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A guide to third sector trading - WCVA

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It’s an idea, but is it business? A <strong>guide</strong> <strong>to</strong> <strong>third</strong> sec<strong>to</strong>r <strong>trading</strong><br />

1: Getting<br />

started<br />

2: First steps 3: Business<br />

planning<br />

4: Legal and<br />

governance<br />

5: Funding<br />

and<br />

resourcing<br />

6: Financial<br />

controls<br />

7: Managing<br />

growth<br />

8: Management<br />

and<br />

governance<br />

9: Social<br />

enterprise<br />

10: Sources<br />

of support<br />

− making direct contact with support agencies<br />

− making preliminary checks on financial institutions.<br />

• Now do the analysis. Weigh it all up by considering:<br />

− what is still confusing and incomprehensible, and what<br />

questions do you still need <strong>to</strong> answer?<br />

− what are the main practical options available <strong>to</strong> you? do you<br />

fully understand them?<br />

− what seem <strong>to</strong> be the most reliable sources of information?<br />

• Work with your advisors: You need the patience, attention,<br />

time and honesty of the people who are advising you. They are<br />

more likely <strong>to</strong> give you that if you have an open relationship,<br />

with mutual trust and respect. That means taking their advice<br />

seriously. If you ignore your advisors, they will probably ignore<br />

you in future. So if you don’t want <strong>to</strong> take their advice, explain<br />

why it won’t work.<br />

So where will investment funding come from?<br />

Considering the wider possibilities: Don’t let your horizons<br />

be restricted by a narrow choice between grants and loans.<br />

The following list is not exhaustive, but it gives a flavour of the<br />

wider possibilities:<br />

Grants: Grants don’t have <strong>to</strong> be bad for you if you are not going<br />

<strong>to</strong> be wholly dependent on them and if they help <strong>to</strong> release the<br />

potential of a dynamic and innovative enterprise. If you talk <strong>to</strong> the<br />

right funders you will find that they will understand what you are<br />

trying <strong>to</strong> do and want <strong>to</strong> help without getting in your way.<br />

Earned income: This is the way many businesses grow. Letting<br />

property, for instance, can generate significant income <strong>to</strong> reinvest<br />

in new <strong>trading</strong> activities if there are no loan repayments <strong>to</strong><br />

make and there is a market for the accommodation. Enterprises<br />

with a range of different sources of earned income (commercial<br />

contracts, fees and charges for services etc) may find themselves<br />

with surpluses provided they are not also struggling <strong>to</strong> fund an<br />

expensive core of managers and administra<strong>to</strong>rs. But there can be<br />

major problems:<br />

• using profits <strong>to</strong> fund an expansion can involve a lot of painful<br />

‘sweat equity’ in the form of long unpaid staff hours or<br />

voluntary activity<br />

• using the profits on an existing <strong>trading</strong> activity <strong>to</strong> fund the start<br />

of another business could undermine the long-term health of<br />

the venture which is producing the wealth: it’s obviously better<br />

if a successful enterprise invests in its own expansion<br />

177

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