i'mpact Singapore Tourism Board Annual Report 2010/2011

Tourism Sector Performance
alongside the launch of a new website – www.chinatown.sg –
to retell the Chinatown story and cultivate renewed appreciation
for the precinct’s rich culture and heritage. This campaign also
succeeded in creating many online advocates via its Facebook
group to spread the buzz overseas.
Not to be outdone, Little India has developed into a trendy area
where visitors can enjoy its authentic charms and indulge in
the many bars and restaurants that have opened to add new
flavour to the visitor experience. STB also worked closely with
the Little India Shopkeepers & Heritage Association (LISHA) to
create a working plan to ramp up its management capabilities
and ensure that the area continues to be relevant and exciting
to visitors. An immediate outcome of this engagement was the
launch of a new Little India website.
The streets of Chinatown (above) and little India ( below) continue to buzz with
activity even late into the night.
The ongoing rejuvenation of these precincts ensures that
both STB and place managers are keeping up with changing
precinct demographics and travel trends, while creating
products and experiences that are unique to Singapore and not
replicated elsewhere.
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