PDF, 1536K - Measure DHS

Table 5.18.2 Exposure to family planning messages on radio and television: men
Percent distribution of men by whether or not they have heard a radio or television message about family
planning in the last few months prior to the interview, according to background characteristics, Ethiopia
2000
________________________________________________________________________________________
Heard family planning message on radio/television
_____________________________________________
Tele-
Background Radio vision
characteristic Both only only Neither Missing Total Number
________________________________________________________________________________________
Age
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
8.5 16.3 0.8 74.4 0.0 100.0 600
7.5 18.7 0.2 73.7 0.0 100.0 408
8.6 28.0 0.3 62.1 1.0 100.0 343
10.0 25.6 0.9 62.8 0.7 100.0 276
7.9 27.0 0.1 64.9 0.0 100.0 304
6.2 26.6 0.4 66.8 0.0 100.0 182
1.2 19.4 1.2 78.2 0.0 100.0 207
4.7 18.9 0.0 76.4 0.0 100.0 142
8.1 9.8 0.0 82.1 0.0 100.0 146
Residence
Urban
Rural
Region
Tigray
Affar
Amhara
Oromiya
Somali
Benishangul-Gumuz
SNNP
Gambela
Harari
Addis Ababa
Dire Dawa
Education
No education
Primary
Secondary and higher
Total
34.5 33.2 2.0 30.2 0.0 100.0 379
2.9 19.1 0.2 77.5 0.2 100.0 2,228
14.1 31.9 0.8 53.2 0.0 100.0 136
12.4 18.0 0.0 69.6 0.0 100.0 34
5.8 9.8 0.3 84.1 0.0 100.0 630
6.0 25.6 0.2 67.8 0.4 100.0 1,054
15.5 10.0 0.4 74.2 0.0 100.0 36
3.5 20.0 0.0 76.5 0.0 100.0 31
3.3 23.6 0.2 72.6 0.3 100.0 566
12.8 24.0 1.9 61.3 0.0 100.0 7
26.6 16.2 3.8 53.3 0.0 100.0 7
40.8 24.6 5.0 29.6 0.0 100.0 95
40.8 18.2 3.8 37.2 0.0 100.0 12
1.8 12.7 0.3 85.1 0.1 100.0 1,358
6.2 26.7 0.4 66.3 0.4 100.0 860
30.4 38.5 1.4 29.8 0.0 100.0 388
7.5 21.2 0.5 70.6 0.2 100.0 2,607
Only 17 percent of women and 29 percent of men reported that they had heard or seen a family
planning message on the radio or television or both during the few months prior to the interview. Radio
is by far the more important of the two media, with only 4 percent of women and 8 percent of men
having seen a family planning message on television.
A sharp contrast in access to family planning messages is observed between urban and rural
residents. More than 90 percent of rural women and three-fourths of rural men have not heard a family
planning message through the electronic media in the few months prior to the survey, compared with
half of urban women and 30 percent of urban men.
The proportion of respondents who have been exposed to family planning messages on the radio
or television varies across regions. Exposure to the electronic media is higher in Addis Ababa, where 60
percent of women and 70 percent of men had heard or seen family planning messages on either the
radio or television; whereas in the Amhara Region, the corresponding numbers were only 11 and
16 percent, respectively. In fact, the level of exposure to family planning messages is very low in most
of the regions where more than eight out of ten women have not heard any messages on either the radio
or television.
66 * Fertility Regulation