Monki, Lead Users and Fashion - M.Sc. Thesis proposal from ...
Monki, Lead Users and Fashion - M.Sc. Thesis proposal from ...
Monki, Lead Users and Fashion - M.Sc. Thesis proposal from ...
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A lead user design<br />
project in the<br />
fashion industry
www.tii.se<br />
The project aims to<br />
develop concepts to<br />
meet <strong>Monki</strong>’s need to<br />
meet individualized<br />
customer needs in a<br />
global context.
The project will develop physical,<br />
magical portals in the border of analog<br />
<strong>and</strong> digital contexts that will enable<br />
customers to explore <strong>and</strong> interact both<br />
with each other <strong>and</strong> the br<strong>and</strong>.<br />
The concepts will be designed <strong>and</strong><br />
developed through open innovation<br />
processes <strong>and</strong> co-creation<br />
methodology<br />
www.tii.se
A master thesis within the project could focus<br />
either on methodology (co creation, lead user,<br />
participatory design) or on the actual design of the<br />
physical <strong>and</strong> digital concepts within the project.<br />
www.tii.se
Research question?<br />
Methodology?<br />
www.tii.se
Carl Heath<br />
ch@tii.se<br />
@carlheath<br />
slideshare.net/carlheath<br />
www.tii.se<br />
www.tii.se
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