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TOP ESTONIAN ENTERPRISES

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A. Le Coq AS<br />

The Most Competitive<br />

Food Industry Enterprise<br />

2009<br />

Photo: Toomas Tuul<br />

TARMO NOOP<br />

By surprising the consumers<br />

The team of A. Le Coq has proven<br />

that when the idea is good, then it is<br />

possible to win the market fast.<br />

Surely many are reminded here how<br />

this summer the market of drinks<br />

were in good sense overflood with<br />

Estonian own fermented kvass.<br />

Some things can be especially fast<br />

and wittily done: thus the drink producer<br />

decided not to do anything at<br />

first glance – the old beer “Alexander“<br />

with the trademark with traditions<br />

was taken and bottled into the<br />

can of a pint for a change. The company’s<br />

manager Tarmo Noop confirms<br />

that this beer has had<br />

phenomenal success in the recent<br />

times and it is fast rising brand,<br />

whereby without advertising costs.<br />

People need something special. It<br />

was the same when some years ago<br />

the folium cover was put back on the<br />

beer can – only this fact increased<br />

the sale of can beer by 60%. But the<br />

below interview is not only about the<br />

victories.<br />

A. LE COQ AS 2008:<br />

Sales (th EEK) 1,126,485<br />

Change in sales 97.4 %<br />

Net profit (th EEK) 186,371<br />

Change in net profit 110.9 %<br />

Number of employees 396<br />

Investments (th EEK) 52,594<br />

Return on equity 21.1 %<br />

51

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