Quarterly December 2011 - Odfjell

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highlights ODFJELL QUARTERLY magazine Re-imagine Odfjell ICT to contribute to a sustainable business By Matt Duke 8 Making the business sustainable is an area that IT is being called upon not only in Odfjell, but also in many other enterprises around the world. The world is changing, and with that change the reliance on technology and computers has become pivotal. If one should consider your work, and how computers are used, how much could you achieve without reliable, functional and secure IT systems? For better or worse, most of us are directly or indirectly reliant on IT systems. In Odfjell reliable, predictable systems are not enough. The Company insists that we will invest in world class technology that will give us a competitive edge, and the best possibility to deliver safe, efficient and desirable services to our customers. In other words, we must invest in the technology that is best suited to our business needs, and we must implement this with agility, whilst avoiding a negative impact on the availability of the tools already in use. This gives ICT both a responsibility for running our Company systems and also for contributing to the business ideas that ultimately can enable growth in the enterprise, and a platform for operational excellence. Additionally ICT must keep abreast of new technologies and trends like social media, consumerisation of IT, mobility and cloud computing. All of which can have a direct impact on our way of working, both with our numerous partners and customers, and also internally within our global enterprise. Odfjell Corporate ICT relish this opportunity to play our part in delivering better customer satisfaction and ultimately improved results, and the entire ICT department is starting a period of reinvigoration and alignment in order to best meet these needs. Certain foundations are essential for a complex business like Odfjell. It is a key philosophy for our Company that technology standardization breeds increased agility for business growth. We are investing heavily in our terminal IT systems, based on SAP Netweaver, and we are doing a similar process for our shipping solutions, based on IMOS 7 from Veson Nautical. These platforms are solid foundations for continued growth, but ICT has the duty to support the business leveraging these investments in order to improve our business profitability. The business has the duty to take real ownership of these systems and ultimately the success of any such investments will be directly tied to the amount of effort and ownership our colleagues invest in shaping the use and development of these tools. Odfjell ICT will provide the “glue” in connecting our business, but our business specialists and experienced shipping/terminal employees ultimately know the recipe for the “special sauce” that makes Odfjell unique. We must ensure such competency and ideas are represented in our IT solutions, and the information these present back to decision makers in our diverse and complex business is equally crucial for success. The future for ICT in the challenging economic times ahead has never been more crucial. We must ensure that our focus is not only on the building blocks of delivering business improvement projects, but also in ensuring that the information these solutions contain is available at the strategic level to our leadership in real time. Therefore, using the “ICT Steering Committee” and prioritization of projects wisely will form a key success factor for our business moving forwards. Rather than just focusing on the “mega projects” of new terminal and shipping production systems, ICT will now be challenged to consider the economic impact of all proposed business improvement projects, and how these directly relate to the overall business strategy set down by our CEO. We must ensure that the best and most flexible technology is implemented to allow our colleagues a competitive and flexible working day. All potential projects should be reviewed against the same backdrop of a challenging economic environment and need to invest wisely. The reinvigoration of ICT to contribute to a sustainable business model will in many ways continue revolve around the delivery of predictable, reliable and appropriate business tools, however where we see the need for a paradigm change, is in the amount of focus and energy we give on the delivery and presentation of business information and trends, and our continued learning and understanding of the business we work in. Our vision is that IT will play an important and strategic part in the overall strategy of the business to achieve financial sustainability in challenging and uncertain times ahead. The success of this vision will therefore be directly tied to the ability of ICT to successfully understand and communicate with all parts of the business, to ensure key stakeholders have access to the information and tools they need to perform their work in an enjoyable, productive and highly competitive manner, and the pathways for creative suggestions to be lifted to correct level for review. In forthcoming issues of Quarterly we will look closer at many of these aspects. Odfjell ICT will provide the “glue” in connecting our business, but our business specialists and experienced shipping and terminal employees ultimately know the recipe for the “special sauce” that make Odfjell unique www.odfjell.com
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