Teletimes April 2011.pdf

Du launches 42 Mbps internet key
Leading UAE telecom
company du has launched
the 42 Mbps internet key
(also known as dongle or USB
modem universally), which
enables customers to avail the
company’s high-speed real
mobile broadband service.
This new offering comes shortly
after the company launched
mobile broadband speeds of
up to 42 Mbps, following the
upgrade of its network to
next-generation DC-HSPA+
technology, making du’s
network the fastest in the UAE
and propelling the UAE among
the select few nations in the
world to offer such a speed, a
statement said.
As a limited period
introductory promotion,
the 42Mbps Internet Key is
available at a special price of
Dh449 against the regular price
of Dh699.
“Now, du customers will
be among the select few
worldwide - and the first in
the UAE - to enjoy mobile
broadband speeds of up
to 42 Mbps, which will
greatly improve the quality
of applications on-the-go,
including games, TV, music
and video media,” stated Farid
Faraidooni, chief commercial
officer, du.
The Real Mobile Broadband
Internet keys also allow
customers to send and receive
SMS from the lap-top, manage
contacts, pay online, check
balance and recharge of the
Pay as you Go Data line.
Each Internet key comes with
memory included for data
storage, giving customers
the 2-in-1 convenience. For
New mobile plan for women
Integrated UAE telecom
company du has launched
its ‘Her Business Super Plan’
for women entrepreneurs and
professionals.
The new and vibrant mobile
plan is specifically tailored to
the requirements of modernday
business women in the
UAE (both UAE nationals and
residents), providing benefits
such as bundled calling
minutes, business calling circle,
free national data, shopping
rewards, special offers on
latest handsets and much
more, all for just Dh200 per
month.
“We understand and value
the role of women in the
business and corporate world
and recognise the valuable
contribution of female
entrepreneurs and corporate
managers in large enterprises
to the UAE’s flourishing
business community,” said
Hala Badri, EVP Brand and
Communications, du.
The new plan offers 400
national minutes, 200
international minutes, a choice
between 2 GB of free national
data per month or unlimited
BlackBerry within the UAE,
roaming benefits and smart
phone bundle.
Also, part of the offering is a
‘first of its kind’ ‘Her Business
Calling Circle’, a feature that
offers all subscribers on the
Her Business Super Plan free
calling benefits.
Customers can enjoy du’s
special One World Plan, which
offers a single flat rate of Dh
1.25 per minute to 190 top
a limited period, du is also
offering an ‘Upgrade Offer’.
Any customers who already
own an Internet Key (USB
Modem/Data Card), can trade
it in for du’s new and faster
one with 50 per cent off on the
new Internet Key price.
du’s real mobile broadband
Internet keys are slim, uniquely
designed that fit not just
between the fingers; but also
within the customers’ budget.
Besides using the Internet
Key to get connected to the
internet within seconds,
customers can also use it as
a memory stick, making it
a unique and handy 2-in-1
device. T
international destinations
anytime, any day, along with
One World One Rate plan
which provides a single rate of
just Dh 1.25 per minute for all
incoming calls while roaming
abroad.
Three highly successful
career women from the UAE
have been named brand
ambassadors for Her Business
Super Plan including Nayla
Al Khaja, the first female
film producer/director in the
UAE and founder and chief
of D-Seven Motion Pictures;
Shabana Karim, founder
and owner of The Nail Spa
and winner in the overall
businesswomen category in the
Emirates Women Award 2010;
and Claire Fenner and Georgie
Hearson, Heels & Deals cofounders
and winners of Most
Innovative Company Award at
SME Stars of Business Award
2010. T
15Apr - 14May 2011
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