i'mpact Singapore Tourism Board Annual Report 2010/2011

Tourism Sector Performance
Attractions
Diversifying Our Tourism Offerings
The Attractions sector in Singapore saw exciting developments
in 2010 with the opening of several new tourism products
including the much-awaited Universal Studios Singapore ® and
the Sands SkyPark at Marina Bay Sands Integrated Resort.
Existing attractions like the Singapore Cable Car, Skyline Luge
Sentosa and Jurong Bird Park’s Penguin Coast were also
revamped and relaunched, rekindling public interest in them.
The much-anticipated Shipwrecked: Tang Treasures and
Monsoon Winds exhibition collection was unveiled to the public
in conjunction with the ArtScience Museum’s grand opening
at the Marina Bay Sands Integrated Resort in February 2011.
Jointly organised by the Arthur M. Sackler Gallery, Smithsonian
Institution, the Asian Civilisations Museum, National Heritage
Board, Singapore and STB, this beautifully curated exhibition
featured one of the oldest and most important marine
archaeological finds of the late 20th century. Shipwrecked tells
a dynamic tale of the existence of a maritime silk route between
China and West Asia centuries ago and features hundreds of
highlights from the remarkable find. The Singapore exhibition
also marks the beginning of a world tour that will see the
exhibition travel to prominent museums over the next few years.
The Marina Bay Sands Integrated Resort gives the city skyline a new edge with
its bold architectural elements.
Integrated Resorts
Worlds of Fun
It’s been a while since the tourism landscape has transformed
as dramatically as it did in 2010. In a short span of time, the
two Integrated Resorts (IRs) have become an integral part
of the cityscape, alongside iconic stalwarts like the Merlion,
Singapore Changi Airport, Raffles Hotel and the Esplanade
Theatres on the Bay.
The IRs have generated a positive spin-off effect across
various sectors, namely arts and entertainment, dining, retail,
hospitality, attractions and Meetings, Incentives, Conventions
and Exhibitions (MICE). For one, the fashion-conscious among
us celebrated the launch of Resorts World Sentosa’s Valentino
Retrospective: Past/Present/Future exhibition as well as the
opening of Chanel’s double-storey flagship store at Marina
Bay Sands. On the artistic front, Moshe Safdie’s design for the
ArtScience Museum has been an architectural talking point
from the start, not to mention the promise of notable exhibitions
featuring works of artists from the region and beyond.
Universal Studios Singapore ® opened to great fanfare in 2010, adding to the
island’s range of family entertainment.
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