i'mpact Singapore Tourism Board Annual Report 2010/2011
i'mpact Singapore Tourism Board Annual Report 2010/2011
i'mpact Singapore Tourism Board Annual Report 2010/2011
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STB ACROSS THE<br />
GLOBE<br />
Stamping A Global Mark<br />
With <strong>Singapore</strong> fast becoming one of Asia’s favourite playgrounds,<br />
STB’s 21 regional offices (ROs) are working hard to showcase the<br />
country’s diverse attractions to the world. Spread across eight regions,<br />
the ROs’ responsibilities comprise attracting overseas visitors to<br />
<strong>Singapore</strong>, facilitating tourism investments and supporting business<br />
alliances and multi-lateral agreements. Their efforts have definitely<br />
helped to put <strong>Singapore</strong> on the map, with major personalities, media<br />
channels and publications featuring the country in <strong>2010</strong>. Landmark<br />
partnerships have also led to innovative tie-ups, and many players are<br />
spotting new opportunities in <strong>Singapore</strong>.<br />
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