PDF, 1536K - Measure DHS

The majority (46 percent) of women who intend to use in the future preferred injectables,
followed by the pill (38 percent). Surprisingly, implants, which are not widely known among Ethiopian
women (see Table 5.1), were cited by 5 percent of the women as the preferred method. This may reflect
a preference of Ethiopian women for long-lasting and effective methods.
5.13 EXPOSURE TO FAMILY PLANNING MESSAGES
The electronic media, such as radio and television, are vehicles for the communication of ideas
related to the advantages of family planning. Information on the level of exposure to such media is
important for programmers and planners to effectively target population subgroups for information,
education, and communication campaigns. In the Ethiopia DHS, both female and male respondents were
asked whether they had heard any family planning messages on the radio or seen them on television in
the few months preceding the interview.
Tables 5.18.1 and 5.18.2 show that the level of exposure to family planning messages through
the electronic media is very low in Ethiopia. This is because access to mass media is generally very low
in Ethiopia, with only 21 percent of all households owning a radio and 2 percent owning a television (see
Table 2.7).
Table 5.18.1 Exposure to family planning messages on radio and television: women
Percent distribution of women by whether or not they have heard a radio or television message about
family planning in the last few months prior to the interview, according to background characteristics,
Ethiopia 2000
________________________________________________________________________________________
Heard family planning message on radio/television
_____________________________________________
Tele-
Background Radio vision
characteristic Both only only Neither Missing Total Number
________________________________________________________________________________________
Age
15-19
20-24
25-29
30-34
35-39
40-44
45-49
4.5 12.8 0.7 82.0 0.0 100.0 3,710
4.2 14.3 0.4 81.1 0.0 100.0 2,860
4.6 14.5 0.6 80.3 0.1 100.0 2,585
3.2 11.5 0.2 84.9 0.2 100.0 1,841
3.0 13.3 0.4 83.3 0.0 100.0 1,716
2.7 9.0 0.5 87.9 0.0 100.0 1,392
1.3 9.6 0.4 88.8 0.0 100.0 1,264
Residence
Urban
Rural
Region
Tigray
Affar
Amhara
Oromiya
Somali
Benishangul-Gumuz
SNNP
Gambela
Harari
Addis Ababa
Dire Dawa
Education
No education
Primary
Secondary and higher
Total
18.3 29.6 2.1 49.9 0.1 100.0 2,791
0.5 8.9 0.1 90.5 0.0 100.0 12,576
4.5 20.0 0.8 74.7 0.0 100.0 969
4.7 12.8 0.4 81.9 0.1 100.0 178
2.1 9.0 0.2 88.6 0.0 100.0 3,820
2.5 12.5 0.3 84.7 0.0 100.0 5,937
5.2 18.7 0.0 76.1 0.0 100.0 175
1.4 13.1 0.0 85.4 0.0 100.0 160
1.7 11.4 0.2 86.6 0.1 100.0 3,285
5.5 11.7 0.2 82.5 0.0 100.0 40
18.0 19.0 1.8 61.2 0.1 100.0 41
27.8 27.7 4.0 40.4 0.0 100.0 684
25.2 15.9 3.8 55.1 0.0 100.0 79
0.7 8.0 0.2 91.0 0.1 100.0 11,551
4.6 21.1 0.6 73.7 0.0 100.0 2,425
27.1 36.8 2.1 34.0 0.0 100.0 1,391
3.7 12.6 0.5 83.1 0.0 100.0 15,367
Fertility Regulation* 65