i'mpact Singapore Tourism Board Annual Report 2010/2011

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Board of Directors Mr Patrick Pitcher Mr Patrick Pitcher is currently Chairman of Lenco Asia Inc, a company providing mobile phone solutions. He is also Global Chairman of Endless Rewards, a leading provider of loyalty and consumer relationship management solutions and Chairman of Group Edge, a regional digital internet communications company. Mr Pitcher was formerly Chief Executive Officer (CEO) of JWT Asia Pacific South, where he oversaw the operations of more than 20 offices in 11 countries. Mr Pitcher was also previously the CEO of Saatchi & Saatchi Asia Pacific and on the Saatchi Worldwide Executive Board. During his 14 years working in the Asia Pacific, he has gained in-depth knowledge of various markets including China, India, Japan, Southeast Asia and Australia. Before he became CEO of Saatchi & Saatchi Canada and Managing Director of Saatchi & Saatchi South Africa, he worked at Johnson & Johnson and Unilever. Mr Pitcher has garnered extensive global marketing and branding experience working with many of the world’s top advertisers. 14
Board of Directors Mrs Diana Ee-Tan Mrs Diana Ee-Tan has over 25 years of experience in hospitality and tourism. She was formerly President of Raffles Hotels and Resorts, where she was responsible for the operating and financial performance of its hotels worldwide and the brand’s growth strategy. Under her leadership, Raffles expanded to China, Europe, Indonesia, and the Middle East. Mrs Tan brings with her extensive international operations experience from having spearheaded numerous hotel openings and reflagging in Australia, Germany, London, Indo China, the United States and the Caribbean. She was also instrumental in building the global sales, branding, marketing, revenue management and e-commerce distribution capabilities of the Raffles management company during its early years of growth. Active in supporting the industry, Mrs Tan has served as an EXCO member of the Singapore Hotel Association (SHA) and is presently Deputy Chairman of the Academic Board of SHATEC Institutes, the educational arm of SHA. She is also a Member of the School Advisory Committee of the School of Hospitality, Republic Polytechnic. Mrs Tan is an Advisor to the hospitality division of Straits Trading Co Limited and is a Board Director of Orchard Parade Holdings Limited. 15
Page 1 and 2: i’mpact Singapore Tourism Board A
Page 3 and 4: Vision To be a leading economic dev
Page 5 and 6: Chairman’s message On behalf of t
Page 7 and 8: Chief Executive’s Message Collabo
Page 9 and 10: Board of Directors Ms Aw Kah Peng M
Page 11 and 12: Board of Directors Mr Mike Barclay
Page 13: Board of Directors Mr Steven Lim Mr
Page 17 and 18: Board of Directors Ms Jessica Tan A
Page 19 and 20: MANAGEMENT team (as of 1 July 2011)
Page 21 and 22: Corporate Governance BOARD MATTERS
Page 23 and 24: Corporate Governance Table 2: Direc
Page 25 and 26: Corporate Governance It approves th
Page 27 and 28: YourSingapore Bringing the YourSing
Page 29 and 30: STB ACROSS THE GLOBE Stamping A Glo
Page 31 and 32: STB ACROSS THE GLOBE N-TV channel b
Page 33 and 34: STB ACROSS THE GLOBE WORLD EXPO Orc
Page 35 and 36: Tourism Sector Performance Overview
Page 37 and 38: Tourism Sector Performance This tre
Page 39 and 40: Tourism Sector Performance Cruise R
Page 41 and 42: Tourism Sector Performance the prof
Page 43 and 44: Tourism Sector Performance The loca
Page 45 and 46: Tourism Sector Performance No less
Page 47 and 48: Tourism Sector Performance alongsid
Page 49 and 50: Awards and Accolades Destination
Page 51 and 52: Awards and Accolades Shangri-La Hot
Page 53 and 54: Awards and Accolades Attractions Bu
Page 55 and 56: FINANCIAL STATEMENTS Statement by t
Page 57 and 58: INDEPENDENT AUDITORS’ REPORT TO T
Page 59 and 60: STATEMENT OF FINANCIAL POSITION As
Page 61 and 62: STATEMENT OF CHANGES IN EQUITY Year
Page 63 and 64: 2010/2011 2009/2010 $’000 $’000
Page 65 and 66:
NOTES TO THE FINANCIAL STATEMENTS 3
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i'mpact Singapore Tourism Board Annual Report 2010/2011

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