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A guide to third sector trading - WCVA

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It’s an idea, but is it business? A <strong>guide</strong> <strong>to</strong> <strong>third</strong> sec<strong>to</strong>r <strong>trading</strong><br />

1: Getting<br />

started<br />

2: First steps 3: Business<br />

planning<br />

4: Legal and<br />

governance<br />

5: Funding<br />

and<br />

resourcing<br />

6: Financial<br />

controls<br />

7: Managing<br />

growth<br />

8: Management<br />

and<br />

governance<br />

9: Social<br />

enterprise<br />

10: Sources<br />

of support<br />

• Cash flow forecasting: Delays in payment should be reflected<br />

in a cash flow forecast in your business plan – this is the same<br />

as a budget for your project, but it is costed month by month <strong>to</strong><br />

include the actual times when you need <strong>to</strong> pay for staff, s<strong>to</strong>ck<br />

and materials, and the actual times when payments will be<br />

received.<br />

• Bank credit: Delays in payments could mean that you need<br />

<strong>to</strong> have credit from your bank; this will have <strong>to</strong> be arranged<br />

in advance, and is not necessarily guaranteed for new<br />

businesses. Borrowing is not free. Bank interest will add <strong>to</strong><br />

your operating costs.<br />

• Working capital: Even if your organisation is lucky enough <strong>to</strong><br />

have reserves or grant funding <strong>to</strong> use as ‘working capital’, the<br />

money that is tied up in cus<strong>to</strong>mers’ unpaid bills will not be<br />

available for investing in the business, for instance <strong>to</strong> buy new<br />

equipment.<br />

• The dangers of business growth: It can be a shock <strong>to</strong> realise<br />

that a business which offers cus<strong>to</strong>mers credit faces special<br />

problems if it grows very quickly. The more work you do the<br />

more money you have <strong>to</strong> pay out immediately, and more you<br />

may need <strong>to</strong> borrow <strong>to</strong> fund this in the short-term. It is not at<br />

all uncommon for conventional businesses <strong>to</strong> grow <strong>to</strong>o fast and<br />

cripple themselves with debt because they cannot resist the<br />

opportunity <strong>to</strong> expand. Then it only needs one large cus<strong>to</strong>mer<br />

<strong>to</strong> default on payment <strong>to</strong> send your enterprise in<strong>to</strong> insolvency.<br />

• Payment incentives: You may need <strong>to</strong> offer incentives <strong>to</strong><br />

cus<strong>to</strong>mers <strong>to</strong> pay more promptly.<br />

− The most attractive approach may seem <strong>to</strong> be <strong>to</strong> add a<br />

penalty of a few per cent for late payment. But this can<br />

alienate cus<strong>to</strong>mers, and in a competitive environment<br />

anything which raises their costs unexpectedly could drive<br />

them away.<br />

− Alternatively you could offer a discount for early payment,<br />

though this means adjusting your pricing arrangements or<br />

accepting that you will earn less than you had hoped.<br />

A credit control system: Even a basic credit control system can be<br />

quite complex. It is likely <strong>to</strong> include:<br />

• Arrangements for issuing invoices <strong>to</strong> cus<strong>to</strong>mers at the point<br />

(or soon after) they receive the service or goods.<br />

• A record of invoices issued (in a manual system this is the<br />

unpaid invoices file).<br />

• A system for identifying paid invoices (paid invoices file).<br />

151

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