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Photo: Toomas Tuul<br />

REIN TIIK<br />

money where it makes sense at the moment. It<br />

is now time to reflect – we do not have to think<br />

about eagerly investing in the next building or<br />

warehouse. You can also think that the next investment<br />

might even be in manufacturing electronics<br />

or anything else we do not want or<br />

cannot think of today, but which is something<br />

new with seeming potential at some point in the<br />

future. Why set restrictions on oneself? In the<br />

years that we invested in health centres, it was<br />

done because it gave a good business result. If<br />

we look around in Estonia now, it is no longer<br />

very original. In the 2000s, they sprang up like<br />

mushrooms after the rain.<br />

Currently, many investments tend to struggle<br />

because there are not enough customers for<br />

this amount. We try to connect old and new<br />

projects. In developing new projects, our role is<br />

to decide whether to implement it ourselves or<br />

try to gather several enterprises behind one.<br />

Is there a way to derive a profit<br />

on a declining market?<br />

This offers many possibilities for brainstorming.<br />

If you are good at it, you can definitely use<br />

the potential hidden in here. You must not be a<br />

stupid optimist but at the same time, it would<br />

be healthier to be an optimist. A certain upturn<br />

occurred at the end of the summer and we now<br />

ask what is going to happen in autumn and at<br />

the beginning of winter. If no brakes are pulled<br />

again, we might hope that the process will more<br />

permanently take a turn upwards. I want to believe<br />

that the worst is over. •<br />

EKE INVEST AS 2008:<br />

Sales (th EEK) 286,713<br />

Change in sales 128 %<br />

Net profit (th EEK) 303,625<br />

Change in net profit 186.4 %<br />

Number of employees 225<br />

Investments (th EEK) 64,547<br />

Return on equity 43.3 %<br />

HISTORY OF EKE:<br />

EKE was already founded in the<br />

1960s. When Estonia regained independence,<br />

EKE’s structure attained an<br />

economically and formally proper<br />

structure, i.e. the previous member<br />

organisations of EKE became the<br />

shareholders of the current central<br />

organisation pursuant to their contribution.<br />

EKE Invest was founded in<br />

1993 to draw long-term financial investments<br />

together in one administrative<br />

enterprise. Several enter -<br />

prises with a foreign holding have also<br />

been founded through EKE, thereby<br />

opening the way to domestic and<br />

neighbouring markets.<br />

Photo: Toomas Tuul<br />

59

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