Teletimes April 2011.pdf

with the EPI Mini, a medical
Bluetooth device that works
with all major smartphones,
transforming them into EKG
devices.
Guidelines to avoid pitfalls and
maximize opportunities
Clearly, mHealth is unlike
any other mobile service and
requires a completely new
market entry strategy. The
MNO must assess its own
capabilities, decide what role
it will play and how it will
contribute to the service,
align the internal capabilities
required for the selected
business model, and then
partner with other players
to acquire key capabilities to
effectively and efficiently bring
patients into the ecosystem.
However, by sticking to a
few simple guidelines, MNOs
can avoid major obstacles
and increase their chances of
success:
Mobile operators in emerging
markets should:
• Focus on simple offersnn –
SMS-based solutions are
very attractive
• Take the lead role in
developing the ecosystemnn
– no one else will do it for
you
• Cooperate with NGOs and
government agenciesnn –
they have local expertise
and contacts
However, they should not:
• Pursue complex offeringsnn
– smartphone penetration
and ability to pay are low
• Expect to leverage an
existing ecosystemnn –
there is none
• Do it alone nn– NGOs and
government agencies want
to help
Mobile operators in developed
markets should:
• Leverage the high
smartphone penetration
to offer sophis-nnticated
services – remote
monitoring is a key ARPU
driver
• Leverage an existing
ecosystemnn – do not
reinvent the wheel
• Develop tightly integrated
partnershipsnn – to obtain
key capabilities and ensure
interoperability
• Contribute as much
Alcatel-Lucent releases
new communications server
OmniPCX office Rich Communication Edition (RCE)
Release 8 to hit the Middle East
Alcatel-Lucent has announced
the release of the
OmniPCX Office Rich Communication
Edition (RCE) Release
8, in the Middle East.
The communication server provides
a platform for the next
generation of multimedia communications
for SMBs and is
powered by a more powerful
CPU, designed to support features
and functions without
requiring a hard disk.
The OmniPCX Office RCE offers
voice over IP in its core and a
SIP-ready feature set.
The PCX provides real-time
user contact information that
shows availability and status
and offers support for multichannel
communication encompassing
voice, messaging
and conferencing.
OmniPCX Office Rich Communication
Edition also supports
SIP endpoints including the
upcoming Alcatel-Lucent My
IC smart desk phone, designed
to enhance the integration between
the PC, desk phone and
mobile devices.
The Rich Communication Edition
also allows for instant
conferencing and forward or
transfer of calls from a desktop
phone to a wireless LAN phone
or mobile device.
The server is also designed to
enable users to share and work
on documents from any device.
“The OmniPCX Office Rich
Communication Edition gives
as possible to the
partnershipnn – to
maximize retained value
They should not:
• Focus on overly complex
offerings that require
structural nnchanges to the
industry
• Develop a new ecosystemnn
– the barriers to entry are
high
• Forget to consider basic
servicesnn – they are simple
to implement, effective and
low cost
If these guidelines are taken
into account, then we believe
mHealth will surpass even
the most optimistic industry
predictions within the next five
years and add significant value
to the mobile industry. T
SMBs big-business communication
tools, such as conferencing,
collaboration and customer
service applications, which
improve engagement and productivity
at a price they can
afford,” said Xavier Martin, VP
Product Marketing, Enterprise
Communication Solutions at
Alcatel-Lucent. “Businesses
benefit from the lower cost of
delivering targeted customer
greetings and call center capabilities
such as routing and
reporting, while end-users benefit
from the rich communication
features that offer support
for multi-channel communications
encompassing voice, messaging
and conferencing.”
The new RCE Edition is available
in four different configurations,
designed for different office
sizes up to 200 people. T
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15Apr - 14May 2011