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Best Student Company 2009 Roheline jälg Best Student Company 2009 Restore the damage incurred by you for the nature The best student company 2009 Roheline Jälg (Green Footprint) provides an opportunity for the peace of mind for the person respecting the nature: now everyone has the possibility to redeem its ecological footprint. Roheline Jälg, the company crowned this spring the best Estonian student company and thereafter having arrived with the triumph from the competition of the European student companies from Rotterdam seems at first sight as the simple initiative. The young people from Tallinn School No. 21 Margus Potisepp, Richard Pikmets, Sander Kaur and Kristina Õllek have found one model of calculating the ecological footprint available in Internet out of many and taken this to Estonia. That’s all. 76
Photo: Toomas Tuul KRISTINA ÕLLEK, RICHARD PIKMETS, MARGUS POTISEPP, SANDER KAUR But this is not as simple as it seems. The company is not only enabling to calculate the natural damage of your vital functions, but also to cover this. Margus Potisepp says that the data for preparing the calculator of ecological footprint were collected from the international sources of reference such as Greenhouse Gas Protocol and by consulting with the organisations such as DEFRA (UK Department for Environment, Food and Rural Affairs), EIA (Energy Information Administration) and others, also by communicating with the makers of calculators originating from Great Britain and USA. The calculator has been adjusted for the Estonians with the assistance of Eesti Energia and State Forest Management Centre (RMK). It was learned for example from Eesti Energia, how much carbon dioxide is emerging in burning the oil shale for the production of one kWh electricity, presuming that most of the Estonian electricity comes from the burning of oil shale. The calculator is also completed in cooperation with the British Embassy and Tartu University. According to the calculator of the website of Roheline Jälg which is not 100 percent accurate, but should just give a simple image, the writer of this story - typical city resident - would create 15.34 tons of carbon dioxide a year with its consumption. 77 trees need to be planted for the neutralisation of this quantity. In average each Estonian should plant about 20 trees in the opinion of the company. The author of the story has covered purely accidentally the footprint this year, as he planted 85 fir plants to its home garden. Roheline Jälg recommends to the ones who have not planted or cannot plant the trees to decrease the consumption or pay little money and let the others plant. RMK separated the land unit for that purpose in Harjumaa in Kose rural municipality. The planting of one tree costs 20 kroons including the cost of the plant, preparation of the land unit, post-planting maintenance and labour and transport costs. Ten percent of the price of the tree goes to the fund which finances the next environmental projects started by the student company. Potisepp says that if to consider the current participation in the fairs and exhibitions, 700 persons have calculated their CO2 footprint through the company. Approximately 3000 persons are added to it who have used the calculator at the website of the company. More than 1000 people have neutralised their CO2 footprint, including among them many foreigners – Germans, Americans, Dutch, Norwegians, Austrians etc. The young people have set the planting of 100 000 trees as the objective of the three years which neutralises 20 000 tons of carbon dioxide. The separate mission is also the increase of environmental awareness and changing of consumption habits to hinder the ungovernable waste of resources, the environmental damages incurring from it and the warming up of climate which are all the keywords of the current society. Roheline Jälg was chosen the best student company this year in the competition of 14 Estonian student companies. The company of Toila Gymnasium Aktsioon won the second place which provided the service of active holiday. Roheline Jälg won the competition of the European student companies in the competition of even 32 companies. The second place went to Switzerland and the third to Germany. Junior Achievement Development Fund deals with the preparation of the students for entrepreneurship. Roheline Jälg is officially acting as the non-profit organisation. One of its founders – Kristina Õllek graduated this year from the gymnasium and entered to the Estonian Art Academy. The remaining team consists of the school-leavers of the secondary school no. 21. Potisepp dreams about the possibility to go to Great Britain to study the power engineering, the others are still thinking about their choices. • 77
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TOP ESTONIAN ENTERPRISES

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