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A guide to third sector trading - WCVA

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It’s an idea, but is it business? A <strong>guide</strong> <strong>to</strong> <strong>third</strong> sec<strong>to</strong>r <strong>trading</strong><br />

1: Getting<br />

started<br />

2: First steps 3: Business<br />

planning<br />

4: Legal and<br />

governance<br />

5: Funding<br />

and<br />

resourcing<br />

6: Financial<br />

controls<br />

7: Managing<br />

growth<br />

8: Management<br />

and<br />

governance<br />

9: Social<br />

enterprise<br />

10: Sources<br />

of support<br />

Avoiding responsibility: Many direc<strong>to</strong>rs (and some managers)<br />

believe that it is enough <strong>to</strong> delegate full authority <strong>to</strong> a competent<br />

and trusted paid employee <strong>to</strong> manage the business on the board’s<br />

behalf, and advise direc<strong>to</strong>rs on all the important decisions. But<br />

the direc<strong>to</strong>rs – or at least some of them – also need <strong>to</strong> watch and<br />

understand the finances in order <strong>to</strong>:<br />

• evaluate the advice which they receive from staff and other<br />

professionals and have different perspectives available for taking<br />

sound decisions<br />

• avoid placing <strong>to</strong>o much responsibility in one place, and<br />

overburdening or isolating individual employees<br />

• provide supervision, identify skill gaps and training needs<br />

• provide continuity in the event of staff absence or resignation<br />

• offer support and guidance if things go wrong<br />

• detect dishonesty and reduce the possibility of suspicion about<br />

dishonesty.<br />

Undermining the business cause: Some direc<strong>to</strong>rs, while well<br />

intentioned, can have a undermining effect on their colleagues if<br />

they personally have difficulty in making the transition from grantfunded<br />

community group <strong>to</strong> social enterprise.<br />

• These are the ones still arguing for a jumble sale or a Big Lottery<br />

bid <strong>to</strong> boost poor <strong>trading</strong> figures, rather than tackling the<br />

causes of the problem. Conventional fundraising probably has<br />

its place, but not at the expense of sound financial management<br />

of <strong>trading</strong> activities.<br />

• If your direc<strong>to</strong>rs have this tendency <strong>to</strong> lose the financial<br />

moni<strong>to</strong>ring plot, they need <strong>to</strong> be exposed <strong>to</strong> training in basic<br />

business management. If they still cannot adapt they will<br />

probably be more helpful moni<strong>to</strong>ring the delivery of services<br />

than finances.<br />

Obscurity: Don’t give ground <strong>to</strong> accountants and other<br />

professionals who use language you don’t understand. If they<br />

are being paid <strong>to</strong> provide help they need <strong>to</strong> learn about social<br />

enterprise activity and <strong>to</strong> speak <strong>to</strong> direc<strong>to</strong>rs and staff in an<br />

accessible language without jargon or obscure technical terms.<br />

Excuses for moni<strong>to</strong>ring failures: Excuses for failing <strong>to</strong> carry out<br />

financial moni<strong>to</strong>ring are usually transparent and easy <strong>to</strong> expose:<br />

• ‘We don’t know how’ – indicates an urgent training issue,<br />

• ‘We didn’t know it was necessary’ – a sign of faulty business<br />

planning or poor communications; make sure that financial<br />

moni<strong>to</strong>ring is immediately written in<strong>to</strong> the organisation’s<br />

policies and procedures<br />

137

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