i'mpact Singapore Tourism Board Annual Report 2010/2011

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Tourism Sector Performance Singapore’s top five visitor generating markets for 2010 accounted for 36.6 per cent of total tourism receipts during this period, specifically Indonesia (S$2,604 million), P R China (S$1,644 million), Australia (S$1,002 million), India (S$911 million) and Malaysia (S$767 million). Tourism Receipts by Major Components, Top 10 Markets, Jan - Dec 2010 Tourism Receipts: S$18.9 billion (49.6% vs 2009) % Change vs 2009 Overall Shopping Accommodation Food & Beverage Other TR Components 20% 27% 24% 13% 36% 2010 TR (S$ mil) 14,918 24% Indonesia 30% 15% 9% 47% 2,604 22% P R China 48% 19% 9% 24% 1,644 11% Australia 19% 24% 13% 44% 1,002 19% India 28% 24% 14% 34% 911 15% Malaysia 29% 23% 12% 36% 767 23% USA 11% 40% 20% 29% 647 13% Philippines 24% 32% 17% 27% 628 17% Japan 17% 30% 11% 42% 609 20% Thailand 22% 36% 17% 26% 549 5% UK 12% 30% 15% 42% 542 Expenditure is estimated from Overseas Visitor Survey. Other TR components comprise of airfare, local transport, medical business, education and other expenditure. Sightseeing & entertainment has been excluded in the country analysis due to commercial sensitivity of information. 36
Tourism Sector Performance This tremendous growth is reflected across all sectors in Singapore’s tourism industry, with a multitude of diverse dining, retail, arts and entertainment options enriching Singapore’s rich and vibrant tourism offerings. Singapore’s visibility on the world stage as an exciting, quality travel destination has also been enhanced through key events such as the Asia Fashion Exchange, World Gourmet Summit and TravelRave as well as outstanding tourism infrastructure as seen in the Resorts World Sentosa and Marina Bay Sands Integrated Resorts, endearing itself to new and returning travellers alike. 9.8 Mil 10.3 Mil 10.1 Mil 9.7 Mil 11.6 Mil 2006 2007 2008 2009 2010 International tourist arrivals to Singapore increased by 20 per cent from the previous year to a new record of 11.6 million in 2010. 37
Page 1 and 2: i’mpact Singapore Tourism Board A
Page 3 and 4: Vision To be a leading economic dev
Page 5 and 6: Chairman’s message On behalf of t
Page 7 and 8: Chief Executive’s Message Collabo
Page 9 and 10: Board of Directors Ms Aw Kah Peng M
Page 11 and 12: Board of Directors Mr Mike Barclay
Page 13 and 14: Board of Directors Mr Steven Lim Mr
Page 15 and 16: Board of Directors Mrs Diana Ee-Tan
Page 17 and 18: Board of Directors Ms Jessica Tan A
Page 19 and 20: MANAGEMENT team (as of 1 July 2011)
Page 21 and 22: Corporate Governance BOARD MATTERS
Page 23 and 24: Corporate Governance Table 2: Direc
Page 25 and 26: Corporate Governance It approves th
Page 27 and 28: YourSingapore Bringing the YourSing
Page 29 and 30: STB ACROSS THE GLOBE Stamping A Glo
Page 31 and 32: STB ACROSS THE GLOBE N-TV channel b
Page 33 and 34: STB ACROSS THE GLOBE WORLD EXPO Orc
Page 35: Tourism Sector Performance Overview
Page 39 and 40: Tourism Sector Performance Cruise R
Page 41 and 42: Tourism Sector Performance the prof
Page 43 and 44: Tourism Sector Performance The loca
Page 45 and 46: Tourism Sector Performance No less
Page 47 and 48: Tourism Sector Performance alongsid
Page 49 and 50: Awards and Accolades Destination
Page 51 and 52: Awards and Accolades Shangri-La Hot
Page 53 and 54: Awards and Accolades Attractions Bu
Page 55 and 56: FINANCIAL STATEMENTS Statement by t
Page 57 and 58: INDEPENDENT AUDITORS’ REPORT TO T
Page 59 and 60: STATEMENT OF FINANCIAL POSITION As
Page 61 and 62: STATEMENT OF CHANGES IN EQUITY Year
Page 63 and 64: 2010/2011 2009/2010 $’000 $’000
Page 65 and 66: NOTES TO THE FINANCIAL STATEMENTS 3
Page 87 and 88:
NOTES TO THE FINANCIAL STATEMENTS 3
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i'mpact Singapore Tourism Board Annual Report 2010/2011

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