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A guide to third sector trading - WCVA

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It’s an idea, but is it business? A <strong>guide</strong> <strong>to</strong> <strong>third</strong> sec<strong>to</strong>r <strong>trading</strong><br />

1: Getting<br />

started<br />

2: First steps 3: Business<br />

planning<br />

4: Legal and<br />

governance<br />

5: Funding<br />

and<br />

resourcing<br />

6: Financial<br />

controls<br />

7: Managing<br />

growth<br />

8: Management<br />

and<br />

governance<br />

9: Social<br />

enterprise<br />

10: Sources<br />

of support<br />

What it means:<br />

• Pilot activities: The pilot business might take the form of:<br />

− counter sales of boxes of fruit and vegetable at the reception<br />

of your community centre <strong>to</strong> see whether people will be<br />

interested in a food co-op, home grown food deliveries<br />

− taking a selection of pro<strong>to</strong>type craft items <strong>to</strong> local markets and<br />

fairs <strong>to</strong> gauge cus<strong>to</strong>mer reactions<br />

− providing catering for some events run by your partner<br />

organisations <strong>to</strong> establish the implications of your café staff<br />

diversifying in<strong>to</strong> an outside catering service<br />

− moni<strong>to</strong>ring cus<strong>to</strong>mer or user reactions and inviting<br />

suggestions, with surveys if appropriate, or feedback forms<br />

and through interaction with staff or volunteers<br />

− checking whether the <strong>trading</strong> interferes with existing activities<br />

(by taking distracting or duplicating markets, for instance)<br />

− look at quality control and establish how the product or<br />

service needs <strong>to</strong> be improved and moni<strong>to</strong>red if you run it on a<br />

full commercial basis.<br />

− staging a small conference in your own building <strong>to</strong> establish<br />

the suitability of the premises, equipment and your own<br />

organisation <strong>to</strong> provide similar facilities for other bodies<br />

• Useful market research: Pilot <strong>trading</strong> can be perfect market<br />

research – whether or not you have already made a decision<br />

about expanding it in<strong>to</strong> a full-scale business. So you should<br />

prepare for it properly by collecting and documenting as much<br />

feedback as possible – for example:<br />

− measuring material costs, staff time and other associated costs<br />

for the items or services you are providing<br />

71

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