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A guide to third sector trading - WCVA

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It’s an idea, but is it business? A <strong>guide</strong> <strong>to</strong> <strong>third</strong> sec<strong>to</strong>r <strong>trading</strong><br />

1: Getting<br />

started<br />

2: First steps 3: Business<br />

planning<br />

4: Legal and<br />

governance<br />

5: Funding<br />

and<br />

resourcing<br />

6: Financial<br />

controls<br />

7: Managing<br />

growth<br />

8: Management<br />

and<br />

governance<br />

9: Social<br />

enterprise<br />

10: Sources<br />

of support<br />

5: Funding and resourcing the business<br />

5.1 The right investment for your new businesses<br />

Advocates of social enterprise <strong>trading</strong> who are not directly involved in community groups or charities sometimes<br />

promote an idea of <strong>third</strong> sec<strong>to</strong>r <strong>trading</strong> which is more about what they would like <strong>to</strong> see than about what organisations<br />

need. It is simply misleading <strong>to</strong> suggest that groups could be creating jobs or taking over council services if they are<br />

struggling <strong>to</strong> deal with expected grant cuts and cover their core costs.<br />

This section focuses on some key issues <strong>to</strong> think about when you are starting a <strong>third</strong> sec<strong>to</strong>r business – what exactly are<br />

you trying <strong>to</strong> achieve with your <strong>trading</strong> activities? What resources do you need? And where will you get them? In other<br />

words: how will you invest in your new business?<br />

Planning ahead<br />

Does ‘business investment’ apply <strong>to</strong> us? The idea of investing<br />

in and starting <strong>to</strong> develop your business. Newcomers may feel<br />

that business investment is something which only larger projects<br />

do. But even a modest pilot <strong>trading</strong> activity is likely <strong>to</strong> require<br />

some resources <strong>to</strong> get started. A more substantial enterprise will<br />

certainly be a costly exercise <strong>to</strong> get off the ground – both in purely<br />

financial terms and in the time, effort, goodwill, and quite possibly<br />

the materials and equipment contributed by the people and<br />

organisations involved in supporting the venture. It is essential<br />

that you spend time planning what you will need <strong>to</strong> invest in a<br />

new business and how you will secure these resources.<br />

First steps: This section is mainly addressed <strong>to</strong> new <strong>trading</strong><br />

ventures and covers:<br />

• clarifying your business goals – so that you can make the right<br />

kind of investment<br />

• funding business planning<br />

105

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