TOP ESTONIAN ENTERPRISES

Photo: Toomas Tuul
TARMO PIHL
tioning in the difficult conditions. Here the interesting
topic is the confidential communication.
Modesat offers here also good alternative
for the current complicated radio communication
encryption solution – the technology of frequency
hopping enables to change the carrier
frequency 10 000 times a second so that the listener
is not able to establish any communication.
In the fields where many have failed with tests,
the employees of Modesat can confirm: they
have the technological solution how to forward
the broadband television signal to the very fast
moving terminal, e.g. for the passenger plane
moving 1200 km/h, let alone the express train
racing 300 km/h.
A number of different modems can be found in
the product portfolio of Modesat, beginning
from the radio communication modems and finishing
with the satellite communication, cable
and Ethernet modems. The company established
itself at the market last autumn. The current
development has been as planned
according to Põldsamm. The understanding of
the need and requirements of the market and
clients has considerably improved.
The negotiations are held with the tens of companies
all over the world – from Italy, China,
USA, Great Britain, Germany, Canada, India, Israel
and elsewhere. Many of these are major
publicly traded companies. Modesat has no
need to actively sell already since spring, as the
negotiation partners possess 85 percent of the
market as a whole.
The company is searching the clients neither
from Estonia nor the region, as these are nonexistent
here. The largest possible players are
at sight, mainly the producers of cable modems
and radio links, e.g. Huawei, Ericsson, Nokia
Siemens Networks, Alcatel-Lucent and other
major producers of network equipment. In the
satellite and mobile communication side for example
ViaSat, iDirect and the plane producers
Boeing and Saab. But these are only part of the
potential clientele.
The last major milestone for the company was
the establishing of the representation in Israel
through the partner. Thanks to the latter the
cooperation is developed with one Israel’s military
industrial company in the sector of satellite
communication. The new technological
solution and another patent application of
Modesat have been already created according
to Põldsamm.
Many well-known companies have shown their
interest towards the Estonian company. Boeing
was attracted by getting live-television to the
board of the plane in the air over the Internet,
then Saab was interested how to decrease the
number of cables in the plane with more efficient
wireless communication. The weight of the
aircraft would fall with it, but the efficiency
would improve.
The breakthroughs though require effort and
patience. It is not easy to get to the “portfolio“ of
some major producer of equipment. Põldsamm
says that in this business the purchases and
supply chains have been created so that the replacing
of one technology supplier in the whole
chain should be well justified and takes years.
Thus the real development leap for Modesat is
still ahead.
In addition to Estonia the company has the representations
in Byelorussia, Russia, Israel and
Silicon Valley in USA. The main research-development
work will be carried out in Tomsk, Russia
and in Gomel, Byelorussia. •
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