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TOP ESTONIAN ENTERPRISES

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In July this year Tallink sets the record – more<br />

than million people travelled with the company<br />

ships, no one has seen so high number. At the<br />

same time, in the conditions of decreasing competition<br />

and income of people, the company had<br />

to decrease the ticket prices, the large number<br />

of passengers do not always mean higher sums<br />

for the company. Last year was quite a good<br />

year for Tallink. “Last year it was especially<br />

pleasant that two new ships were introduced in<br />

the line at a time: “Superstar“ in spring and<br />

“Baltic Princess“ in summer and this brought<br />

along several changes, “Princess“ came to the<br />

line of Tallinn-Helsinki and “Galaxy“ went to the<br />

line of Turu-Stockholm, from there “Silja Festival“<br />

went to the line of Riga-Stockholm. When<br />

looking back, this was the right moment for<br />

such exchanges and we ourselves would have<br />

liked to do it earlier. The ship plant could not<br />

manage with its questions as expected. It was a<br />

right decision, as the numbers of passengers<br />

increased and the investment was needed,“<br />

Hunt thinks.<br />

The company’s management was not satisfied<br />

with the last year’s financial numbers. The profitability<br />

fell, the sales increased by only 3% and<br />

the number of passengers slightly increased.<br />

The growth in profitability was in its turn cancelled<br />

by the abrupt increase in fuel price.<br />

Tallink has also surely made its activities more<br />

effective. As the fuel prices though raised too<br />

high, effectiveness resulted in no benefit. The<br />

share of goods transport fell by about 30%, but<br />

the ship has to serve also the remaining shipments<br />

and the expenses for the company are<br />

still the same. Andres Hunt thinks that the<br />

client of passenger ships requires further on<br />

more training and being used to it that the travelling<br />

by ship is also the method for spending<br />

leisure time besides travelling from one point to<br />

another.<br />

“We are not only pure transport company, we<br />

have all other services, consumptions on board<br />

which cover the expenses. If we take the income<br />

structure, the percentage of the ticket is 20%,<br />

the consumption makes a half and the percentage<br />

of goods shipments was also about 20%.<br />

The hotels of Tallink and other services to be<br />

provided still add there,” Hunt says.<br />

The economic periods are connected with each<br />

other always in business. Thus Tallink has the<br />

possibility to be satisfied in the current difficult<br />

time that the big investments have been made<br />

and the possibilities for providing better quality<br />

as to the tender have been guaranteed. The<br />

client gets these possibilities today with also<br />

cheaper price than before. Hunt states that the<br />

client’s expectations are different and currently<br />

one’s finances are viewed with more attentive<br />

glance than before.<br />

“We can’t confront the rest of the world, but go<br />

with the flow. You should be attractive and aggressive.<br />

We can’t exclude that bigger changes<br />

should be made. If the line has high loss, then it<br />

needs to be closed. There are different variants<br />

and we have played these scenarios through<br />

and now one should watch what the future<br />

brings. We should also negotiate with the partners<br />

and apply for the more favourable attitude,<br />

make alternative purchases, all that provides<br />

another way of thinking and cooperation between<br />

the partners. If one has to survive together,<br />

the plans should be made together,”<br />

one of the managers of Tallink is sure.<br />

The major activity of Tallink is now the review of<br />

the saving possibilities – on account of which it<br />

is possible to save, on account of which one<br />

could earn more. The extra money of 1 euro<br />

means millions of euros for the company.<br />

Andres Hunt says that this same difficult time<br />

offers him a lot of motivation. There are different<br />

possibilities and the choice of possibilities<br />

and the success is a big challenge. He provides<br />

one simple sample of optimising. When the bottom<br />

of the ship was before cleaned for example<br />

once a year, then now this is done more often,<br />

as the bottom of the ship will be full of algae and<br />

so the ship moves slower and also takes more<br />

fuel. Small matters bring along major changes,<br />

but with one exception: nothing should visibly<br />

become worse for the client.<br />

“We were able to implement the investment<br />

programme at the good times, we find it easier<br />

to go on from here. If we had used the old ships<br />

further on, then I do not know whether we could<br />

have been able to remain in the competition. In<br />

the big picture everything is still well. We know<br />

that this situation is not influenced by us, but<br />

from outside. We are sure that our strategy has<br />

been successful, we have not detected mistakes<br />

there. At the same time one should very seriously<br />

think at the state’s level on that Estonia<br />

would not lose attractiveness and this is greatly<br />

influenced by the state’s coping with economy,“<br />

Hunt adds to sum up. •<br />

Transportation and Logistics Enterprises<br />

Place<br />

Müügitulu Müügitulu Puhaskasum Puhaskasumi Omakapitali Tööjõukulud ühe Tootlikkus ühe Investeeringud %<br />

Ettevõte muutus muutus tootlikkus töötaja kohta töötaja kohta esimesest<br />

*konsolideeritud<br />

tuh kr koht % koht tuh kr koht % koht % koht kr/kuus koht tuh kr koht tuh kr koht (0...100)<br />

1 TALLINK GRUPP AS* 12,310,015 1 103.4 6 317,976 2 30.3 12 3.1 12 32,549 4 1,875 6 4,240,289 1 100.0%<br />

2 ASPERAAMUS OÜ 58,717 10 85.8 11 3,966 10 329.5 1 91.7 1 12,847 12 8,388 2 341 11 78.8%<br />

3 TALLINNA SADAM AS* 1,168,968 2 100.6 7 416,644 1 124.1 4 9.0 9 29,573 5 2,352 4 560,000 2 69.3%<br />

4 LENNULIIKLUSTEENINDUSE AS 244,472 4 105.9 5 72,322 4 87.9 7 30.3 5 50,118 1 1,798 7 53,326 4 61.5%<br />

5 LAJOS AS* 108,008 7 118.2 2 6,221 8 246.5 2 38.6 2 18,371 11 1,964 5 20,772 6 58.1%<br />

6 SPACECOM AS* 449,013 3 74.4 12 149,005 3 109.7 6 25.2 6 34,804 3 6,803 3 4,488 8 55.5%<br />

7 DPD EESTI AS 121,561 6 124.1 1 4,691 9 87.3 9 31.0 4 25,669 7 1,764 9 3,399 9 49.8%<br />

8 TESA LOGISTICS OÜ 63,203 9 86.4 10 3,737 11 56.8 10 31.1 3 20,865 8 9,029 1 5,071 7 46.7%<br />

9 ESTEVE TERMINAL AS 145,179 5 109.8 4 10,945 6 87.9 8 23.4 7 25,690 6 925 10 47,557 5 38.7%<br />

10 SAARTE LIINID AS 53,588 11 111.1 3 10,024 7 121.2 5 6.5 10 20,401 9 670 12 127,935 3 33.4%<br />

11 NTN EST AS 4,820 12 99.8 8 184 12 217.3 3 4.1 11 19,704 10 689 11 12 33.2%<br />

12 TNT EXPRESS WORLDWIDE EESTI AS 101,522 8 86.4 9 22,451 5 50.2 11 9.6 8 37,296 2 1,781 8 1,452 10 30.6%<br />

www.konkurents.ee<br />

1 EUR = 15.6466 EEK; 1 EEK = 0.0639 EUR; based on 2008 data<br />

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