i'mpact Singapore Tourism Board Annual Report 2010/2011

More documents

Recommendations

Info

Tourism Sector Performance Attractions Diversifying Our Tourism Offerings The Attractions sector in Singapore saw exciting developments in 2010 with the opening of several new tourism products including the much-awaited Universal Studios Singapore ® and the Sands SkyPark at Marina Bay Sands Integrated Resort. Existing attractions like the Singapore Cable Car, Skyline Luge Sentosa and Jurong Bird Park’s Penguin Coast were also revamped and relaunched, rekindling public interest in them. The much-anticipated Shipwrecked: Tang Treasures and Monsoon Winds exhibition collection was unveiled to the public in conjunction with the ArtScience Museum’s grand opening at the Marina Bay Sands Integrated Resort in February 2011. Jointly organised by the Arthur M. Sackler Gallery, Smithsonian Institution, the Asian Civilisations Museum, National Heritage Board, Singapore and STB, this beautifully curated exhibition featured one of the oldest and most important marine archaeological finds of the late 20th century. Shipwrecked tells a dynamic tale of the existence of a maritime silk route between China and West Asia centuries ago and features hundreds of highlights from the remarkable find. The Singapore exhibition also marks the beginning of a world tour that will see the exhibition travel to prominent museums over the next few years. The Marina Bay Sands Integrated Resort gives the city skyline a new edge with its bold architectural elements. Integrated Resorts Worlds of Fun It’s been a while since the tourism landscape has transformed as dramatically as it did in 2010. In a short span of time, the two Integrated Resorts (IRs) have become an integral part of the cityscape, alongside iconic stalwarts like the Merlion, Singapore Changi Airport, Raffles Hotel and the Esplanade Theatres on the Bay. The IRs have generated a positive spin-off effect across various sectors, namely arts and entertainment, dining, retail, hospitality, attractions and Meetings, Incentives, Conventions and Exhibitions (MICE). For one, the fashion-conscious among us celebrated the launch of Resorts World Sentosa’s Valentino Retrospective: Past/Present/Future exhibition as well as the opening of Chanel’s double-storey flagship store at Marina Bay Sands. On the artistic front, Moshe Safdie’s design for the ArtScience Museum has been an architectural talking point from the start, not to mention the promise of notable exhibitions featuring works of artists from the region and beyond. Universal Studios Singapore ® opened to great fanfare in 2010, adding to the island’s range of family entertainment. 42
Tourism Sector Performance The local gastronomic scene turned up the heat with the influx of celebrity chefs at the IRs. The esteemed company of Mario Batali, Daniel Boulud, Justin Quek, Susur Lee, Wolfgang Puck, Joel Robuchon, Guy Savoy, Kunio Tokuoka, Tetsuya Wakuda, Scott Webster and the late Santi Santamaria has given Singapore her culinary badge of honour with their signature cuisines and global following. Though they are just in their first year of operations, the IRs are already recognised in the larger industry. Resorts World Sentosa bagged the 2010 IAAPA Asian Attraction Award in the Large Attraction Category while Marina Bay Sands was named the “The Best Hotel Investment of Asia 2010” by Asia Hotel Forum and “Asia’s Best MICE Hotel” by CEI Asia, the leading MICE Magazine. Singapore serves up a plethora of gastronomic delights. Lifestyle – Arts, Dining, Entertainment, Retail Non-stop Excitement While Singapore’s reputation as a lifestyle hub is well-known, it was in 2010 when the country’s diverse range of quality leisure offerings brought it firmly into the international spotlight. Our dining scene, in particular, has come a long way. Today, Singapore is an acclaimed global culinary capital and its restaurants are placed among international and regional rankings, including The Miele Guide’s Asia’s Top 20 2010/2011 and San Pellegrino World’s Best Restaurants Top 100 ranking 2011. Apart from the World Gourmet Summit and Singapore Food Festival, events like the Singapore Restaurant Week and inaugural Asian Masters have also been emanating their fair share of buzz. In January 2011, the world received a sneak peek of the Singapore International Culinary Exchange (SPICE). Helmed by International Enterprise (IE) Singapore, STB and SPRING Singapore, SPICE is the first-ever integrated initiative which champions Singapore’s cuisine, culinary talent and food products globally. The initiative comprises the Singapore Takeout, a mobile pop-up kitchen serving up the finest in Singaporean cuisine, which will travel to nine key cities over 12 months, as well as the Global Chef Exchange, a chef immersion programme. Singapore has also set several milestones in the arts and entertainment sector. Curtains rose on the debut of The Lion King, the first long-running Broadway musical in Southeast Asia; Voyage de la Vie, an original rock circus spectacular comprising world-renowned acrobatic stars; and the nightly waterfront Crane Dance. Home-grown club Zouk’s annual dance music festival, ZoukOut, marked its 10th year in 2010 by welcoming its biggest turnout of 30,000 partygoers at Sentosa’s Siloso Beach. Meanwhile, the inaugural edition of Art Stage Singapore, Asia’s premier international art fair, was a resounding success. The four-day fair and VIP preview that took place in January 2011 saw a total of 32,000 visitors, which showcased quality contemporary artworks from 121 galleries representing 26 countries. 43
Page 1 and 2: i’mpact Singapore Tourism Board A
Page 3 and 4: Vision To be a leading economic dev
Page 5 and 6: Chairman’s message On behalf of t
Page 7 and 8: Chief Executive’s Message Collabo
Page 9 and 10: Board of Directors Ms Aw Kah Peng M
Page 11 and 12: Board of Directors Mr Mike Barclay
Page 13 and 14: Board of Directors Mr Steven Lim Mr
Page 15 and 16: Board of Directors Mrs Diana Ee-Tan
Page 17 and 18: Board of Directors Ms Jessica Tan A
Page 19 and 20: MANAGEMENT team (as of 1 July 2011)
Page 21 and 22: Corporate Governance BOARD MATTERS
Page 23 and 24: Corporate Governance Table 2: Direc
Page 25 and 26: Corporate Governance It approves th
Page 27 and 28: YourSingapore Bringing the YourSing
Page 29 and 30: STB ACROSS THE GLOBE Stamping A Glo
Page 31 and 32: STB ACROSS THE GLOBE N-TV channel b
Page 33 and 34: STB ACROSS THE GLOBE WORLD EXPO Orc
Page 35 and 36: Tourism Sector Performance Overview
Page 37 and 38: Tourism Sector Performance This tre
Page 39 and 40: Tourism Sector Performance Cruise R
Page 41: Tourism Sector Performance the prof
Page 45 and 46: Tourism Sector Performance No less
Page 47 and 48: Tourism Sector Performance alongsid
Page 49 and 50: Awards and Accolades Destination
Page 51 and 52: Awards and Accolades Shangri-La Hot
Page 53 and 54: Awards and Accolades Attractions Bu
Page 55 and 56: FINANCIAL STATEMENTS Statement by t
Page 57 and 58: INDEPENDENT AUDITORS’ REPORT TO T
Page 59 and 60: STATEMENT OF FINANCIAL POSITION As
Page 61 and 62: STATEMENT OF CHANGES IN EQUITY Year
Page 63 and 64: 2010/2011 2009/2010 $’000 $’000
Page 65 and 66: NOTES TO THE FINANCIAL STATEMENTS 3

i'mpact Singapore Tourism Board Annual Report 2010/2011

Create successful ePaper yourself

Delete template?

Save as template?