i'mpact Singapore Tourism Board Annual Report 2010/2011

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Contents 3 Vision & Mission 4 Chairman’s Message 6 Chief Executive’s Message 8 Board of Directors 19 MANAGEMENT TEAM 20 Corporate Governance 26 YourSingapore 29 STB Across the Globe 34 Tourism Sector Performance 48 AWARDS & ACCOLADES 55 Financial Statements 2
Vision To be a leading economic development agency in tourism, known for partnership, innovation and excellence Mission We champion tourism and build it into a key economic driver for Singapore Values Integrity Do the Right Thing! We are fair, honest and trustworthy, inspiring trust and confidence. Team Succeed Together United in purpose, we accomplish more together. Courage 3D – Dare, Dream, Do! We dare to dream, experiment and boldly execute our ideas. Care Appreciate One Another We respect, nurture and have compassion for one another. We care for ourselves and our community. Passion Love it! We are energetic and driven, believing in our purpose and loving what we do. Fun It’s Our Attitude We seize each day with enthusiasm. We are optimistic about our future. 3
Page 1: i’mpact Singapore Tourism Board A
Page 5 and 6: Chairman’s message On behalf of t
Page 7 and 8: Chief Executive’s Message Collabo
Page 9 and 10: Board of Directors Ms Aw Kah Peng M
Page 11 and 12: Board of Directors Mr Mike Barclay
Page 13 and 14: Board of Directors Mr Steven Lim Mr
Page 15 and 16: Board of Directors Mrs Diana Ee-Tan
Page 17 and 18: Board of Directors Ms Jessica Tan A
Page 19 and 20: MANAGEMENT team (as of 1 July 2011)
Page 21 and 22: Corporate Governance BOARD MATTERS
Page 23 and 24: Corporate Governance Table 2: Direc
Page 25 and 26: Corporate Governance It approves th
Page 27 and 28: YourSingapore Bringing the YourSing
Page 29 and 30: STB ACROSS THE GLOBE Stamping A Glo
Page 31 and 32: STB ACROSS THE GLOBE N-TV channel b
Page 33 and 34: STB ACROSS THE GLOBE WORLD EXPO Orc
Page 35 and 36: Tourism Sector Performance Overview
Page 37 and 38: Tourism Sector Performance This tre
Page 39 and 40: Tourism Sector Performance Cruise R
Page 41 and 42: Tourism Sector Performance the prof
Page 43 and 44: Tourism Sector Performance The loca
Page 45 and 46: Tourism Sector Performance No less
Page 47 and 48: Tourism Sector Performance alongsid
Page 49 and 50: Awards and Accolades Destination
Page 51 and 52: Awards and Accolades Shangri-La Hot
Page 53 and 54:
Awards and Accolades Attractions Bu
Page 55 and 56:
FINANCIAL STATEMENTS Statement by t
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INDEPENDENT AUDITORS’ REPORT TO T
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STATEMENT OF FINANCIAL POSITION As
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STATEMENT OF CHANGES IN EQUITY Year
Page 63 and 64:
2010/2011 2009/2010 $’000 $’000
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NOTES TO THE FINANCIAL STATEMENTS 3
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i'mpact Singapore Tourism Board Annual Report 2010/2011

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