDMA PRODUCTS<br />

BCM-860 S<br />

Compact<br />

BSM-860 S<br />

Compact<br />

BCM-865<br />

Compact<br />

BLM-865<br />

Compact<br />

BCM-1855 L<br />

Compact<br />

MDT-800<br />

Mobile Data<br />

Terminal<br />

The <strong>Telit</strong> APAC Operation is the leading vendor of CDMA<br />

data embedded modules and external wireless modems<br />

in South Korea. <strong>Telit</strong> APAC introduced the first CDMA<br />

data module in 2000 and the first CDMA 1x EV-DO in<br />

2002, both of which have been shipped to the Korean and<br />

Chinese markets. <strong>Telit</strong> CDMA products boast pin-to-pin<br />

The BCM-860S is an IS-95A/B CDMA2000 1x wireless module with gpsOne® and R-UIM (optional)<br />

features. It is an ultra-slim and ultra-light product weighing only 10g ideal for size-sensitive applications<br />

such as PDAs or smartphones. It is also well suited for real-time monitoring and control applications.<br />

The BSM-860S is an IS-95A/B CDMA2000 1x wireless standalone modem with gpsOne® and<br />

R-UIM (optional) features. It has been designed for the stringent requirements inherent to <strong>m2m</strong><br />

application environments, and is suitable for industry and telematics applications.<br />

The BCM-865 is an IS-95A/B CDMA2000 1x wireless module with ADC and R-UIM (optional) features. It is<br />

an ultra-slim and ultra-light product weighing only 10g ideal for size-sensitive products. With its compact<br />

design and extended temperature capabilities, the <strong>Telit</strong> BCM-865 is an accomplished platform for all<br />

types of <strong>m2m</strong> applications.<br />

compatibility across products and a range of OTA (overthe-air)<br />

functions for maintenance and management<br />

of all <strong>software</strong> in the module, to protect customer<br />

investments in developing and deploying solutions<br />

based on <strong>Telit</strong> modules.<br />

The BLM-865 is the smallest integrated CDMA/GPS module in the market. This unit combines CDMA<br />

2000 1x/IS-95A/B wireless connectivity with a high-sensitivity SiRF® StarIII GPS receiver. The BLM-865 is<br />

an ultra-slim and ultra-light product weighing only 10g ideal for size-sensitive products.<br />

The BCM-1855L is an IS-95A/B CDMA2000 1x EV-DO wireless module with gpsOne® and R-UIM features.<br />

It supports EV-DO in the PCS band and high-rate data transmission at 2.4 Mbps. The BCM-1855 L is an<br />

ultra-slim and ultra-light product weighing only 10 g. With its compact design and extended temperature<br />

capabilities, the <strong>Telit</strong> BCM-1855L is an ideal platform for all types of <strong>m2m</strong> applications.<br />

The MDT-800 is a complete modem solution for wireless <strong>m2m</strong> applications. Based on the BCM-865 core<br />

engine, it is available as an IS-95A/B CDMA 2000 1x wireless Mobile Data Terminal with standalone GPS<br />

features. With its rugged design and extended temperature capabilities, the <strong>Telit</strong> MDT-800 is an ideal platform<br />

for tracking and fleet management applications or security systems.<br />

CC 864 -DUAL TELIT ’ S FIRST<br />

Extended<br />

SIM On board<br />

temperature range<br />

SIM holder<br />

CDMA “UNIFIED RoHS FORM-FACTOR”<br />

VGA camera<br />

ANT<br />

SP3T<br />

Duplexer<br />

GSM channels<br />

scan reporting<br />

Duplexer<br />

US-PCS<br />

LNA<br />

Cellular<br />

LNA<br />

Cellular<br />

PAM<br />

US-PCS<br />

PAM<br />

GPS<br />

FILTER<br />

US-PCS<br />

RX<br />

FILTER<br />

Cellular<br />

RX<br />

FILTER<br />

Cellular<br />

TX<br />

FILTER<br />

US-PCS<br />

TX<br />

FILTER<br />

Extended<br />

temperature range<br />

Compliant<br />

Quad Band<br />

Pin to pin<br />

backward compatible<br />

Pin to pin<br />

backward compatible<br />

BGA Stack<br />

Seriell Port<br />

The CC864-DUAL is a CDMA-1XRTT wireless<br />

module designed to have the same form, fit, and<br />

function as its GSM/GPRS counterpart product<br />

family, the GC864-QUAD/PY. The CC864-DUAL<br />

enables integrators and developers to design their<br />

application once and take advantage of the truly<br />

global coverage and service flexibility provided<br />

by the combination of the two most prevalent<br />

20 Channel<br />

cellular technologies.<br />

The CC864-DUAL also incorporates gpsOne®<br />

capability for applications in mobile environments<br />

such as telematics, personal and asset tracking.<br />

The extensive interface set, which includes IIC and<br />

user definable GPIOs, provides ease of integration<br />

of peripherals and actuators. The CC864-DUAL<br />

provides OTA (over-the air) maintenance and<br />

management of <strong>software</strong> in the module.<br />

ROM<br />

ROM<br />

RFR 6155<br />

RX RF to Baseband<br />

Converter<br />

RFT 6150<br />

TX Baseband to<br />

RF Converter<br />

MSM 6050<br />

RF Interface<br />

UART 1<br />

UART 1<br />

R-UIM<br />

GPIOs<br />

CODEC<br />

JTAG<br />

Misc<br />

SIM<br />

PYTHON<br />

script interpreter<br />

support<br />

Embedded FTP<br />

and e-mail client<br />

Jamming<br />

Detection & Report<br />

GSM/GPRS<br />

Class 10<br />

SIM<br />

20 Channel -159<br />

80<br />

PIN<br />

2<br />

Extended<br />

RF Sensitivity<br />

80 PIN Modem I / 0 Converater<br />

Features<br />

• Dual-band CDMA 800/1900 MHz<br />

• gpsOne ®<br />

• Standard and Extended AT Command set<br />

• Max 25-port User Definable GPIO<br />

• Motor and Buzzer Output<br />

• Supply Voltage Range:3.6-4.2 V DC<br />

• TCP Stack with IP and UDP protocols<br />

• SMS (Short Message Service)<br />

• Minimal Power Consumption<br />

• Various Status Indications:<br />

Unread short message<br />

Law battery alert<br />

In /Out of range status<br />

Specifications<br />

• Dimensions: 30 x 36.2 x 4.7 mm<br />

• 80 pin board-to-board connector<br />

• 3-channel ADC/ 1 channel DAC<br />

• Standard RS-232 Interface (2UARTs)<br />

• IIC Interface<br />

• Receiver Sensitivity:<br />

1900 MHz:


<strong>Telit</strong>STORY<br />

<strong>Telit</strong> has been selected by M2M magazine as one<br />

of the top 100 companies in M2M worldwide<br />

<strong>Telit</strong>STORY<br />

= PEOPLE + DEVICES + SYSTEMS<br />

What a difference a few years makes. While the United<br />

States has been slow to respond, other parts of the<br />

world like Europe and Latin America have been quick to<br />

embrace machine-to-machine technology. Only within<br />

the last four years has the U.S. begun to recognize<br />

the benefits that can be achieved from adopting<br />

<strong>m2m</strong> solutions in a host of industries. The European<br />

community has already experienced a massive<br />

transformation in the wireless world that North<br />

America is just beginning to experience. U.S. based<br />

companies, both large and small, are now realizing how<br />

<strong>m2m</strong> can help them better service their customers,<br />

ultimately improving their bottom lines. Major<br />

obstacles to widespread adoption in North America<br />

include high costs for device certification and languid<br />

interest in <strong>m2m</strong> among cellular network operators.<br />

Ultimately though, virtually everything and perhaps<br />

more importantly, everyone is getting connected. As a<br />

result, <strong>m2m</strong> is permeating every industry, every task,<br />

every thing we do.<br />

Most people do not care about <strong>m2m</strong>, it’s a buzzword;<br />

another acronym to describe one of the many<br />

technologies available to improve business operations.<br />

Even most of the companies that use <strong>m2m</strong> don’t call<br />

it that. Instead, it goes by the name of the application<br />

it’s used for: fleet management, aftermarket service,<br />

building automation, and asset tracking, just to name<br />

a few.<br />

Even most of the carriers, module providers, and sensor<br />

makers refer to <strong>m2m</strong> in a variety of ways. Some argue<br />

that telemetry, telematics, and RFID can all be viewed<br />

as subsets of the overall potential of <strong>m2m</strong>. What makes<br />

<strong>m2m</strong> even more complicated is that most companies<br />

admit they have a very difficult time defining <strong>m2m</strong><br />

in words that make sense to the average person or the<br />

typical business.<br />

M2M magazine, www.<strong>m2m</strong>mag.com, of Carol Stream,<br />

Illinois, defines machine-to-machine as the connecting<br />

of people, devices, and systems. The editors like to<br />

say <strong>m2m</strong> technology helps companies turn data into<br />

actionable information.<br />

Regardless of what <strong>m2m</strong> is called, in the end it helps<br />

businesses harness the benefits of real-time data<br />

from their vital physical assets by identifying the<br />

opportunities and deployment methods that work<br />

best.<br />

<strong>m2m</strong> is an umbrella term that represents the<br />

underlying principle of using data from physical assets<br />

to automate a process. It wasn’t until recently that<br />

companies had an efficient and cost-effective way to<br />

make these connections happen. Now <strong>m2m</strong> adopters<br />

are using these solutions to solve challenges whether<br />

by industry or by application.<br />

Today, this means most of the money being spent<br />

on <strong>m2m</strong> is by companies who ultimately sell the<br />

technology to the next player d<strong>own</strong> the line. That<br />

covers three of the four stakeholders in the technology<br />

value chain: hardware suppliers, network operators,<br />

and infrastructure providers. The end users come into<br />

play at the application level, where machine data is<br />

integrated with a business process. It’s here that the<br />

adoption and acknowledgement of <strong>m2m</strong> has yet to<br />

mature.<br />

by Peggy Smedley<br />

At what stage is your company in implementing<br />

<strong>m2m</strong> technology ?<br />

2005 2006<br />

Researching 25% 12%<br />

Evaluation Solutions 15% 16%<br />

Currently Implementing 15% 31%<br />

Already Deployed 45% 41%<br />

Source: <strong>m2m</strong> magazine, 2006<br />

For instance, <strong>m2m</strong> adoption increased steadily in<br />

2006, though it fell short of the dramatic growth many<br />

predicted a few years ago. M2M magazine’s research<br />

shows a major rise in the number of companies who say<br />

they are currently involved in active implementations<br />

of the technology. On the other hand, the number<br />

who say they are still researching <strong>m2m</strong> is declining.<br />

This indicates that more companies are recognizing<br />

the potential business value of machine-to-machine<br />

technology and are finding cost effective means to put<br />

it to work. M2M, both the term and the technology,<br />

is inherently evangelical. Its purpose is to make companies<br />

aware of a core set of technology components<br />

available to help network machines and other assets.<br />

<strong>m2m</strong> is creating a new value proposition for companies<br />

who want to respond to customer demands in a timely<br />

manner. While companies may differ widely from<br />

industry to industry, machine-to-machine technology<br />

is the common thread that runs through them.<br />

Take <strong>m2m</strong> away, though, and what’s left are dozens<br />

and dozens of applications for automating business<br />

processes involving networking physical assets. The<br />

job of technology providers is to use generic<br />

components to develop systems tailored to the specific<br />

needs of an industry, whether it’s metering, telematics,<br />

fleet management, healthcare, or even monitoring<br />

vending machines and information displays.<br />

Although it might be considered simple, the next<br />

chasm <strong>m2m</strong> has to overcome is bridging platform<br />

components with application systems so end users<br />

can adopt the technology the way analysts have<br />

predicted. Understanding the power and depth of<br />

<strong>m2m</strong> requires a deeper look into how machine-tomachine<br />

information is being accessed and adopted.<br />

Harbor Research predicts overall <strong>m2m</strong> market revenue will reach<br />

$ 290 billion by 2011, up from less than $50 billion this year.<br />

300.000<br />

250.000<br />

200.000<br />

150.000<br />

100.000<br />

50.000<br />

0<br />

Source: Harbor Research, 2006<br />

Value Added Services<br />

System <strong>Applications</strong><br />

Network Services<br />

Internet Enablement<br />

2005 2006 2007 2008 2009 2010 2011<br />

Peggy Smedley,<br />

Speciality Publishing Co.<br />

President and Editorial<br />

Director<br />

Peggy Smedley is a well-kn<strong>own</strong> and highly<br />

respected personality in both the publishing<br />

world and the business side of construction and<br />

manufacturing industries. She has spent several<br />

years developing a strong understanding of the<br />

various industries her publications cover, including<br />

manufacturing, construction, and machine-to-machine<br />

communications. Peggy is a ren<strong>own</strong>ed author and an<br />

award-winning editor with numerous awards for<br />

editorial excellence. Her most recent book is Mending<br />

Manufacturing, How America Can Manufacture its<br />

Survival. Peggy travels around the United States giving<br />

talks about how manufacturers can prosper and<br />

become more successful in today’s highly competitive<br />

manufacturing marketplace.<br />

Peggy has earned the reputation as an innovative and<br />

skilled magazine and book publisher throughout her<br />

18-year career, and she formed Specialty Publishing<br />

Co. in 1997 with the goal of enlightening executives<br />

in key industries to the importance of understanding<br />

technology for the betterment of their companies.<br />

Surpassing publishing norms, Peggy has guided her<br />

company in successfully launching targeted and niche<br />

publications. Peggy maintains regular columns in three<br />

of her publications, M2M, START-IT, and Constructech<br />

magazines, and develops custom-content solutions<br />

for a variety of companies. Prior to launching her<br />

<strong>own</strong> company, Smedley served as Group Publisher<br />

and Editorial Director of numerous publishing firms<br />

based in Chicago, Ill. A native of Chicago, Peggy has her<br />

degree in journalism from Northern Illinois University<br />

in DeKalb.<br />

26 TELIT 2 MARKET<br />

TELIT 2 MARKET 27


<strong>Telit</strong>GLOBAL<br />

<strong>Telit</strong>GLOBAL<br />

TELIT APAC IS OFF AND RUNNING<br />

by SG Kang, President and CEO of <strong>Telit</strong> Wireless Solutions Co., Ltd.<br />

The Korean Cellular Landscape<br />

Korea has been the test–bed for the most advanced use<br />

<strong>Telit</strong> APAC is also the source of the company’s<br />

<strong>Telit</strong> APAC’s headquarters in Korea make it an ideal R&D<br />

of CDMA technology since commercial launch in 1996.<br />

automotive CDMA 1X and EVDO modules which<br />

site considering that the most advanced CDMA networks<br />

The country currently has three network operators<br />

are supplied to major automotive manufacturers in<br />

and applications are deployed there by operators such as<br />

and 40 million CDMA subscribers out of a population<br />

Korea including Hyundai Motors, Kia Motors<br />

SK Telecom, KT Freetel and LG Telecom, all of whom are<br />

of 48 million people. Most handsets are EVDO (high<br />

and SsangYong Motors. Leading-edge telematics<br />

strong promoters of data applications not only in the<br />

speed data) capable and MMS (Multimedia Messaging)<br />

applications such as “Mozen”, offered by Hyundai<br />

Korean market but also in their other CDMA network<br />

ready with built-in high-resolution cameras, which<br />

Motors for their luxury-class sedans, enable<br />

deployments throughout Asia. SK Telecom and KT Freetel<br />

make them ideal platforms to take advantage of the<br />

intelligent navigation, internet-surfing and<br />

are currently deploying WCDMA/HSDPA networks and<br />

high-speed data capacity in the system.<br />

messaging, operator-assisted concierge service as<br />

plan to achieve a nationwide coverage by the end 2007. LG<br />

Early adoption of this high-speed data capability has<br />

caused the Korean market to focus on non-voice, datacentric<br />

applications such as SMS, mobile e-mail, WEB<br />

surfing, and multimedia content d<strong>own</strong>load services.<br />

The Korean CDMA networks experienced quicker<br />

evolution than other markets in response to robust<br />

demand for these high data rates. It took less than five<br />

years for cellular operators to move from CDMA IS-<br />

95A/B to 1xRTT (2.5G) and subsequently to EVDO (3G)<br />

well as a range of passenger safety features.<br />

SECOM and Tyco, Korea’s dominant players in<br />

the security market, are among <strong>Telit</strong> APAC’s toptier<br />

customers. Wireless data connection is much<br />

preferred by the alarm and security market given the<br />

versatility of installation afforded by the elimination<br />

of complicated wiring in homes or buildings.<br />

Aftermarket telematics is a fast growing <strong>m2m</strong> segment<br />

Telecom is currently rolling out CDMA-EVDO Revision A on<br />

its network. Together these rollouts will make it <strong>unique</strong>ly<br />

possible for <strong>Telit</strong> APAC to utilize <strong>live</strong> commercial networks<br />

to test its new global products right from inside its R&D<br />

labs, thus reducing development costs and time.<br />

With the integration of <strong>Telit</strong> APAC, the company launched<br />

its “unified platform” concept. A standard form factor<br />

and <strong>software</strong> interfaces which extends across GSM/GPRS,<br />

CDMA, and WCDMA. With it, customers can easily select<br />

The Grand Opening of <strong>Telit</strong> APAC<br />

<strong>Telit</strong> APAC held its Grand Opening Ceremony the evening of September 26, 2006. The event was<br />

a great success drawing market attention both to the <strong>Telit</strong> Group and the <strong>m2m</strong> industry in Korea.<br />

With the successful integration of <strong>Telit</strong> APAC, <strong>Telit</strong> Wireless Solutions is now <strong>unique</strong>ly positioned to<br />

conquer global leadership in the vibrant <strong>m2m</strong> market. Many VIPs attended the opening ceremony<br />

congratulating the launch of <strong>Telit</strong> Wireless Solutions Co. Ltd.<br />

The cake cutting ceremony at the Grand Opening (From left to right ): HJ Kwon, Dean of Kwangwon<br />

Graduate School of Information & Communication, Ygal Caspi, Ambassador of Israel, Chicco Testa,<br />

Director of BOD, Massimo Andrea Leggeri, Ambassador of Italy, ST Yang, President of Dongmyung<br />

University (Former Minister of Information & Communication of Korea), Oozi Cats, CEO of the <strong>Telit</strong><br />

Group, Dominikus Hierl, President of <strong>Telit</strong> Wireless Solutions, SG Kang, President of <strong>Telit</strong> Wireless<br />

Solutions Co., Ltd. - <strong>Telit</strong> APAC<br />

which was fully deployed nationwide by 2004 with 2<br />

Mbit/sec d<strong>own</strong>link speeds. That enabled businesses<br />

in streaming video, MP3 music d<strong>own</strong>load, and <strong>live</strong><br />

in Korea, and <strong>Telit</strong> APAC supplies the major players<br />

with a <strong>unique</strong> product line-up. <strong>Telit</strong>’s MDT-series, a<br />

standalone terminal equipped with a CDMA modem,<br />

from a range of radio interface technologies, adapted<br />

to different markets and networks while designing<br />

and testing their solution platforms to only one set of<br />

teLIT APAC R&D CENTER<br />

by SW Kim, VP of <strong>Telit</strong> APAC R&D<br />

TV broadcasting, to evolve at a much faster pace than<br />

other markets around the world bound by the lower<br />

SiRF® GPS and a battery in a compact enclosure, was<br />

recently announced and is being positioned as a drop-<br />

specifications. If designed for the “unified platform”, a<br />

customer solution running under GSM/GPRS networks<br />

Technology Advantage<br />

speeds of GSM/GPRS.<br />

in industrial platform for integration in a wide range<br />

can be easily upgraded to run under CDMA and WCDMA<br />

Staffed with <strong>m2m</strong> experts from around the globe, <strong>Telit</strong> Wireless Solutions’<br />

Who is <strong>Telit</strong> APAC ?<br />

of monitoring and control applications for fleets like<br />

rental-cars, taxis, tanker trucks, concrete mixers,<br />

with little or no effort required in modifying the existing<br />

solution, and vice versa. Customers can expand their<br />

Korean facility develops, designs and produces the world’s smallest and lightest<br />

<strong>m2m</strong> modules for PCS and CDMA networks. From PDAs to standalone modules,<br />

<strong>Telit</strong> APAC was created in June 2006 with the acquisition<br />

refrigerated transport and courier services.<br />

businesses easily and quickly to new markets.<br />

<strong>Telit</strong> Wireless Solutions is kn<strong>own</strong> for reliable value-packed products, and serves<br />

of the <strong>m2m</strong> division of Bellwave Co. Ltd., the <strong>m2m</strong> market<br />

90% of the Korean PDA market.<br />

leader in Korea since 2000 when it was the first to launch<br />

Gateway to Asia Pacific <strong>m2m</strong> Markets<br />

Asia Pacific is a vital place in the global economy,<br />

SG Kang,<br />

a CDMA 1X data modem. Bellwave <strong>m2m</strong> products were<br />

<strong>Telit</strong> APAC’s mission is twofold: first to continue the<br />

particularly for high-tech industries such as<br />

President & CEO of<br />

integrated in a variety of applications including PDA<br />

development of CDMA and WCDMA products for<br />

telecommunications. This represents a great growth<br />

<strong>Telit</strong> Wireless Solutions<br />

devices for industrial use, wireless POS terminals,<br />

regional and global markets; and second to aggressively<br />

potential for the <strong>m2m</strong> market. <strong>Telit</strong> APAC will remain in its<br />

Co. Ltd.<br />

automotive systems, aftermarket telematics solutions,<br />

extend marketing, sales and technical support services<br />

leadership position in the region as it becomes a gateway<br />

security devices and AMR/AMM modems. Today, <strong>Telit</strong><br />

into all Asia Pacific markets including China, Japan,<br />

to helping customers introduce their solutions to global<br />

APAC has a comprehensive portfolio of CDMA products<br />

South East Asia, Australia and New Zealand. <strong>Telit</strong> APAC<br />

markets and to develop new business with partners in the<br />

from CDMA 1X to EVDO, packaged as standalone<br />

is based in Seoul, Korea and is in the process of setting<br />

region.<br />

<strong>Telit</strong> APAC R&D Center<br />

<strong>Telit</strong> APAC R&D Center<br />

terminals, rugged modems for harsh environment<br />

up offices in Hong Kong (China), Taiwan, and Southeast<br />

applications, and embedded modems designed to meet<br />

Asia to better support customers in the region.<br />

a wide variety of customer applications.<br />

28 TELIT 2 MARKET<br />

TELIT 2 MARKET 29


<strong>Telit</strong>GLOBAL<br />

<strong>Telit</strong>GLOBAL<br />

TELIT AMERICAS FLAGS<br />

NEW OPPORTUNITIES<br />

New Americas President & CEO Roger Dewey<br />

What are some of the biggest challenges<br />

2<br />

the <strong>m2m</strong> industry faces in the U.S.?<br />

The two major challenges are probably the certification<br />

process and the fractured wireless communications<br />

Joining Dewey’s management<br />

team are several internationally<br />

recognized former executives<br />

from Sony Ericsson M2M:<br />

Builds an Internationally Recognized Team of<br />

Former Sony Ericsson Executives to Bring<br />

and promising: telematics, fleet management, and<br />

automatic meter reading. Relying on their wealth<br />

of contacts in these industries and years devoted to<br />

priming the American marketplace for the emergence<br />

market. In the U.S. we have GSM and CDMA, and will<br />

soon launch WiMax, while in Europe and most of Asia<br />

they have coalesced around GSM as the single standard.<br />

In the U.S. we also have two extra levels of certification<br />

Stefan Gudmundsson,<br />

who brings an internationally recognized<br />

<strong>Telit</strong> to North & South America<br />

of <strong>m2m</strong>, <strong>Telit</strong> Americas has already made significant<br />

progress in the certification process and in driving<br />

requirements not required in the rest of the world, PTCRB<br />

and individual operator approval. These additional<br />

dedication and focus to the industry, serves<br />

as Director of Product Management and<br />

customer interest.<br />

RALEIGH, NORTH CAROLINA<br />

requirements can add up to more than $ 100,000.00 in<br />

was recently the subject of an Automotive<br />

Stefan Gudmundsson<br />

With the launch of <strong>Telit</strong> Wireless Solutions, Inc., <strong>Telit</strong><br />

On <strong>Telit</strong> Americas’ product development side, Dewey’s<br />

added costs for developing a solution, which holds back<br />

Industries Magazine cover story.<br />

brings its acclaimed machine-to-machine (<strong>m2m</strong>)<br />

tecnologies to the Americas.<br />

Under the leadership of the internationally recognized<br />

team is headed by Brian Tucker, Vice President<br />

of Quality & Product Management, and Stefan<br />

Gudmundsson, Director of Product Management.<br />

smaller companies who are more likely to innovate<br />

and aren’t hindered by size and scale of a deployment.<br />

Traditionally, it is the smaller, more nimble companies<br />

Former Motorola executive<br />

Mike Ueland,<br />

<strong>m2m</strong> expert Roger Dewey, <strong>Telit</strong> Wireless Solutions<br />

Tucker and Gudmundsson are ensuring <strong>Telit</strong>’s products<br />

who are first to introduce new technologies and prove<br />

now serves as Vice President of Sales. At<br />

gains a new President and CEO who is kn<strong>own</strong>, and<br />

are adapted for US certifications and implementation.<br />

their indisputable value.<br />

Motorola, Ueland was responsible for develo-<br />

Roger Dewey<br />

highly recognized in the cellular module industry.<br />

Roger Dewey will be responsible for establishing<br />

United States-based operations, focusing on sales,<br />

marketing, business development, customer support<br />

On the sales side, Mike Ueland takes the reigns as<br />

Vice President of Sales overseeing all sales efforts,<br />

specifically those targeted to automatic meter reading.<br />

Mark J. Maresca, Director of Major Accounts, is tasked<br />

3<br />

What is the most exciting development<br />

you’re proud to be associated with<br />

in your career?<br />

ping and marketing innovative, first-of-its-kind<br />

wireless products to new markets.<br />

Mark J. Maresca,<br />

President & CEO<br />

and services, and regulatory certifications for <strong>Telit</strong> in<br />

with coordinating fleet tracking and telematics<br />

Helping to pull together the concept of an end-to-end<br />

who serves as Director of Major Accounts,<br />

Mike Ueland<br />

the Americas. In 2005, Roger Dewey was honored with<br />

outreach efforts.<br />

value chain as the most important driver in the <strong>m2m</strong><br />

championed <strong>m2m</strong> development in the fleet<br />

the prestigious Telematics Leadership Award presented<br />

space. It has only been in the past couple of years that<br />

tracking and telematics industries. At Sony<br />

by Telematics Update Magazine for his outstanding<br />

performance and achievements in the field. Named<br />

Four questions for Roger Dewey<br />

the model for <strong>m2m</strong> has changed, unlike when individual<br />

companies were pushing their technology or service in<br />

Ericsson, he was responsible for taking sales<br />

from zero to nearly one million units per year<br />

an industry pioneer by M2M Magazine, Dewey most<br />

recently served as Vice President of Product and<br />

Business Strategy at Sony Ericsson, where he was<br />

1<br />

What gets you out of<br />

bed every morning?<br />

an isolated, uncoordinated fashion. Potential customers<br />

couldn’t figure out the value or business case when<br />

dealing with each individual component separately.<br />

in the fleet and telematics segments.<br />

Brian Tucker,<br />

charged with strategically guiding development of<br />

I really care about this industry. My favorite part about<br />

<strong>m2m</strong> only really makes sense when you look at the total<br />

who takes on the role of Vice President, Quality<br />

marketing and sales of wireless connectivity products<br />

my job and the <strong>m2m</strong> space in general is that it is not<br />

solution from a business perspective. I get a personal<br />

& Product Management, also comes from<br />

and solutions to commercial and industrial businesses,<br />

isolated to one individual segment. When I was working<br />

sense of satisfaction when I go to a trade show and many<br />

Sony Ericsson where he served as manager<br />

Mark J. Maresca<br />

as well as to consumers. “I have been tracking <strong>Telit</strong><br />

for Ericsson in the Systems Division, I only worked with<br />

very smart people from different segments of the value<br />

of Automotive Business Development. His<br />

for years and have been highly impressed with their<br />

mobile phone operators and service providers. Working<br />

chain are willing to spend time with me to discuss how<br />

responsibilities encompassed everything from<br />

customer-focused product design and execution.<br />

in <strong>m2m</strong> gives me a totally new experience every day. In the<br />

we can all work together to accelerate the growth in this<br />

automotive sales, project management and<br />

When they asked me to help them enter the North and<br />

morning I might be working with a fleet management<br />

industry.<br />

development to quality and operations.<br />

South American markets, I jumped at the chance,” said<br />

Roger Dewey. “I am going to ensure that our customers’<br />

success is our number one priority.”<br />

company and in the afternoon I may be working with<br />

a company that <strong>own</strong>s and operates vending machines.<br />

Each of these companies has totally different business<br />

4<br />

<strong>We</strong> understand you are a bit of a “foodie”<br />

What kinds of meals are your favorite?<br />

Rounding out the team are other former Sony<br />

Ericsson employees including Joe Braga, Head<br />

According to ABI Research, the <strong>m2m</strong> market in North<br />

challenges and it is a great feeling to know that we have<br />

I am actually a fan of any authentic cuisine where the<br />

of Marketing Americas; Leigh Ann Warren<br />

America is expected to generate sales of over ten<br />

the solutions to help them as well as many other types<br />

food is served and shared by the entire table. Be it dim<br />

Ryals, Director of Portfolio Marketing; Ken<br />

million units in 2007 and have an annual growth of 32%<br />

of businesses. Every day I learn something new about<br />

sum, tapas, or Korean BBQ. Being able to share the entire<br />

Bednasz, Head Field <strong>Applications</strong> Engineer;<br />

Brian Tucker<br />

through 2011. Dewey and his team have identified<br />

an industry in which I had no previous experience. It’s<br />

experience with your friends and family makes it that<br />

and Laurie Ferguson, Administrator.<br />

three key areas where this growth is most immediate<br />

always very stimulating and always educational.<br />

much more special.<br />

30 TELIT 2 MARKET<br />

TELIT 2 MARKET 31


<strong>Telit</strong>WORLD<br />

<strong>Telit</strong>WORLD<br />

FALCOM // GERMANY<br />

supported by<br />

wireless<br />

solutions<br />

supported by<br />

wireless<br />

solutions<br />

FALCOM // GERMANY<br />

PERSONAL TRACKING<br />

Falcom Wireless Communications<br />

Automotive / Security<br />

Falcom Wireless Communications<br />

Dr. Martin Kirilov, Business Development Manager, Falcom Wireless Communications GmbH:<br />

FACTS<br />

www.falcom.de<br />

Falcom has just introduced the Mambo<br />

II, a new mobile device concept<br />

combining the standard features of a<br />

mobile phone with state-of-the-art<br />

GPS core technology, to rave reviews.<br />

The mobile handset combines a 20-<br />

channel, high-sensitivity GPS module,<br />

the latest Quad Band GSM/GPRS<br />

technology (<strong>Telit</strong> GE864), GSM and GPS<br />

Geohelix antennas, a three-axis motion<br />

sensor, full color OLED display (128 x<br />

Client<br />

Falcom Wireless Communications<br />

GmbH<br />

System<br />

Falcom Mambo II<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the GE864 because of its<br />

very compact form factor, BGA<br />

component, reliable GSM/GPRS<br />

protocol stack for voice, SMS, CSD<br />

(cirtcuit-switched data) and GPRS<br />

communication, and excellent<br />

cost-to-benefit.<br />

32 TELIT 2 MARKET<br />

128 px), a five-way navigation button<br />

and a 1300mAh Li-Polymer battery<br />

into a compact (97 x 48 x 23mm) and<br />

rugged water-resistant case. The<br />

handset can be expanded by using<br />

Bluetooth and IEEE 802.15.4<br />

transceivers and a Micro SD card<br />

interface. Apart from the standard<br />

mobile phone functionality (voice calls,<br />

SMS, phone book, etc.) it supports a<br />

variety of GPS navigation and tracking<br />

modes via SMS, CSD and GPRS, with<br />

configurable GPS history and geofence<br />

functionality. The embedded 3D<br />

moving sensor is used for highprecision<br />

movement detection and<br />

alarming as well as for extended power<br />

management of the entire system.<br />

Bluetooth and IEEE 802.15.4<br />

connectivity allow the creation of<br />

high-end efficient LBS and/or <strong>m2m</strong><br />

monitoring system solutions.<br />

The device can be configured locally<br />

via a mini USB interface or remotely<br />

via SMS, CSD or GPRS. Falcom’s<br />

Mambo II supports local and remote<br />

(OTA) firmware updates and has been<br />

designed for the emerging personal<br />

safety and asset monitoring markets.<br />

It can be used as a tracking tool or<br />

an emergency phone in many<br />

applications like workforce<br />

management, lone worker protection,<br />

VIP monitoring, asset tracking, fleet<br />

management, personal navigation<br />

systems and more.<br />

Features<br />

• Compact mobile phone with<br />

simplified MMI for children, elderly<br />

and handicapped people<br />

• High sensitive 20 channel GPS<br />

receiver for precision tracking<br />

• State-of-the-art GSM/GPRS core<br />

(GE864) for voice, SMS, CSD and<br />

GPRS communication<br />

• Embedded three axis motion sensor,<br />

configurable Geofences, GPS history<br />

“The excellent price/performance ratio of the latest <strong>Telit</strong> generation of embedded GSM<br />

GPRS modules, as well as the comprehensive technical, logistics and commercial<br />

support provided by the <strong>Telit</strong> organization, have convinced us to use this technology in<br />

our next generation LBS and <strong>m2m</strong> related products.”<br />

Falcom has introduced a new<br />

automotive aftermarket device concept<br />

combining a 20-channel highsensitivity<br />

GPS module, the latest Quad<br />

Band GSM/GPRS technology (<strong>Telit</strong><br />

GE864), Bluetooth and IEEE 802.15.4<br />

connectivity into a very compact form<br />

factor. The Bolero-Quad concept<br />

embeds GSM/GPS/BT/IEEE antennas, a<br />

three-axis motion sensor, a 300mAh<br />

Li-Polymer battery, an ARM7TDMI host<br />

controller with a very powerful AVL<br />

<strong>software</strong> solution, a CAN transceiver<br />

(optional), I/Os and a car voltage power<br />

supply. The design allows easy and<br />

cost-efficient integration into an<br />

automotive environment. The shortrange<br />

wireless connectivity improves<br />

the scalability of the system, using a<br />

range of external accessories like a key<br />

fob, an I/O extension box, a headset<br />

and hands-free kit, and other wireless<br />

sensors.<br />

The hardware and complex embedded<br />

<strong>software</strong> allow the implementation<br />

of the Bolero-Quad concept into<br />

applications requiring tracking: fleet<br />

management, AVL, asset monitoring,<br />

route planning, data and event logging,<br />

pay-as-you-drive, etc., or security:<br />

car security, driver security, VIP<br />

monitoring, emergency and recovery<br />

solutions, etc.).<br />

Features<br />

• Complete GSM/GPRS/GPS client<br />

within the framework of client/<br />

server architectures for tracking<br />

and security applications<br />

• Highly sensitive 20 channel GPS<br />

receiver for precision tracking<br />

• State-of-the-art GSM/GPRS core<br />

(GE864) for voice, SMS, CSD and<br />

GPRS communication<br />

• BT and IEEE connectivity, key fob,<br />

I/O extension box, wireless sensors<br />

FACTS<br />

www.falcom.de<br />

Client<br />

Falcom Wireless Communications<br />

GmbH<br />

System<br />

Falcom Bolero-QUAD<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the GE864 because of its<br />

very compact form factor, BGA<br />

component, reliable GSM/GPRS<br />

protocol stack for voice, SMS,<br />

CSD and GPRS communication<br />

capabilities and excellent price<br />

point.<br />

32 TELIT 2 MARKET TELIT 2 MARKET 33


<strong>Telit</strong>WORLD<br />

<strong>Telit</strong>WORLD<br />

FALCOM // GERMANY<br />

supported by<br />

wireless<br />

solutions<br />

supported by<br />

Jim D. Gray &<br />

Associates Inc<br />

Capstone // USA<br />

Tracking / Security<br />

Falcom Wireless Communications<br />

Telemetry / telecontrol<br />

Capstone Mobile Technologies<br />

FACTS<br />

Falcom introduces a new automotive<br />

aftermarket device concept that<br />

combines a 20-channel high-sensitivity<br />

GPS module with the latest Quad Band<br />

GSM/GPRS technology (<strong>Telit</strong> GE864)<br />

and GSM and GPS antennas into a<br />

and four digital outputs allow precise<br />

monitoring and remote control of the<br />

system environment. Configurable<br />

localization and status reports, history<br />

function and geofencing are just a<br />

few of the highlights of the Fox-Quad<br />

Scott Williamson, partner, Capstone Mobile Technologies:<br />

“The environment we’re in requires multi-platform technologies. <strong>Telit</strong>’s radio allows us to<br />

cross-communicate very effectively through our CPU. That’s a critical element for the success<br />

of what we’re building.”<br />

rugged and compact water-resistent<br />

case. The Fox-Quad embeds a three-<br />

offering. The hardware and complex<br />

embedded <strong>software</strong> allow the<br />

Although cellular technologies such<br />

mind because they know that they can<br />

FACTS<br />

axis motion sensor, a Li-Polymer<br />

implementation of the Fox-Quad<br />

as GSM are now available in more than<br />

track and control their assets nearly<br />

battery, an ARM7TDMI host controller<br />

concept into applications for tracking:<br />

220 countries, none offers seamless<br />

anywhere on the planet.<br />

www.falcom.de<br />

with a very powerful AVL <strong>software</strong><br />

solution, a CAN transceiver (optional),<br />

fleet management, AVL and asset<br />

monitoring, or security: automotive,<br />

coverage in any nation, let alone<br />

worldwide. That patchwork coverage<br />

with I/Os and a car voltage power<br />

emergency and recovery solutions.<br />

creates opportunities for Capstone<br />

Client<br />

Falcom Wireless Communications<br />

GmbH<br />

System<br />

Falcom Fox-Quad<br />

supply. The design allows easy and<br />

cost-effective integration into the<br />

harsh automotive environment. Two<br />

digital inputs, four analog inputs<br />

Mobile Technologies, whose telemetry<br />

and telematics solutions include multitechnology<br />

products. Their product<br />

flexibility gives customers peace of<br />

www.capstonemobile.com<br />

Client<br />

Capstone Mobile Technologies LLC<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the GE864 because of its<br />

very compact form factor, BGA<br />

component, reliable GSM/GPRS<br />

protocol stack for voice, SMS,<br />

CSD and GPRS communication<br />

capabilities, and excellent price<br />

point.<br />

Features<br />

• Complete GSM/GPRS/GPS client/<br />

server architectures for tracking<br />

and security applications<br />

• Highly sensitive 20-channel<br />

GPS receiver for precision tracking<br />

• State-of-the-art GSM/GPRS core<br />

(GE864) for voice, SMS, CSD and<br />

GPRS communication<br />

• Three-axis motion sensor,<br />

embedded GSM and GPS antennas<br />

• Specially designed for harsh<br />

automotive environment.<br />

Features<br />

• Independent power management<br />

for each major component<br />

• Data storage and retrieval<br />

• Motion detection<br />

• Tamper alarm<br />

• Quad band cellular modem<br />

• Multi-channel CPU<br />

• Power save mode<br />

• Two-way communication<br />

• Auto transmit mode detection<br />

• Extended life lithium battery<br />

• Low battery alert<br />

• LED on/off function<br />

• Remote programming<br />

• Uses Unitmapper & Unitmapper<strong>We</strong>b<br />

Software<br />

System<br />

MMU-001 Mobile Monitoring Unit<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the GE864-QUAD for its<br />

uniformity of form factor and<br />

functionality across technologies.<br />

34 TELIT 2 MARKET<br />

TELIT 2 MARKET 2 35


<strong>Telit</strong>WORLD<br />

<strong>Telit</strong>WORLD<br />

Dualtech // sweden<br />

supported by<br />

wireless<br />

solutions<br />

supported by<br />

wireless<br />

solutions<br />

Gatetel // israel<br />

Security<br />

Dualtech IT AB<br />

INTERNET (GPRS)<br />

SOS ACCESS V4 IP<br />

INTERNET<br />

“<strong>We</strong> have chosen <strong>Telit</strong> as a supplier because they have proven to be a reliable and<br />

valuable business partner over the years.”<br />

Personal<br />

Tracking<br />

Gatetel<br />

FACTS<br />

Swedish company Dualtech IT AB<br />

has become one of the market leaders<br />

Air-conditioning and lighting can<br />

Have you ever wondered where your<br />

With a low price point and adaptable<br />

specializes in GSM/GPRS-based alarm<br />

in this segment with distribution<br />

also be connected to the system and<br />

teenager daughter was at 2:00 am<br />

internal <strong>software</strong>, the unit can be<br />

and supervision systems. The company<br />

was founded in 1999 with the goal<br />

in Europe, Asia and Africa through<br />

leading security and electrical<br />

remotely activated via SMS or by<br />

logging in to the web server. The<br />

in the morning – maybe driving her<br />

new car? The EZ10 GPS unit is the<br />

programmed to client specifications.<br />

The EZ10 GPS unit can also be used in<br />

www.gatetel.com<br />

FACTS<br />

to economically increase the level of<br />

security in alarm systems. Dualtech<br />

wholesalers. The company is now<br />

introducing a new generation<br />

of products for the security market,<br />

employing TCP/IP-based platforms for<br />

a variety of security applications.<br />

The Dualtech IP is a dialer for secure<br />

transmission of alarm information via<br />

the Internet. It can detect intrusion<br />

or fire, and de<strong>live</strong>rs notification in the<br />

form of encrypted information via<br />

the Internet to a central monitoring<br />

system also accommodates IP cameras<br />

for external alarm verification.<br />

solution for you! As long as the unit<br />

is connected to the car’s cigarette<br />

lighter, you only have to go online to<br />

Google Earth, choose the last kn<strong>own</strong><br />

location of the car, and you will see<br />

its current location.<br />

This is a simple tracking unit with no<br />

installation and no monthly fees which<br />

tracks your car’s location at all times.<br />

The EZ10 GPS has no microcontroller,<br />

just a simple power supply connected<br />

emergencies as a car phone or to<br />

remotely shut off the engine in the<br />

event of theft.<br />

Client<br />

Gatetel<br />

System<br />

EZ10 GPS<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the GM862-GPS because of<br />

the full functional integration of<br />

the GPS, GSM/GPRS, and Pyhton<br />

script support all in a single<br />

comapct package.<br />

www.dualtech.se<br />

station, or via an SMS message or email<br />

to <strong>Telit</strong>’s GM862 GPS Python module.<br />

to alert the user.<br />

Client<br />

Dualtech IT AB<br />

The system continuously checks its<br />

Internet connection for functionality,<br />

System<br />

Dualtech IP<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the GM862-QUAD because<br />

it has proven to be reliable and<br />

easy to operate.<br />

and if there is a failure it automatically<br />

switches to an alternative<br />

communication path using the<br />

integrated GPRS interface.<br />

Features<br />

• Eight hardwired zones<br />

• Four remote controlled outputs<br />

• Integrated SOS access V4 IP alarm<br />

protocol<br />

• TCP/IP alarm transmission via<br />

Internet and/or wireless via GPRS<br />

• Serial communication alarm panel<br />

with central monitoring station<br />

• Coded information transmission<br />

• Continuous function and connection<br />

supervision<br />

• IP-camera ready<br />

Features<br />

• Car tracking free-of-charge on<br />

Google Earth<br />

• Python script <strong>software</strong><br />

• Simple installation<br />

• Four GPIO or audio<br />

• Unit control and setup with SMS<br />

• Call the unit to get the location<br />

with SMS<br />

36 TELIT 2 MARKET TELIT 2 MARKET 2 37


<strong>Telit</strong>WORLD<br />

<strong>Telit</strong>WORLD<br />

3soft // korea<br />

supported by<br />

wireless<br />

solutions<br />

supported by<br />

Sequoia<br />

airmax remote // uk<br />

Telematics 3soft<br />

Telematics<br />

“The telematics market will grow dramatically as customer needs for car<br />

security and remote control expand.”<br />

Ashley Duddle, Director, Airmax Remote Ltd<br />

Airmax Remote Ltd<br />

“<strong>Telit</strong>’s product stability and reliability gives us the confidence to take on our advanced<br />

development work in the telematics market place.”<br />

FACTS<br />

www.3soft.com<br />

www.ubikhan.com<br />

Client:<br />

3Soft<br />

System:<br />

Ubi-Khan ST100<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

One of the modules we use is the<br />

BCM-860S due to its consistent<br />

reliability and <strong>Telit</strong>’s top-notch<br />

technical support.<br />

Captured Screen<br />

(User Interface Graphic)<br />

from Ubi-Khan<br />

Telematics Terminal<br />

Ubi-Khan features<br />

• Remote door lock/unlock/trunk<br />

open<br />

• Remote start-up<br />

• Vehicle location capability<br />

• Theft, accident and towing detection<br />

• Remote engine check<br />

• Backup batteries with low voltage<br />

warning<br />

• Emergency rescue request<br />

Digital Catfish features<br />

• Earthquake & tidal wave alarm<br />

warning<br />

• Remote emergency door open<br />

• Remote electricity and gas shutoff<br />

• Emergency light operation<br />

Korea-based 3soft offers a wide array<br />

of unusual <strong>m2m</strong> products employing<br />

<strong>Telit</strong> modules. Their “Ubi-Khan<br />

Telematics” is a multi-function vehicle<br />

security unit providing remote and onsite<br />

location search capabilities, lock<br />

and unlock via remote control, remote<br />

engine and safety check, auto-start<br />

via a mobile phone, theft, impact or<br />

towing notification, and emergency<br />

rescue request through personal<br />

mobile, GPS or Internet.<br />

Another amazing and revolutionary<br />

product offered by 3soft is the Digital<br />

Catfish. Developed in cooperation with<br />

the Japan Meterological Agency, this<br />

unit helps reduce earthquake damage<br />

by warning in advance – through<br />

images and sounds – of an impending<br />

earthquake or tidal wave. The unit<br />

can estimate the expected intensity as<br />

well as the time it takes for the<br />

earthquake waves to reach the location<br />

where the Digital Catfish is installed.<br />

When linked to a home network<br />

system, it can minimize widespread<br />

damage by operating additional<br />

disaster prevention systems: it can<br />

force pre-programmed egress doors<br />

open, shut off gas and electricity to the<br />

home, and turn on emergency lights.<br />

3soft’s Max Tombow navigation<br />

systems allow users to watch TV or a<br />

movie while using the GPS feature.<br />

Airmax Remote Ltd., a division of<br />

Airmax Group, specializes in remote<br />

vehicle telematics and monitoring<br />

solutions including diagnostics,<br />

forensics and prognostics. With over<br />

170 combined years staff experience in<br />

hosted and client-based solutions.<br />

Airmax Remote offers telematics<br />

products to major corporations and<br />

individual customers, racking up more<br />

than 500 new vehicle installations per<br />

month. Their customer and technical<br />

support systems, and commitment to<br />

R&D and product diversity keeps them<br />

at the top of the growing market sector.<br />

The Airmax Remote Telematics Unit<br />

(RTU) collects data via all common<br />

diagnostics protocols including CAN,<br />

and transmits via GSM/GPRS/GPS.<br />

They offer a simple ‘plug and play’<br />

installation compatible with 98 % of<br />

fleet vehicles.<br />

Features<br />

• Location based services<br />

• Mileage and trip data capture<br />

for expense claims<br />

• Mileage capture for service<br />

management<br />

• Generic and manufacturer-specific<br />

vehicle fault codes for service<br />

management<br />

• CO2 calculation per vehicle and per<br />

trip to enable carbon balancing of<br />

emissions<br />

• Driver style analysis<br />

• Tire management; remote<br />

temperature and pressure<br />

monitoring<br />

• Insurance and finance-based<br />

schemes<br />

• Driver ID plus GPS event location<br />

• Vehicle video camera for driver<br />

training and accident management<br />

• Modules for health and safety<br />

and driver time directives<br />

• Fuel management<br />

FACTS<br />

www.airmaxgroup.com<br />

Client<br />

Airmax Remote Ltd<br />

System<br />

Airmax Remote-Driver,<br />

Airmax Remote-Fleet<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the GC864-QUAD because<br />

it provides the best performance<br />

solution for our products and has a<br />

great price point.<br />

3SOFT Ubi-Khan ST100-S<br />

38 TELIT 2 MARKET TELIT 2 MARKET 39


<strong>Telit</strong>WORLD<br />

algodue // italy<br />

supported by<br />

Comprel<br />

supported by<br />

Round<br />

Solutions<br />

axelprod // switzerland<br />

<strong>Telit</strong>WORLD<br />

Personal Tracking<br />

Algodue Elettronica Srl<br />

“<strong>Telit</strong> and its Sales Department have proven to be a reliable partner, giving a great deal of<br />

attention to the needs of customers. The technical support is responsive and efficient.”<br />

Industrial<br />

process control<br />

Axelprod GSM Transmission<br />

“Axelprod has eight years’ experience in the GSM industrial module field. In <strong>Telit</strong> we have found<br />

efficient products, a valuable business partner, and top level technical support.”<br />

FACTS<br />

www.algodue.it<br />

Algodue Elettronica has more than<br />

20 years’ experience in designing and<br />

manufacturing electronic devices.<br />

Algodue’s expansion into international<br />

markets created a flexible R&D<br />

mindset leading to the development of<br />

creative new solutions.<br />

Client<br />

Algodue Elettronica SrLSystem<br />

System<br />

Geostar2<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the GE863-GPS because<br />

of its small size and enhanced<br />

functions. It is Quad-band, and<br />

can operate all around the world<br />

without any limits. The high<br />

resolution of the integrated<br />

SiRF Star III GPS means that the<br />

device has excellent performance<br />

both indoors and outdoors, even<br />

under foliage. The complete set of<br />

commands allows effective control<br />

of the module.<br />

The company’s innovative approach<br />

and continuous attention to the needs<br />

of the market led to the development<br />

of Geostar2, a <strong>unique</strong> personal locator<br />

with advanced functions for<br />

professionals or consumers requiring<br />

tracking or tracing capabilities.<br />

The design is attractive and ergonomic,<br />

available in four stylish colors, and<br />

suits a great variety of situations where<br />

it is necessary to locate and track<br />

people or objects in motion.<br />

Geostar2 is portable, and can send<br />

position details to a remote device like<br />

a cellular phone, a PC or another<br />

Geostar2, with location information or<br />

emergency messages.<br />

At the heart of Geostar2 is the small<br />

<strong>Telit</strong> GE863-GPS module. This GPS<br />

component determines the coordinates<br />

which are then transmitted by the<br />

GSM/GPRS radio.<br />

Features<br />

• Large panic button on the back<br />

for sending emergency messages<br />

• Transmission of location,<br />

speed,altitude etc., cellular-style<br />

voice capability<br />

• Programmable rate for data<br />

transmission<br />

• Alarm message when moving<br />

inside and outside a preset area<br />

• Real-time tracking of another<br />

Geostar2 on the display<br />

• Motion sensor to optimize message<br />

sending<br />

• 128KB or 2MB memory to record<br />

the tracked coordinates<br />

• Data transfer and analysis on a PC<br />

running the GTRAK <strong>software</strong><br />

• Update or upgrade using a USB<br />

connection to a PC<br />

Two years ago, Axelprod teamed up<br />

with Mitsubishi to develop a<br />

programmable logic controller<br />

incorporating the <strong>Telit</strong> GE863-PY. Using<br />

a GSM extension module, they<br />

transformed Mitsubishi’s popular PLC<br />

Alpha 2XL into a powerful remote<br />

device.<br />

Thanks to the GE863’s compact size, the<br />

whole product fits into an extremely<br />

compact extension housing. <strong>Telit</strong><br />

engineers created customized<br />

firmware for Axelprod to increase the<br />

capacity of the GE863-PY. Besides<br />

standard GSM functions, the GTM PLC<br />

contains an event log file to allow all I/<br />

O changes, incoming and outgoing<br />

SMS to be uploaded by GPRS directly to<br />

an Axelprod server for further<br />

consultation. Additional I/Os are<br />

presented on the GRM PLC hardware to<br />

offer more alarm solutions and remote<br />

control actions for the final<br />

applications. The built-in Easy GPRS<br />

Data Logger allows the user to collect<br />

unlimited Alpha 2 internal operating<br />

parameter values and record them<br />

onto an Axelprod back-office server,<br />

using the GTM PLC internal command<br />

set. Using the GRM PLC extension<br />

module, Alpha 2XL users can turn their<br />

simple programmable logic controller<br />

into a powerful and fully functional<br />

GSM remote device.<br />

Features<br />

• Quad band, simple mechanics<br />

• Adaptable functionality<br />

• Infrared link<br />

• SMS remote control<br />

• GPRS transmission<br />

• I/O event log file<br />

• SMS to email<br />

• Endless combinations<br />

• Easy GRPS data logger<br />

• Additional I/Os<br />

FACTS<br />

www.axelprod.ch<br />

Client<br />

Axelprod GSM Transmission and<br />

Axelprod Infotronic<br />

System<br />

GTM PLC or how too turn a<br />

simple controller to a powerful<br />

remote device and <strong>Telit</strong> module<br />

development<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the GE863-PY for its reliable<br />

SMS and GPRS connectivity and<br />

ease-of-use.<br />

40 TELIT 2 MARKET TELIT 2 MARKET 41


<strong>Telit</strong>WORLD<br />

<strong>Telit</strong>WORLD<br />

bluebird Soft // korea<br />

supported by<br />

wireless<br />

solutions<br />

supported by<br />

wireless<br />

solutions<br />

cellnet // israel<br />

Mobile Computing<br />

Public Telephony<br />

Bluebird Soft Inc.<br />

Jacob Shushan, CEO, CellNetS:<br />

Cellnet Solutions Ltd.<br />

FACTS<br />

Communications industry leader<br />

Bluebird Soft, Inc. has served the<br />

Korean telecommunications market<br />

tracking, asset location and<br />

management, real-time broadcasting,<br />

storage and play of movies, photos and<br />

“With the SimPhony system we eliminated the handset barrier, allowing developing nations<br />

to enjoy services they otherwise cannot afford.The SimPhony cellular telephony system is an<br />

innovative communication solution as well as a valuable social service.”<br />

for 12 years. Their strong R&D in the<br />

music, Windows for PC – Pidions even<br />

CellNet Solutions Ltd. (CellNetS) is a<br />

SimPhony subscribers. The SimPhony<br />

unfamiliar or poorly-educated users<br />

PDA area has led them to develop<br />

have games and cameras.<br />

provider of advanced cellular public<br />

system is a comprehensive<br />

through basic step-by-step<br />

cutting-edge mobile computing<br />

<strong>Telit</strong>’s compact BCM-865 helped<br />

telephony solutions for low- to mid-<br />

communications solution offering<br />

Instructions. The phone supports cash<br />

technology with <strong>Telit</strong>’s new wireless<br />

Bluebird Soft engineers keep the Pidion<br />

income populations of developing<br />

subscribers their very <strong>own</strong> private<br />

payments for random users and is<br />

www.bluebird.co.kr<br />

solutions. Bluebird Soft’sPidion<br />

products are customizable, all-in-one<br />

lightweight and compact, meeting<br />

customer demand and enhancing the<br />

countries. Today over 70 % of the world<br />

population, do not subscribe to cellular<br />

phone number, voice mail, SMS and<br />

other features, previously available<br />

enabled for the use of a SIM card which<br />

provides regular users with a ’virtual’<br />

mobile handheld computers for<br />

overall product value.<br />

phone services due to the prohibitive<br />

only on a private mobile handset. The<br />

private phone number that will<br />

Client<br />

Bluebird Soft Inc.<br />

business and consumer use featurings<br />

CDMA, WLAN, GSM, Bluetooth and<br />

cost of purchasing a handset and<br />

minimum monthly fee commitments.<br />

system consists of several major<br />

elements: the SimPhony NMS, The<br />

become his/her <strong>own</strong> personal identity.<br />

The SimPhony system can also provide<br />

System<br />

Pidion BIP-1300<br />

GRPS. These ‘mobile offices’ can handle<br />

everything: barcode scanning,<br />

Established in 2001, CellNetS<br />

recognized this huge untapped market<br />

SimPhony Telephone terminals, and<br />

the SimPhony SIM cards. The NMS<br />

supplementary GSM phone and calling<br />

services such as voice mail, incoming<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the BCM-865 because it<br />

is compact enough to fit into<br />

our lightweight products. <strong>Telit</strong>’s<br />

CDMA module BCM-865 offers<br />

stability and reliable design<br />

characteristics along with the full<br />

certification we need to market<br />

our products globally.<br />

customer database entry, inventory<br />

checks, point-of-sale security and<br />

potential for new cellular subscribers<br />

and developed the patent pending<br />

SimPhony system. CellNetS establishes<br />

full-fledged local operations based on<br />

its proprietary cellular technology,<br />

SimPhony, which generates revenues<br />

from airtime sales. The SimPhony<br />

system leverages an operator’s existing<br />

cellular infrastructure and requires<br />

virtually no incremental investment<br />

supplies the interface between the base<br />

station subsystem (BSS) and the<br />

phones, their location, the database,<br />

management and maintenance, system<br />

administration and billing. The<br />

telephone itself is a cellular public<br />

universal access payphone, based on a<br />

GSM/CDMA cellular network<br />

communications module. The phone<br />

comes with an easy-to-use card slot for<br />

calls and Short Messaging Service<br />

(SMS).<br />

FACTS<br />

to the network, enabling local cellular<br />

operators to attract current non-<br />

insertion of the SIM card and includes<br />

user-friendly drawings to guide<br />

www.cellnets.com<br />

cellular users and significantly increase<br />

42 TELIT 2 MARKET<br />

Features<br />

• Mobile, multi-functional<br />

communications features<br />

• Expandable through peripheral<br />

devices<br />

• Security: EMV Level 1 & 2 certified<br />

airtime revenues, subscriber base and<br />

network utilization, all at minimum<br />

costs. CellNetS state-of-the-art Network<br />

Management System (NMS) remotely<br />

monitors the installed phones while<br />

managing and controlling<br />

everything from billing<br />

reports to tariff charges<br />

and other CRM<br />

applications. The<br />

NMS provides real-time<br />

management of CellNetS<br />

Cellnet brings<br />

public telephony to the<br />

developing world<br />

Features<br />

• SMS, address book, voice mail<br />

• Personal phone number<br />

• Dual mode – internal & external<br />

SIM card operation<br />

• Prepaid personal SIM card<br />

• Cash-on-spot public pay phone<br />

• Quad-band GSM/CDMA<br />

• GPRS/data connection enabled<br />

• Extended coverage range<br />

• Remote management<br />

• Remote <strong>software</strong> upload, tariffs<br />

charge<br />

• Real-time subscriber & phone<br />

management<br />

Client<br />

CellNet Solutions Ltd.<br />

System<br />

SimPhony System – Advanced<br />

Cellular Public Telephony Solution<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the GC864-QUAD because it<br />

affords SimPhony full compliance<br />

between the module and the<br />

carrier, with excellent sound<br />

performance and the Quad-band<br />

capability we needed for the<br />

design.<br />

TELIT 2 MARKET 43


<strong>Telit</strong>WORLD<br />

cxr anderson // france<br />

supported by<br />

Tekelec<br />

France<br />

supported by<br />

IR Electronic<br />

Arrow<br />

pUpin Telecom // serbia<br />

<strong>Telit</strong>WORLD<br />

pos CXR Anderson Jacobson<br />

Telemetry Pupin Telecom DKTS<br />

Mr. Didier Ana, VP Engineering, CXR Anderson Jacobson:<br />

“During our R&D process, we enjoyed a high level of customer support and technical input from<br />

<strong>Telit</strong>. They were very efficient in answering our questions and in providing our product developers<br />

with crucial information. <strong>Telit</strong>’s representatives are knowledgeable about their products, proof of<br />

the care <strong>Telit</strong> brings to customer support.’’<br />

FACTS<br />

www.cxr.fr<br />

CXR Anderson Jacobson serves several<br />

communication and industrial market<br />

segments, including the point-of-sale<br />

domains where it has been a key player<br />

in Europe. Payment transactions<br />

are moving to IP to provide better<br />

communication costs as well as added<br />

Client<br />

CXR Anderson Jacobson<br />

System<br />

TS-GPRS, V24 and Ethernet<br />

converter with GSM/GPRS<br />

connectivity<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the TS-GPRS which is<br />

based on the <strong>Telit</strong> GM862-GPRS/<br />

GM862-QUAD module featuring<br />

a 850/900/1800/1900 MHz GSM<br />

access and a Class 8/10 GPRS<br />

mode, because it allows us to be<br />

competitive.<br />

value services at the point-of-sale.<br />

GPRS is a key communication access<br />

medium due to its attractive cost for<br />

middle size transaction requirements,<br />

its fast data rates, and mobility.<br />

Utilizing a single electronic payment<br />

terminal, customers enjoy lower<br />

communication costs from GPRS than<br />

through any other classical networks.<br />

GPRS can also be used as a backup<br />

to ADSL/Internet wired connections<br />

ensuring optimized availability to<br />

larger point-of-sale networks.<br />

CXR developed a V24 to IP converter<br />

with GPRS connectivity that behaves as<br />

a V24 to GPRS converter and as a V24<br />

to IP converter with GPRS backup<br />

access. Fully secured transactions are<br />

supported through SSL encryption<br />

and authentication.<br />

Features<br />

• V24 to IP converter<br />

• GPRS up to 85.6 kbps<br />

• 850/900/1800/1900 MHz GSM<br />

• Ethernet 10/100 BaseTX<br />

• SSL encryption and authentication<br />

• Industrial modes of operation:<br />

raw, bloc, hnz<br />

• Compact standalone enclosure<br />

with DIN rail kit<br />

• Operating temperature: -10 to +55 °C<br />

<strong>Telit</strong>’s GM-862 range of GSM/GPRS<br />

modules is a key component of the<br />

system selected over its competitors<br />

for many technical and economic<br />

reasons. CXR Anderson Jacobson<br />

maintained a close relationship with<br />

<strong>Telit</strong>, who was involved in the<br />

marketing and technical support<br />

aspects of the product’s development.<br />

With the high integration afforded<br />

by the embedded SIM reader, and the<br />

GM862’s plug-n-play characteristics,<br />

CXR Anderson Jacobson was able to<br />

create a fully-featured, internationallyapproved<br />

solution for its clients.<br />

For many years, Pupin Telecom DKTS has<br />

been a leading provider of<br />

telecommunication switching equipment<br />

in Serbia. During the last decade, with the<br />

rapid development of Internet and<br />

mobile communications, many new<br />

technologies and services have emerged.<br />

As a company with a long history in<br />

telecommunications, Pupin is cognizant<br />

of the latest trends and demands of<br />

today’s market. Pupin’s DKTSky series of<br />

GPS/GSM/GPRS modems/terminals are<br />

small, compact and low-cost devices,<br />

based on integrated GSM and GSM/<br />

GPRS/GPS <strong>Telit</strong> Trizium modules.<br />

The DKTSky200/201 is a compact<br />

GSM/GPRS data modem, supporting SMS<br />

and fax services on a GSM network. It is<br />

designed to be used as a DCE (Data<br />

Communication Equipment) device with<br />

standard industrial interfaces (RS232/<br />

USB) with an integrated SIM card reader<br />

offering an easy-to-use user interface. The<br />

DKTSky200/201 is a convenient solution<br />

for various types of wireless applications,<br />

ranging from a simple, wireless Internet<br />

connection to remote supervision,<br />

maintenance and data acquisition. A<br />

compact and robust aluminum casing<br />

protects the terminal and makes it usable<br />

Features<br />

• DKTSky 200/201: compact GSM/<br />

GPRS modem for different types of<br />

wireless applications<br />

• DKTSky 300/310: compact GSM/<br />

GPRS terminal for connecting ECR to<br />

FTP server in the PRA of the Ministry<br />

of Finance<br />

• DKTSky 400: acquisition of GPS data<br />

and data transfer using GSM/<br />

GPRS network<br />

in a wide spectrum of working<br />

conditions. Per requirements of<br />

the Public Revenue Agency (PRA)<br />

in Serbia and mobile operators in<br />

the country, Pupin developed the<br />

GPRS terminal DKTSky300/310<br />

(based on <strong>Telit</strong>’s Trizum and<br />

GE863) for connecting electronic<br />

cash registers (ECR) with fiscal<br />

memory to an FTP server in the<br />

PRA of the Ministry of Finance<br />

and/or to an <strong>own</strong>er‘s personal<br />

computer (or LAN). The DKTSky300/310<br />

is a small, compact and easy-to-use<br />

device. A connection with an ECR is<br />

established using an RS-232 interface, and<br />

is transparent to other devices (bar-code<br />

scanner, electronic scales etc). It supports<br />

all recommended modes of transfer of<br />

daily reports. The flexible construction of<br />

the DKTSky300/310 gives it adequate<br />

processing power and a large memory<br />

space for custom applications and<br />

implementation of new services such as<br />

alarm or remote control. The DKTSky400<br />

is a multifunctional communication<br />

module in which basic functionality<br />

consists of acquisition of GPS data and<br />

data transfer using a GSM/GPRS network.<br />

The DKTSky400 can be used either as a<br />

stand alone device or as a part of a more<br />

complex device.<br />

• Simple, wireless connection to the<br />

Internet<br />

• Remote supervision, maintenance<br />

and data acquisition<br />

• Compact and robust aluminum<br />

casing protects devices and makes<br />

them usable in a wide spectrum of<br />

working conditions<br />

FACTS<br />

www.pupintelecom.co.yu<br />

Client<br />

Pupin Telecom DKTS<br />

System<br />

DKTSky series of GPS/GSM/GPRS<br />

modems/terminals<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use both, the<strong>Telit</strong> GE863-QUAD<br />

and GE863-GPS for their great<br />

technical support and good cost to<br />

performance ratio.<br />

44 TELIT 2 MARKET TELIT 2 MARKET 45


<strong>Telit</strong>WORLD<br />

custos mobile / insyte // spain<br />

supported by<br />

Arrow Iberia<br />

supported by<br />

Arrow Southern<br />

Europe<br />

jecko // italy<br />

<strong>Telit</strong>WORLD<br />

Personal tracking<br />

Custos Mobile<br />

“<strong>We</strong> have appreciated the collaboration between <strong>Telit</strong> and Arrow Iberia for the outstanding<br />

technical support that it has afforded us during the design phase and de<strong>live</strong>ry of our modules.”<br />

tracking / Logistics<br />

Jecko’s R&D Department:<br />

“<strong>We</strong> appreciate <strong>Telit</strong>’s technical prowess and innovative solutions.”<br />

Jecko’s Managing Director:<br />

Jecko Srl<br />

“<strong>Telit</strong>’s technical and sales people always meet and exceed our requirements.”<br />

FACTS<br />

The Atleo 100 is a compact and easy-touse<br />

personal locator designed for<br />

persons with limited mobility to use in<br />

www. custosmobile.com<br />

Client<br />

Custos Mobile<br />

System<br />

Atleo 100<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the GE863-GPS because<br />

it is able to find satellites in a<br />

fast and reliable way, work in<br />

hard conditions, and it is easily<br />

programmable.<br />

emergency situations. It can also be<br />

used for asset management and even<br />

animal tracking.<br />

The locator uses the <strong>Telit</strong> GE863-GPS to<br />

quickly pinpoint the user’s exact<br />

location. The unit has programmable<br />

buttons with an indicating light for<br />

different status or modes. The<br />

hardware can be easily modified or<br />

customized and is equipped with an<br />

optional microphone, speaker, and<br />

a display. The Atleo terminal is flexible<br />

enough to be adaptable to any<br />

localization platform in the market,<br />

and the <strong>Telit</strong> module makes the unit<br />

<strong>unique</strong> in terms of functionality, price<br />

and size. The product is one of the<br />

most precise locating devices in the<br />

market.<br />

The Atleo 100 is designed for any<br />

business or consumer looking for a<br />

rugged, reliable, fast and economical<br />

localization system.<br />

Features<br />

• Configurable using SMS<br />

• Totally configurable in service<br />

and resources<br />

• GPRS protocol for sending and<br />

receiving information<br />

• Uses GPS and GPRS technologies<br />

• Li-Ion batteries and standard<br />

charger<br />

• Can store and upload data<br />

• Colored visual indicator lights<br />

• Visible satellite indicator<br />

• GSM call capability<br />

• Adaptable to any localization<br />

platform<br />

Target Market<br />

Jecko develops customized <strong>m2m</strong><br />

vehicle asset tracking solutions<br />

for clients in the insurance, rental<br />

services, and fleet management<br />

markets as well as for car and<br />

motorcycle dealers and importers.<br />

Their HS3 units use GRPS and the<br />

Internet to remotely locate, track and<br />

even disable vehicles.<br />

Security and Safety<br />

Clients query the units via a cell<br />

phone and all the requested tracking<br />

information updates every second<br />

by satellite (GPS). Through SMS, the<br />

HS3 tracking system allows clients to<br />

determine the location, altitude,<br />

speed and condition of their vehicles<br />

and send appropriate commands<br />

as necessary. Anti-hijacking units can<br />

remotely send engine cut-off<br />

commands, and are armored for<br />

additional protection.<br />

Features<br />

• GPS & GSM/GPRS modules for<br />

tracking function<br />

• Internal gyroscope for anti-lifting<br />

and crash sensor<br />

• Vocal menu with tone decoder<br />

• ’Can Bus’ interface for vehicle<br />

• Digital & analog I/O<br />

• 64Mbit of memory for data logging<br />

• Interface for personal trasponder<br />

• Tracking function<br />

• Car alarm function<br />

Fleet Management System<br />

Through the company’s Selca <strong>We</strong>b<br />

system, clients can track and mange<br />

either a single car or their entire fleet<br />

in real time, with reliable, scheduled<br />

data feeds.<br />

FACTS<br />

www.jecko.it<br />

Client<br />

Jecko Srl<br />

System<br />

HS3<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the <strong>Telit</strong> GE863-QUAD<br />

because of its small size and low<br />

cost.<br />

46 TELIT 2 MARKET<br />

TELIT 2 MARKET 47


<strong>Telit</strong>WORLD<br />

<strong>Telit</strong>WORLD<br />

mobile compia // korea<br />

supported by<br />

wireless<br />

solutions<br />

supported by<br />

wireless<br />

solutions<br />

m traq // netherlands<br />

FACTS<br />

www.mobilecompia.co.kr<br />

Client<br />

Mobile Compia<br />

System<br />

M3<br />

Handheld<br />

Mobile Compia specializes in b2b<br />

mobile technology. Mobile Compia has<br />

developed and manufactures the M3, a<br />

small and lightweight PDA featuring<br />

advanced data capture options, GPRS<br />

data communication, as well as easy<br />

wireless LAN synchronization and<br />

Bluetooth. Its internal CF and SD slots<br />

enable use of a large variety of<br />

extensions like GPS. The M3 runs the<br />

user-friendly WinCE.net® 5.0 operating<br />

Which <strong>Telit</strong> Module do you use<br />

and why?<br />

<strong>We</strong> use the<strong>Telit</strong> BCM-865 for its<br />

high durability and also because of<br />

<strong>Telit</strong>’s timely and effective support.<br />

Mobile Compia<br />

system, with the powerful Intel<br />

X-scale® processor. With sturdy,<br />

reliable units like the M3, Mobile<br />

Compia is recognized as a leader in<br />

next-generation industrial PDA<br />

technology. <strong>Telit</strong>’s modules have been<br />

a crucial component towards bringing<br />

cutting-edge PDAs to market.<br />

Features<br />

• Easy data entry<br />

• Rugged and durable PDA – IP64 rated<br />

• Light and super slim design<br />

• Windows CE.Net® 5.0<br />

• Removable & rechargeable lithium<br />

battery<br />

• Internal wireless LAN (802.11 b/g)<br />

• Local radio network<br />

• High-speed Intel processor<br />

(520MHz /624 MHz)<br />

• Superior data capture options<br />

• 1.3 Mega-pixel Color camera<br />

• Internal CDMA2000 1x WWAN<br />

modem<br />

• Ergonomic and durable design<br />

location-based M Traq b.v.<br />

SERvices<br />

Holland-based M Traq B.V. specializes<br />

in GPS tracking devices. Their<br />

Loqater was designed in co-operation<br />

with <strong>Telit</strong> and features a wide array<br />

of business and consumer tracking<br />

capabilities, based on M Traqdeveloped<br />

communications protocols<br />

and <strong>software</strong>. By using <strong>Telit</strong><br />

components, M Traq B.V. was able to<br />

keep the overall cost of the unit<br />

low and competitive.<br />

On the Loqater, the PCB and housing<br />

boast an automotive-grade connector.<br />

But this connector can be removed and<br />

replaced by a cigarette-lighter adapter<br />

and the external Helix GPS antenna<br />

mounted into a bracket virtualy<br />

internalizing it to the unit to allow for<br />

personal tracking applications.<br />

The unit‘s firmware has been<br />

developed to suport LBS-based<br />

platforms worldwide.<br />

“<strong>We</strong> base our hardware choices on <strong>Telit</strong>’s up-to-the-minute technological briefings.”<br />

Features<br />

• Dimensions: 97 mm x 66 mm<br />

• <strong>Telit</strong> GE863-QUAD, Arm 7 and<br />

Trimble Copernicus GPS<br />

• Power consumption in idle mode<br />

< 20ma<br />

• 5 digital inputs, 5 digital outputs,<br />

2 analog inputs<br />

• Mileage calculation via GPS or<br />

pulse input<br />

• Geofencing control handled<br />

directly by the device<br />

• Battery backup: 1200 ma with<br />

optional 3000 ma<br />

• Fully water-resistent<br />

• Speaker and microphone connectors<br />

• Inputs for camera, keyboard, alarm,<br />

etc.<br />

• Can be used as a vehicle tracker<br />

or personal device, standalone<br />

capability<br />

FACTS<br />

www.mtraq.eu<br />

Client<br />

M Traq b.v.<br />

System<br />

Loqater V2<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the GE863-QUAD because<br />

of its form factor, compact size and<br />

reasonable price.<br />

48 TELIT 2 MARKET TELIT 2 MARKET 49


<strong>Telit</strong>WORLD<br />

<strong>Telit</strong>WORLD<br />

Sensile Technologies // switzerland<br />

supported by<br />

Telion AG<br />

supported by<br />

wireless<br />

solutions<br />

telic // germany<br />

Telemetry<br />

Mr. Jean-Marc Uehlinger, Operational Director, Sensile Technologies:<br />

Sensile Technologies Sa<br />

“<strong>We</strong> were delighted by the constant customer support provided by <strong>Telit</strong>’s highly<br />

skilled support team in Trieste during our product development phase.”<br />

Telemetry<br />

Telic GmbH<br />

“<strong>We</strong> selected <strong>Telit</strong> because of their professional, knowledgeable support and<br />

ability to implement the complex functionality required of our STD32.”<br />

FACTS<br />

www.sensile-technologies.com<br />

Client<br />

Sensile Technologies SA<br />

System<br />

H150-EEx GSM telemetry system<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the GE863-PY because it is<br />

easily integrated into our product<br />

and has the scripting capabilty we<br />

need.<br />

Sensile Technologies SA provides GSM<br />

telemetry systems and gauges that<br />

remotely monitor and manage liquid<br />

inventories for oil and gas companies.<br />

Sensile’s autonomous GSM systems<br />

are wireless and battery-powered. Their<br />

telemetry unit can be installed directly<br />

on a tank, even an explosive LPG tank.<br />

Solidly designed and ATEX-certified<br />

(explosive environments), the units<br />

can run autonomously for over five<br />

years with a 99 % reporting accuracy<br />

rate. This easily installed module<br />

helps Sensile clients to efficiently plan,<br />

route, and de<strong>live</strong>r their products. The<br />

units can also be used for supervision<br />

and control of industrial processes, and<br />

even flood control. Using a <strong>Telit</strong><br />

GE863-PY with Python script, Sensile<br />

can rapidly implement changes to the<br />

system, and with <strong>Telit</strong>’s world-class<br />

technical support, the product<br />

development and time-to-market<br />

phases are rapid and efficient. Sensile<br />

has integrated a quad-based GSM<br />

engine into their latest product<br />

version, which they will soon market<br />

in North America.<br />

Features<br />

• Can remotely monitor 1 – 4 tanks<br />

• Quick installation<br />

• GSM communication (SMS)<br />

• Up to six year autonomy<br />

• Robust housing (aluminium)<br />

• Water-resistent<br />

• ATEX certified<br />

Munich-based Telic GmbH has<br />

developed its next generation of<br />

telemetry modules, the Simple<br />

Telemetry Device 32 (STD32), based on<br />

<strong>Telit</strong>’s revolutionary GE864-PY GSM<br />

technology. Available now, the STD32<br />

telemetry module is equipped to<br />

handle a wide range of applications in<br />

the home, commercial, and industrial<br />

sectors. Thanks to its two outputs to<br />

switch external devices on and off,<br />

and its two signal inputs which can be<br />

connected to sensors and such, the<br />

STD32 makes it very easy to remotely<br />

control a myriad of devices by mobile<br />

telephone.<br />

The fascinating world of telemetry is<br />

now accessible to a wider audience.<br />

Less experienced system integrators<br />

can now quickly and easily utilize GSM<br />

mobile radio technology for remoteswitching<br />

or remote-alarm<br />

applications. All they need is a STD32<br />

from Telic GmbH, a GSM SIM card (in<br />

the simplest cases, even a pre-paid card<br />

will do), and a -standard GSM mobile<br />

phone. The STD32 module, measuring<br />

just 55 x 100 x 25 mm, is barely bigger<br />

than a mobile phone and can be easily<br />

integrated into other devices or into<br />

a suitable plastic casing. It features two<br />

relay switching outputs, two signal<br />

inputs, an antenna and a power supply<br />

connectors. Five LEDs provide<br />

information on its operating status.<br />

All that is required for a quick-start is a<br />

connection to an existing power supply<br />

or a small power pack, as the STD32 can<br />

reliably operate at voltages between 5<br />

and 32 V. The two signal inputs are<br />

electrically isolated using optocouplers<br />

and the two switching outputs can<br />

be looped directly back into the power<br />

supply circuit. Each relay output can<br />

be loaded with a maximum of six<br />

Amperes. The antenna FME connector<br />

can be used with either the supplied<br />

angular antenna or an antenna cable.<br />

The module can be easily setup to<br />

support various switching and signal<br />

functions.. Connecting to the power<br />

supply allows the automatic sending<br />

of an alarm SMS to a preset telephone<br />

number. One of the two switching<br />

relays can be made to engage for a preset<br />

period of time in the event of a call<br />

from a pre-programmed mobile phone,<br />

for example, to switch on a heating<br />

or air-conditioning system. Both relays<br />

can also be switched on or off<br />

independently of each other using<br />

pre-set SMS messages, and feedback on<br />

the switch’s current status is also<br />

available via SMS. What’s more, each of<br />

the two inputs can independently<br />

trigger the sending of alarm via SMS to<br />

up to five phone numbers. The STD32<br />

makes it possible, with very little effort,<br />

to remotely switch on a home’s heating<br />

unit in the winter well in advance of<br />

the <strong>own</strong>er’s arrival. Alternatively, the<br />

module can also act as an alarm system<br />

with a remote notification function.<br />

The module can be adjusted without<br />

advanced programming skills and<br />

little or no experience with this type<br />

of equipment. All that’s required is a<br />

simple command sent to the STD32<br />

in the form of an SMS text message.<br />

This SMS can either contain a single<br />

command or an entire chain of<br />

commands.<br />

FACTS<br />

www.telic.de<br />

Client<br />

Telic GmbH<br />

System<br />

STD32 Telemetry Device<br />

Which <strong>Telit</strong> module do you use<br />

and why?<br />

<strong>We</strong> use the GC864-PY-C2 because<br />

of its Python programming,<br />

flexibility and its wide<br />

temperature range tolerances.<br />

50 TELIT 2 MARKET<br />

TELIT 2 MARKET 51


<strong>Telit</strong>MARKET<br />

<strong>Telit</strong>MARKET<br />

<strong>Telit</strong>MARKET<br />

By Leigh Ann Ryals<br />

Director<br />

Strategic Marketing<br />

<strong>Telit</strong> Wireless<br />

Solutions Inc.,USA<br />

leighann.ryals@telit.com<br />

<strong>We</strong>lcome to <strong>Telit</strong>Market, a new section of <strong>Telit</strong>’s customer magazine dedicated to<br />

keeping you apprised of changes happening in the <strong>m2m</strong> industry. In each edition of<br />

telit2market, you are invited to join us in examining the market forces driving the<br />

latest industry trends. <strong>We</strong> hope these insights give you valuable market information<br />

to help grow your business and further your successes in <strong>m2m</strong>. Please share<br />

your thoughts with us, as well as the trends you see on the horizon. Thank you for<br />

reading <strong>Telit</strong>Market, and we look forward to hearing from you.<br />

Best,<br />

In April of 2006, <strong>Telit</strong> announced it was awarded Extending the Reach of Cellular <strong>m2m</strong><br />

funding from the Italian Ministry of Industry. This Within the broad machine-to-machine connectivity<br />

funding was granted for the creation of a new R&D market, ABI Research believes the two key market<br />

center in Sardinia, Italy which would be focused on segments are cellular <strong>m2m</strong> and Wireless Sensor<br />

integrating complimentary technologies such as Networking (WSN). WSN utilizes Short Range Wireless<br />

ZigBee, WiMax, and RFID into the <strong>Telit</strong> <strong>m2m</strong> portfolio. (SRW) technologies, such as ZigBee, to create local area<br />

In September 2006, ABI Research published a research wireless sensor networks for a wide range of applications.<br />

brief titled Extending the Reach of Cellular <strong>m2m</strong>. in ABI Research is seeing a growing confluence between<br />

which Sam Lucero, Senior Analyst, <strong>m2m</strong> & Wireless cellular <strong>m2m</strong> and WSN in the market. Technology<br />

Connectivity, explores the role of short range wireless vendors at multiple levels of the value chain are<br />

and the value it brings to <strong>m2m</strong> solutions, particularly enabling this trend. For example, a leading cellular<br />

cellular technology.<br />

<strong>m2m</strong> framework provider estimates that roughly<br />

<strong>Telit</strong>, in total alignment with ABI’s findings, believes 75% of the cellular <strong>m2m</strong> connections enabled by the<br />

that integrating complimentary wireless technologies provider’s technology connect to and utilize local area<br />

will fuel adoption and expand the total addressable SRW sensors to enable the target application, which can<br />

market for <strong>m2m</strong> applications. The creation of <strong>Telit</strong>’s range from temperature monitoring of refrigerated<br />

R&D center in Sardinia, coupled with the recent release trucks to remote monitoring of oil and natural gas<br />

of ABI’s research brief, prompted us to dedicate this tanks.<br />

first <strong>Telit</strong>Market insight to exploring the role and The key benefit of integrating cellular <strong>m2m</strong> with SRW<br />

impact that short range wireless devices are expected sensors is to extend the local area footprint of the<br />

to have on <strong>m2m</strong>.<br />

cellular <strong>m2m</strong> link. While the same functionality could<br />

be achieved theoretically by co-locating multiple<br />

cellular <strong>m2m</strong> module-based sensors – and some would<br />

argue that this represents flatter network architecture<br />

– there are some practical business and technological<br />

considerations that argue against this approach. For<br />

example, a typical cellular <strong>m2m</strong> module might cost<br />

approximately four to five times more than a fully<br />

integrated ZigBee module. Also, service providers often<br />

charge their customers a subscription fee for every<br />

cellular <strong>m2m</strong> module connected to the network. While<br />

ABI Research has seen technologies that get around this<br />

one module one subscriber rate impediment, many<br />

developers find it easier to work with one cellular <strong>m2m</strong><br />

module providing a gateway link for SRW sensors.<br />

Likewise, a key technical consideration for many<br />

applications is power consumption. SRW sensors are<br />

designed with minimal power consumption demands<br />

in mind, and many are battery-operated devices that<br />

can operate for a number of years without a change<br />

of batteries.<br />

However, not all cellular <strong>m2m</strong> application segments<br />

are seeing the same demand for interconnection with<br />

SRW sensors. ABI Research predicts that applications<br />

of SRW technology will gain the most traction in<br />

telematics, automation and control, metering, and<br />

security, where an extended local footprint is more<br />

beneficial. Conversely, application segments like<br />

telemedicine, information displays and wireless local<br />

loops, vending, and ATM-POS are likely to see less use<br />

of SRW sensors.<br />

To date, total cost of <strong>own</strong>ership for <strong>m2m</strong> solutions<br />

has inhibited faster growth in market adoption. The<br />

emergence of short range wireless devices lowers the<br />

total cost of <strong>own</strong>ership, placing it within reach of pricesensitive<br />

segments like metering and security. <strong>Telit</strong><br />

recognizes the value that SRW brings as compliment<br />

to a strong cellular portfolio. According to Sam Lucero,<br />

“Forward-thinking <strong>m2m</strong> technology vendors are<br />

embracing this trend and developing products and<br />

solutions that enable their customers to more easily<br />

integrate wide area <strong>m2m</strong> with local area <strong>m2m</strong>.’’<br />

SRW is just one of many solid growth trends in <strong>m2m</strong><br />

that analysts are predicting will influence the muchexpected<br />

explosive growth of this sector. With <strong>Telit</strong>’s<br />

new product announcements scheduled for 2007, we<br />

will be taking a closer look at other such trends and<br />

how they play into the overall portfolio and offering<br />

strategy of <strong>Telit</strong> Wireless Solutions.<br />

Sam Lucero<br />

Senior Analyst<br />

<strong>m2m</strong> & Wireless<br />

Connectivity<br />

ABI Research<br />

cellular <strong>m2m</strong> module shipments: segments impacted by SRW vs. segments<br />

not impacted by SRW world markets, moderate forecasts: 2005 to 2011<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

2005 2006 2007 2008 2009 2010 2011<br />

Source: ABI Research. © 2006. All rights reserved. Used by permission.<br />

ATM-POS<br />

vending<br />

info display<br />

& WLL<br />

telemedicine<br />

security<br />

metering<br />

auto & control<br />

telematics<br />

not impacted by SRW<br />

impacted by SRW<br />

52 TELIT 2 MARKET<br />

TELIT 2 MARKET 53


<strong>Telit</strong>DISTRIBUTION<br />

<strong>Telit</strong>DISTRIBUTION<br />

DistributOrs<br />

corner<br />

1<br />

2<br />

Interview<br />

with Livio Azzoni<br />

Arrow Southern Europe<br />

Marketing Director<br />

Arrow Southern Europe is <strong>Telit</strong>’s biggest<br />

distributor. Here’s how they describe the evolution<br />

of our relationship.<br />

“<strong>We</strong> started selling <strong>Telit</strong> products when <strong>m2m</strong> was a brand<br />

new market not well kn<strong>own</strong> by anyone and customers<br />

were reluctant to adopt the new technology. Yet we knew<br />

this would be an important opportunity, so we invested<br />

our time and resources from the beginning. As with<br />

any start-up technology, it was important to establish<br />

good relationships, which we did right away with <strong>Telit</strong>.<br />

The trust between our two companies has always been<br />

strong and has carried us both through slow times.<br />

<strong>Telit</strong>’s Tony Spizzichino supported us and encouraged<br />

our business development from the beginning.”<br />

Arrow Southern Europe’s <strong>m2m</strong> distribution strategy<br />

“<strong>We</strong> have in-depth local market knowledge as well<br />

as comprehensive geographical coverage. With our<br />

extensive technical knowledge, we always knew we could<br />

stay on top with <strong>Telit</strong>’s help. <strong>We</strong> serve markets that are<br />

varied in needs and technology infrastructures, and with<br />

our talented and flexible technical staff we are able to<br />

address these needs. Even now that Arrow has become<br />

Arrow as largest distributor<br />

of <strong>Telit</strong> wireless solutions<br />

3<br />

4<br />

<strong>Telit</strong>’s global partner, we still maintain our local presence<br />

in southern Europe, which includes countries in the<br />

Mediterranean including Portugal, Spain, France and<br />

Italy as well as Slovenia, Greece, Turkey and Israel.<br />

But a high level of technical expertise isn’t enough. <strong>We</strong><br />

carefully maintain a local presence in all these markets<br />

which we feel ensures our long-term successallowing us<br />

to remain the ’distributor of choice’ in this technology.”<br />

Arrow reaffirms the <strong>Telit</strong> business value proposition<br />

“Mutual trust is the key. Because our customers are<br />

now proficient in this new technology, it is always a<br />

challenge to get them to accept new products, and the<br />

introduction of a unit like a GSM module is not easy.<br />

But with the top-notch customer support and design<br />

assistance offered by <strong>Telit</strong>, along with our company’s<br />

reputation and determination, we have been able to<br />

incorporate these new products succesfully, keeping<br />

our customers happy. What we appreciate most about<br />

<strong>Telit</strong> is that their products are consistently reliable and<br />

state-of-the-art,which is such an important aspect in this<br />

quickly evolving marketplace. Over the years, <strong>Telit</strong> has<br />

set the standards in this technology, both for quality and<br />

reliability as well as for innovation.”<br />

Which is the fastest growing <strong>m2m</strong><br />

segment in your region?<br />

“Actually, the fastest-growing <strong>m2m</strong> segments vary from<br />

region to region. There is a huge number of potential<br />

applications, and <strong>m2m</strong> is so pervasive that almost every<br />

industry is impacted by the innovative technology<br />

implicit in the concept. Primarily, however, three main<br />

5<br />

6<br />

applications are driving the growth-fleet management/control,<br />

POS/vending, and metering.<br />

Fleet management requires small footprint products, good<br />

mechanical characteristics and an onboard positioning system,<br />

so <strong>Telit</strong>’s BGA package, which addresses the cost issue, combined<br />

with the high reliability of an integrated GPS option represents<br />

all the needed features in a small footprint,and are factors that<br />

make the GEs the first choice in this segment.<br />

POS/vending is a fragmented market where small companies<br />

are competing with huge corporations. In this case, the<br />

complete <strong>Telit</strong> products portfolio is the success factor. The GM<br />

family is easy to integrate, with no extra qualification costs<br />

required, and rugged enough to make this the best solution for<br />

medium to low volume applications, while the GCs and the GEs<br />

allow for production cost reduction required in higher volume<br />

situations.<br />

The metering segment companies also range in size from<br />

small to huge, so <strong>Telit</strong>’s complete portfolio of products is used,<br />

specially for the upgrade-over-the-air capability accross the<br />

<strong>Telit</strong> modules.”<br />

A success story<br />

“<strong>We</strong> had a fleet-management customer who was reluctant to use<br />

<strong>Telit</strong> products because our competitor Siemens had offered<br />

them similarly-sized units. When we approached the customer<br />

with <strong>Telit</strong>’s new, less-expensive GE863 (BGA), they realized<br />

that this technology was even more advanced, with jamming<br />

detection and GPS, so we got the business. What was important<br />

besides the design and capabilities of the product, was the<br />

reputation we both enjoy for a high level of customer service<br />

and technical support.”<br />

Arrow’s view of <strong>m2m</strong> and the relationship with <strong>Telit</strong><br />

“<strong>m2m</strong> is the most exciting market in electronics. Every day,<br />

new ideas for new applications in new markets spring up. From<br />

business-to-business to business-to-consumer, each project is<br />

a challenge. And with our customers ranging from traditional<br />

to startup companies, from the smallest one-man entity up to<br />

huge multi-national corporations, this job is never boring.<br />

With such a varied customer group it is essential to have a flexible<br />

partner like <strong>Telit</strong> so we can both easily adapt products to specific<br />

customer needs while maintaining a high level of quality. In<br />

our view, the number of players in this market will decrease<br />

as further consolidation occurs, so that in the end, there will<br />

probably be no more than three <strong>m2m</strong> vendors. Another good<br />

reason to select a partner like <strong>Telit</strong>!”<br />

As one of the world’s largest distributors of electronic<br />

components and computer products, Arrow is at<br />

the heart of much of the industry’s global activity.<br />

Arrow’s great relationships with its customers and<br />

suppliers means that it can track emerging trends<br />

like <strong>m2m</strong> from bright ideas to mainstream, high<br />

volume applications.<br />

Arrow has been following the development of<br />

<strong>m2m</strong> wireless communications with great interest.<br />

For several years, there was much discussion on<br />

applications utilizing GSM/GPRS modules. Now the<br />

possibility for increased mobility, with ubiquitous<br />

communication, is becoming more important to<br />

Arrow customers in many of their products. The<br />

market has matured and ideas are turning into<br />

real applications. For many companies, wireless<br />

connectivity has become an essential element of<br />

their products.<br />

<strong>Telit</strong> and Arrow have recently extended their<br />

partnership from southern Europe to cover the<br />

Nordic and Baltic countries. The Nordic countries<br />

are currently seen at the forefront of the wireless<br />

rollout within Europe, and Arrow Nordic is well<br />

poisitioned to support developers with the largest<br />

applications engineering team of any distributor in<br />

the region.<br />

Karin M. Jensen<br />

Arrow Nordic<br />

Marketing Director<br />

Arrow’s strategy is to help customers decrease<br />

their development time and therefore, time-tomarket<br />

– by providing world-class products and<br />

the necessary knowledge to integrate them into the<br />

customer’s application. <strong>Telit</strong>’s products fit perfectly<br />

with Arrow’s extensive product portfolio and<br />

actively complement lines such as microcontrollers,<br />

industrial PC motherboards and displays, to<br />

mention just a few. Functions integrated within<br />

<strong>Telit</strong> modules, such as GPS, open up many new and<br />

54 TELIT 2 MARKET<br />

TELIT 2 MARKET 55


<strong>Telit</strong>DISTRIBUTION<br />

<strong>Telit</strong>DISTRIBUTION<br />

exciting possibilities for Arrow customers. Arrow<br />

can also provide a full range of accessories to make<br />

<strong>Telit</strong> WORLDWIDE<br />

life easy for the design engineer.<br />

Furthermore, Arrow’s wide range of supply chain<br />

services can increase customer competitiveness.<br />

><br />

Arrow's solutions effectively integrate people,<br />

processes, technology, and products, offering a<br />

world-class network of strategic resources. By<br />

drawing on Arrow’s expertise, customers can focus<br />

internal resources on their core competencies,<br />

lower total cost of <strong>own</strong>ership, and implement the<br />

kind of continuous improvement that propels their<br />

businesses.<br />

Arrow’s sales and engineering organizations provide<br />

excellent market coverage in application areas<br />

including industrial control, automotive, medical,<br />

transportation, fleet management, POI/POS, and<br />

military. <strong>Telit</strong> has a clear focus and commitment to<br />

bringing innovative products to market that fit these<br />

areas. As a result, the two companies’ strategies<br />

complement each other perfectly. For Arrow, <strong>Telit</strong> is<br />

a natural partner.<br />

Arrow’s commitment is to be the leading provider of<br />

embedded products to the <strong>m2m</strong> market. Regardless<br />

of whether the customer decides to build a discrete<br />

solution or an application based on function level<br />

components, such as industrial PC motherboards,<br />

Arrow wishes to be the preferred partner.<br />

About Arrow<br />

Arrow Electronics is one of the world’s largest<br />

distributors of electronic components and computer<br />

products and a leading provider of services to the<br />

electronics industry. The company, which has its<br />

headquarters in Melville, New York, serves as a<br />

supply channel partner for more than 600 suppliers<br />

and 150,000 OEMs, contract manufacturers, and<br />

commercial customers through 193 sales facilities<br />

and 21 distribution centers in 40 countries and<br />

territories. Detailed information about Arrow’s<br />

operations can be found at<br />

www.arr<strong>own</strong>e.com<br />

ALBANIA<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

ARGENTINA<br />

Cables Ópticos<br />

Marisa D’Onofrio<br />

mdonofrio@ubicar.com.ar<br />

ARMENIA<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

AUSTRALIA<br />

Glyn Ltd. Australia - High Tech Distribution<br />

Dean Sarelius<br />

dean@glyn.com.au<br />

AUSTRIA<br />

Round Solutions GmbH & Co KG<br />

Harald Naumann<br />

harald.naumann@roundsolutions.com<br />

Rutronik Elektronische Bauelemente<br />

Ges. m. b. H.<br />

Josef Ecker<br />

josef_ecker@rutronik.com<br />

Azzurri Technology GmbH<br />

Wolfgang Erhart<br />

werhart@de.azzurri.com<br />

AZERBAIJAN<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

BELARUS<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

BELGIUM<br />

AVE Added Value Electronics BV<br />

Michiel Vercauteren<br />

michiel@ave-be.com<br />

Rutronik Elektronische Bauelemente GmbH<br />

Bart Hicquet<br />

bart_hicguet@rutronik.com<br />

BRAZIL<br />

Mobix Wireless Solutions<br />

Avedis Balakdjian<br />

avedis@mobixwireless.com.br<br />

BULGARIA<br />

Electroinvest Ltd.<br />

Yuri Tsenkov<br />

electron@interbgc.com<br />

Canada<br />

Cain Technology, Inc.<br />

Walter Knee<br />

wjknee@caintech.com<br />

info@caintech.com<br />

Janus Remote Communications, Inc.<br />

Dave Jahr<br />

djahr@janus-rc.com<br />

Jim D. Gray & Associates<br />

Jim D. Gray<br />

jimgray@jimdgrayassoc.com<br />

CHINA<br />

Honestar, China<br />

Mr. Victor Wang<br />

victor.wang@honestar.com<br />

Bonav Telecom Technology<br />

Mr. James Xie<br />

hui.xie@bonav.com.cn<br />

CROATIA<br />

Arrow Slovenia - IR Electronic d.o.o.<br />

Bojan Zaletelj<br />

BZaletelj@arrowslovenia.com<br />

CZECH REPUBLIC<br />

Rutronik Elektronische Bauelemente GmbH<br />

CZ spol.s.r.o.<br />

Jiri Tomasek<br />

jiri_tomasek@rutronik.com<br />

Jaromir Sevela<br />

jaromir_sevela@rutronik.com<br />

Radek Krejci<br />

radek_krejci@rutronik.com<br />

DENMARK<br />

Arrow Denmark<br />

Kenneth <strong>We</strong>nnerwald<br />

kwennerwald@arr<strong>own</strong>ordic.com<br />

Rutronik Denmark<br />

Jens Hylleberg<br />

jens_hylleberg@rutronik.com<br />

Round Solutions GmbH & Co KG<br />

Harald Naumann<br />

harald.naumann@roundsolutions.com<br />

ESTONIA<br />

Arrow Electronics Estonia OÜ<br />

Hannu Septer<br />

hsepter@arr<strong>own</strong>ordic.com<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

FINLAND<br />

Arrow Finland Oy<br />

Paul Ojanen<br />

pojanen@arr<strong>own</strong>ordic.com<br />

FRANCE<br />

Arrow France Tekelec Europe<br />

Henri Kharoubi<br />

hkharoubi@tekeleceurope.com<br />

Rutronik S.A.S<br />

Christophe Boulain<br />

cboulain@rutronik.com<br />

GEORGIA<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

GERMANY<br />

Round Solutions GmbH & Co KG<br />

Harald Naumann<br />

harald.naumann@roundsolutions.com<br />

Azzurri Technology GmbH<br />

Wolfgang Erhart<br />

werhart@de.azzurri.com<br />

Rutronik Elektronische Bauelemente GmbH<br />

Bernd Hantsche<br />

bernd_hantsche@rutronik.com<br />

GREECE<br />

Arrow Electronics Hellas<br />

Fanis Kavouropoulos<br />

fkavouropoulos@arrowgr.com<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

HUNGARY<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

Rutronik Magyarorszag Kft.<br />

Lajos Andras<br />

lajos_andras@rutronik.com<br />

INDIA<br />

Soanar Pte Ltd.<br />

Mr.Garrath Johnson<br />

garrath.johnson@soanar.com.sg<br />

Navion Eelectronics Pvt. Ltd.<br />

Manoj Thorat<br />

manoj_thorat@naviongroup.com<br />

IRELAND<br />

Round Solutions Ltd.<br />

Edward McLaughlin<br />

uk@roundsolutions.com<br />

Sequoia Technology Ltd.<br />

Zorik Danelian<br />

zorik.danelian@sequoia.co.uk<br />

ISRAEL<br />

DAI Telecom Ltd.<br />

Gideon Rogovsky<br />

gideonr@DAI.CO.IL<br />

ITALY<br />

Arrow Italy<br />

Marco Sangalli<br />

msangalli@arrowitaly.com<br />

Comprel / Esprinet Group<br />

Alberto Caimi<br />

alberto.caimi@comprel.it<br />

KAZAKHISTAN<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

KYRGYZSTAN<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

LATVIA<br />

Arrow Latvia<br />

Santa Gile<br />

sgile@arr<strong>own</strong>ordic.com<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

LITHUANIA<br />

Arrow Lithuania<br />

Kestutis Bilius<br />

kbilius@arr<strong>own</strong>ordic.com<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

MACEDONIA<br />

Arrow Slovenia - IR Electronic d.o.o.<br />

Bojan Zaletelj<br />

BZaletelj@arrowslovenia.com<br />

MOLDOVA<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

NETHERLANDS<br />

AVE Added Value Electronics BV<br />

Johan B. Bickel<br />

johan@ave-nl.com<br />

Rutronik Elektronische Bauelemente<br />

GmbH<br />

Wim Terlingen<br />

Wim_terlingen@rutronik.com<br />

NEW ZEALAND<br />

Glyn High Tech Distribution Ltd.<br />

Mike Benson<br />

mike@glyn.co.nz<br />

NORWAY<br />

Arrow Norway<br />

Jan Erik Engemoen<br />

jengemoen@arr<strong>own</strong>ordic.com<br />

Rutronik Norway<br />

Lars Mistander<br />

Lars_mistander@rutronik.com<br />

POLAND<br />

Rutronik Polska Sp.Z.o.o.<br />

Damian Sosna<br />

damian_sosna@rutronik.com<br />

Marek Glodek<br />

marek_glodek@rutronik.com<br />

PORTUGAL<br />

Arrow Iberia Electronica SLU<br />

Juan-José González<br />

jjgonzalez@arrowiberia.com<br />

Rutronik Elektronische Bauelemente<br />

GmbH<br />

Nadia Carlino<br />

nadia_carlino@rutronik.com<br />

ROMANIA<br />

Radio Communications &<br />

Supply srl<br />

Monica Georgescu<br />

monica.georgescu@rcsco.com<br />

Rutronik Elektronische Bauelemente<br />

GmbH<br />

Dorin Tutiu<br />

dorin_tutiu@rutronik.com<br />

Arrow Electronice SRL<br />

Cluj Napoca<br />

tel: +40264 417 251<br />

RUSSIA<br />

Rainbow Technologies<br />

Aleksey Cecekin<br />

cau@rainbow.msk.ru<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

SERBIA<br />

Arrow Slovenia - IR Electronic d.o.o.<br />

Bojan Zaletelj<br />

BZaletelj@arrowslovenia.com<br />

SINGAPORE<br />

Navion Communications Pte. Ltd.<br />

Nikesh Sanghivi<br />

nsnavion@signet.com.sig<br />

Soanar Pte Ltd.<br />

Mr. Garrath Johnson<br />

garrath.johnson@soanar.com.sg<br />

SLOVAKIA<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

Rutronik Elektronische Bauelemente<br />

GmbH o.z<br />

Tomas Knapko<br />

tomas_knapko@rutronik.com<br />

SLOVENIA<br />

Arrow Slovenia - IR Electronic d.o.o.<br />

Bojan Zaletelj<br />

BZaletelj@arrowslovenia.com<br />

Rutronik Elektronische Bauelemente<br />

GmbH<br />

Rudolf Gornik<br />

rudolf_gornik@rutronik.com<br />

SOUTH AFRICA<br />

RF Design<br />

Andrew Hutton<br />

andrew@rfdesign.co.za<br />

SOUTH AMERICA<br />

Mobix Wireless Solutions<br />

Avedis Balakdjian<br />

avedis@mobixwireless.com.br<br />

SPAIN<br />

Arrow Iberia Electronica SLU<br />

Juan-José González<br />

jjgonzalez@arrowiberia.com<br />

Rutronik ESPANA S.L.<br />

Sergio Llorca<br />

sergio_llorca@rutronik.com<br />

SWEDEN<br />

Arrow Sweden<br />

Andreas Persson<br />

apersson@arr<strong>own</strong>ordic.com<br />

Rutronik Nordic AB<br />

Björn Eriksson<br />

bjorn_eriksson@rutronik.com<br />

Round Solutions GmbH & Co KG<br />

Harald Naumann<br />

harald.naumann@roundsolutions.com<br />

SWITZERLAND<br />

Telion AG<br />

Patrik Eggenberger<br />

peggenberger@telion.ch<br />

Round Solutions GmbH & Co KG<br />

Harald Naumann<br />

harald.naumann@roundsolutions.com<br />

Azzurri Technology GmbH<br />

Wolfgang Erhart<br />

werhart@de.azzurri.com<br />

TAIWAN<br />

SPK Electronics co.; Ltd.<br />

Deborah<br />

spktw@ms34.hinet.net<br />

Fuchitek Corporation<br />

Mr. Ivan Ma<br />

ivan.ma@fuchitek.com.tw<br />

TAJIKISTAN<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

TURKEY<br />

Arrow Elektronik Turkey<br />

Suleyman Tuccar<br />

stuccar@arrowtr.com<br />

Microdis ElektronikLtd.<br />

Huseyin Akgul<br />

huseyin@microdis.com<br />

Epsilon Technology Turkey<br />

Yavuz Ferhusoglu<br />

yavuz.ferhusoglu@epsilontek.com.tr<br />

TURKMENISTAN<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

UKRAINE<br />

Biakom<br />

Oxana Novikova<br />

oxana@biakom.kiev.ua<br />

VD Mais<br />

Kirill Skiba<br />

skiba@vdmais.kiev.ua<br />

<strong>m2m</strong>@vdmais.kiev.ua<br />

UNITED KINGDOM<br />

Sequoia Technology Ltd.<br />

Zorik Danelian<br />

zorik.danelian@sequoia.co.uk<br />

Rutronik UK Ltd.<br />

Mike Parker<br />

michael_parker@rutronik.com<br />

Round Solutions GmbH & Co KG<br />

Harald Naumann<br />

harald.naumann@roundsolutions.com<br />

UNITED STATES<br />

Cain Technology, Inc.<br />

Walter Knee<br />

wjknee@caintech.com<br />

info@caintech.com<br />

Janus Remote Communications, Inc.<br />

Dave Jahr<br />

djahr@janus-rc.com<br />

Jim D. Gray & Associates<br />

Jim D. Gray<br />

jimgray@jimdgrayassoc.com<br />

UZBEKISTAN<br />

Microdis Electronics<br />

Robert Panufnik<br />

Robert.Panufnik@microdis.net<br />

56 TELIT 2 MARKET<br />

TELIT 2 MARKET 57


<strong>Telit</strong>SALES<br />

<strong>Telit</strong>SALES<br />

Sales Manager Spotlight<br />

Michael Ueland<br />

<strong>Telit</strong> Competence<br />

Centers<br />

Michael A. Ueland<br />

Vice President<br />

of Sales<br />

<strong>Telit</strong> Wireless<br />

Solutions, Inc.,USA<br />

Michael Ueland is the Vice President of Sales for <strong>Telit</strong><br />

Wireless Solutions, Inc., the U.S.-based <strong>m2m</strong> mobile<br />

technology arm of <strong>Telit</strong> Communications. Ueland is<br />

charged with development and execution of sales<br />

strategy for <strong>Telit</strong>’s GSM/GPRS and CDMA products<br />

which enable machines, devices or vehicles to<br />

communicate via mobile networks.<br />

Ueland is an accomplished entrepreneurial business<br />

professional with a proven track record of creating<br />

new products and developing new markets by leading<br />

successful start-up operations from early stage to high<br />

growth, profitable ventures.<br />

Prior to <strong>Telit</strong> Wireless Solutions, Ueland served as<br />

Market Development Manager in the Government and<br />

Enterprise Mobility Solutions department of Motorola,<br />

Inc. In this role, Ueland headed the go-to-market<br />

strategy for new wireless data products for the utility<br />

sector, which included market strategy development,<br />

business case development, market requirements,<br />

acquisitions and channel partners.<br />

Previously, Ueland was the Vice President of Marketing<br />

& Business Development and then the Chief Operating<br />

Officer for Ramar LLC. Ueland founded the North<br />

American operation of the UK-based wireless start-up.<br />

Ramar is a U.S. subsidiary of Advanced Technology (UK),<br />

providing wireless meter reading products to the utility<br />

industry. While at Ramar, Ueland received numerous<br />

accolades for business excellence, including Frost &<br />

Sullivan’s Market Engineering Award for Business<br />

Development Strategy for demonstrating excellence<br />

in market strategy and business development.<br />

Before heading Ramar’s North American operations,<br />

Ueland served as the Market Planning Manger in the<br />

Vertical Marketing Group of Motorola’s Radio Network<br />

Solutions division. During his time in this role, he was<br />

a member of the strategic marketing group which<br />

developed product and distribution strategies for<br />

key vertical markets and provided strategic planning<br />

support for general management.<br />

Ueland earned his MBA in Marketing and Finance<br />

from the University of Chicago’s Graduate School of<br />

Business.<br />

<strong>Telit</strong> sales Directors<br />

for Germany, Austria, Switzerland:<br />

Alexander Bufalino<br />

E-Mail: alexander.bufalino@telit.com<br />

for Italy:<br />

Sergio Sciarmella<br />

E-Mail: sergio.sciarmella@telit.com<br />

for UK, Ireland, South Africa, Australia, New Zealand:<br />

Philip Collins<br />

E-Mail: philip.collins@telit.com<br />

for Israel, Greece, Turkey:<br />

Gideon Rogovsky<br />

E-Mail: gideonr@dai.co.il<br />

for South-East Europe:<br />

Nikola Balj<br />

E-Mail: nikola.balj@telit.com<br />

for Nordics, Baltics, Benelux:<br />

Mads Kring<br />

E-Mail: mads.kring@telit.com<br />

for Iberia, Portugal, France:<br />

Carlos Pérez<br />

E-Mail: carlos.perez@telit.com<br />

Asia Pacific<br />

HoSang Kim<br />

E-Mail: HoSang.Kim@telit.com<br />

USA, Canada, South America<br />

Michael A. Ueland, E-Mail: mike.ueland@telit.com<br />

Mark Maresca, E-Mail: mark.maresca@telit.com<br />

FOR STRATEGIC ISSUES:<br />

Felix Marchal<br />

E-Mail: felix.marchal@telit.com<br />

As part of <strong>Telit</strong>'s Distribution Strategy, we will select<br />

new partners who can offer specialized services.<br />

They will form our Competence Centers. Our new<br />

Competence Centers will attract new business for<br />

<strong>Telit</strong> by offering design, development and integration<br />

assistance. Participants will be carefully chosen for<br />

their special skills in engineering design. They will<br />

complement our current distributors and will be<br />

responsible for promoting and indirectly increasing<br />

sales of our modules. The added activity will grow<br />

<strong>Telit</strong>’s presence in various regions and generate new<br />

business for all our partners.<br />

The main task of the Competence Center will be to<br />

identify and execute a design for a specific customer<br />

application based on <strong>Telit</strong> Technology. In conjunction<br />

with our distribution network, they will work with<br />

customers to develop concepts and ideas to realize<br />

target solutions for GSM/GPRS products. Their<br />

business will be generated from and within their <strong>own</strong><br />

company. Competence Centers shall comply with the<br />

<strong>Telit</strong> Design Registration Scheme.<br />

Competence Center partners<br />

should have the following:<br />

p An established design department with a successful<br />

track record of GSM/GPRS designs<br />

p Proven experience in hardware, <strong>software</strong> and<br />

mechanical design<br />

p Experience with the approval and certification<br />

process, preferably in several countries.<br />

p Knowledge and proven experience with all<br />

main electronic concepts associated with design,<br />

prototyping and manufacturing.<br />

p An ability to design cost-effective and reliable end<br />

solutions<br />

p A portfolio of exclusive and non-exclusive designs<br />

based on <strong>Telit</strong> wireless modules<br />

p Contacts in overseas markets and with local<br />

manufacturing partners<br />

Reporting – The Competence<br />

Center will report to a Regional<br />

Sales Director for commercial<br />

issues, and a <strong>Telit</strong> Technical<br />

Support Representative will be<br />

assigned to provide engineering<br />

support to participants.<br />

Product Distribution<br />

Partner companies will not have the right to sell or<br />

distribute <strong>Telit</strong> wireless modules in any region, but<br />

will generate business for all companies involved<br />

in the endeavor, using their technical capabilities<br />

and knowledge of the modules. Partners will assist<br />

customers in designing cost-effective solutions to<br />

their price and performance needs.<br />

The Competence Center effort will be rolled out<br />

globally and its services will be accessible in all<br />

regions. The effort will be featured soon in a new<br />

dedicated area of the<strong>Telit</strong> website.<br />

Global Distributors<br />

Regional Distributors<br />

Local Distributors<br />

Competence Centers<br />

and Partners<br />

Complementary<br />

><br />

If you're interested in<br />

becoming a <strong>Telit</strong> Competence<br />

Center, please<br />

send your application<br />

form to<br />

telit2market@telit.com<br />

58 TELIT 2 MARKET<br />

TELIT 2 MARKET 59


<strong>Telit</strong>events<br />

<strong>Telit</strong>PRESS<br />

EVENTS<br />

TELITPRESS<br />

Bob Gold & Associates<br />

bob@bobgoldpr.com<br />

www.bobgoldpr.com<br />

Maisberger Whiteoaks<br />

Anja Willkommen<br />

telit@maisberger.com<br />

www.maisberger.de/en<br />

EMEA<br />

APAC<br />

AMERICAS<br />

6 February 2007 EIF (Elektronik Importør Foreningen) Ålesund Norway http://www.eif.no<br />

12-15 February 2007 3GSM <strong>World</strong> Congress Barcelona Spain http://3gsmworldcongress.com/flashintro.asp<br />

February 2007 Embedded <strong>World</strong> Nürnberg Germany www.embedded-world-2006.de/<br />

February 2007 Energosberezenie Krakow Poland<br />

13-16 March 2007 Automaticon Warsaw Poland http://www.automaticon.pl/<br />

14-16 March 2007 GUARD EXPO Timisoara Romania http://www.cciat.ro/index.php?meniuId=13&lg=ro&viewCat=436<br />

23 March 2007 Automation, Electronic International specialized exhibition. Minsk Belarus<br />

27-30 March 2007 Amper Prag Czech Republic http:www.amper.cz/<br />

April 2007 Display 2006 Paris France<br />

16-20 April 2007 Hannover Messe Hannover Germany http://www.hannovermesse.de<br />

25-28 April 2007 Expo Electronica Moscow Russia http://www.expoelectronica.ru/<br />

April 2007 ELCOM Kyiv Ukraine<br />

17-22 April 2007 BRAAS 2007 BRASOV AUTO SI ACCESORII SHOW Brasov Romania http://www.itcbv.ro/htmle/expozitii/expo_detalii.php3?id=77<br />

8-9 May 2007 EIF (Elektronik Importør Foreningen) Stavanger Norway http://www.eif.no<br />

22-23 May 2007 <strong>m2m</strong> Forum Milano Italy<br />

23 - 25 May 2007 Electronic & Automation 2007 Utrecht The Netherlands http://www.eabeurs.nl/<br />

May 2007 Sajam tehnike Belgrade Serbia http://www.sajam.com<br />

8-11 May 2007 Balttechnika Vilnius Lithuania http://www.litexpo.lt/lt<br />

7-10 June 2007 TRANSPORT-AR Arad Romania http://www.transportar.ro/<br />

9-11 September 2007 EIF (Elektronik Importør Foreningen) Lillestrøm Norway http://www.eif.no<br />

11 September 2007 RTECC Helsinki Finland http://www.rtecc.com<br />

13 September 2007 RTECC Stockholm Sweden http://www.rtecc.com<br />

18-20 September 2007 Siberian forum of information technologies Novosibirsk Russia<br />

20-24 September 2007 Electronic Show Ekaterinburg Russia<br />

September 2007 Game industry Kyiv Ukraine<br />

2-6 October 2007 TIB Bucharest Romania http://www.tib.ro/<br />

03-05 October 2007 <strong>m2m</strong> Forum - Connecting Macines Paris France<br />

9-11 October 2007 E07 (Industrial Electronics Exhibition) Lillestrøm Norway http://www.e07.no<br />

16-19 October 2007 EloSys Trencin Slowakia<br />

16-19 October 2007 Tekniska Mässan Stockholm Sweden http://www.tekniskamassan.se<br />

October 2007 Electrotechnica Krakow Poland<br />

5-8 November 2007 Svit Electronici Kiev Ukraine www.presto.kiev.ua<br />

14-17 November 2007 Radel St. Petersburg Russia<br />

19-21 November 2007 Arrow Best 2007 Madrid Spain<br />

21-22 November 2007 Telemobility Monza Italy<br />

27-28 November 2007 EIF (Elektronik Importør Foreningen) Trondheim Norway www.eif.no <br />

28-30 November 2007 SPS/IPC/Drives Nürnberg Germany http://www.mesago.de/en/SPS/main.htm<br />

November 2007 Mobile&Wireless Moscow Russia<br />

November 2007 <strong>World</strong> of electronics Kyiv Ukraine<br />

12-15 April 2007 China Sourcing Fair (Electronics and component) Hong Kong China<br />

10-13 October 2007 Cebit Asia Shanghai China http://www.cebit-asia.com/en/zhjj.htm<br />

6-8 March 2007 Telexpo 2007 São Paulo Brasil http://www.telexpo.com.br<br />

27-29 March 2007 CTIA Wireless 2007 Orlando FL USA http://www.ctiawireless.com/<br />

22-23 May 2007 Telematics Detroit 2007 Detroit MI USA http://www.telematicsupdate.com/detroit2007/exhibition/<br />

18-20 June 2007 M2M United Chicago IL USA http://www.specialtypub.com/<strong>m2m</strong>/united/<br />

September 2007 Commercial Vehicle Telematics USA 2007 Dallas TX USA<br />

23-25 October 2007 CTIA Wireless IT 2007 San Francisco CA USA http://www.ctiawireless.com/<br />

December 2007 Navigation USA 2007 San Jose CA USA<br />

Publication Country Date/Issue Circulation Headline Summary/Excerpt<br />

evertiq.se Sweden November<br />

2006<br />

puntocellulare.it Italy Oktober 2006 online I module M2M di <strong>Telit</strong><br />

per la IrisCamera di<br />

wireless di Pedagog<br />

funkschau Germany Oktober 2006 26097 Dienstleistungen rund<br />

um die Applikations-<br />

Entwicklung<br />

Korea Herald Korea September<br />

2006<br />

electrónica y<br />

comunicaciones<br />

Magazine<br />

online Rutronik tar in <strong>Telit</strong> “Avtalet gäller distribution av <strong>Telit</strong>s GSM/GPRS och CDMA-moduler för M2M-kommunikation<br />

och täcker över hela Europa vilket innebär att <strong>Telit</strong>s produkter nu finns tillgängliga i över 50<br />

länder inklusive Europa, Nordamerika, Sydamerika, Asien och Mellanöstern.”<br />

250000<br />

(print) and<br />

online<br />

Italian-Israeli telco<br />

expands into Asia<br />

“ L’oparatore britannico di servizi multimediali Pedagog ha adottato i moduli GSM-GPRs di <strong>Telit</strong><br />

per le sue telecamere mobili per la sorveglianza a distanza di locali, oggetti e persone.”<br />

“<strong>Telit</strong> unterstützt seine Kunden auf vielfältige <strong>We</strong>ise: So können sie beispielsweise ihre<br />

Endgeräte in den <strong>Telit</strong>-eigenen Labors testen.”<br />

“<strong>Telit</strong> Wireless Solutions promises to provide cutting-edge technology for custom-made<br />

machine-to-machine, or M2M, solutions. The company’s technology connects remote devices in<br />

real time to central locations via internet, intranet, IT systems or any other propriety systems.”<br />

Spain Januar 2006 10000 M2M se pasa al GPS “Desde este año, la empresa italiana especialista en comunicaciones inalámbricas, <strong>Telit</strong><br />

Communications, es la primera empresa en ofrecer con sus módulos GE863-GPS y GM862-GPS,<br />

productos que combinan en un espacio minimo las tecnologias GSM/GPRS y GPS.”<br />

Mundo Electrónico Spain Januar 2006 3999 Posicionnamiento<br />

Móvil con supervisión<br />

ilimitada para pacientes<br />

de Alzheimer<br />

“La pieza clave del Columba es el módulo GE863-GPS de <strong>Telit</strong> Communications, la empresa<br />

italiana especiliazada en soluciones inalámbricas. Ese módulo combina en el minimo espacio las<br />

tecnologias GSM/GPRS y GPS y dispone de un SiRFstarIII receptor GPS de ùltima generación.”<br />

elektrotechnik Germany October 2006 20300 Falcom “Die thüringer Falcom Wireless Communications hat sich unlängst für <strong>Telit</strong> als strategischen<br />

Partner für GSM/GPRS-Module entschieden.”<br />

M2M Magazine USA September /<br />

October 2006<br />

IT Reseller UK September<br />

2006<br />

teknikogviden.dk Denmark September<br />

2006<br />

JoonAng Daily Korea September<br />

2006<br />

M2M Magazine USA July / August<br />

2006<br />

50000 <strong>Telit</strong> Makes its Move “Embedded module provider <strong>Telit</strong> Communications PLC, www.telit.com, Trieste, Italy, made its<br />

highly anticipated move into North America in September, announcing a new management<br />

team, a key certification, and two new partnerships.”<br />

11000 Straight talking: high<br />

performance voice and<br />

data comms<br />

“t+t netcom uses a high-performance GSM/GPRS module from <strong>Telit</strong> for reliable data and voice<br />

transmission on its hand held device.”<br />

online Always in control “Punch Telematix, a leading supplier of telematics applications, is implementing the powerful<br />

and yet reasonably priced GSM/GPRS module from the Italian M2M specialist <strong>Telit</strong> in its<br />

automotive solution CarBox.”<br />

print and<br />

online<br />

<strong>Telit</strong> launches Seoul<br />

subsidiary<br />

“Mr. Hierl said Monday that the Italian-based mobile phone maker plans to expand business<br />

globally by creating components that enable machines to operate wirelessly.”<br />

50.000 Human Tele-Security “<strong>Telit</strong> Communications is provider of cellular machine-to-machine technology and value-added<br />

reseller of branded wireless products.”<br />

amobil.no Norway August 2006 online Den ultimate jakken “Teknologien er på full fart inn i klærne våre, og såkalte smarte klær har allerede eksisert i en<br />

årrekke. Men nå har Interakctive <strong>We</strong>ar og <strong>Telit</strong> Communications sammen laget en jakke som<br />

overgår det meste vi har sett av smarte plagg.”<br />

puntocellulare.it Italy Oktober 2006 online <strong>Telit</strong> ottiene il certificato<br />

PTCRB per il sou modulo<br />

GE864<br />

Automazione e<br />

Strumentazione<br />

Logistics Business<br />

Magazine<br />

Italy June 2006 unkn<strong>own</strong> Nuovo centro R&D per<br />

<strong>Telit</strong><br />

UK<br />

May / June<br />

2006<br />

M2M Magazine USA May / June<br />

2006<br />

11779 The world’s getting<br />

smaller<br />

50000 First-to-market with<br />

board-to-board<br />

“<strong>Telit</strong> Communications ha ottenuto il certificato PTCRB (PCS Type certification Review Board)<br />

per il suo modulo GE864, un requisito indispensabile per la sua commercializzazione sul<br />

mercato statunitense.”<br />

“Il Ministero dell’Industria ha messo a disposizione di <strong>Telit</strong> 25,5 milioni di euro per la<br />

construzione di un centro di Ricerca e Sviluppo.”<br />

“Its compact form is a major benefit for end-user-devices. Currently <strong>unique</strong> in the M2M<br />

industry, the BGA assembly concept ensures installation that is not only straight forward and<br />

reliable but also cost-effective as with SMD-components in the ‘pick & place’ process.”<br />

“<strong>Telit</strong> calls its technique BGA (ball grid array) solution, which abolishes the upscale connectors<br />

and cables, with the end goal of simplifying the development and reducing costs.”<br />

Elektronik Praxis Germany June 2006 46617 Felix Marchal “Felix Marchal ist seit Anfang Mai 2006 Vice President Global Sales beim italienischen Wireless-<br />

Experten <strong>Telit</strong> Communications. Der 41-jährige Franzose war zuvor Indirect Channel Sales<br />

Director EMEA bei Wavecom.”<br />

Electronic Product<br />

News<br />

UK April 2006 65012 GSM/GPRS SMT Module “Measuring 30x30x2.8 mm and weighing just seven grams, the GE864 is the world’s smallest<br />

GSM/GPRs module, claims manufacturer <strong>Telit</strong> Communications.”<br />

60 TELIT 2 MARKET<br />

TELIT 2 MARKET 61


<strong>Telit</strong>PARTNERSHIPS<br />

<strong>Telit</strong>PARTNERSHIPS<br />

&<br />

FOTA (Firmware over the air)<br />

<strong>Telit</strong> and Red Bend Team Up To De<strong>live</strong>r<br />

Firmware Over-The-Air (FOTA) Update Technology for<br />

<strong>m2m</strong> Devices<br />

FOTA provides a cost-effective, fast, secure and reliable way for<br />

wirelessly reflashing the firmware on mobile devices, ensuring that<br />

embedded <strong>software</strong> is up-to-date with the latest enhancements and<br />

features.<br />

In the past 12 months, FOTA has become a must-have feature on mobile<br />

phones, and is now adopted by all major handset manufacturers and<br />

wireless operators around the world. FOTA is currently available in<br />

a quarter of all mobile devices globally, growing to 50% by 2008,<br />

according to ARCchart, a U.K.-based research firm.<br />

Now, <strong>Telit</strong> and Red Bend are bringing the benefits of over-theair<br />

update technology to <strong>m2m</strong> devices for the first time. <strong>Telit</strong> has<br />

licensed Red Bend’s vCurrent® Mobile client <strong>software</strong> for use in its<br />

<strong>m2m</strong> product portfolio.<br />

The ability to manage <strong>software</strong> over-the-air is a necessary<br />

requirement for all customers who design <strong>m2m</strong> products<br />

because of long lifecycles of <strong>m2m</strong>-enabled products. The lifecycle<br />

of <strong>m2m</strong>-enabled applications in the market ranges from 5-10<br />

years. D<strong>own</strong>loading firmware version updates with new features<br />

represents an important new capability for <strong>m2m</strong> applications. It<br />

does away with the need to have the device upgraded in the field by<br />

technicians, cutting costs and timing of maintenance of the fielded<br />

applications. OTA mobile <strong>software</strong> management also improves the<br />

reliability figures of <strong>m2m</strong> modules.<br />

“<strong>We</strong> believe that the introduction of OTA firmware upgrade<br />

capability will offer a significantly increased value to our customers<br />

by drastically reducing maintenance costs of <strong>m2m</strong> solutions,’’ says<br />

Dominikus Hierl, President <strong>Telit</strong> Wireless Solutions. “The need for<br />

on-site visits and recalls of remote applications will be soon reduced<br />

to an absolute minimum, because only hardware related failures,<br />

which happen less often, will need to be fixed manually. As an<br />

innovative leader in the cellular <strong>m2m</strong> space, <strong>Telit</strong> is happy to partner<br />

with Red Bend which brings experience in OTA from the consumer<br />

space into our segment.’’<br />

Red Bend is the market leader in mobile <strong>software</strong> management<br />

and Firmware Over-the-Air update solutions for mobile devices. Its<br />

vCurrent Mobile client <strong>software</strong> is now embedded in more than 50<br />

handset models used by 70 million consumers in 91 countries.<br />

Red Bend has earned the trust of the world’s leading handset<br />

manufacturers to ensure consumer satisfaction with their phones.<br />

Its customers represent in excess of 70% of the global mobile phone<br />

market. Red Bend’s customers include LG Electronics, Sharp, Sony<br />

Ericsson, BenQ Mobile, and NEC, and others.<br />

“<strong>We</strong> are excited to team up with <strong>Telit</strong>, a world leader in <strong>m2m</strong><br />

technologies, to target this important and fast-growing segment of<br />

the cellular market,’’said Yoram Salinger, CEO of Red Bend Software.<br />

“The ability to de<strong>live</strong>r <strong>software</strong> improvements over the wireless<br />

network will bring even greater capabilities to <strong>m2m</strong> devices, while<br />

improving their efficiency of operations and reducing support<br />

costs.’’<br />

Now in its fourth product generation, Red Bend’s vCurrent Mobile<br />

<strong>software</strong> does not demand any changes to the <strong>m2m</strong> firmware image<br />

structure, and can perform updates any number of times, forwards<br />

and backwards. It can update a device in minutes from any version<br />

to any version, and creates a bit-for-bit, identical version of target<br />

firmware.<br />

vCurrent Mobile has patented methods for generating small update<br />

packages for fast OTA d<strong>own</strong>load times and consistently enables the<br />

fastest updates. Additionally, its fail-safe feature eliminates the risk<br />

of rendering a device disabled due to a power loss by automatically<br />

resuming updates from the point of interruption, ensuring 100%<br />

completion. Finally, it applies a patented pre-update verification<br />

technique, which verifies the compatibility and integrity of the<br />

device firmware and the update package. Additional verification<br />

methods are used to guarantee the success of the update prior to<br />

the process getting underway.<br />

The <strong>m2m</strong> market recognizes the importance of over-the-air firmware<br />

update technology as a critical part of advanced module deployment.<br />

With mobile modules becoming increasingly complex, operators<br />

and manufacturers benefit from solutions that provide them the<br />

means to remotely upgrade firmware and <strong>software</strong> over the air.<br />

The implementation of vCurrent Mobile from Red Bend in <strong>Telit</strong><br />

modules provides the following advantages:<br />

p Identifies the essential changes from an existing version of<br />

firmware to a new, updated version.<br />

p Reduces the new firmware update to a compact package, up to 97%<br />

smaller than can be achieved through other techniques and allows<br />

an efficient over-the-air de<strong>live</strong>ry.<br />

p Updates to the new firmware within the limited memory available<br />

on a wireless device.<br />

Kore Telematics Partners with <strong>Telit</strong> Wireless Solutions<br />

to Bring <strong>m2m</strong> Capabilities to North America<br />

Within weeks of their launch, U.S.-based <strong>Telit</strong> Wireless Solutions was<br />

selected by KORE Telematics, the leading specialized provider of<br />

wholesale digital wireless services for the <strong>m2m</strong> market, to co-market<br />

<strong>m2m</strong> solutions. Together the companies are jointly promoting<br />

each other’s services and products to North American application<br />

integrators, service partners, and end customers to elevate each<br />

company’s sales efforts and accelerate industry adoption of <strong>m2m</strong><br />

wireless technology.<br />

Headquartered in Herndon, Virgina, KORE Telematics provides<br />

comprehensive platform services and support for the <strong>m2m</strong> market<br />

including unbundled, aggregated services backed by flexible usagebased<br />

call management and billing output services. With operations<br />

in Canada and the U.S., KORE provides service to more than 200<br />

North American applications providers in a broad cross-section<br />

of segments enabling them to launch tested and approved <strong>m2m</strong><br />

services quickly, inexpensively, and reliably.<br />

For <strong>Telit</strong> and KORE customers, cellular device selection and wireless<br />

service are the critical, and typically the most complex, components<br />

of an <strong>m2m</strong> solution. The synergy in this relationship is rooted in<br />

these companies’ ability to provide the skills, resources, and expertise<br />

required to assist their customers with identifying and deploying<br />

the critical components in their total <strong>m2m</strong> solution.<br />

QUALCOMM and <strong>Telit</strong> Communications Sign<br />

WCDMA Modem Card License Agreement<br />

QUALCOMM Incorporated,a leading developer and innovator of<br />

Code Division Multiple Access (CDMA) and other advanced wireless<br />

technologies, and <strong>Telit</strong> Communications S.p.A., an international<br />

KORE’s President and COO Alex Brisbourne noted, “<strong>Telit</strong>’s outstanding<br />

customer-focused approach combined with proven success in<br />

Europe, coupled with exceptional leadership in their new North<br />

American operation makes them an ideal forward-looking partner.<br />

By working together, we will provide mobile application integrators<br />

an end-to-end solution that enables quicker time-to-market with<br />

reduced technical risk for their cellular applications.’’<br />

KORE Telematics provides all functions usually available from<br />

mainstream mobile communications operators, but with even more<br />

flexibility. KORE enables a full suite of wireless capabilities including<br />

GPRS, 2-way SMS, GSM voice, mobile emulation, WAP and static IP<br />

services, and even mobile mail applications. Through their modular<br />

set of components, application integrators, service partners, and<br />

end customers can assemble custom <strong>m2m</strong> services through the<br />

integration of standardized elements at lower cost.<br />

By jointly developing and de<strong>live</strong>ring ongoing support and technology<br />

enhancements to improve life-cycle <strong>own</strong>ership experiences, <strong>Telit</strong> and<br />

KORE will jointly shorten the amount of time taken for application<br />

integrators and service partners to integrate, test, and launch new<br />

<strong>m2m</strong> services. Offering an end-to-end solution incorporating<br />

each company’s respective technologies will reduce problem<br />

identification and resolution times in all stages of the service life<br />

cycle, while minimizing the time and cost associated with device<br />

approvals and certifications.<br />

“KORE shares our customer-driven approach to the <strong>m2m</strong> mobile<br />

communications marketplace. Their support will prove invaluable in<br />

advancing our initial marketing efforts in North America. Together, we<br />

will focus our efforts on making the customer’s success our number<br />

one priority,’’ said <strong>Telit</strong> Americas President & CEO Roger Dewey.<br />

mobile communications specialist, announced that the companies<br />

have entered into a commercial WCDMA modem card license<br />

agreement. The agreement affects the wireless solutions business<br />

unit of <strong>Telit</strong>. Under the terms of the royalty-bearing agreement,<br />

QUALCOMM has granted <strong>Telit</strong> a worldwide license under its CDMA<br />

patent portfolio to develop, manufacture and sell 3G WCDMA<br />

modem cards. The royalties payable by <strong>Telit</strong> are at QUALCOMM’s<br />

standard worldwide rates.<br />

“QUALCOMM welcomes <strong>Telit</strong>, a prominent European supplier of<br />

cellular <strong>m2m</strong> technology and wireless products, as a licensee of our<br />

patent portfolio for the manufacture and sale of WCDMA modem<br />

62 TELIT 2 MARKET TELIT 2 MARKET 63


<strong>Telit</strong>PARTNERSHIPS<br />

Fax to<br />

EMEA + 39 040 4192 289<br />

USA <strong>Telit</strong>UNIVERSITY<br />

+ 1 888 846 9774<br />

APAC + 82-2-368 4606<br />

or e-mail to <strong>Telit</strong> To Market@telit.com<br />

<strong>Telit</strong>UNIVERSITY<br />

cards and embedded modules,’’ said Marvin Blecker,<br />

president of QUALCOMM Technology Licensing. “With<br />

3G WCDMA, <strong>Telit</strong> can now offer high speed <strong>m2m</strong> wireless<br />

broadband data services to consumers and business<br />

professionals at anytime, anywhere they are.’’<br />

“There is an increased momentum toward WCDMA and a<br />

transition to 3G mobile services in Europe and worldwide,’’<br />

said Yossi Moscovitz, CTO <strong>Telit</strong> Communications PLC. “<strong>Telit</strong><br />

is looking forward to expanding its product offering to<br />

include 3G WCDMA modem cards and to offer its customers<br />

advanced wireless communications solutions through our<br />

diverse product portfolio. The cooperation with QUALCOMM<br />

is a further milestone on our way to implementing our<br />

global market strategy.’’<br />

<strong>Telit</strong> is an international mobile communications specialist.<br />

The Wireless Solutions Business Unit develops, produces<br />

and sells GSM/GPRS and CDMA modules for machine-tomachine<br />

communication (<strong>m2m</strong>). <strong>Telit</strong> sells its modules<br />

worldwide via sales offices in Asia, Denmark, France,<br />

Germany, Israel, Italy, Spain, the U.K. and the U.S. <strong>Telit</strong>’s key<br />

target customers are system integrators who develop various<br />

vertical <strong>m2m</strong> applications and require the communication<br />

modules needed to do this. Depending on the application<br />

and the required depth of integration, customers can choose<br />

between the product ranges GT, GM, GE and GC.<br />

QUALCOMM is a registered trademark of QUALCOMM Incorporated.<br />

All other trademarks are the property of their respective <strong>own</strong>ers.<br />

contact<br />

<strong>Telit</strong> Communications S.p.A.<br />

<strong>Telit</strong> wireless solutions<br />

Via Stazione di Prosecco, 5/B,<br />

I-34010 Sgonico (Trieste), Italy<br />

Ph: +39 040 4192 200<br />

Fax: +39 040 4192 289<br />

<strong>Telit</strong>ToMarket@telit.com<br />

www.telit.com<br />

<strong>Telit</strong> wireless solutions Inc.<br />

Americas<br />

3131 RDU Center Drive,<br />

USA - 27560 Morrisville, NC 27560, USA<br />

Ph: +1 888 846 9773<br />

Fax: +1 888 846 9774<br />

americas.info@telit.com<br />

www.telit.com<br />

<strong>Telit</strong> wireless solution Co. Ltd.<br />

APAC<br />

9th floor, Deawoo Security Building<br />

34-3 Yeouido-dong, Yeongdeungpo-gu<br />

Seoul, 150-716 Korea<br />

Ph: +82-2-368 4600<br />

Fax: +82-2-368 4606<br />

<strong>Telit</strong>APAC@telit.com<br />

www.telit.com<br />

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Published by<br />

Chief Editor<br />

The global magazine for clients and partners<br />

of <strong>Telit</strong> wireless solutions<br />

<strong>Telit</strong> Communications S.p.A.<br />

Oozi Cats, CEO <strong>Telit</strong> Communications PLC<br />

Alexander Bufalino<br />

VP Global Marketing<br />

Concept and Design Djermester und Lindner<br />

info@DundL.de<br />

Picture source<br />

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© by <strong>Telit</strong> Communications S.p.A.<br />

35.000, bi-annual<br />

<strong>Telit</strong>ToMarket@telit.com<br />

is in it.<br />

<strong>Telit</strong> and Trieste University<br />

Working Together<br />

A new and promising approach to <strong>m2m</strong><br />

At the University of Trieste’s Department of<br />

Electrotechnics, Electronics and Informatics, the<br />

Bioengineering and ICT (BICT) Group with its Higher<br />

Education Program in Clinical Engineering (HECE) has<br />

a very long tradition in developing, implementing,<br />

and testing large network solutions and <strong>m2m</strong> openstandard<br />

interoperable <strong>software</strong> applications. These<br />

applications are designed for e-health, e-learning, e-<br />

government, e-business and e-logistics, in a scalable<br />

environment from a single company or institution<br />

to trans-national ventures.<br />

For over 15 years, the Open System Interconnect<br />

and Software Open Source have been some of the<br />

University‘y key projects. To encourage focused<br />

open-source development for critical fields like<br />

health, emergency management and rescue,<br />

with portability through the use of Java and <strong>We</strong>b<br />

technologies, the University of Trieste recently<br />

founded the Open Three Consortium – O3. O3 and<br />

the other activities of the Group of Bioengineering<br />

and ICT operate through international networks<br />

of cooperating partners including: the Alpe Adria<br />

Initiative University Network (ALADIN), the<br />

Adriatic-Balcanic Ionian Cooperation on Biomedical<br />

Engineering, the ICT Task Force of the Central<br />

European Initiative, among many others. These<br />

networks are promoted and managed by University<br />

of Trieste, who is also the European responsible for<br />

the development and deployment of the new domain<br />

of the Integrating the Healthcare Enterprise (IHE)<br />

initiative, called Patient Care Devices (PCD), so that<br />

all fixed and mobile medical instrumentation will<br />

be <strong>m2m</strong> interoperable within any context, from the<br />

hospital, to the ambulance, to home care, to personal<br />

mobile care.<br />

With its extensive experience in the GMS/GPRS/<br />

UMTS embedded systems, the University of Trieste<br />

was the natural leader for this group, which plans<br />

to include close cooperation with Trieste-based<br />

<strong>Telit</strong> for the development and implementation of a<br />

Java virtual machine, open source primitives, and<br />

libraries. Further integration of other open source<br />

<strong>software</strong>, starting with The Open Three Consortium<br />

will promote and market these global applications<br />

in the fields of e-health, rescue, risk and disaster<br />

management, starting in northeastern Italy and<br />

central European (ALADIN-based) regions.<br />

Open source is seen as a system to encourage<br />

grassroots development of <strong>m2m</strong> architecture,<br />

preventing proprietary corporate development from<br />

stagnating the marketplace.<br />

Prof. Paolo Inchingolo<br />

University of Trieste,<br />

Department of Electrotechnics,<br />

Electronics &<br />

Informatics<br />

64 TELIT 2 MARKET TELIT 2 MARKET 65


<strong>Telit</strong>LIVING<br />

<strong>Telit</strong>LIVING<br />

Famed Author<br />

BARCOLANA<br />

A UNIQUE AND INCOMPARABLE EVENT<br />

Veit Heinichen<br />

… Trieste Inspires<br />

his Writing<br />

by Valeria Bonotto<br />

Veit Heinichen can be<br />

contacted at:<br />

veit@heinichen.info<br />

Each year on the second Sunday of October, the<br />

waters of the Adriatic Sea off of Triese, Italy, become<br />

dotted withsail boats, with an elegant regatta, boat<br />

shows, music concerts, exhibitions and historical<br />

boat exhibitions. The event is the Barcolana.<br />

Every one of the two thousand boat-<strong>own</strong>ers and<br />

boats taking part in the Barcolana has a different<br />

tale to tell, but they are all brought together by<br />

Trieste’s yearly race, situated in the gulf where the<br />

Mediterranean meets the center of Europe. From<br />

small wooden vessels to state-of-the-art, high-tech<br />

speedboats, this <strong>unique</strong> and incomparable event<br />

temporarily transforms the picturesque, seaside<br />

t<strong>own</strong> of Trieste into Europe’s sailing capital. From<br />

huge sailing yachts to small boats; from professional<br />

yachtsmen to the passionate amateur, the regatta is<br />

a celebration of the sea and competition. There are<br />

trophies for the regatta winners and for each class of<br />

boats. Vessels are class-divided, based on their length,<br />

and each category celebrates its <strong>own</strong> winner.<br />

The event draws competitors from all over Europe:<br />

Italy, of course, Slovenia, Croatia, Austria, Germany,<br />

Hungary, and more. As the festival has expanded,<br />

so have the land-based events, which involve all<br />

visitors, even those who are just there to watch the<br />

amazing races.<br />

2006 saw the 38th annual Barcolana, the most<br />

important event in the city, with an estimated<br />

attendance of 25,000 yachtsmen and 250,000 people<br />

on land, who took-over the streets and riverbanks<br />

of the t<strong>own</strong> enjoying unequalled views – the Trieste<br />

Gulf, from Vittoria Lighthouse to Miramare Castle,<br />

whitewashed by thousands of white sails. Without<br />

knowing what kind of weather they will face, some<br />

of these fearless yachtsmen boast the latest in marine<br />

technology, with ever-larger sails to overcome either<br />

the dead calm of a quiet day, or the Bora, Trieste’s<br />

legendary gail-force wind. Whatever the weather, the<br />

event is an amazing experience for all.<br />

Società Velica di Barcola e Grignano<br />

Viale Miramare, 31 Trieste<br />

Tel +39.040.411664<br />

www.svbg.it<br />

www.barcolana.it<br />

A company is something similar to a novel – it is the<br />

mirror of society and of the environment around<br />

it. This statement comes from Veit Heinichen,<br />

well-kn<strong>own</strong> author of best-selling thrillers set in<br />

Trieste, Italy. His works are so appreciated in the<br />

German book market that they have been made into<br />

television shows. Heinichen arrived in Trieste in the<br />

early 80s, and was instantly intrigued by the city,<br />

which has inspired many artists and writers, such<br />

as Casanova, Stendhal, Verne, Joyce and Rilke, and<br />

who were also attracted by its <strong>unique</strong> cultural and<br />

economic evolution in Europe.<br />

In Trieste one finds the roots of ancient Europe—the<br />

city has always welcomed immigrants, who have<br />

created a heritage of differences and contrasts,<br />

where each resident, whether artist or workingman,<br />

have learned to <strong>live</strong> together appreciating the variety<br />

and diversity which makes for a healthy society. The<br />

t<strong>own</strong> celebrates everyone’s qualities and talents, and<br />

that kind of atmosphere naturally attracts those<br />

interested in the arts.<br />

Before becoming a writer and publisher, Heinichen<br />

obtained his graduate degree in economy. He<br />

enjoyed success as a high-level executive at Mercedes<br />

Benz, but was not happy until he moved to Trieste,<br />

a city of borders, contrasts, a bridge between the<br />

Mediterranean world and Nordic countries, between<br />

sea and mountains, founded by ninety different<br />

ethnic groups. He thought Trieste was an ideal<br />

location for a writer, who is always searching for<br />

inspiration.<br />

Heinichen’s research before the writing of each book,<br />

is extensive, and always centered in Trieste. As one<br />

of the t<strong>own</strong>’s most prominent citizens, he was asked<br />

to star in a documentary about the t<strong>own</strong>. Heinichen<br />

wants to show how diverse and inspiring Trieste<br />

is, and hopes that people will be inspired by what<br />

they see. The documentary is called Veit Heinichen<br />

– My Trieste, filmed in collaboration with the Friuli<br />

Venezia Giulia Film Commission and produced by<br />

the Austrian television ORF. ORF has produced a<br />

series of documentaries on famous and outstanding<br />

people, and the t<strong>own</strong>s in which they <strong>live</strong>, including<br />

Cardinal Ratzinger (“My Vatican’’), the Dalai Lama<br />

(“My Tibet’’).<br />

Each Heinichen book gives readers a taste of life in<br />

Trieste, a charming seaside t<strong>own</strong>, where you can<br />

taste good wines and foods and where culture and<br />

art have a lot to offer visitors.<br />

You can find Heinichen’s thrillers in these languages:<br />

German, Italian, Spanish, French, Dutch, Norwegian<br />

and Slovenian. During 2007, his books will be finally<br />

be published in the English language.<br />

66 TELIT 2 MARKET<br />

TELIT 2 MARKET 67


If you want to<br />

make machines talk …<br />

INVESTMENT<br />

PROTECTION<br />

EASE OF<br />

INTEGRATION<br />

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wireless<br />

solutions<br />

…talk to us !<br />

AUTOMOTIVE / TELEMATICS<br />

AUTOMATIC METER READING<br />

FLEET MANAGEMENT<br />

PYTHON ©<br />

BGA package<br />

GM862-QUAD<br />

Modem<br />

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Modem<br />

GE863-QUAD<br />

Embedded<br />

GE863-PY<br />

Embedded<br />

GT863-PY<br />

Terminal<br />

RoHS Compliant<br />

Protocol Stack Fully developed by<br />

<strong>Telit</strong> for the M2M Industry‘s needs<br />

Embedded TCP/IP Stack<br />

GPRS Class 10<br />

Quad Band SIRF © powered<br />

GM862-GPS<br />

Modem<br />

GE863-GPS<br />

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Compact<br />

GC864-PY<br />

Compact<br />

Evaluation Kit<br />

EVK2<br />

for GSM/GPRS-Modules<br />

<strong>Telit</strong> Communications S.p.A.<br />

Via Stazione di Prosecco, 5/B<br />

I-34010 Sgonico (Trieste), Italy<br />

Tel +39 040 4192 200<br />

Fax +39 040 4192 289<br />

E-Mail: wireless.solutions@telit.com<br />

www.telit.com<br />

is in it.<br />

Making machines talk.

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