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A guide to third sector trading - WCVA

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It’s an idea, but is it business? A <strong>guide</strong> <strong>to</strong> <strong>third</strong> sec<strong>to</strong>r <strong>trading</strong><br />

1: Getting<br />

started<br />

2: First steps 3: Business<br />

planning<br />

4: Legal and<br />

governance<br />

5: Funding<br />

and<br />

resourcing<br />

6: Financial<br />

controls<br />

7: Managing<br />

growth<br />

8: Management<br />

and<br />

governance<br />

9: Social<br />

enterprise<br />

10: Sources<br />

of support<br />

− open events <strong>to</strong> show off the organisation’s work <strong>to</strong> members<br />

of the public<br />

− networking for local groups in the area<br />

− consultation or planning events, workshops and seminars <strong>to</strong><br />

get feedback on development plans<br />

− community fun days<br />

− business launch events and celebrations of key successes,<br />

which can help <strong>to</strong> create valuable links with local authority<br />

representatives, fellow traders, business leaders and enterprise<br />

development staff etc.<br />

Recruiting direc<strong>to</strong>rs: This is a perennial challenge for the sec<strong>to</strong>r as<br />

a whole.<br />

• Ongoing efforts: All the members of the board need <strong>to</strong> be<br />

perpetually on the lookout for potential new direc<strong>to</strong>rs <strong>to</strong><br />

strengthen the team. It can be a good idea <strong>to</strong> have board<br />

recruitment as a regular agenda item for meetings.<br />

• Skills audits: An informal skills audit among board members<br />

can help <strong>to</strong> illuminate strengths and weaknesses and focus more<br />

directly on the type of people you need <strong>to</strong> recruit.<br />

• User involvement: Enterprises which do not have a clear<br />

community focus may need <strong>to</strong> consider ongoing efforts <strong>to</strong><br />

recruit direc<strong>to</strong>rs who are users of their services (though Charity<br />

Commission rules that direc<strong>to</strong>rs do not personally benefit<br />

financially must be adhered <strong>to</strong>).<br />

• A proper job: You will not retain direc<strong>to</strong>rs if their role is <strong>to</strong><br />

rubber stamp the decisions of the manager or the chair.<br />

• An understandable job: Third sec<strong>to</strong>r <strong>trading</strong> is a weird world<br />

for people who only know the worlds of conventional <strong>trading</strong> or<br />

charity work. Induction and support at the recruitment stage is<br />

crucial.<br />

• Making up losses: It is disheartening <strong>to</strong> lose direc<strong>to</strong>rs, and<br />

some organisations tend <strong>to</strong> give up recruiting if direc<strong>to</strong>rs keep<br />

leaving. But some level of turnover is inevitable, and <strong>trading</strong> for<br />

community benefit is not attractive <strong>to</strong> everyone. So it is always<br />

worth persevering.<br />

Community investments: Giving local residents a financial stake<br />

in the enterprise may occasionally produce stunning results. See<br />

section 5.4 on sales of shares and bonds.<br />

228

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