i'mpact Singapore Tourism Board Annual Report 2010/2011
i'mpact Singapore Tourism Board Annual Report 2010/2011
i'mpact Singapore Tourism Board Annual Report 2010/2011
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Chairman’s message<br />
On behalf of the <strong>Board</strong> of Directors, I thank Mr Simon Israel<br />
for his dedication and exemplary leadership as STB Chairman<br />
from 2005 to <strong>2010</strong>. Simon’s farsighted stewardship kept the<br />
<strong>Singapore</strong> tourism industry on an even keel through major crises<br />
such as the threat of the H1N1 virus and the global economic<br />
downturn. It was during his tenure that we recorded new highs<br />
in tourism receipts and visitor arrivals and successfully executed<br />
projects that re-established <strong>Singapore</strong> on the world map as a<br />
prime tourist destination. These included the opening of the<br />
Integrated Resorts, the first-ever FORMULA ONE TM night race,<br />
Orchard Road’s rejuvenation, the construction of the International<br />
Cruise Terminal and the successful evolution of <strong>Singapore</strong>’s<br />
destination brand from Uniquely <strong>Singapore</strong> to Your<strong>Singapore</strong>. His<br />
efforts have paved the way for the industry’s sustained growth.<br />
We wish him the best in his future endeavours.<br />
I would also like to thank my fellow Directors and all members<br />
of the STB team, as well as our industry partners, for their<br />
valuable support and contributions.<br />
We look forward to continuing this exciting journey in the<br />
months ahead.<br />
Chew Choon Seng<br />
Chairman, <strong>Singapore</strong> <strong>Tourism</strong> <strong>Board</strong><br />
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