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A guide to third sector trading - WCVA

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It’s an idea, but is it business? A <strong>guide</strong> <strong>to</strong> <strong>third</strong> sec<strong>to</strong>r <strong>trading</strong><br />

1: Getting<br />

started<br />

2: First steps 3: Business<br />

planning<br />

4: Legal and<br />

governance<br />

5: Funding<br />

and<br />

resourcing<br />

6: Financial<br />

controls<br />

7: Managing<br />

growth<br />

8: Management<br />

and<br />

governance<br />

9: Social<br />

enterprise<br />

10: Sources<br />

of support<br />

• any loans made <strong>to</strong> a subsidiary – which must be at market rates<br />

and repayable in a reasonable period.<br />

You may want <strong>to</strong> check the details of these requirements with the<br />

Charity Commission or consult your accountant on how <strong>to</strong> make<br />

sure your arrangements are appropriate.<br />

Moni<strong>to</strong>ring different <strong>trading</strong> activities: Many enterprises,<br />

particularly those which emerge from community regeneration<br />

projects, undertake more than one distinct <strong>trading</strong> activity<br />

at a time. These might be quite closely related (like a crèche<br />

and an after school club, or a graphic design workshop and<br />

book publishing), or quite distinct (like a crèche and graphic<br />

design). Either way, keeping records which allow you <strong>to</strong> separate<br />

out the income and expenditure of each is essential for your<br />

understanding and control of the business.<br />

• It allows you <strong>to</strong> collect valuable information about costing,<br />

staffing and marketing your activities.<br />

• It immediately identifies profitable and less profitable activities<br />

and allows you <strong>to</strong> make separate adjustments appropriate <strong>to</strong> the<br />

needs of each of them.<br />

• It helps <strong>to</strong> reduce the possibility of accidentally using a<br />

successful venture <strong>to</strong> subsidise a less successful one – which can<br />

easily leave you with two failed <strong>trading</strong> activities.<br />

Analyse early: When you are starting out as a <strong>trading</strong> organisation<br />

the levels of income for each activity will probably initially be very<br />

small, especially if you have begun tentatively or have tested the<br />

market with pilot projects. The need for analysing the finances of<br />

each one may not be immediately obvious. But later when they<br />

start <strong>to</strong> grow you will probably regret not doing so earlier because<br />

you will have lost the opportunity <strong>to</strong> collect potentially valuable<br />

information. So it is often worthwhile <strong>to</strong> plan from the start <strong>to</strong><br />

have a flexible (but not necessarily elaborate) system which<br />

gives you scope for analysing several activities as stand alone<br />

‘departments’ or ‘cost centres’ (see below).<br />

Using cost centres<br />

Accounting for diversity: A private <strong>trading</strong> company on an<br />

industrial estate would be considered strange, not <strong>to</strong> say<br />

potentially unsound, if it was providing nursery facilities, making<br />

craft goods, running a café, and offering consultancy services.<br />

But when a community-based organisations does all these things<br />

it is more likely <strong>to</strong> be regarded with admiration than disbelief.<br />

Compared with conventional business, the activities of many <strong>third</strong><br />

sec<strong>to</strong>r <strong>trading</strong> ventures (particularly those with origins in social or<br />

community projects) often tend <strong>to</strong> be unspecialised and diffuse.<br />

They need accounting systems <strong>to</strong> match.<br />

146

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