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A guide to third sector trading - WCVA

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It’s an idea, but is it business? A <strong>guide</strong> <strong>to</strong> <strong>third</strong> sec<strong>to</strong>r <strong>trading</strong><br />

1: Getting<br />

started<br />

2: First steps 3: Business<br />

planning<br />

4: Legal and<br />

governance<br />

5: Funding<br />

and<br />

resourcing<br />

6: Financial<br />

controls<br />

7: Managing<br />

growth<br />

8: Management<br />

and<br />

governance<br />

9: Social<br />

enterprise<br />

10: Sources<br />

of support<br />

Planning and start up funding<br />

Do you really need grants <strong>to</strong> get started? Some voluntary<br />

organisations take the submissive view that they must have grant<br />

help before they undertake anything new. This is not necessarily<br />

the best approach for <strong>trading</strong> because:<br />

• small scale pilot <strong>trading</strong> activities which test possibilities and<br />

build expertise and confidence can be started inexpensively – a<br />

café in a village hall can start with some second hand crockery,<br />

a free course in food hygiene for a group of volunteers plus a<br />

bottle of milk and a packet of teabags (and the whole point of<br />

<strong>trading</strong> is that it pays for itself)<br />

• a group which would rather write grant bids than roll up its<br />

sleeves and have a go at earning some cash may not persuade<br />

either potential funders or its own members that it will be able<br />

<strong>to</strong> run a business.<br />

Funding for business plans: If you are applying for grants for<br />

feasibility studies and business planning your bids will usually<br />

need <strong>to</strong> show that:<br />

• the idea is potentially viable<br />

• your organisation has the capacity <strong>to</strong> manage the research<br />

process, whether you do this yourselves or employ a consultant<br />

• even before the business plan is prepared, there is some<br />

prospect that the project would not be prohibitively expensive<br />

<strong>to</strong> launch and would gain necessary approvals<br />

• there is a credible organisation <strong>to</strong> drive the project forward if it<br />

proves <strong>to</strong> be feasible<br />

• you are prepared <strong>to</strong> work in partnership with other interested<br />

parties and <strong>to</strong> deliver results which fit with the existing<br />

strategies of public bodies. (In many cases you need <strong>to</strong> be<br />

consulting with and collaborating with others as early as<br />

possible in the planning process.)<br />

Unsurprisingly, it is much easier for existing charities and<br />

community organisations than for newcomers <strong>to</strong> get funding at<br />

this stage.<br />

Launching the business: When you start a new <strong>trading</strong> activity,<br />

large or small, you are likely <strong>to</strong> need finance, and perhaps other<br />

help, <strong>to</strong> prepare for and equip the business and <strong>to</strong> meet initial<br />

operating costs. It is particularly important that you distinguish<br />

between these different costs in your fundraising (capital and<br />

revenue grants are not usually interchangeable) and while<br />

moni<strong>to</strong>ring progress in the critical early days of <strong>trading</strong>. Here are<br />

some of the costs you may incur:<br />

110

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