i'mpact Singapore Tourism Board Annual Report 2010/2011

Chief Executive’s Message
In the preceding years, many have enthused over 2010 shaping
up to be a watershed year for our tourism industry. And what
a year it has turned out to be; with the tourism landscape
transformation, Singapore is now a veritable city in bloom, clearly
etched in the skyline over at Marina Bay and Sentosa where the
two Integrated Resorts (IRs) have left their indelible marks.
Marking a Transformational Year
The resulting excitement is as palpable as it is pervasive. Not only
did 2010 witnessed the opening of the IRs, it also set records
on two major fronts: S$18.9 billion in tourism receipts and 11.6
million international visitor arrivals, a record 49.6 and 20 per cent
growth respectively over 2009. More importantly, this strong
growth was broad-based, with many sectors charting doubledigit
increase in tourist revenue.
Much of 2010’s growth was undoubtedly fuelled by the IRs. All
at once, the two resorts have expanded our range of options
in entertainment, retail and dining, and generated more than
30,000 jobs. But it was not just about the IRs. Events such as
the Asia Fashion Exchange and inaugural Art Stage Singapore
also captivated the world’s attention with Asian-inspired fashion
and art, while the Grand Prix Season Singapore again ushered in
palpitating excitement with superstars and parties galore.
Overall, the tourism sector’s competitiveness continued to improve
with the Customer Satisfaction Index of Singapore marking an
increase in satisfaction in retail, hospitality and attractions 1 .
1
Executive Summary 2010, Customer Satisfaction Index of Singapore
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