Graphing Guide - Nielsen

Guide 

Graphing 

PRIME Lingo 

The Graphing feature is available within the Report Builder screen. 

After building your report, click the graph icon to launch the Graph Builder. 

The default graph will include the first column (target) of data and first subcategory 

of rows graphed on Target %. You can modify these elements as well as edit the type 

and color of graph, data labels, and more. If you want to change the type of graph or 

format display elements, click Options at the top of the screen. 

For assistance, please call the Nielsen Solutions Center at 1-800-423-4511. 

Confidential and Proprietary—Copyright © 2011 The Nielsen Company 

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Prime Lingo—Graphing 1


PRIME Lingo 

Formatting Options 

General tab 

Show or add a title 

to your graph or 

change graph type. 

Display tab 

Modify display options such 

as font, legend, and labels. 

Note: It’s suggested that you 

uncheck “Show Sub Category 

Labels” and save as default at 

the bottom of the screen to 

keep your data labels concise. 

Axis Labels tab 

Include, exclude 

and/or customize 

Axis Labels. 

Color Themes tab 

Change the color theme 

of your graph. 

Data Labels tab 

Edit Data Labels 

by double-clicking 

within the label 

you wish to change. 

When you have finished changing the options on your graph, 

you can check the Save as Default Options box and the selections 

you made will be reflected in all subsequent graphs you create. 

Click OK to update your graph. 

Here is the modified graph: 







PRIME Lingo 

Modifying Graph Elements 

You can change any or all of the data elements and measures of your graph by 

using the drop-down menus and selecting the targets and rows to be included. 

These are the options for changing an existing graph: 

1.) Select Base from the drop-down menu. 

2.) Select the Measure from the drop-down menu. 

3.) Highlight the Series (Column/Target). 

4.) Highlight the Range (Rows). Use the CTRL or Shift key to select multiple rows. 

Click Refresh. 

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2 

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To create an additional graph with the different elements, click the New Graph 

tab first and then follow the steps outlined above. 

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PRIME Lingo 

Creating Graphs for Multiple Targets 

When you are working with multiple targets, you may want to create different graphs for both or compare the data side-by-side. 

To create the same graph for multiple targets: 

• Highlight the data you’d like to graph, 

holding the CTRL key to select multiple 

targets or rows. 

• Click the green plus sign next to 

Series (Columns). 

• Additional graphs will be created 

for every item you’ve highlighted 

on separate tabs. 

To create a graph comparing multiple Targets 

side-by-side: 

• Highlight the selections to be graphed, 

holding the CTRL key to select multiple Targets. 

• Click Refresh. 

To see the data behind each individual graph, 

click Data at the top of the screen. 







PRIME Lingo 

Using Graphs 

You can either download graphs as PDF files, or copy and paste them into other documents. 

To create a PDF file, click Download as Adobe PDF at the top of the screen. 

To use your graph(s) in another document, such as PowerPoint, Word or email, 

right-click over the graph, click Copy, and paste into your document. 

When finished graphing, click the X in the top right corner to return to the Report Builder. 

Note: Closing the Graph Builder will clear any graphs you have built, so download, or 

copy and paste any graphs you want prior to closing the graph window.

Graphing Guide - Nielsen

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