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A guide to third sector trading - WCVA

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It’s an idea, but is it business? A <strong>guide</strong> <strong>to</strong> <strong>third</strong> sec<strong>to</strong>r <strong>trading</strong><br />

1: Getting<br />

started<br />

2: First steps 3: Business<br />

planning<br />

4: Legal and<br />

governance<br />

5: Funding<br />

and<br />

resourcing<br />

6: Financial<br />

controls<br />

7: Managing<br />

growth<br />

8: Management<br />

and<br />

governance<br />

9: Social<br />

enterprise<br />

10: Sources<br />

of support<br />

Business <strong>to</strong> support social projects: Cwmbran Community<br />

Press, which ran from 1974 <strong>to</strong> 1989, demonstrates how social<br />

and charitable activities can be made sustainable by successful<br />

community training. It ran a variety of training, community<br />

development and volunteering projects, as well as a long-lived<br />

community newspaper, which were supported by a profit-making<br />

printing business, book publishing and a bookshop. Its eventual<br />

failure was due, as is often the case, <strong>to</strong> poor business management<br />

rather than pressures from its community activities.<br />

Businesses with job creation objectives: Typical examples are call<br />

centres, landscaping and housing estate and industrial security<br />

companies, where relatively large numbers of unskilled or semiskilled<br />

jobs can be created. The main problem with some of them<br />

is the ease with which competi<strong>to</strong>rs operating in or on the edge<br />

of the black economy can undercut the contract rates of more<br />

formally managed community projects.<br />

Charity fundraising: The thrift shops and second hand goods<br />

s<strong>to</strong>res run by organisations such as MIND, Barnardos, the<br />

St David’s Foundation and many others are a common sight on<br />

the high street. The Welsh cancer charity Tenovus generates over<br />

60 per cent of its £7.5m income from <strong>trading</strong>.<br />

Training: Dove Workshop and Glynneath Training Centre, both in<br />

remote parts of Neath Port Talbot, are examples of a number of<br />

community ventures which have made a successful business out of<br />

delivering training. Like other training enterprises, Dove also runs<br />

a day nursery.<br />

Using property assets <strong>to</strong> develop community resources:<br />

• The £7m Galeri workspace and arts and entertainment centre is a<br />

social enterprise project on the harbourside at Caernarfon. Behind<br />

this purpose-built social enterprise landmark are more than 10 years<br />

of painstaking work acquiring and redeveloping shops and offices<br />

in Caernarfon for commercial use, followed by the huge gamble<br />

of constructing the Galeri itself. This fine project is the definitive<br />

answer <strong>to</strong> the many sceptics who are still not convinced that asset<br />

development is the right way for social enterprise <strong>to</strong> progress.<br />

• Westway Development Trust was established in 1971 <strong>to</strong> upgrade<br />

23 acres of development land beneath the M4 in Kensing<strong>to</strong>n and<br />

Chelsea. Its astute development of land and buildings have created<br />

community-owned workspace and facilities for sports, arts and<br />

education, and made it the richest development trust in the UK.<br />

• Dee Valley Community Partnership in Cefn Mawr, Wrexham,<br />

has embarked on buying and leasing, renovating and letting<br />

properties <strong>to</strong> bring the pulse back <strong>to</strong> the heart of the former<br />

industrial village.<br />

25

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