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A guide to third sector trading - WCVA

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It’s an idea, but is it business? A <strong>guide</strong> <strong>to</strong> <strong>third</strong> sec<strong>to</strong>r <strong>trading</strong><br />

1: Getting<br />

started<br />

2: First steps 3: Business<br />

planning<br />

4: Legal and<br />

governance<br />

5: Funding<br />

and<br />

resourcing<br />

6: Financial<br />

controls<br />

7: Managing<br />

growth<br />

8: Management<br />

and<br />

governance<br />

9: Social<br />

enterprise<br />

10: Sources<br />

of support<br />

• tell you whether you can afford <strong>to</strong> run your business<br />

• alert you <strong>to</strong> future financial dangers<br />

• help <strong>to</strong> give you a detailed understanding of your proposed<br />

<strong>trading</strong> activities<br />

• help you <strong>to</strong> identify new or alternative possibilities and<br />

encourages flexibility<br />

• clarify what you need <strong>to</strong> do and who you need <strong>to</strong> manage and<br />

staff the organisation<br />

• create a blueprint for future development<br />

• provide the targets and measures for moni<strong>to</strong>ring progress<br />

• highlight the weaknesses you need <strong>to</strong> tackle and the reasons<br />

why you may not be successful.<br />

Clarifying objectives: Planning is important for development<br />

trusts and other initiatives with multiple social, economic and<br />

environmental objectives which may have only a vague idea of<br />

what they want <strong>to</strong> achieve and what their priorities are.<br />

• Defining these issues in writing will help <strong>to</strong> specify your project<br />

<strong>to</strong> yourselves and <strong>to</strong> the outside world.<br />

• Working <strong>to</strong>gether <strong>to</strong> write objectives for your business plan will<br />

help <strong>to</strong> cement your group’s shared purpose and focus on any<br />

divisions which you need <strong>to</strong> be wary of.<br />

Teamwork: If you have not had the chance before <strong>to</strong> work<br />

<strong>to</strong>gether as a team, now is the time <strong>to</strong> learn about your colleagues<br />

and your project at the same time. Planning can be an intensive,<br />

practical process which encourages collective problem-solving,<br />

collaboration and compromise. With the right approach it will be<br />

creative, productive, social and usually enjoyable. [See also section<br />

3.2 on using consultants.]<br />

Understanding and forethought: The more you examine the<br />

planned activities and finances the more you will become aware<br />

of flaws, problems, limitations, options and solutions. This applies<br />

<strong>to</strong> almost every other aspect of your planning, whether you are<br />

fitting staff in<strong>to</strong> offices, work in<strong>to</strong> jobs, or widgets in<strong>to</strong> spigots.<br />

Flexibility: Facing up <strong>to</strong> real and potential problems which<br />

emerge during the planning stage will stimulate you <strong>to</strong> be flexible<br />

and inventive, and perhaps <strong>to</strong> come up with completely new ideas<br />

for generating income or managing your operation.<br />

56

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