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A guide to third sector trading - WCVA

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It’s an idea, but is it business? A <strong>guide</strong> <strong>to</strong> <strong>third</strong> sec<strong>to</strong>r <strong>trading</strong><br />

1: Getting<br />

started<br />

2: First steps 3: Business<br />

planning<br />

4: Legal and<br />

governance<br />

5: Funding<br />

and<br />

resourcing<br />

6: Financial<br />

controls<br />

7: Managing<br />

growth<br />

8: Management<br />

and<br />

governance<br />

9: Social<br />

enterprise<br />

10: Sources<br />

of support<br />

• When <strong>to</strong> use them: Budget moni<strong>to</strong>ring is useful in the following<br />

circumstances:<br />

− in the early days of <strong>trading</strong> when the manager and direc<strong>to</strong>rs<br />

need <strong>to</strong> know how close their business plan forecasts are<br />

<strong>to</strong> <strong>trading</strong> realities, so they can allow for timely adjustments<br />

<strong>to</strong> plans<br />

− whenever finance forecasting can be carried out reasonably<br />

reliably – eg when there are long term contracts and other<br />

stable <strong>trading</strong> conditions<br />

− when the financial situation is particularly tight: at these times<br />

regular reports against budget forecasts are usually essential,<br />

and managers should moni<strong>to</strong>r them weekly or even daily<br />

at times of crisis (this is not optional good practice: anyone<br />

who has been through a financial crisis in their business will<br />

confirm that this level of moni<strong>to</strong>ring is indispensible).<br />

• How much information?<br />

− the current period: A forecast for the current month or<br />

quarter is usually informative when set alongside the actual<br />

income and expenditure for the same period.<br />

− year <strong>to</strong> date: Totals so far during the financial year - both<br />

actual and forecast - give a more balanced picture than<br />

monthly <strong>to</strong>tals alone, and are well worth preparing and<br />

circulating (though it is tricky <strong>to</strong> fully au<strong>to</strong>mate the monthly<br />

updating on spreadsheet-based systems)<br />

− month-by-month budget reports: It is possible <strong>to</strong> bring<br />

<strong>to</strong>gether all the monthly reports so far the current year, and<br />

include forecasts for the full year on a single sheet – and<br />

this may be useful for the detailed discussions of a finance<br />

subcommittee. But it is rarely useful for a full board meeting<br />

<strong>to</strong> have so much information in front of it. (One way <strong>to</strong><br />

draw attention <strong>to</strong> just the current period is <strong>to</strong> use a coloured<br />

highlight or shading. But there is still a risk of producing<br />

information overload for direc<strong>to</strong>rs.)<br />

− ‘same period last year’: Seasonal businesses in particular can<br />

benefit from reports which contain less budget information,<br />

but include a column or columns for comparable income<br />

and expenditure details for the same period last year and/<br />

or several previous years. This can highlight the growth or<br />

decline of different <strong>trading</strong> activities and focus attention on<br />

advertising and promotion issues.<br />

161

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