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<strong>HP</strong> <strong>OpenCall</strong> <strong>application</strong><br />

<strong>and</strong> <strong>integrator</strong><br />

<strong>reference</strong> <strong>guide</strong><br />

January 2007


2 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


How to use<br />

this document<br />

This <strong>reference</strong> <strong>guide</strong> lists <strong>application</strong>s <strong>and</strong> system Integrators available<br />

on the <strong>HP</strong> <strong>OpenCall</strong> platform. <strong>HP</strong> <strong>OpenCall</strong> is <strong>HP</strong>’s premiere<br />

multi-media communication software platform <strong>and</strong> just one of the<br />

many assets that <strong>HP</strong> can offer the service provider community. These<br />

<strong>application</strong>s are developed by market-leading partners to take<br />

advantage of the <strong>HP</strong> <strong>OpenCall</strong> technology to deliver robust, carriergrade<br />

service offerings. Some of these <strong>application</strong>s are available<br />

through <strong>HP</strong> <strong>and</strong> some are available through the partner. The resale<br />

model is dependent on the <strong>application</strong>, the partner <strong>and</strong> the region<br />

of the world. Not all <strong>application</strong>s are available in all geographies.<br />

Solutions listed in this <strong>guide</strong> under the “<strong>HP</strong>” name represent value-added<br />

offerings that may be available through <strong>HP</strong>. Where available, these solution<br />

offerings include <strong>HP</strong> <strong>OpenCall</strong> software, <strong>HP</strong> hardware, <strong>HP</strong> support services<br />

<strong>and</strong> integration expertise delivered by <strong>HP</strong> Professional Services. Products from<br />

independent software vendors (ISVs) may also be available through <strong>HP</strong>.<br />

Contact your <strong>HP</strong> sales representative to learn more about the <strong>HP</strong> solution<br />

offerings available in your area.<br />

Services identified by their partner br<strong>and</strong> are developed on the <strong>HP</strong> <strong>OpenCall</strong><br />

platform <strong>and</strong> are available from the partner. <strong>HP</strong> sells <strong>and</strong> supports the <strong>HP</strong><br />

<strong>OpenCall</strong> software <strong>and</strong> <strong>HP</strong> hardware directly from <strong>HP</strong>. Sales of the partner<br />

<strong>application</strong> is independent of <strong>HP</strong> <strong>and</strong> of <strong>HP</strong> integration <strong>and</strong> support services<br />

however, implementation services may be available from the partner or from an<br />

independent system <strong>integrator</strong>.<br />

The third-party products in this <strong>application</strong> portfolio are presented strictly for informational purposes, not<br />

as an endorsement or recommendation. <strong>HP</strong> is not responsible for the performance of these third-party products <strong>and</strong> has no liability<br />

for the customer’s use of these products. The product manufacturers have provided all specifications <strong>and</strong> descriptions. All agreements,<br />

warranties, <strong>and</strong> underst<strong>and</strong>ings regarding the purchase <strong>and</strong> use of such third-party products take place between the respective thirdparty<br />

vendors <strong>and</strong> the purchaser. Please contact vendors directly to obtain further information on third-party products.<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

3


<strong>HP</strong> <strong>OpenCall</strong>: connecting people<br />

<strong>and</strong> services with radical simplicity<br />

Table of contents<br />

<strong>HP</strong> <strong>OpenCall</strong> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15<br />

Creating profitable momentum through information, inspiration <strong>and</strong> interaction<br />

Discover the <strong>HP</strong> <strong>OpenCall</strong> Experience Centers . . . . . . . . . . . 16<br />

Charging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19<br />

<strong>HP</strong><br />

Convergent Charging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20<br />

CBOSS<br />

rtBilling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21<br />

Integrated Telecom Solutions (ITS)<br />

Convergent Services Charging (CSC). . . . . . . . . . . . . . . . . . . . . . . . . 22<br />

TABS Convergent Charging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23<br />

Interact<br />

Invigorate Premium Real Time Rating <strong>and</strong> Management . . . . . . . . . . . . 24<br />

InvigorateX Premium Real-Time Rating <strong>and</strong> Management . . . . . . . . . . 25<br />

Intervoice<br />

Omvia® Payment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26<br />

Intracom<br />

Premium Rate service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27<br />

Wireline Prepaid Calling Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28<br />

Pre-Paid Charging (PPC)–GSM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29<br />

LHS<br />

BSCS iX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30<br />

MCTEL (Monaco Telematique)<br />

MCTEL Premium Gateway. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31<br />

Total Tel International (TTI)<br />

Advant Pre Paid billing System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32<br />

Advant Convergent Billing System . . . . . . . . . . . . . . . . . . . . . . . . . . . 33<br />

VoluBill<br />

Charge it . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34<br />

XIUS<br />

INfinet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35<br />

PowerRoam. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36<br />

SmartRoute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37<br />

4 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Table of contents<br />

Connectivity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39<br />

<strong>HP</strong><br />

Public Wireless LAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40<br />

Accuris Networks<br />

AccuPROFILE CDMA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41<br />

AccuRoam (CDMA->GSM) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42<br />

AccuRoam GSM/CDMA - Wi-Fi . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43<br />

Atos Origin<br />

Atos Call Collection <strong>and</strong> Number Translation Service . . . . . . . . . . . . . 44<br />

Atos Enhanced Call Delivery (ECD) Service . . . . . . . . . . . . . . . . . . . . 45<br />

Atos Ring Multi Sim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46<br />

Atos VPN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47<br />

ELUON<br />

Intelligent Roaming Gateway . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48<br />

Eastcom-BUPT Information<br />

CMIN02Mobile Intelligent Network System . . . . . . . . . . . . . . . . . . . 49<br />

Herit<br />

Parlay/OSA Gateway, Application Server . . . . . . . . . . . . . . . . . . . . . 50<br />

Service Control Point (SCP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51<br />

Intrado<br />

Direct Messaging Platform (DMP) . . . . . . . . . . . . . . . . . . . . . . . . . . . 52<br />

SMS Spam Filter (SSF) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53<br />

IntelliVector Gateway Mobile Location Center (GMLC) . . . . . . . . . . . . . 54<br />

Infravalley<br />

EIR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55<br />

Intracom<br />

FreePhone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56<br />

Number Portability Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57<br />

Televoting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58<br />

Universal Access Number (UAN). . . . . . . . . . . . . . . . . . . . . . . . . . . . 59<br />

Integrated Telecom Solutions (ITS)<br />

Enhanced Calling Name Solutions (ECN). . . . . . . . . . . . . . . . . . . . . . 60<br />

Incoming Call Screening (ICS). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61<br />

Integrated Number Translator Solutions (INT) . . . . . . . . . . . . . . . . . . . 62<br />

Optimal Call Management (OCM) . . . . . . . . . . . . . . . . . . . . . . . . . . 63<br />

Virtual Mobile Exchange Solutions (VME). . . . . . . . . . . . . . . . . . . . . . 64<br />

Wireless Caller Name (WCN) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65<br />

Kabira Technologies<br />

NGSA (Next Generation Service Architecture) . . . . . . . . . . . . . . . . . . 66<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 5


Table of contents<br />

Kapsch Carrier Com AG<br />

IN Televoting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67<br />

Line Number Portability Service. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68<br />

Number Translation Service (NTS) . . . . . . . . . . . . . . . . . . . . . . . . . . . 69<br />

MCTEL (Monaco Telematique)<br />

MCTEL First Delivery Attempt SMS Center <strong>and</strong> Router . . . . . . . . . . . . . 70<br />

MCTEL International SMSC Hub . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71<br />

MCTEL SMS Firewall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72<br />

MCTEL USSD Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73<br />

Octon Inc.<br />

NGN Multimedia Intelligent Router (MMIR). . . . . . . . . . . . . . . . . . . . . 74<br />

Telenity<br />

Canvas® SMS Router . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75<br />

Canvas© SMSC, Short Message Service Center . . . . . . . . . . . . . . . . . 76<br />

Canvas© USSD Service Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77<br />

Total Tel International (TTI)<br />

Advant SMD (SMS Offloader). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78<br />

UANGEL<br />

UANGEL Parlay Gateway (u-PGW) . . . . . . . . . . . . . . . . . . . . . . . . . . 79<br />

UANGEL Service Control Point (u-SCP) . . . . . . . . . . . . . . . . . . . . . . . . 80<br />

XIUS<br />

InstaRoam. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81<br />

VOISE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82<br />

Subscriber Data Management . . . . . . . . . . . . . . . . . . . . . . 83<br />

<strong>HP</strong> <strong>OpenCall</strong><br />

Group List Management Server/XML Document Management Server (OC<br />

GLMS/XDMS). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84<br />

Home Location Register (HLR) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85<br />

Home Subscriber Server (HSS) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86<br />

Location-based Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87<br />

Position Determination Entity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88<br />

XML Document Management Server software . . . . . . . . . . . . . . . . . . . 89<br />

6<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Table of contents<br />

Interactive multimedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91<br />

Interactive multimedia - video . . . . . . . . . . . . . . . . . . . . . . 92<br />

COLLAB<br />

One Contact. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92<br />

ELUON<br />

ELUON Multimedia Service Platform . . . . . . . . . . . . . . . . . . . . . . . . . 93<br />

FEELingK<br />

Video SMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94<br />

Call Together Plus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95<br />

Mar<strong>and</strong><br />

Render Engine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96<br />

Think Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97<br />

NGC Systems Sdn Bhd<br />

Genico Personalized Video Content Delivery System . . . . . . . . . . . . . 98<br />

Octon Inc.<br />

NGN Multimedia IP Centrex (MMIPC) . . . . . . . . . . . . . . . . . . . . . . . . 99<br />

SPEECH DESIGN Carrier Systems<br />

THOR Call Completion Solutions . . . . . . . . . . . . . . . . . . . . . . . . . 100<br />

Telenity<br />

Canvas© Conferencing, Audio <strong>and</strong> Video Conferencing Service . . . . . 101<br />

Canvas© Video Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102<br />

VoxSurf<br />

VxOne Next generation video mail . . . . . . . . . . . . . . . . . . . . . . . . . 103<br />

VxOne Video Portals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104<br />

Interactive multimedia - voice . . . . . . . . . . . . . . . . . . . . . . 105<br />

CablesEdge Software Inc.<br />

Voice on the Go . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105<br />

Centile<br />

IP Centrex. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106<br />

FEELingK<br />

Call Together . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107<br />

Push-To-Talk (PTT) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108<br />

Intervoice<br />

Omvia® Communicator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109<br />

Media Exchange . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110<br />

Kirusa<br />

KMS Multimodal Platforms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111<br />

Kirusa Voice SMS (KV.SMS) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

7


Table of contents<br />

NGC Systems Sdn Bhd<br />

Genico. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113<br />

Genico Broadb<strong>and</strong> Telephony. . . . . . . . . . . . . . . . . . . . . . . . . . . . 114<br />

Genico Music Ring Back Tone. . . . . . . . . . . . . . . . . . . . . . . . . . . . 115<br />

Genico Music4Us Background Music. . . . . . . . . . . . . . . . . . . . . . . 116<br />

Nuance Communications<br />

Automated Directory Assistance . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117<br />

V-builder Development Environment . . . . . . . . . . . . . . . . . . . . . . . . . 118<br />

Octon Inc.<br />

Multi Media IP Contact Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119<br />

NGN Computer Multimedia Integration (CMMI) system . . . . . . . . . . . 120<br />

NGN Contact Center Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121<br />

NGN Interactive Multimedia Response (IMMR) System . . . . . . . . . . . . 122<br />

NGN Multimedia IP PBX (MMIP) . . . . . . . . . . . . . . . . . . . . . . . . . . . 123<br />

Speech Design Carrier Systems<br />

THOR Next Generation Multimedia Mailbox . . . . . . . . . . . . . . . . . 124<br />

Suntek Technology<br />

Rock IVR System. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125<br />

SysopenDigia<br />

Click to Connect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126<br />

Telenity<br />

Canvas® CoolRings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127<br />

Canvas® UMS, Unified Messaging System . . . . . . . . . . . . . . . . . . . . 128<br />

Total Tel International(TTI)<br />

Advant Network Voice mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129<br />

UANGEL<br />

uTMS (UANGEL Media Server) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130<br />

Ubiquity Software Corporation PLC<br />

Speak Conference Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131<br />

Vicorp<br />

xMP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132<br />

VoxSurf<br />

VxOne Next generation voice mail . . . . . . . . . . . . . . . . . . . . . . . . . 133<br />

Interactive multimedia - data . . . . . . . . . . . . . . . . . . . . . . 134<br />

Anam Mobile<br />

Smart Services for SMS <strong>and</strong> MMS . . . . . . . . . . . . . . . . . . . . . . . . . . 134<br />

FEELingK<br />

SMSC(Short Message Service Center) . . . . . . . . . . . . . . . . . . . . . . . 135<br />

Voice SMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 136<br />

8 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Table of contents<br />

Integrated Telecom Solutions (ITS)<br />

Virtual Caller ID. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137<br />

Personal Call Collector (PCC) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 138<br />

Inticube<br />

IP-SMSC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139<br />

NGC Systems Sdn Bhd<br />

Genico Missed Call Notification (MCN) . . . . . . . . . . . . . . . . . . . . 140<br />

Speech Design Carrier Systems<br />

THOR SMS-to-Voice <strong>and</strong> Fixed-Line SMS . . . . . . . . . . . . . . . . . . . . 141<br />

Telenity<br />

Canvas© F-SMSC, Fixed-Line Short Message Service Center . . . . . . . . 142<br />

Canvas® PayForMe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143<br />

Canvas® Roamers Callback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144<br />

Canvas© SmartAlert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145<br />

UANGEL<br />

UANGEL Short Message Service Center (u-SMSC) . . . . . . . . . . . . . . . 146<br />

Systems Integrators . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147<br />

Advanced Electronics Company (AEC) . . . . . . . . . . . . . . . . . . . . . . . 148<br />

Atos Origin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149<br />

CIS Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150<br />

Datatronics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151<br />

Ericpol Telecom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 152<br />

HERMES SoftLab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153<br />

<strong>HP</strong> C&I. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154<br />

International Turnkey Systems (ITS) . . . . . . . . . . . . . . . . . . . . . . . . . . 155<br />

Net Direct Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156<br />

<strong>HP</strong> <strong>OpenCall</strong> developer services <strong>and</strong> tools157<strong>HP</strong> <strong>OpenCall</strong><br />

developer services <strong>and</strong> tools. . . . . . . . . . . . . . . . . . . . . . . 157<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

9


Table of contents<br />

The <strong>HP</strong> <strong>OpenCall</strong> Experience Centers<br />

Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16<br />

COLLAB<br />

One Contact. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92<br />

SPEECH DESIGN Carrier Systems<br />

THOR Call Completion Solutions . . . . . . . . . . . . . . . . . . . . . . . . . 100<br />

VoxSurf<br />

VxOne Next generation video mail . . . . . . . . . . . . . . . . . . . . . . . . . 103<br />

VxOne Video Portals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104<br />

CablesEdge Software Inc.<br />

Voice on the Go . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105<br />

Kirusa<br />

Kirusa Voice SMS (KV.SMS) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112<br />

NGC Systems Sdn Bhd<br />

Genico Music Ring Back Tone. . . . . . . . . . . . . . . . . . . . . . . . . . . . 115<br />

Genico Music4Us Background Music. . . . . . . . . . . . . . . . . . . . . . . 116<br />

SysopenDigia<br />

Click to Connect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126<br />

Ubiquity Software Corporation PLC<br />

Speak Conference Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131<br />

<strong>HP</strong> <strong>OpenCall</strong> Intelligent Network Platform (INP)<br />

Virtual Caller ID. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137<br />

Wireless Caller Name (WCN) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65<br />

<strong>HP</strong> <strong>OpenCall</strong> Intelligent Network Server (INS)<br />

Enhanced Calling Name Solutions (ECN). . . . . . . . . . . . . . . . . . . . . . 60<br />

Home Location Register (HLR) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85<br />

Incoming Call Screening (ICS). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61<br />

Integrated Number Translator Solutions (INT) . . . . . . . . . . . . . . . . . . . 62<br />

Invigorate Premium Real Time Rating <strong>and</strong> Management . . . . . . . . . . . . 24<br />

Location-based Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87<br />

Optimal Call Management (OCM) . . . . . . . . . . . . . . . . . . . . . . . . . . 63<br />

Position Determination Entity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88<br />

rtBilling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21<br />

Virtual Caller ID. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137<br />

Virtual Mobile Exchange Solutions (VME). . . . . . . . . . . . . . . . . . . . . . 64<br />

Wireless Caller Name (WCN) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65<br />

10 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


<strong>HP</strong> <strong>OpenCall</strong> Media Platform (OCMP)<br />

Table of contents<br />

Advant Network Voice mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129<br />

Advant Pre Paid billing System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32<br />

Automated Directory Assistance . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117<br />

Call Together . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107<br />

Call Together Plus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95<br />

Canvas© Conferencing, Audio <strong>and</strong> Video Conferencing Service . . . . . 101<br />

Canvas© F-SMSC, Fixed-Line Short Message Service Center . . . . . . . . 142<br />

Canvas© SmartAlert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145<br />

Canvas© USSD Service Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77<br />

Canvas© Video Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102<br />

Canvas® CoolRings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127<br />

Canvas® PayForMe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143<br />

Canvas® Roamers Callback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144<br />

Canvas® UMS, Unified Messaging System . . . . . . . . . . . . . . . . . . . . 128<br />

Click to Connect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126<br />

ELUON Multimedia Service Platform . . . . . . . . . . . . . . . . . . . . . . . . . 93<br />

Genico. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113<br />

Genico Broadb<strong>and</strong> Telephony. . . . . . . . . . . . . . . . . . . . . . . . . . . . 114<br />

Genico Missed Call Notification (MCN) . . . . . . . . . . . . . . . . . . . . 140<br />

Genico Music Ring Back Tone. . . . . . . . . . . . . . . . . . . . . . . . . . . . 115<br />

Genico Music4Us Background Music. . . . . . . . . . . . . . . . . . . . . . . 116<br />

Genico Personalized Video Content Delivery System . . . . . . . . . . . . . 98<br />

IP Centrex. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106<br />

Kirusa Voice SMS (KV.SMS) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112<br />

KMS Multimodal Platforms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111<br />

Media Exchange . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110<br />

Multi Media IP Contact Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119<br />

NGN Computer Multimedia Integration (CMMI) system . . . . . . . . . . . 120<br />

NGN Contact Center Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121<br />

NGN Interactive Multimedia Response (IMMR) System . . . . . . . . . . . . 122<br />

NGN Multimedia Intelligent Router (MMIR). . . . . . . . . . . . . . . . . . . . . 74<br />

NGN Multimedia IP Centrex (MMIPC) . . . . . . . . . . . . . . . . . . . . . . . . 99<br />

NGN Multimedia IP PBX (MMIP) . . . . . . . . . . . . . . . . . . . . . . . . . . . 123<br />

Omvia® Communicator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109<br />

Omvia® Payment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26<br />

One Contact. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92<br />

Push-To-Talk (PTT) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108<br />

Render Engine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96<br />

Rock IVR System. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125<br />

Speak Conference Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131<br />

Think Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97<br />

THOR Call Completion Solutions . . . . . . . . . . . . . . . . . . . . . . . . . 100<br />

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11


Table of contents<br />

THOR Next Generation Multimedia Mailbox . . . . . . . . . . . . . . . . . 124<br />

THOR SMS-to-Voice <strong>and</strong> Fixed-Line SMS . . . . . . . . . . . . . . . . . . . . 141<br />

TTI Advant Convergent Billing System. . . . . . . . . . . . . . . . . . . . . . . . . 33<br />

uTMS (UANGEL Media Server) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130<br />

V-builder Development Environment . . . . . . . . . . . . . . . . . . . . . . . . . 118<br />

Video SMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94<br />

Voice on the Go . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105<br />

Voice SMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 136<br />

VOISE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82<br />

VxOne Next generation video mail . . . . . . . . . . . . . . . . . . . . . . . . . 103<br />

VxOne Next generation voice mail . . . . . . . . . . . . . . . . . . . . . . . . . 133<br />

VxOne Video Portals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104<br />

xMP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132<br />

<strong>HP</strong> <strong>OpenCall</strong> Service Access Controller (SAC)<br />

Advant Convergent Billing System . . . . . . . . . . . . . . . . . . . . . . . . . . . 33<br />

Advant Pre Paid billing System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32<br />

Atos Call Collection <strong>and</strong> Number Translation Service . . . . . . . . . . . . . 44<br />

Atos Enhanced Call Delivery (ECD) Service . . . . . . . . . . . . . . . . . . . . 45<br />

Atos Ring Multi Sim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46<br />

Atos VPN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47<br />

Charge it . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34<br />

Convergent Charging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20<br />

Convergent Services Charging (CSC). . . . . . . . . . . . . . . . . . . . . . . . . 22<br />

FreePhone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56<br />

Genico. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113<br />

Genico Broadb<strong>and</strong> Telephony. . . . . . . . . . . . . . . . . . . . . . . . . . . . 114<br />

Genico Missed Call Notification (MCN) . . . . . . . . . . . . . . . . . . . . 140<br />

Genico Music4Us Background Music. . . . . . . . . . . . . . . . . . . . . . . 116<br />

Genico Personalized Video Content Delivery System . . . . . . . . . . . . . 98<br />

IN Televoting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67<br />

Invigorate Premium Real Time Rating <strong>and</strong> Management . . . . . . . . . . . . 24<br />

InvigorateX Premium Real-Time Rating <strong>and</strong> Management . . . . . . . . . . 25<br />

Line Number Portability Service. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68<br />

NGSA (Next Generation Service Architecture) . . . . . . . . . . . . . . . . . . 66<br />

Number Portability Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57<br />

Number Translation Service (NTS) . . . . . . . . . . . . . . . . . . . . . . . . . . . 69<br />

Omvia® Payment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26<br />

Premium Rate service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27<br />

Pre-Paid Charging (PPC)–GSM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28<br />

TABS Convergent Charging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23<br />

Televoting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58<br />

Universal Access Number (UAN). . . . . . . . . . . . . . . . . . . . . . . . . . . . 59<br />

Wireline Prepaid Calling Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29<br />

12 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


<strong>HP</strong> <strong>OpenCall</strong> Signalling Platforms<br />

Table of contents<br />

AccuPROFILE CDMA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41<br />

AccuRoam (CDMA->GSM) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42<br />

AccuRoam GSM/CDMA - Wi-Fi . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43<br />

Advant SMD (SMS Offloader). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78<br />

BSCS iX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30<br />

Canvas© SMSC, Short Message Service Center . . . . . . . . . . . . . . . . . 76<br />

Canvas® SMS Router . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75<br />

CMIN02Mobile Intelligent Network System . . . . . . . . . . . . . . . . . . . 49<br />

Direct Messaging Platform (DMP) . . . . . . . . . . . . . . . . . . . . . . . . . . . 52<br />

EIR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55<br />

Enhanced Calling Name Solutions (ECN). . . . . . . . . . . . . . . . . . . . . . 60<br />

Genico Broadb<strong>and</strong> Telephony. . . . . . . . . . . . . . . . . . . . . . . . . . . . 114<br />

Genico Missed Call Notification (MCN) . . . . . . . . . . . . . . . . . . . . 140<br />

Home Subscriber Server (HSS) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86<br />

INfinet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35<br />

InstaRoam. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81<br />

Intelligent Roaming Gateway . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48<br />

IntelliVector Gateway Mobile Location Center (GMLC) . . . . . . . . . . . . . 54<br />

IP-SMSC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139<br />

MCTEL First Delivery Attempt SMS Center <strong>and</strong> Router . . . . . . . . . . . . . 70<br />

MCTEL International SMSC Hub . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71<br />

MCTEL Premium Gateway. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31<br />

MCTEL SMS Firewall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72<br />

MCTEL USSD Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73<br />

Multi Media IP Contact Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119<br />

NGN Contact Center Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121<br />

NGN Multimedia Intelligent Router (MMIR). . . . . . . . . . . . . . . . . . . . . 74<br />

Parlay/OSA Gateway, Application Server . . . . . . . . . . . . . . . . . . . . . 50<br />

Personal Call Collector (PCC) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 138<br />

PowerRoam. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36<br />

Public Wireless LAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40<br />

Service Control Point (SCP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51<br />

Smart Services for SMS <strong>and</strong> MMS . . . . . . . . . . . . . . . . . . . . . . . . . . 134<br />

SmartRoute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37<br />

SMS Spam Filter (SSF) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53<br />

SMSC(Short Message Service Center) . . . . . . . . . . . . . . . . . . . . . . . 135<br />

THOR SMS-to-Voice <strong>and</strong> Fixed-Line SMS . . . . . . . . . . . . . . . . . . . . 141<br />

UANGEL Parlay Gateway (u-PGW) . . . . . . . . . . . . . . . . . . . . . . . . . . 79<br />

UANGEL Service Control Point (u-SCP) . . . . . . . . . . . . . . . . . . . . . . . . 80<br />

UANGEL Short Message Service Center (u-SMSC) . . . . . . . . . . . . . . . 146<br />

Virtual Caller ID. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137<br />

Voice SMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 136<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

13


Table of contents<br />

VOISE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82<br />

Wireless Caller Name (WCN) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65<br />

<strong>HP</strong> <strong>OpenCall</strong> Voice XML (VXML)<br />

Genico Broadb<strong>and</strong> Telephony. . . . . . . . . . . . . . . . . . . . . . . . . . . . 114<br />

Genico Missed Call Notification (MCN) . . . . . . . . . . . . . . . . . . . . 140<br />

Genico Music Ring Back Tone. . . . . . . . . . . . . . . . . . . . . . . . . . . . 115<br />

Genico Music4Us Background Music. . . . . . . . . . . . . . . . . . . . . . . 116<br />

Genico Personalized Video Content Delivery System . . . . . . . . . . . . . 98<br />

Voice on the Go . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105<br />

14 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


<strong>HP</strong> <strong>OpenCall</strong><br />

Creating profitable momentum<br />

through information, inspiration<br />

<strong>and</strong> interaction<br />

The solutions showcased in this <strong>HP</strong> <strong>OpenCall</strong> Partner Application <strong>and</strong> Integrator Reference Guide<br />

bring to you the best examples of how the <strong>HP</strong> <strong>OpenCall</strong>'s partner program to delivers best-in-class<br />

solutions for your business. <strong>HP</strong> <strong>OpenCall</strong> carefully selects the best partners capable of bringing<br />

you the most attractive <strong>application</strong>s with expert system <strong>integrator</strong>s that you can easily turn into incremental<br />

revenue. <strong>HP</strong> <strong>OpenCall</strong> facilitates the introduction of new technologies so that your business<br />

drives technology - <strong>and</strong> not the other way round!<br />

The offerings featured in this <strong>guide</strong> include solutions for managing charging <strong>and</strong> billing, connectivity,<br />

interactive multi-media <strong>and</strong> subscriber data management. A new section features <strong>OpenCall</strong>'s<br />

global <strong>and</strong> local system <strong>integrator</strong>s partners. These proven, integrated solutions are delivered via a<br />

unique combination of telecom <strong>and</strong> IT expertise, coupled with software intellectual property, st<strong>and</strong>ards-based<br />

software <strong>and</strong> hardware portfolio <strong>and</strong> global services <strong>and</strong> support capabilities.<br />

Bringing you innovative solutions - faster!<br />

<strong>HP</strong> <strong>OpenCall</strong> has selected a talented group of highly skilled solutions partners to bring you:<br />

• An evolving portfolio of rigorously tested, attractive <strong>and</strong> easy-to-use <strong>application</strong>s for your various<br />

customer segments<br />

• Easy ways to experience <strong>and</strong> evaluate for yourself <strong>and</strong> your end-users the real value-add of <strong>application</strong>s<br />

• Speed of deployment with selected local <strong>and</strong> global <strong>integrator</strong>s<br />

• Support <strong>and</strong> service during deployment <strong>and</strong> production<br />

In this <strong>guide</strong> you will find a number of solutions that are available through one of <strong>HP</strong> <strong>OpenCall</strong>'s<br />

enhanced Experience Centers located in the US, Europe <strong>and</strong> China.<br />

Future-proofing your business with <strong>HP</strong> <strong>OpenCall</strong><br />

To help you navigate on your journey into the future of communications <strong>HP</strong>'s Experience Centers not<br />

only bring you closer to finding the answers to the challenges of developing <strong>and</strong> deploying IMS but<br />

the latest generation are designed to take on an exp<strong>and</strong>ed role. You can find out about <strong>application</strong>s<br />

to employ today as well as gain insight into tomorrow's Innovative IMS solutions. <strong>HP</strong><br />

<strong>OpenCall</strong>'s Experience Centers allow you "test-drive" selected solutions in real-time which means<br />

you minimize the risk of investment <strong>and</strong> you can make better informed decisions about the solutions<br />

you will offer to your customers. <strong>HP</strong> <strong>OpenCall</strong> is taking care of today's decisions for you while<br />

keeping an eye firmly on future IP Multimedia subsystem environments so you can keep abreast of<br />

rapidly evolving trends.<br />

To learn<br />

more, visit:<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 15


Connectivity<br />

Discover the<br />

<strong>HP</strong> <strong>OpenCall</strong><br />

Experience Centers<br />

Connectivity<br />

<strong>HP</strong> <strong>OpenCall</strong> underst<strong>and</strong>s that as customers you need to deliver revenue now <strong>and</strong> operate more<br />

efficiently. IP <strong>and</strong> IMS technology developments can help but are often not enough for you to<br />

achieve your desired business success today. We know that you recognize the need to carefully<br />

deploy new technologies in order to help you manage your business - <strong>and</strong> not the reverse! To this<br />

end <strong>HP</strong> has created the <strong>HP</strong> <strong>OpenCall</strong> Experience Centers, designed as a showcase for current <strong>and</strong><br />

future service provider offerings. The centers are where we give you access to a wide variety of<br />

ready-to-deploy, innovative <strong>application</strong>s <strong>and</strong> to let you "test drive" them in real-time on a production-grade<br />

network. We'll show you how each <strong>application</strong> can be revenue-generators today, <strong>and</strong><br />

how they can evolve to IMS tomorrow.<br />

Located in Grenoble, France, Shang Hai, China <strong>and</strong> Richardson, Texas, USA the <strong>HP</strong> <strong>OpenCall</strong><br />

Experience Centers are solution validation hubs tailored to serve market needs. They enable you to<br />

get local insight on what is available today in your market to help identify new business opportunities<br />

for increasing your revenue.<br />

<strong>HP</strong> <strong>OpenCall</strong> Experience Centers are part of a comprehensive program consisting of services, consulting<br />

<strong>and</strong> technology that helps you identify compelling end-user services, opportunities for incremental<br />

revenue <strong>and</strong> improvements to your bottom line. These new <strong>HP</strong> <strong>OpenCall</strong> Experience<br />

Centers provide the Test <strong>and</strong> Deploy capabilities for <strong>OpenCall</strong>-based solutions that are both readyto-deploy<br />

today <strong>and</strong> can easily evolve to your future IP <strong>and</strong> IP Multimedia system (IMS) environments<br />

to support innovative IMS services. Now you can minimize the risk of investing in new services<br />

by testing them in real-time on production-grade networks to see how they really work <strong>and</strong> how<br />

they would improve your business efficiency <strong>and</strong> optimize your revenue streams.<br />

To learn<br />

more, visit:<br />

16<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Book a visit to see<br />

how it works...<br />

At an <strong>HP</strong> <strong>OpenCall</strong> Experience Center you will:<br />

• Test-drive multiple <strong>application</strong>s (highlighted in this <strong>guide</strong> by the logo shown<br />

here) from a variety of vendors running in a single production-grade environment,<br />

just as you would experience them on your network.<br />

• Assess <strong>and</strong> use new <strong>application</strong>s just as your customers would, in the settings<br />

that are relevant to their lives.<br />

• Explore the breadth of <strong>HP</strong>'s assets (servers, software, storage, desk tops,<br />

h<strong>and</strong>held devices <strong>and</strong> more) <strong>and</strong> see how they deliver a variety of services in concert with our<br />

partners' offerings.<br />

• Develop a firsth<strong>and</strong> underst<strong>and</strong>ing of how we at <strong>HP</strong> draw on our partner ecosystem to deliver<br />

specific solutions that will fit your needs.<br />

• Meet <strong>application</strong> <strong>and</strong> integration partners, <strong>and</strong> benefit from their knowledge <strong>and</strong> expertise.<br />

<strong>HP</strong> has been in the communications business for decades. Our sales in the communications industry<br />

for 2005 totaled over $8 billion. Our framework for convergence is <strong>guide</strong>d by industry underst<strong>and</strong>ing<br />

<strong>and</strong> IT expertise, <strong>and</strong> an industry-leading IT ecosystem that puts <strong>HP</strong> in the crossroads of the two.<br />

Join us at an <strong>HP</strong> <strong>OpenCall</strong> Experience Center <strong>and</strong> see what we, together with our partners, can do<br />

for you.<br />

Contacts<br />

Americas: Cindy Christensen cindy.christensen@hp.com<br />

Europe, Middle East <strong>and</strong> Africa: Juergen Bosch, juergen.bosch@hp.com<br />

Asia Pacific <strong>and</strong> Japan: Hoong Sun Kwok, hoong-sun.kwok@hp.com<br />

AVAILABLE<br />

AT AN <strong>HP</strong><br />

EXPERIENCE<br />

CENTER<br />

About <strong>HP</strong> <strong>OpenCall</strong><br />

Leading carrier-grade platforms<br />

<strong>HP</strong> <strong>OpenCall</strong> software is an integral part of <strong>HP</strong>'s portfolio of wireline, wireless, IP <strong>and</strong> media solutions<br />

<strong>and</strong> enables service providers to transition to IMS-based networks <strong>and</strong> effectively manage the<br />

triple play of voice, data <strong>and</strong> multimedia services. Deployed in 40 of the world's top 50 service<br />

provider networks, <strong>HP</strong> <strong>OpenCall</strong> is the market leader in many industry categories, facilitating the<br />

convergence of the Internet with the world of voice communications.<br />

For further information on <strong>HP</strong> <strong>OpenCall</strong> platforms, visit www.hp.com/go/opencall<br />

To learn<br />

more, visit:<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 17


Charging<br />

To learn<br />

more, visit:<br />

www.hp.com/go/opencall<br />

18 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Charging<br />

As the communications l<strong>and</strong>scape continues its tumultuous evolution, service providers<br />

(SPs) are recognizing the critical need to implement a robust <strong>and</strong> flexible charging component<br />

within a consolidated business support system (BSS). The same technological<br />

breakthroughs which offer SPs exciting new revenue streams through exp<strong>and</strong>ed service<br />

offerings present daunting <strong>and</strong> often insurmountable challenges to legacy billing systems.<br />

Further, a wave of mergers <strong>and</strong> acquisitions has left big SPs with redundant <strong>and</strong> inefficient<br />

BSS architectures that restrict their ability to compete in the time-critical communications<br />

marketplace.<br />

Maximizing the ability to compete is the driving force behind the <strong>HP</strong> <strong>OpenCall</strong><br />

Charging solutions.<br />

Based on industry-leading IT technology <strong>and</strong> the unmatched global experience of <strong>HP</strong><br />

<strong>and</strong> our solution partners, the <strong>HP</strong> charging solutions provide SPs with the capability to<br />

h<strong>and</strong>le unified tariff plans, bundle service offerings with multiple <strong>and</strong> mixed charging<br />

options, <strong>and</strong> rapidly introduce, monitor <strong>and</strong> bill for customized services that fit the way<br />

consumers live, work <strong>and</strong> play. It also enables SPs to offer a vast array of pre-paid <strong>and</strong><br />

post-paid voice, SMS (short message service), data <strong>and</strong> content services, while reducing<br />

the complexity <strong>and</strong> costs of achieving operational control.<br />

With reduced operational complexity, new services can be more rapidly implemented<br />

for faster return on investment (ROI). Resources-human, financial <strong>and</strong> infrastructure- can<br />

be optimized <strong>and</strong> costs controlled. In a highly competitive market where margins are<br />

slim, that can be the difference between thriving <strong>and</strong> merely surviving.<br />

Charging<br />

To learn<br />

more, visit:<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

19


Charging<br />

<strong>HP</strong><br />

Convergent Charging<br />

Charging<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Internet<br />

Usage<br />

Manager<br />

Operating system<br />

• <strong>HP</strong> Unix<br />

Solution overview<br />

The Convergent Charging Program encompasses solutions to address the<br />

evolving requirements for both voice <strong>and</strong> data services of IN, IP <strong>and</strong> converged<br />

IN/IP networks in a single architecture <strong>and</strong> integrated <strong>HP</strong> asset-based offering.<br />

Functionality <strong>and</strong> network capabilities leverage <strong>HP</strong> product assets with IUM,<br />

Opencall, <strong>and</strong> Service activator as the core of the infrastructure software layer.<br />

Convergent Charging provides real-time rating, single database for account<br />

balance <strong>and</strong> management, product <strong>and</strong> plan by customer, payments, settlements,<br />

mCommerce, <strong>and</strong> a host of dem<strong>and</strong>ed functionality leveraging our <strong>HP</strong><br />

strategic partners with our <strong>HP</strong>-based foundation Convergent Charging software.<br />

<strong>HP</strong> solution value<br />

• Enables service providers to offer a rich portfolio of voice <strong>and</strong> data services<br />

that increase average revenue per user, resulting in increased profits.<br />

• Provides real-time service control—no revenue leakage.<br />

• Is scalable, fault tolerant <strong>and</strong> reliable.<br />

• Combines a breadth of industry-leading partners with next-generation<br />

expertise.<br />

• Allows operators to leverage investment in existing infrastructure.<br />

Solution components<br />

Enabling software<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

• <strong>HP</strong> Internet Usage Manager<br />

• Billing infrastructure architecture services<br />

• Third-party commercial billing <strong>application</strong>s<br />

Services<br />

• <strong>HP</strong> consulting <strong>application</strong> integration services<br />

• <strong>HP</strong> consulting for platform integration services.<br />

To learn<br />

more, visit:<br />

www.hp.com/go/nsp<br />

www.hp.com/go/opencall<br />

20 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Charging<br />

CBOSS<br />

rtBilling <br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Intelligent<br />

Network<br />

Server<br />

• <strong>HP</strong> NonStop<br />

Kernel<br />

Solution overview<br />

CBOSS rtBilling is a globally proven, real-time billing offering that helps<br />

operators achieve their business operations targets. The offering enables<br />

network operators, mobile virtual network operators <strong>and</strong> service providers<br />

to differentiate their products, widen their service offerings <strong>and</strong> enhance<br />

their marketing activities.<br />

For prepaid or post-paid subscriptions alike, rtBilling rates, controls <strong>and</strong><br />

manages all communications traffic in true real time.<br />

Key features<br />

• True real-time processing of voice, messaging, data <strong>and</strong> content for both<br />

pre- <strong>and</strong> post-paid services.<br />

• Pre- <strong>and</strong> post-paid convergence, allowing anything from purely pre- or<br />

post-paid accounts to hybrid accounts.<br />

• Flexible rating rules applied in real time to enable innovative promotions,<br />

loyalty schemes, <strong>and</strong> location-based <strong>and</strong> user community-based pricing.<br />

• MVNO support for maximization of network usage <strong>and</strong> increased revenue<br />

generation.<br />

• Convenient administration of system operations <strong>and</strong> maintenance, as well as<br />

service management, including comprehensive alarms, reports <strong>and</strong> statistics.<br />

Business benefits<br />

• Stop revenue leakage with true real-time processing.<br />

• Enhance operational efficiency through pre- <strong>and</strong> post-paid convergence.<br />

• Enable promotions on recharge to accelerate recharge frequency or to<br />

promote a recharge medium.<br />

• Gain exceptional scalability <strong>and</strong> reliability with <strong>HP</strong> NonStop servers.<br />

Charging<br />

To learn<br />

more, visit:<br />

www.cboss.fi<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

21


Charging<br />

Integrated Telecom Solutions (ITS)<br />

Convergent Services<br />

Charging (CSC)<br />

New for 2007<br />

Charging<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

(SAC)<br />

• <strong>HP</strong> NonStop<br />

NSK operating<br />

systems<br />

Solution overview<br />

Convergent Services Charging (CSC) solutions provide operators a way to create<br />

flexible <strong>and</strong> rich service plans with multiple mixed charging options. By augmenting<br />

existing charging systems with CSC solutions, operators can design unique services<br />

<strong>and</strong> compelling charging packages for groups of subscribers, or offer individualized<br />

mixed mode charging plans with minimal changes to existing systems. This flexible charging<br />

approach gives operators new ways of providing attractive services to subscribers that<br />

create loyalty, reduce churn <strong>and</strong> attract new users.<br />

Operators are heavily invested in the current charging systems <strong>and</strong> CSC allows operators<br />

to augment these billing <strong>and</strong> prepay systems enabling them to design unique services <strong>and</strong><br />

with compelling charging packages for groups of subscribers, or even offer individualized<br />

mixed mode charging plans with minimal changes to these existing systems.<br />

Key features<br />

Convergent Services Charging (CSC) Solutions enables mobile operators to gain optimal<br />

value from their investments in billing <strong>and</strong> prepay systems.<br />

• Friends <strong>and</strong> Family Plans<br />

• Individualized Charging Plans<br />

• Flexible Service <strong>and</strong> Charging Attributes.<br />

Business benefits<br />

• Provides mobile operators tremendous flexibility for charging subscribers<br />

Allows subscribers to have multiple charging solutions associated with one h<strong>and</strong>set<br />

• existing billing <strong>and</strong> prepay systems with flexibility <strong>and</strong> control<br />

• Reduces time to market for new services <strong>and</strong> pricing bundles<br />

• Unique, practical <strong>and</strong> attractive charging plans are now possible for the entire subscriber<br />

base (Postpaid <strong>and</strong> Prepaid)<br />

• Protects past investments by augmenting the existing billing <strong>and</strong> prepay systems with<br />

flexibility<br />

• Reduces operational costs by automating tasks<br />

• Gives operators the ability to offer subscribers innovative loyalty <strong>and</strong> bonus programs<br />

which lead to reduced churn <strong>and</strong> higher profits.<br />

To learn<br />

more, visit:<br />

www.2its.com/CSC.htm<br />

www.hp.com/go/opencall<br />

22 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Charging<br />

International Turnkey Systems (ITS)<br />

TABS Convergent<br />

Charging<br />

New for 2007<br />

Works with:<br />

• <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

(SAC)<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

The TABS convergent charging solution is a high-performance real-time charging<br />

platform that allows Service Providers to launch services independently from<br />

the payment method. This modular <strong>and</strong> open design solution for fixed <strong>and</strong><br />

mobile networks enables convergence of voice, data <strong>and</strong> content <strong>application</strong>s;<br />

<strong>and</strong> makes it possible to evolve seamlessly from 2G to 3G networks. TABS convergent<br />

charging provides a solution for all advanced billing <strong>and</strong> customer<br />

care needs. This includes world class real-time network control, feature rich rating<br />

engine, <strong>and</strong> well proven CRM systems.<br />

TABS real-time charging platform is part of the fully integrated convergent<br />

billing solution offered by ITS. It provides the operator with a highly cost-effective<br />

solution that offers powerful rating options <strong>and</strong> flexible charging mechanisms.<br />

Operators are able to market the same plans to their entire subscriber<br />

base; pre-paid, post-paid or hybrid. The convergent solution provides a single<br />

view of the customer base, supports family <strong>and</strong> multiple accounts, offers webbased<br />

self management, flexible discounting <strong>and</strong> bonus schemes, as well as<br />

advanced life cycles.<br />

Key features<br />

• Integrated Application Server ready to deploy new services expedites time-to-market<br />

• Pre-packaged Services - Ring-back tone, Missed Call Alert, Pay4Me, UMS<br />

• Easy-to-use, graphical SCE that is offered as a product, <strong>and</strong> is also used internally for<br />

reduced delivery timelines.<br />

• Low TCO thanks to low development cost structure.<br />

Business benefits<br />

• Integrated, scalable <strong>and</strong> flexible solution that addresses both voice <strong>and</strong> messaging<br />

<strong>application</strong>s<br />

• Merge contracts for multiple technologies (Mobile, Wire-line, WLL, etc…) under the<br />

same profile <strong>and</strong> produce a single bill<br />

• prepaid <strong>and</strong> postpaid contracts under the same profile (where charging for prepaid<br />

was done by the IN)<br />

• Manage tariffs for multiple technologies (Mobile, Wire-Line, ISP, etc…) in one place.<br />

Charging<br />

To learn<br />

more, visit:<br />

www.its.ws<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

23


Charging<br />

Interact<br />

Invigorate Premium<br />

Real Time Rating <strong>and</strong><br />

Management<br />

Charging<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Intelligent<br />

Network<br />

Server<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• NSK <strong>and</strong> <strong>HP</strong><br />

Linux operating<br />

systems<br />

Solution overview<br />

Invigorate is a premium real-time rating <strong>and</strong> management offering targeted<br />

toward service providers offering advanced voice/data product catalogs in<br />

all facets of the communication industry.<br />

Invigorate enables operators to dynamically manage their catalogs through<br />

bundling, discounting, bolt-on additions, creation of affiliation circles <strong>and</strong><br />

more. In addition, it provides the resources to effectively charge for the services<br />

via any number of simple or complex market-driven criteria.<br />

Key features<br />

• Convergent rating for voice/data, prepaid/postpaid/hybrid account, <strong>and</strong><br />

wireline/wireless implementations.<br />

• Engineered for fluid integration—includes a comprehensive set of published,<br />

open APIs.<br />

• Outst<strong>and</strong>ing customization velocity via Interact’s 90-days-or-less, quality-first<br />

customization process.<br />

• Comprehensive portability <strong>and</strong> scalability—supports migration to <strong>and</strong> from<br />

NonStop NSK, Linux <strong>and</strong> <strong>HP</strong> Unix (<strong>HP</strong> Unix support planned for late 2004).<br />

Business benefits<br />

• Exp<strong>and</strong> your offerings beyond familiar territory <strong>and</strong> effectively charge for<br />

advanced services.<br />

• Easily extend Invigorate’s resources to heterogeneous modules within or<br />

outside of your network.<br />

• Deploy differentiated strategies to take advantage of changing market<br />

conditions <strong>and</strong> customer sentiments.<br />

• Maintain performance throughout life-cycle <strong>and</strong> growth stages with<br />

migration to <strong>and</strong> from different hardware platforms.<br />

To learn<br />

more, visit:<br />

www.iivip.com<br />

www.hp.com/go/opencall<br />

24 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Charging<br />

Interact<br />

InvigorateX Premium<br />

Real-Time Rating <strong>and</strong><br />

Management<br />

for Mobile Virtual Network Operators <strong>and</strong><br />

Emergent Operators<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

InvigorateX is a premium real-time rating <strong>and</strong> management offering focused on<br />

satisfying the requirements of Tier 2/3 communication service providers, particularly<br />

MVNO's <strong>and</strong> emergent operators.<br />

Tier 2/3 service providers recognize the need to differentiate themselves from<br />

competitors in order to attract profitable subscribers. Accomplishing this<br />

requires a solution that not only demonstrates real-time charging performance<br />

<strong>and</strong> flexibility equal to <strong>and</strong> greater than those of more established service<br />

providers, but also one that operates with minimal overheads.<br />

<strong>HP</strong> solution value<br />

• Sophisticated toolsets for modifying service packaging, promotions, discounts,<br />

bolt-ons, <strong>and</strong> bundle offerings.<br />

• Java <strong>and</strong> C++ APIs are provided for both the real-time rating engine <strong>and</strong><br />

provisioning systems.<br />

• Host server migration to <strong>and</strong> from Linux (InvigorateX) <strong>and</strong> NonStop NSK<br />

(Invigorate) is supported. Back-end processes utilizing <strong>HP</strong> Linux operating<br />

system <strong>and</strong> Oracle are identical for both solutions.<br />

• Service Node, Intelligent Network, 3G+, IMS, All-IP compliant.<br />

Solution components<br />

• Enables construction of highly customized prepay/postpay/hybrid account<br />

product offerings.<br />

• Promotes the extension of secure, real-time charging functionality throughout<br />

<strong>and</strong> beyond the network.<br />

• Performance is optimized throughout all life-cycles <strong>and</strong> growth stages.<br />

Charging<br />

To learn<br />

more, visit:<br />

www.interactincorporated.com/hp<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

25


Charging<br />

Intervoice<br />

Omvia ® Payment<br />

Charging<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

Omvia Payment is an open payment offering that takes billing to new heights.<br />

Prepayment is widely implemented in the mobile environment for making calls,<br />

but can also be implemented for the download of data, for the payment of<br />

services, for purchases over the Internet, etc. The Omvia Payment system<br />

operates in conjunction with a customer support call center <strong>and</strong> one or more<br />

cash collection services, allowing customers to prepay by a variety of methods,<br />

including cash, credit/debit cards <strong>and</strong> ATMs. Advance payment by any of<br />

these methods lets customers benefit from the many services available from<br />

their service providers while retaining complete control over their expenditures.<br />

Key features<br />

• Interface with Omvia Media Exchange allows service providers to create<br />

<strong>and</strong> deploy new VXML based services <strong>and</strong> to bill for them.<br />

• The “open purse” concept allows operators to offer multiple services to a<br />

single customer <strong>and</strong> to bill for them simultaneously.<br />

• St<strong>and</strong>ards -based architecture allows interfacing with current system <strong>and</strong><br />

deployment in multi-vendor networks.<br />

• Offering can easily grow from a very small to a very large deployment.<br />

Business benefits<br />

• Offers creative billing options to address new services offerings.<br />

• Extends prepaid as a payment alternative for more than making calls.<br />

• Provides the flexibility of an “open purse,” where a balance is kept<br />

<strong>and</strong> can be applied to various services.<br />

To learn<br />

more, visit:<br />

www.intervoice.com<br />

www.hp.com/go/opencall<br />

26 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Charging<br />

Intracom<br />

Premium Rate service<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

The Premium Rate (PRM) offering allows the marketing <strong>and</strong> provisioning of<br />

information over the telephone line at a higher charging rate compared to the<br />

rate of an ordinary call. Examples of such services include weather forecasts,<br />

stock market updates <strong>and</strong> daily horoscopes. The charging of the PRM call is<br />

proportional to the duration of the call.<br />

Key features<br />

• One number—every Premium Rate service can be reached by using a single<br />

number that is assigned to it.<br />

• Service subscriber validation—when Premium Rate service is triggered, all<br />

information about the validity of the specific service is retrieved to determine<br />

further processing.<br />

• Black <strong>and</strong> exception list screening—calls from certain areas or individuals<br />

may be banned for a specific service number.<br />

• Tariff announcement—before the charging starts, the cost of the call is<br />

announced to the service user.<br />

• Language selection—users can select a preferred language.<br />

Business benefits<br />

• Generate additional revenues by addressing a new market segment.<br />

• Customize features, such as tariff plans, easily through web-based service<br />

management.<br />

• Reduce running costs by offering subscribers direct control of certain service<br />

administration activities.<br />

• Collect statistics to reflect service performance <strong>and</strong> subscriber satisfaction.<br />

• Deploy new service features easily as they become available.<br />

Charging<br />

To learn<br />

more, visit:<br />

www.intracom.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

27


Charging<br />

Intracom<br />

Wireline Prepaid<br />

Calling Card<br />

Charging<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

The Wireline Prepaid Calling Card (PCC) offering consists of integrated<br />

hardware <strong>and</strong> software components that seamlessly interoperate to form<br />

a feature-rich, carrier-grade prepaid solution.<br />

The offering components include the prepaid <strong>application</strong>, a service control<br />

point, an interactive voice response unit, a service management system <strong>and</strong><br />

an optional voucher management system. PCC can meet the requirements of<br />

simple to complex service provider environments.<br />

Key features<br />

• Abbreviated dialing—a list of abbreviated numbers available to all the PCC<br />

service users can be defined.<br />

• Origin-destination dependent charging—calls may be charged based on the<br />

relative distance between the calling <strong>and</strong> called parties.<br />

• Time dependent charging—different tariffs can be set for different times of<br />

day <strong>and</strong> types of day (work day, day before holiday <strong>and</strong> holiday).<br />

• Value-added services—PCC supports real-time credit monitoring, minimum<br />

speech-time thresholds <strong>and</strong> free-of-charge lists.<br />

Business benefits<br />

• Generate additional revenue by addressing a new market segment.<br />

• Eliminate billing costs <strong>and</strong> improve cash flow.<br />

• Customize features, such as tariff plans, easily through web-based service<br />

management.<br />

• Collect statistics to reflect service performance <strong>and</strong> subscriber satisfaction.<br />

• Easily deploy new service features as they become available.<br />

To learn<br />

more, visit:<br />

www.intracom.com<br />

www.hp.com/go/opencall<br />

28 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Charging<br />

Intracom<br />

Pre-Paid Charging<br />

(PPC)–GSM<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

Pre-Paid Charging (PPC) is a offering for mobile networks using the CAMEL<br />

Application Part (CAP) Phase 2 signaling st<strong>and</strong>ard. The offering allows the<br />

subscriber to pay in advance for telecommunication services in home <strong>and</strong><br />

roaming networks. Charges for services are applied to the PPC subscription<br />

in real time. PPC is easily customizable to meet specific operator needs.<br />

Key features<br />

• Validity period—the PPC subscriber can initiate charged calls after the activation<br />

of the subscription <strong>and</strong> until the last day of the subscription’s validity period.<br />

• Grace period—the service can continue for a predefined period of days<br />

after subscription’s validity period.<br />

• Language selection—the service supports up to four languages.<br />

• User information—the PPC subscriber can use an automated menu to get<br />

informed about the subscription’s expiration date, balance <strong>and</strong> last call cost.<br />

• Free-of-charge list—the service supports free calls defined by the service<br />

administrator.<br />

Business benefits<br />

• Generate additional revenue by addressing a new market segment.<br />

• Eliminate billing costs <strong>and</strong> improve cash flow.<br />

• Customize features, such tariff plans, easily through web-based service<br />

management.<br />

• Collect statistics to reflect service performance <strong>and</strong> subscriber satisfaction.<br />

• Deploy new service features easily as they become available.<br />

Charging<br />

To learn<br />

more, visit:<br />

www.intracom.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

29


Charging<br />

LHS<br />

BSCS iX<br />

New for 2007<br />

Charging<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

(11.23)<br />

Solution overview<br />

BSCS iX is LHS' new end-to-end customer care <strong>and</strong> billing solution designed to<br />

deliver across all wire line, wireless <strong>and</strong> IP networks in the worldwide marketplace.<br />

It is the key to developing a pre- postpaid convergence strategy <strong>and</strong><br />

maximizing the return on 3G investment, allowing the management of customers<br />

as well as complex business partnerships.<br />

BSCS iX is designed to easily integrate into a complex IT environment of business<br />

support systems <strong>and</strong> serve as a point of convergence for the consolidation<br />

of multiple rating <strong>and</strong> billing streams either within a service provider's organization<br />

or across multiple units of an international organization.<br />

Key features<br />

• Web-based Customer Care <strong>and</strong> Contract Management<br />

• Product <strong>and</strong> Service Definition featuring current balance billing<br />

• Multi-company Support.<br />

Business benefits<br />

• With BSCS iX, you manage all interactions with all your customers - prepaid<br />

<strong>and</strong> postpaid, corporate accounts, <strong>and</strong> business partners - in one system.<br />

• BSCS allows a rapid definition <strong>and</strong> configuration of new products <strong>and</strong> services,<br />

enabling a faster time-to-market.<br />

• Up-to-date information about the customer's account is always available. Bill<br />

customers immediately upon request, e.g. for rented phones.<br />

• Operators with an affiliated structure can significantly reduce operational<br />

costs sharing a single installation of BSCS iX.<br />

To learn<br />

more, visit:<br />

www.lhsgroup.com/internet/pages/products/thema.php<br />

www.hp.com/go/opencall<br />

30 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Charging<br />

MCTEL (Monaco Telematique)<br />

MCTEL Premium<br />

Gateway<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Universal<br />

Signaling<br />

Platform (USP)<br />

<strong>and</strong> IP-STG<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

IN7<br />

• <strong>HP</strong> Linux Red<br />

Hat ES 4 or<br />

<strong>HP</strong> Tru64 Unix<br />

operating systems<br />

Solution overview<br />

The MCTEL Premium Gateway allows the operator to connect Value Added<br />

Service Providers (VASP) on its network to offer Premium SMS, MMS, IVR <strong>and</strong><br />

Wap value-added services. The Premium Gateway will manage the VASP connectivity<br />

(SMPP, UCP, MM7, HTTP), perform smart subscriber convergent charging<br />

on content delivery, <strong>and</strong> will protect subscriber privacy by masking subscribers<br />

MSISDN to VASP.<br />

The Premium Gateway interworks with the operator's Prepaid Platform <strong>and</strong><br />

allows to create advanced charging services such SMS Top Up, Prepaid Credit<br />

Transfer, M-Payment, E-Voucher.<br />

The Premium Gateway will allow the operator to immediately start connecting<br />

Value Added Services Providers on their network, so they could offer attractive<br />

Premium services generating new revenue stream.<br />

Key features<br />

• Easy to setup VASP connectivity using st<strong>and</strong>ardized (SMPP, UCP, MM7) connectivity<br />

or easier to use HTTP protocols.<br />

• Smart real-time subscriber charging on content delivery only. Avoiding subscriber<br />

complaints <strong>and</strong> churn<br />

• Real-time interworking to IN or non-IN Prepaid platform that allows launching<br />

advanced charging services such SMS Topup, credit transfer or bank<br />

reloading, M-Payment, E-Voucher<br />

• Convergent charging -a single charging mechanism will apply to SMS,<br />

MMS, IVR <strong>and</strong> Wap Value-Added Premium Services.<br />

Business benefits<br />

• Create an ecosystem of VASP offering attractive value-added services on its<br />

network.<br />

• Single convergent charging for Premium SMS, MMS, IVR <strong>and</strong> Wap services.<br />

• Protect subscriber privacy <strong>and</strong> operator database.<br />

• Increased revenue, network usage <strong>and</strong> network attractiveness thru the<br />

Premium services.<br />

Charging<br />

To learn<br />

more, visit:<br />

www.mctel.net/cat.php/en/ca22/premium-gateway.html<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

31


Charging<br />

Total Tel International (TTI)<br />

Advant Pre Paid<br />

billing System<br />

New for 2007<br />

Charging<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

(SAC)<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

Advant Prepaid from Total Tel International is a complete hardware <strong>and</strong> software<br />

solution for network operators <strong>and</strong> service providers; including calling<br />

card, mobile, residential fixed line, <strong>and</strong> Internet access. Advant meets the<br />

requirements of simple to complex service provider <strong>and</strong> MVNO environments,<br />

<strong>and</strong> is built around an event based rating engine <strong>and</strong> includes powerful functionality<br />

in a number of key areas. Advant provides the flexibility to exp<strong>and</strong><br />

capabilities as the business grows <strong>and</strong> is available on the st<strong>and</strong>ard industry<br />

leading <strong>HP</strong> Open Call platform, you have the advantages of the open Linux®<br />

<strong>and</strong>/or <strong>HP</strong>-UX operating environment <strong>and</strong> a platform known for very high<br />

availability. This telecommunications-grade solution is supported by a global,<br />

always accessible customer service centre.<br />

Key features<br />

• Financial Services. (e.g. Tariff plan creation <strong>and</strong> editing, access period control,<br />

manage promotional tariffs, new product plan creation, periodic charging etc)<br />

• Prepaid Administration. (e.g. Service management administration, system user<br />

management <strong>and</strong> security etc. )<br />

• Operations. (e.g PIN generation, stock entry <strong>and</strong> loading, product grouping<br />

<strong>and</strong> bundling, activation <strong>and</strong> deactivation of SIM cards, calling cards <strong>and</strong><br />

recharge cards,)<br />

• Customer Care. (e.g. Maintenance of subscriber details, account balance checks,<br />

view recharge <strong>and</strong> fraud attempts, account barring <strong>and</strong> unbarring, call barring,<br />

audit trail <strong>and</strong> event logging).<br />

Business benefits<br />

• Reduced time to market for new services.<br />

• Minimizes product inventory (stocks of calling cards, brochures, point of sale<br />

material etc.) with a logistics <strong>application</strong> based on the JIT procurement model.<br />

• Minimizes fraud through real-time call rating, secure card generation <strong>and</strong> activation<br />

processes, logging of fraud attempts etc.<br />

• Advanced reporting on not only the prepaid platform itself, but also on the state<br />

of the prepaid business.<br />

To learn<br />

more, visit:<br />

www.ttiadvant.com<br />

www.hp.com/go/opencall<br />

32 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Charging<br />

Total Tel International (TTI)<br />

Advant Convergent<br />

Billing System<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

(SAC)<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

Advant Convergent Billing is a real-time, multi-service, multimedia pre <strong>and</strong> post<br />

paid billing solution based on TTI's premier prepaid platform, Advant Prepaid.<br />

By incorporating post paid functionality with the Advant real-time event based<br />

rating engine, TTI have effectively created a billing solution for Next<br />

Generation networks. Consolidation of prepaid <strong>and</strong> post paid systems can<br />

lead to greater efficiencies in IT <strong>and</strong> customer service leading to reduced operational<br />

expenditure. Advant Convergent Billing offers flexible real-time rating<br />

for on-line or off-line charging. It supports billing based on a wide range of<br />

flexible, swiftly defined criteria, permitting network operators to leverage target<br />

group-focused tariff models as a marketing tool.<br />

Key features<br />

• A wide range of real-time event-based rating <strong>and</strong> billing features are supported<br />

such content rating, call type, content provider<br />

• Support for wholesale partitioning - MVNO <strong>and</strong> MVNE.<br />

• Web-browser based GUI for management <strong>and</strong> control<br />

• Integrates with existing network environment - INAP, CAMEL, WIN.<br />

Business benefits<br />

• All services are available to all customers regardless of the payment method<br />

• Enables cross-service charging schemas; e.g. bundle discounts, promotions,<br />

loyalty plans<br />

• Unified customer management - all customer data kept in single database to<br />

provide a single marketing <strong>and</strong> customer care view<br />

• Reduced total cost of ownership through rationalization of billing systems, IT,<br />

customer care, <strong>and</strong> support.<br />

Charging<br />

To learn<br />

more, visit:<br />

www.ttiadvant.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

33


Charging<br />

VoluBill<br />

Charge it<br />

New for 2007<br />

Charging<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Unix or<br />

True64 Unix<br />

operating systems<br />

Solution overview<br />

Adjunct solution allowing the real time charging of IP data services (SMS,<br />

MMS, http request, GPRS sessions, e-mail,…) using a legacy IN Voice prepaid<br />

platform with no modification of this legacy IN platform.<br />

The solution is based on a flow based charging front-end (Charge it) connected<br />

to the IP flow <strong>and</strong> a back-end (<strong>OpenCall</strong>) connected to the legacy IN<br />

through SS7. It analyzes <strong>and</strong> controls data traffic, <strong>and</strong> presents chargeable<br />

data <strong>and</strong> content events as simulated voice calls. The legacy IN platform continues<br />

to h<strong>and</strong>le subscriber balance for all prepaid "calls".<br />

It provides a cost-effective, future proof, multi-bearer <strong>and</strong> real time solution.<br />

Provides zero-leakage support for prepaid customers.<br />

Key features<br />

• Data event mapping to short codes.<br />

• CDR's generation.<br />

• Real-time prepaid support.<br />

• IP Content sniffing.<br />

Business benefits<br />

• Fully relies on <strong>and</strong> reuses existing voice billing infrastructure <strong>and</strong> processes,<br />

therefore there is no need to upgrade legacy SCP.<br />

• Supports both pre-paid <strong>and</strong> postpaid subscriber data <strong>and</strong> content charging,<br />

including roaming.<br />

• Prevents any risk of revenue leakage.<br />

• Support all data services such as Web, WAP, SMS, MMS, Mail, <strong>and</strong> Bearer<br />

IP.<br />

To learn<br />

more, visit:<br />

www.volubill.com<br />

www.hp.com/go/opencall<br />

34 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Charging<br />

XIUS<br />

INfinet <br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Internet<br />

Protocol<br />

Signaling<br />

Transfer<br />

Gateway (IP-<br />

STG)<br />

• <strong>OpenCall</strong><br />

Universal<br />

Signaling<br />

Platform (USP)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

(11iv2)<br />

Solution overview<br />

INfinet is a fully featured convergent Intelligent Network (IN) based SCP, Real<br />

time Rating <strong>and</strong> Billing system for session control <strong>and</strong> charging. It is designed<br />

for Multi-Network Service Providers looking for a common billing solution that<br />

can span wireline, wireless <strong>and</strong> data technologies.<br />

A versatile "start small, scale-at -your- pace" switch-independent IN solution<br />

which is a robust, scalable, telco-grade product built on world-class <strong>HP</strong><br />

<strong>OpenCall</strong> platform. INfinet brings the customer a competitive advantage; new<br />

services are launched quickly, through CAMEL, WIN Compliancy <strong>and</strong> SIG-<br />

TRAN ready IN.<br />

A proven product with installation base for convergent IN (Technology convergence).<br />

Key features<br />

• Convergent SCP<br />

- Pre-paid <strong>and</strong> post-paid<br />

- Voice <strong>and</strong> Data<br />

- Wireless <strong>and</strong> Wireline<br />

• Multi Service Rating <strong>and</strong> Charging<br />

- Supports heterogeneous rate plans<br />

• Subscriber Account Management<br />

- Single subscriber view for multiple networks<br />

• Subscriber self-care Web, IVR<br />

• Operations Management- Inventory, Vendor, Sales <strong>and</strong> Distribution.<br />

Business benefits<br />

• Unique CAMEL overlay<br />

• Full-featured system<br />

• Real-time convergent billing system<br />

• Established vendor independence<br />

• Modular technology<br />

• Low Capital Investment for customers.<br />

Charging<br />

To learn<br />

more, visit:<br />

www.xius.in<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

35


Charging<br />

XIUS<br />

PowerRoam<br />

Charging<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signalling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

PowerRoam is a powerful <strong>and</strong> proven network-based solution for operators with<br />

high roaming minutes coming primarily from a small number of countries. It<br />

enables operators to decide the percentage out-roamers should roam in a particular<br />

preferred network. Thus you can negotiate preferential arrangements<br />

with partners <strong>and</strong> earn more revenue share from out-roamer minutes as well as<br />

higher in-roaming minutes through a corresponding preferential treatment by<br />

the partner's in-roamers.<br />

<strong>HP</strong> solution value<br />

• Roaming redirection criteria based on: Country or location Subscriber Profile<br />

IMSI Load sharing between networks.<br />

• Dynamic updates of preferred network list.<br />

• Automatic detection of manual selection.<br />

• Detailed redirection criteria reports.<br />

• User defined thresholds for redirection.<br />

Solution components<br />

• Steer roamer traffic to preferred networks.<br />

• Negotiate preferred rates with partner networks.<br />

• Enhance roaming revenues <strong>and</strong> margins.<br />

• Ensure high QOS <strong>and</strong> earn high-value customer loyalty.<br />

To learn<br />

more, visit:<br />

www.xius.org<br />

www.hp.com/go/opencall<br />

36 <strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Charging<br />

XIUS<br />

SmartRoute<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signalling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

Mobile-to-mobile international calls are increasing significantly. Research shows<br />

that subscriber calls to foreign business associates increase by more than tenfold<br />

when traveling in another country/region. Even though they are in-country,<br />

calls are patched through the subscriber's home network using two longdistance<br />

interconnects.<br />

XIUS SmartRoute allows operators to minimize these interconnect costs by simply<br />

routing the call directly.<br />

Key features<br />

• Define nearby networks for which calls has to be optimally routed.<br />

• Define multiple criteria for optimal routing of calls based on roamers Home<br />

network, IMSI range.<br />

• Display special characters in CLI to indicate optimally routed calls to called<br />

party.<br />

• In-depth data mining <strong>and</strong> analysis of optimally routed calls <strong>and</strong> savings.<br />

Business benefits<br />

SmartRoute identifies calls to in-roamers <strong>and</strong> near-roamers <strong>and</strong> smartly selects<br />

the least costly route to connect the call, saving interconnect costs for both the<br />

caller <strong>and</strong> the call receiver networks.<br />

Charging<br />

When using SmartRoute, operators can increase margins by retaining the savings<br />

or can earn customer loyalty by passing the savings on to subscribers.<br />

Operators can also attract in-roamers with promotional schemes, thereby<br />

increasing their ARPU.<br />

To learn<br />

more, visit:<br />

www.xius.org<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

37


Connectivity<br />

To learn<br />

more, visit:<br />

38<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Soaring growth in telecommunication traffic, challenges of fixed <strong>and</strong> mobile network<br />

convergence, creation of new IMS/next generation network infrastructures for advanced<br />

services, the need to interconnect new <strong>and</strong> existing networks, <strong>and</strong> fierce competition in<br />

the service industry - all of these pressures are driving Network Equipment Providers<br />

(NEPs), Independent Software Vendors (ISVs), <strong>and</strong> Service Providers to seek a cost-effective,<br />

future-proof telecom environment, providing high levels of reliability <strong>and</strong> performance.<br />

The <strong>HP</strong> <strong>OpenCall</strong> Universal family of Signaling Platforms is <strong>HP</strong>'s innovative answer for<br />

the rapid development <strong>and</strong> easy deployment of a wide range of signaling services in<br />

traditional <strong>and</strong> next-generation networks, to help you gain vital competitive advantages<br />

for your business.<br />

<strong>HP</strong> <strong>OpenCall</strong> Universal Signaling Platform: a solid foundation paving the way to IMS<br />

<strong>HP</strong> <strong>OpenCall</strong> signaling platforms are used in over 4,700 installations with 25,000<br />

servers in fixed <strong>and</strong> mobile networks across 100 countries. Their scalability, performance<br />

<strong>and</strong> reliability meet the carrier-grade requirements of the telecom infrastructure environment.<br />

<strong>HP</strong> combines the best of its signaling portfolio <strong>and</strong> experience into a powerful integrated<br />

platform: the <strong>HP</strong> <strong>OpenCall</strong> Universal Signaling Platform. A compelling evolution of the<br />

<strong>HP</strong> <strong>OpenCall</strong> IN7 <strong>and</strong> SS7 products, this modular platform is well suited for operation<br />

in both existing TDM- <strong>and</strong> IP-based infrastructures.<br />

The <strong>HP</strong> <strong>OpenCall</strong> Universal Signaling Platform offers full compatibility with both <strong>HP</strong><br />

<strong>OpenCall</strong> SS7 <strong>and</strong> <strong>HP</strong> <strong>OpenCall</strong> IN7; it also leverages their superior reliability <strong>and</strong><br />

proven track records. It is based on state-of-the-art <strong>HP</strong> servers <strong>and</strong> a offers proven multitiered<br />

architecture designed for scalability, high availability <strong>and</strong> seamless evolution to IP<br />

systems.<br />

The <strong>HP</strong> <strong>OpenCall</strong> Universal Signaling Platform enables existing <strong>application</strong>s to evolve<br />

smoothly towards an all-IP infrastructure <strong>and</strong> provides a strong, proven foundation for<br />

building new solutions using any combination of protocols: SS7, IETF SIGTRAN (M2PA,<br />

M3UA, SUA), 3GPP SIP <strong>and</strong> Diameter.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 39


Connectivity<br />

<strong>HP</strong><br />

Public Wireless LAN<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix <strong>and</strong><br />

<strong>HP</strong> Linux operating<br />

systems<br />

Solution overview<br />

Network Service Providers (NSPs) around the world are actively planning<br />

ways to take advantage of the explosion in Public Wireless Local Area<br />

Network (PwLAN) popularity, the proliferation of 802.11 devices, <strong>and</strong> subscriber<br />

dem<strong>and</strong> to have the same level of wireless broadb<strong>and</strong> connectivity that<br />

they<br />

use at work, at home, or on the road. To make PwLAN practical <strong>and</strong> profitable,<br />

NSPs face the following challenges:<br />

• Removing complexity <strong>and</strong> allowing convenient access to network services<br />

• Providing a broad-based footprint <strong>and</strong> transparent roaming infrastructure<br />

• Leveraging existing network assets to ensure carrier-class authentication,<br />

security, <strong>and</strong> service levels<br />

• Developing a flexible business model<br />

• Providing a range of services beyond simple Internet access<br />

<strong>HP</strong> <strong>and</strong> third-party partners offer a portfolio of offerings that address end-toend<br />

service provider (SP) needs.<br />

<strong>HP</strong> solution value<br />

• Includes devices <strong>and</strong> client software.<br />

• Provides access <strong>and</strong> hotspot management.<br />

• Provides network integration.<br />

• Offers worldwide support <strong>and</strong> consulting.<br />

To learn<br />

more, visit:<br />

40<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Accuris Networks<br />

AccuPROFILE CDMA<br />

Subscriber Profile Manager<br />

<strong>and</strong> Activation HLR<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

Today operators pay significant sums of money for each h<strong>and</strong>set to be manually<br />

provisioned, either by the manufacturer or by a 3rd party.<br />

AccuPROFILE is designed to manage the customer experience for the entire<br />

device lifecycle. From initial device set up through to the point where the subscriber<br />

decides to buy or upgrade to a new h<strong>and</strong>set, AccuPROFILE ensures that<br />

the subscriber's mobile device experience is painless, hassle-free <strong>and</strong> reliable.<br />

The platform empowers CDMA operators to manage their subscriber's experience<br />

by automatically configuring phones over the air at point of purchase for<br />

immediate <strong>and</strong> reliable service access, updating the device with all network<br />

parameters <strong>and</strong> providing the operator with valuable subscriber <strong>and</strong> device<br />

data that can be used for personalized marketing campaigns or device<br />

dependent services.<br />

Key features<br />

• Simple <strong>and</strong> easy access to new services encourages adoption <strong>and</strong> drives<br />

usage<br />

• Removes the significant cost of provisioning h<strong>and</strong>sets on the factory floor or<br />

by a third party, for example:<br />

- $2 to provision the network parameters on each device<br />

- 250,000 devices provisioned annually<br />

- AccuPROFILE removes this cost saving $0.5 million per annum in this eg.<br />

• Faster time to market with new devices <strong>and</strong> new services.<br />

Business benefits<br />

• Improve subscriber satisfaction by providing personalized services that are<br />

compatible with the subscribers device<br />

• Minimizes the need for the subscriber to physically have to bring their device<br />

to a service centre<br />

• Enables subscribers to easily provision their device for new services without<br />

the need to call customer care<br />

• Ensure devices work smoothly <strong>and</strong> are using the most up to date software.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.accuris.ie<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 41


Connectivity<br />

Accuris Networks<br />

AccuRoam<br />

(CDMA->GSM)<br />

New for 2007<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

AccuRoam(CDMA->GSM) is an inter-st<strong>and</strong>ard roaming platform which enables<br />

CDMA operators to offer GSM roaming capability (all voice, sms <strong>and</strong> data<br />

services) to its subscribers roaming internationally.<br />

Roaming subscribers contribute a significant amount to an operator's revenue.<br />

Estimates suggest that roaming represents 15 to 20 percent of an operator's<br />

annual income. It is therefore in the interest of all operators to exp<strong>and</strong> their<br />

global service footprint as far as possible. Until recently CDMA carriers were<br />

limited in terms of where their subscribers could use their phones while traveling.<br />

Thanks to AccuROAM, CDMA carriers can now enable their subscribers to<br />

roam to GSM networks worldwide, opening up a new world of opportunity<br />

<strong>and</strong> revenue for the CDMA carrier. GSM is no longer a threat; it now represents<br />

a huge opportunity for CDMA operators.<br />

Key features<br />

AccuROAM provides full support for voice, SMS <strong>and</strong> data roaming. When a<br />

CDMA subscriber is roaming in a GSM environment they can automatically:<br />

• Roam <strong>and</strong> register (with authentication)<br />

• Originate <strong>and</strong> terminate calls<br />

Supplementary services include:<br />

• Call Forwarding , barring <strong>and</strong> waiting<br />

• Calling Number Identification Presentation - Line Identification Presentation.<br />

Business benefits<br />

• The ability to offer transparent roaming between diverse network types<br />

enabling the maximum global coverage for subscribers<br />

• Enables subscribers to use their phone when travelling exactly the same way<br />

as they would when they are at home.<br />

• Offer subscribers a global, seamless, one number, one bill service<br />

• Preserve all existing services <strong>and</strong> provide additional services while in the<br />

roamed network.<br />

To learn<br />

more, visit:<br />

42<br />

www.accuris.ie<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Accuris Networks<br />

AccuRoam<br />

GSM/CDMA - Wi-Fi<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

Today, the telecommunications world is divided into two worlds: the world of<br />

mobile <strong>and</strong> the world of fixed line communication with different networks, different<br />

business models <strong>and</strong> different service offerings. However, the line<br />

between mobile <strong>and</strong> fixed operators is blurring as they increasingly compete<br />

for the same subscribers <strong>and</strong> the same revenues.<br />

Fixed Mobile Convergence (FMC) marks an evolutionary step for the telecommunications<br />

industry as the line between fixed <strong>and</strong> mobile networks finally disappears.<br />

Enabling subscribers to access their chosen service anywhere, independent<br />

of the access technology <strong>and</strong> device they use.<br />

The primary objective of AccuROAM is to deliver seamless customer movement<br />

<strong>and</strong> experience across all existing cellular networks <strong>and</strong> new IP based networks<br />

from one device, with just one number for voice, messaging <strong>and</strong> data.<br />

Key features<br />

• Roaming between a mobile network <strong>and</strong> a home WiFi network using a SIPenabled<br />

mobile device for voice, data, video <strong>and</strong> messaging<br />

• Roaming between a mobile network <strong>and</strong> an enterprise WiFi network with a<br />

SIP-enabled mobile device for voice, data, video <strong>and</strong> messaging (with or<br />

without an IP-PBX).<br />

• Roaming between a mobile network <strong>and</strong> a public WiFi hotspot with a SIPenabled<br />

mobile device for voice, data, video <strong>and</strong> messaging.<br />

• Roaming seamlessly between a CDMA mobile network <strong>and</strong> a GSM mobile<br />

network with a dually-enabled mobile device for voice, data, video <strong>and</strong> messaging.<br />

Business benefits<br />

• AccuROAM extends existing carrier reach beyond traditional boundaries,<br />

exp<strong>and</strong>ing their service footprint<br />

• Converts the IP telephony threat into an opportunity for carriers<br />

• Captures the advantages of IP telephony<br />

• Offers control/convenience of a single number across networks.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.accuris.ie<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 43


Connectivity<br />

Atos Origin<br />

Atos Call Collection<br />

<strong>and</strong> Number<br />

Translation Service<br />

New for 2007<br />

Connectivity<br />

Works with:<br />

• <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

(SAC)<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

The purpose of this solution is to collect calls to service access numbers (like<br />

0800, 0900). The service firstly matches the called number to the list of<br />

defined service access number, then translates the number to a routable number.<br />

The translation may depend on the origin of the call, on the time <strong>and</strong> date<br />

of the call. The routable number may any number to be h<strong>and</strong>led by a subsequent<br />

IN service.<br />

Key features<br />

• Type dependent translation<br />

• Origin dependent translation<br />

• Call barring<br />

• Voting.<br />

Business benefits<br />

This modular, highly customizable design of Atos Origin services allows the<br />

deployment of tailored solutions in complex, heterogeneous environments bringing:<br />

• Reliability<br />

• Good quality to price ratio.<br />

To learn<br />

more, visit:<br />

44<br />

www.atosorigin.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Atos Origin<br />

Atos Enhanced Call<br />

Delivery (ECD)<br />

Service<br />

New for 2007<br />

Works with:<br />

• <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

(SAC)<br />

• <strong>HP</strong> Unix <strong>and</strong><br />

<strong>HP</strong> Linux operating<br />

systems<br />

Solution overview<br />

The enhanced call delivery service provides for both name presentation <strong>and</strong><br />

missed calls notifications.<br />

The ECD service is invoked by the MSC for calls terminating to the subscriber.<br />

Key features<br />

• Wireless Caller Name<br />

This feature provides the name of the calling party before delivering the call<br />

to the called party. Then, the called party is able to accept the call , leave it<br />

or redirected it to the voice mail. This service is available from GSM operators,<br />

using specific implementations to overcome the limitations of st<strong>and</strong>ards<br />

• Missed calls notifications<br />

This is a low cost alternative to voice mail. The service stores the failed call<br />

attempts (i.e. out of coverage, device switched off…….) to the subscriber<br />

number in order to notify the subscribers as soon as they become available<br />

again<br />

• The ECD IN service relies on the HLR for determining when the subscriber<br />

becomes available again <strong>and</strong> then sends the subscriber notification.<br />

Business benefits<br />

• The modular, highly customizable design of Atos Origin services allows the<br />

deployment of tailored solutions in complex, heterogeneous environments.<br />

These offer good reliability <strong>and</strong> a good quality price ratio.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.atosorigin.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 45


Connectivity<br />

Atos Origin<br />

Atos Ring Multi Sim<br />

New for 2007<br />

Connectivity<br />

Works with:<br />

• <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

(SAC)<br />

• <strong>HP</strong> Unix <strong>and</strong><br />

<strong>HP</strong> Linux operating<br />

systems<br />

Solution overview<br />

Atos Origin Multi-SIM Line (MSL) manages the different SIM cards allocated to<br />

one subscriber. For instance, it allows a subscriber to receive his calls on his<br />

car phone while driving, else on his h<strong>and</strong>set. The MSL service participates to<br />

the security, safety <strong>and</strong> comfort of drivers.<br />

A multi-SIM line is defined by a set of SIM cards identifiers (IMSI) <strong>and</strong> one subscriber<br />

number (MSISDN). The MSL service hides the multiplicity of numbers to<br />

the subscriber <strong>and</strong> to the people he is calling or being called by; everything<br />

appears as if one number, called the main number is attached to each of the<br />

subscriber SIM cards.<br />

Key features<br />

• Types of call: Incoming calls, Outgoing calls, SMS<br />

• Types of subscribers: Pre <strong>and</strong> PostPaid subscribers<br />

• Support of roaming users<br />

• Interaction with the Voice Mail System: Call forward to the voice mail, Voice<br />

mail interrogation.<br />

Business benefits<br />

The modular, highly customizable design of Atos Origin services allows the<br />

deployment of tailored solutions in complex, heterogeneous<br />

environments.Theses solutions are<br />

• Reliable,<br />

• Offer a good quality to price ratio.<br />

To learn<br />

more, visit:<br />

46<br />

www.atosorigin.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Atos Origin<br />

Atos VPN<br />

New for 2007<br />

Works with:<br />

• <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

(SAC)<br />

• <strong>HP</strong> Unix <strong>and</strong><br />

<strong>HP</strong> Linux operating<br />

systems<br />

Solution overview<br />

Atos Origin IN VPN service on <strong>OpenCall</strong> allows telecom operators to manage virtual private<br />

network for their business subscribers over a unique switched network.<br />

Taking advantage of the <strong>HP</strong> <strong>OpenCall</strong> Service Controller SW versatility, Atos Origin services<br />

can comply with most of the telecom fixed <strong>and</strong> mobile st<strong>and</strong>ards:<br />

• INAP CS1 <strong>and</strong> CS2<br />

• CAMEL phase2, phase3 <strong>and</strong> phase 4<br />

• IS41-D<br />

• Network Equipment Provider's specific implementation like Nortel CS1R<br />

Atos Origin's VPN service is composed of:<br />

• Atos Origin VPN service logic running within the platform's Service Logic Execution<br />

Environment (SLEE)<br />

• Atos Origin web based VPN provisioning <strong>application</strong>, which takes advantage of <strong>HP</strong><br />

<strong>OpenCall</strong> SMP-SEP data synchronization<br />

• Other components like CDR <strong>and</strong> statistics generation chains.<br />

Key features<br />

• Corporate private numbering plan<br />

• Types of calls: on net to on net, on net to off net, forced on net, virtual on net…<br />

• Call forwarding (on network events: busy, no answer, network congestion)<br />

• Origin <strong>and</strong> termination call screening<br />

• Vocal announcements.<br />

Business benefits<br />

Atos Origin's reliable IN VPN service is delivered with web based management tool allowing a<br />

quick <strong>and</strong> easy integration into the telecom operator's information system: Key Business deliverables<br />

are:<br />

• Subscriber database<br />

• Multi-profile access to subscriber data (administrator, operator, service subscriber, service end<br />

user)<br />

• Multi-level open APIs (stored procedures, Java servlets)<br />

• Statistics <strong>and</strong> CDR reports<br />

• The modular, highly customizable design of Atos Origin services allows the deployment of tailored<br />

solutions in complex, heterogeneous environments.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.atosorigin.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 47


Connectivity<br />

ELUON<br />

Intelligent Roaming<br />

Gateway<br />

New for 2007<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 <strong>and</strong> IN7<br />

Signaling<br />

Platforms<br />

• <strong>HP</strong> Unix operating<br />

system<br />

(version 11i)<br />

Solution overview<br />

Roaming service enables subscribers to send <strong>and</strong> receive calls when away<br />

from home network without having to change his/her phone number. The gateway<br />

inter-connects different networks <strong>and</strong>/or different operators. It converts protocols<br />

to provide seamless roaming service. Furthermore the gateway is "a<br />

gateway" system that provides protocol translation to offer full mobility <strong>and</strong><br />

seamless roaming service between two networks, e.g. ANSI-41 network <strong>and</strong><br />

GSM network". It supports 3 types of roaming - Inter-Operator Roaming<br />

CDMA to CDMA, Inter-St<strong>and</strong>ard Roaming CDMA-GSM, Inter-Generation<br />

Roaming CDMA-WCDMA. Providing Solutions for all kinds of services ,Voice,<br />

SMS <strong>and</strong> Data roaming.<br />

Key features<br />

• International roaming to retain the most valuable customers<br />

• National roaming wider coverage without radio network investment<br />

• Outbound roaming enabling the subscriber to be connected world-wide,<br />

• Inbound roaming enabling visitors from other networks to be connected in<br />

your coverage area , targeted at other mobile network operators<br />

• Automatic roaming" service user can use roaming service more conveniently<br />

through automatic registration <strong>and</strong> de-registration function.<br />

Business benefits<br />

• Customer can enjoy more convenient seamless roaming service through the<br />

Roaming gateway.<br />

• One Number - customers do not need to change their original phone number<br />

to get roaming service when leave <strong>and</strong> enter a country.<br />

• One Billing System- Customer can get only one billing paper including roaming<br />

service fee.<br />

• Additional profitable revenue stream<br />

• Better management of the individual user <strong>and</strong> less control over services<br />

offered.<br />

To learn<br />

more, visit:<br />

48<br />

www.eluon.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Eastcom-BUPT Information<br />

CMIN02 <br />

Mobile Intelligent<br />

Network System<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

CMIN02 is an intelligent networking system that facilitates the launch of new<br />

value-added services fast <strong>and</strong> cost-effectively in GSM networks. With this<br />

service, call control functions are separated from the switching system <strong>and</strong><br />

are provided by the centralized CMIN02 system.<br />

The CMIN02 system can be used to provision various value-added services.<br />

These include real-time <strong>and</strong> flexible charging services, such as prepaid service;<br />

flexible call control services, such as virtual private network; voice-content<br />

services, such as wireless advertisement <strong>and</strong> audio conference; <strong>and</strong> personalized<br />

services, such as ringback tone.<br />

Key features<br />

• Mature <strong>and</strong> stable core technology, proven by large-scale commercial<br />

deployments.<br />

• Open interface <strong>and</strong> excellent architecture that is suitable for multi-vendor<br />

environments.<br />

• Flexible <strong>and</strong> redundant configuration.<br />

• Strong service provisioning capabilities.<br />

Business benefits<br />

• Launch new services fast <strong>and</strong> cost-effectively.<br />

• Attract new subscribers, raise ARPU.<br />

• Gain a stable, reliable solution.<br />

• Exp<strong>and</strong> capacity smoothly to accommodate growth.<br />

• Provision services in less time.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.ebupt.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 49


Connectivity<br />

Herit<br />

Parlay/OSA<br />

Gateway,<br />

Application Server<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

HERIT Parlay Solution enables third party service providers <strong>and</strong> ASPs to securely<br />

access the telco network resources regardless of network types, to create<br />

<strong>and</strong> provide various value-added services.<br />

HERIT Parlay Solution has proven the functionalities, performance <strong>and</strong> reliability<br />

through commercial deployments. Its advantages include rich service features,<br />

multiple network support, reliability, scalability, <strong>and</strong> flexibility in configuration.<br />

Telecom Operators have to spend more time <strong>and</strong> effort on providing more new<br />

value-added services. For this reason carriers can open their networks to service<br />

developers who have a rich knowledge of IT <strong>application</strong>s.<br />

Key features<br />

• Rich service features compliant to Parlay version 5.0 <strong>and</strong> Parlay X 2.0<br />

• Network Independence by supporting all kinds of protocols; INAP, WIN<br />

MAP, CAP, <strong>and</strong> SIP<br />

• Multiple Hardware Compatibility<br />

• Reliability <strong>and</strong> Scalability<br />

Business benefits<br />

• Operators can benefit from new revenue source created by new type of services<br />

that combine telecom <strong>and</strong> IT<br />

• Operators can benefit from increased network equipment reusability <strong>and</strong><br />

therefore reduced TCO<br />

• Operators have wide range of hardware choice<br />

• Operators can expect non-stop service provisioning <strong>and</strong> easily scale-up the<br />

system according to increased service use.<br />

To learn<br />

more, visit:<br />

50<br />

www.herit.net<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Herit<br />

Service Control Point<br />

(SCP)<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

HERIT SCP maximizes the efficiency of the Intelligent Network(IN) for service<br />

provisioning with its capability of multi-service management.<br />

HERIT SCP supports multiple network protocol of No.7 <strong>and</strong> SIP. It assures portability<br />

<strong>and</strong> interoperability of service logics. Herit also provides customers with<br />

SCE to facilitate quick <strong>and</strong> easy development of new services.<br />

Today, carriers lose revenue from voice traffic <strong>and</strong> face subscribers' growing<br />

needs for personalized, integrated, value-added services. Intelligent networks<br />

now can be equipped with more capable, vendor independent, <strong>and</strong> future<br />

proof service delivery platforms.<br />

Key features<br />

• Support for No.7 <strong>and</strong> SIP<br />

• Enables migration from IN to NGN.<br />

Business benefits<br />

• Smoothly migration from IN to NGN<br />

• Operators can shorten the time to market of new services<br />

• Operators have more choice <strong>and</strong> reduced TCO<br />

• Operators can expect non-stop service provisioning <strong>and</strong> easily scale-up the<br />

system according to increased service use<br />

• Multiple Hardware Compatibility<br />

• Reliability <strong>and</strong> Scalability<br />

• Powerful Service Development <strong>and</strong> Management.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.herit.net<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 51


Connectivity<br />

Intrado<br />

Direct Messaging<br />

Platform (DMP)<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix or<br />

Tru64 operating<br />

systems<br />

Solution overview<br />

The DMP is a powerful platform that terminates messages directly to <strong>application</strong>s<br />

(P2A) or to the end user (A2P). Mobile originated (MO) messages are<br />

directly sent to an <strong>application</strong>, whereas mobile terminated (MT) messages are<br />

directly delivered to the h<strong>and</strong>set. The P2A feature enables connectivity to<br />

dynamic SMS-based <strong>application</strong>s from any mobile network throughout the<br />

world, so that users can easily send messages directly to an <strong>application</strong>. The<br />

existing SMSC retry schema can be reused if necessary, or optionally the Store<br />

<strong>and</strong> Forward (S&F) feature can be added. With DMP, all cases A2P<br />

(Application to People) <strong>and</strong> P2A (People to Application) can be covered with<br />

no impact on the existing SMSC. For high volume broadcast services such as<br />

interactive voting, entertainment <strong>and</strong> gaming our High Speed Bulk Messaging<br />

(HSB) module can be added on top of the DMP.<br />

Key features<br />

• Highly available, scalable, resilient solution for processing both <strong>application</strong> centric as<br />

well as person-to-person messages<br />

• The DMP serves as a central messaging hub with a single interface for <strong>application</strong>s,<br />

supporting protocols such as SMPP, UCP, CIMD2, XML, etc.<br />

• Statistically about 80-90 percent of all messages can be terminated directly (no store<strong>and</strong>-forward<br />

or retries required)<br />

• Designed as <strong>application</strong>-centric on an open architecture-allows future functionality<br />

enhancements <strong>and</strong> gives operators greater flexibility to manage <strong>application</strong>s<br />

• Serves as a service control point in the SS7 network, uses today's mobile network technology<br />

<strong>and</strong> provides a cost-effective growth plan.<br />

Business benefits<br />

• Reduces messaging costs by directly terminating messages through off-loading SMSC.<br />

• Drives up <strong>application</strong>-based revenues<br />

• Provides increased flexibility for message routing <strong>and</strong> h<strong>and</strong>ling<br />

• Increases customer loyalty by offering new services<br />

• For bulk messaging, the DMP off-loads the operator's SMSC. The DMP enables additional<br />

capacity for high-peak, high-volume traffic (e.g. TV voting)<br />

• Differentiates service offerings from your competitors <strong>and</strong> capture a significant part of<br />

the corporate messaging market.<br />

To learn<br />

more, visit:<br />

52<br />

www.intrado.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Intrado<br />

SMS Spam Filter<br />

(SSF)<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix or<br />

Tru64 operating<br />

systems<br />

Solution overview<br />

Abusive spam is an annoyance to mobile subscribers <strong>and</strong> network operators.<br />

To overcome this increasing problem, intrado offers the SSF platform as a<br />

unique offering to effectively detect, filter <strong>and</strong> block SMS spam <strong>and</strong> viruses that<br />

originate from any network. The service can be offered to mobile customers<br />

as a value-added subscriber service or as a unique differentiator enabled<br />

for all mobile subscribers of the network.<br />

Key features<br />

• Effective platform to detect, filter <strong>and</strong> block SMS spam <strong>and</strong> viruses on a global<br />

<strong>and</strong>/or per-user basis.<br />

• Eliminates need for direct changes on core network infrastructure since the<br />

SSF contains a unique HLR/MSC proxy.<br />

• Easy-to-use, web-based platform interface to provision <strong>and</strong> configure filtering<br />

rules as well as monitor traffic in real time.<br />

• Application-centric <strong>and</strong> open architecture enabling future enhancements <strong>and</strong><br />

additional fine-tuning of filtering rules.<br />

• Innovative add-on functionality as part of the roadmap, such as blocking/<br />

allowing SMS originated from certain mobile numbers (black-list/white-list).<br />

Business benefits<br />

• Enable detection of SMS spam, even if originated in foreign networks.<br />

• Differentiate <strong>and</strong> reduce churn by offering anti-spam functionality as a<br />

value-added service.<br />

• Achieve a general reduction of network traffic as the destination of blocked<br />

messages is removed from spamming sources.<br />

• Enable future compliance with government or regulatory m<strong>and</strong>ates.<br />

• Retain your subscribers <strong>and</strong> increase their satisfaction by managing<br />

unwanted SMS spam.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.intrado.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 53


Connectivity<br />

Intrado<br />

IntelliVector Gateway<br />

Mobile Location Center<br />

(GMLC)<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix or<br />

Tru64 operating<br />

systems<br />

Solution overview<br />

IntelliVector GMLC is a critical component that drives successful delivery of<br />

location-based services <strong>and</strong> E112 scenarios in GSM networks. The GMLC<br />

seamlessly funnels positioning data to location-based <strong>application</strong>s.<br />

Industry st<strong>and</strong>ards <strong>and</strong> initiatives, such as Location Interoperability Forum (LIF),<br />

Open Market Association (OMA) <strong>and</strong> Application Programming Interface<br />

(API), are integrated into the IntelliVector GMLC design so it can be quickly<br />

<strong>and</strong> easily integrated into a wireless operator’s network. Rapid time to market<br />

translates into rapid return on investment.<br />

Key features<br />

• Authentication—receives <strong>and</strong> validates location requests.<br />

• Authorization—verifies <strong>and</strong> validates by referencing provisioned subscriber<br />

data; incorporates <strong>application</strong>-level user <strong>and</strong> password verification.<br />

• Administration—Transaction Detail Records (TDR) for simple integration into<br />

billing <strong>and</strong> reporting systems.<br />

• Privacy—subscriber-level positioning privacy control; privacy management<br />

on a per-<strong>application</strong> basis.<br />

• Security—encryption using SMPP <strong>and</strong> SSL.<br />

Business benefits<br />

• Enhance existing <strong>application</strong>s with location-based services to increase<br />

average revenue per user.<br />

• Reduce infrastructure costs through a vendor-independent design.<br />

• Quickly <strong>and</strong> easily integrate into wireless networks using industry st<strong>and</strong>ards.<br />

• Enhance privacy <strong>and</strong> protection for subscribers.<br />

To learn<br />

more, visit:<br />

54<br />

www.intrado.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Infravalley<br />

EIR<br />

(Equipment Identity Register)<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

This is a system to save <strong>and</strong> manage the IMEI (International Mobile Station<br />

Equipment Identity) of a terminal in a mobile communication network. Through<br />

the storage <strong>and</strong> management of IMEI, EIR detects inappropriate mobile communication<br />

terminal <strong>and</strong> manages a list to limit the use of the illegal terminal.<br />

With this technology of tracking <strong>and</strong> barring the use of stolen or lost mobile<br />

phone, it blocks illegal copying of H/S, which improves mobile communication<br />

environment for customer experience , satisfaction <strong>and</strong> loyalty<br />

Today's mobile operators provide their customers with subsidy/rebate programs<br />

amongst their various promotional benefits. Ensuring their investment is<br />

protected resulted in a terminal lock-in policy.<br />

Key features<br />

• St<strong>and</strong>ard compliance (specified in TS 29.002 of 3GPP.)<br />

• Terminal(H/S) information management (provides easy-to-use graphical user<br />

interface management system (OMP).<br />

• IMEI/ IMSI Binding<br />

• Ready for 4G by supporting SIGTRAN stack, this EIR is ready for all IP environments.<br />

Business benefits<br />

• Performance, scalability <strong>and</strong> high-availability<br />

• Enables tracking of invalid mobile phones for the benefits of the subscribers<br />

<strong>and</strong> for operators to act accordingly.<br />

• Flexible programming interface enabling integration with the existing customer<br />

center environment.<br />

• With the know-how of heavy-duty transaction h<strong>and</strong>ing in HLR for years, this<br />

EIR guarantees the utmost performance with 99.999% availability.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.infravalley.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 55


Connectivity<br />

Intracom<br />

FreePhone<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

The Intracom FreePhone (FPH) offering allows service subscribers, such as<br />

companies or organizations, to provide their customers <strong>and</strong> partners with<br />

free-of-charge phone access to offered services. This is accomplished via<br />

reverse charging.<br />

The offering is based on the use of a single number of no geographical<br />

significance. Using routing functions, the service enables service subscribers<br />

to accept incoming calls at any location.<br />

Key features<br />

• One number—every FreePhone service can be reached by using a single<br />

number, regardless of the origin of the call or the location where the call<br />

will actually connect.<br />

• Service subscriber validation—when the FreePhone service is triggered,<br />

all information about the validity of the specific service <strong>and</strong> the enabled<br />

service features is retrieved.<br />

• Black list <strong>and</strong> exception list screening—calls from certain areas or individuals<br />

may be banned for a specific service number.<br />

• Announcement before connection—an initial announcement may be played<br />

greeting the user, giving provider or subscriber-related information.<br />

• Language selection—the user can select a preferred language.<br />

Business benefits<br />

• Generate additional revenues by addressing a new market segment <strong>and</strong><br />

by increasing call completion rates.<br />

• Easily customize features, such as tariff plans, through web-based service<br />

management <strong>application</strong>.<br />

• Reduce running costs by offering subscribers direct control of part of service<br />

administration.<br />

• Collect statistics to reflect service performance <strong>and</strong> subscriber satisfaction.<br />

• Easily deploy new service features as they become available.<br />

To learn<br />

more, visit:<br />

56<br />

www.intracom.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Intracom<br />

Number<br />

Portability<br />

Service<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

Intracom’s Number Portability offering allows subscribers to retain their telephone<br />

numbers even if they have changed network operators or geographical<br />

locations. Subscribers—including PSTN, ISDN, xDSL, service subscribers to IN<br />

services <strong>and</strong> PABX groups—can change service provider/operator, location or<br />

service type without having to change their directory numbers.<br />

The NP offering is designed according to the ITU-T recommendations. It is<br />

flexible <strong>and</strong> easily customizable in order to meet specific operator needs.<br />

Key features<br />

• Update of database—make real-time NP changes without causing side<br />

effects to the <strong>application</strong>.<br />

• Call h<strong>and</strong>ling of non-ported numbers.<br />

• CDR generation—the NP service can send call data to the network for<br />

inclusion in CDRs.<br />

• Call gapping to restrict the number of calls the SCP is requested to serve.<br />

• Collection of statistical data on a daily basis.<br />

Business benefits<br />

• Provide location portability to your customers.<br />

• Support all types of network topologies.<br />

• Easily customize features, such as directory number h<strong>and</strong>ling, through<br />

a web-based service management <strong>application</strong>.<br />

• Collect statistics to reflect service performance.<br />

• Easily deploy new service features as they become available.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.intracom.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 57


Connectivity<br />

Intracom<br />

Televoting<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

The Televoting offering gives companies the capability to hold competitions<br />

<strong>and</strong> enable interactive voting via mobile <strong>and</strong> wireline telephones. The subscribing<br />

company can customize the Televoting service according to its requirements.<br />

This is a service with special appeal to TV <strong>and</strong> radio stations, market research<br />

firms <strong>and</strong> other companies that want to hold voting-based events.<br />

Key features<br />

• Announcement of results—when the voting process comes to an end, the<br />

users may dial the service number in order to be informed about the results.<br />

• Black <strong>and</strong> exception list screening—calls from certain areas or individuals<br />

may be banned for a specific event.<br />

• Initial announcement—an initial announcement may be played to greet the<br />

user <strong>and</strong> provide additional information.<br />

• Language selection—the user can select a preferred language.<br />

• Originating user prompter—if this feature is enabled. the user is prompted to<br />

select from a set of choices provided by the specific service.<br />

Business benefits<br />

• Generate additional revenue by addressing a new market segment.<br />

• Offer flexible voting plans (multi-number or menu-based).<br />

• Reduce running costs by offering subscribers direct control of certain service<br />

administration activities.<br />

• Customize features, such as tariff plans, easily through web-based service<br />

management.<br />

• Collect statistics to reflect service performance <strong>and</strong> subscriber satisfaction.<br />

To learn<br />

more, visit:<br />

58<br />

www.intracom.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Intracom<br />

Universal Access<br />

Number (UAN)<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

Universal Access Number (UAN) allows a service subscriber to provide its customers<br />

with a unique number to access its offices. The offering is based on the<br />

use of a single number of no geographical significance. Using routing functions,<br />

the service enables the subscriber to accept the incoming calls at any<br />

location. UAN is easily customizable to meet specific service provider needs.<br />

Key features<br />

• One number—every UAN service can be reached by using a single number<br />

that is assigned to it, regardless of the origin of the call or where the call<br />

will be actually connected.<br />

• Service subscriber validation—when the UAN service is triggered, all<br />

information about the validity of the specific service is retrieved to determine<br />

further processing.<br />

• Black <strong>and</strong> exception list screening—calls from certain areas or individuals<br />

may be banned for a specific service number.<br />

• Announcement before connection—an initial announcement may be played<br />

to greet the user <strong>and</strong> provide additional information.<br />

• Language selection—the user can select a preferred language.<br />

Business benefits<br />

• Generate additional revenue by addressing a new market segment.<br />

• Customize features, such as tariff plans, easily through web-based service<br />

management.<br />

• Reduce running costs by offering subscribers direct control of certain service<br />

administration activities.<br />

• Collect statistics to reflect service performance <strong>and</strong> subscriber satisfaction.<br />

• Easily deploy new service features as they become available.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.intracom.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 59


Connectivity<br />

Integrated Telecom Solutions (ITS)<br />

Enhanced Calling<br />

Name Solutions<br />

(ECN)<br />

New for 2007<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

INS Signaling<br />

Platform<br />

• <strong>HP</strong> NonStop<br />

NSK <strong>and</strong> <strong>HP</strong><br />

Unix operating<br />

systems<br />

Solution overview<br />

These solutions give subscribers convenience <strong>and</strong> add value to services that<br />

they already value - identifying callers by name or geographic location, as<br />

well as notification of "who called" <strong>and</strong> whether the called party is present on<br />

the network.<br />

ECN solutions are a low-cost companion to traditional voicemail systems <strong>and</strong><br />

captures missed call information for h<strong>and</strong>sets that are turned off, out of network<br />

coverage or are otherwise unavailable <strong>and</strong> then delivers that information via<br />

SMS as soon as the h<strong>and</strong>set becomes available. Efficient in terms of network<br />

resources <strong>and</strong> capable of being implemented in most networks within weeks,<br />

VCID maintains an attractive return on investment profile to the service provider<br />

<strong>and</strong> a unique set of product features for both the operator <strong>and</strong> the subscriber.<br />

Key features<br />

• ECN solutions include wireless Caller Name (WCN), Virtual Caller ID<br />

(VCID), Notify When Present (NWP) <strong>and</strong> Portable Caller ID (PCID).<br />

• Wireless Caller Name provides the name of the calling party before a call is<br />

delivered to the wireless subscriber<br />

• ECN is an essential element of any wireless network looking for parity with<br />

l<strong>and</strong>line services or for those service providers looking to differentiate themselves<br />

from the competition.<br />

Business benefits<br />

• Allows subscribers better control over their incoming calls<br />

• Configurable SMS notification <strong>and</strong> delivery options allows maximum flexibility<br />

for subscribers <strong>and</strong> operators<br />

• Saves on network resources by eliminating the need for voice <strong>and</strong> ISUP<br />

resources associated with voicemail services<br />

• Allows "preferred language" <strong>and</strong> other attributes to be selected <strong>and</strong>/or<br />

changed.<br />

To learn<br />

more, visit:<br />

60<br />

www.2its.com/enh_call_nam_solns.htm<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Integrated Telecom Solutions (ITS)<br />

Incoming Call<br />

Screening (ICS)<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Intelligent<br />

Network<br />

Server (INS)<br />

• <strong>HP</strong> NonStop<br />

NSK operating<br />

system<br />

Solution overview<br />

Built for the Wireless Subscriber, ICS is designed to allow for easy screening<br />

<strong>and</strong> filtering of incoming calls <strong>and</strong> SMS. ICS is an effective tool for call management<br />

by providing subscribers the ability to re-direct pre-defined callers during<br />

distinct time periods. Screened callers can be routed to programmed<br />

recipients, voicemail or an announcement/tone freeing up the ICS subscriber to<br />

receive calls from approved callers.<br />

Key features<br />

• Call Screening <strong>and</strong> Filtering of Incoming Calls <strong>and</strong> SMS<br />

• Configuration of Incoming Call Screening Lists<br />

• Screening Lists for Virtual Mobile Exchange - GVPN Subscribers.<br />

Business benefits<br />

• Allows subscribers greater flexibility in tailoring screening criteria of incoming<br />

calls <strong>and</strong> SMS<br />

• Improves productivity for subscribers allowing them to receive desirable calls<br />

such as potential business, <strong>and</strong> screen calls that are undesirable or calls that<br />

may be h<strong>and</strong>led by an associate or an assistant<br />

• May act as a SMS_MT SPAM Filter<br />

• ICS can be made available for all subscribers providing a potential increase<br />

in penetration of the service for the mobile operator.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.2its.com/ics.htm<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 61


Connectivity<br />

Integrated Telecom Solutions (ITS)<br />

Integrated Number<br />

Translator<br />

Solutions (INT)<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Intelligent<br />

Network<br />

Server<br />

• <strong>HP</strong> NonStop<br />

NSK operating<br />

system<br />

Solution overview<br />

Intelligent Number Translation Solutions (INT) Contain solutions designed to<br />

provide convenience <strong>and</strong> value to subscribers, while reducing operational costs<br />

<strong>and</strong> increasing marketing effectiveness for service providers. INT solutions are<br />

used to implement Virtual Home Environment (VHE), Hot-lines, Short codes for<br />

roamers, Wrong Number Translation (WNT) <strong>and</strong> general network wide short<br />

codes such as 611- customer care, <strong>and</strong> 411 - directory assistance.<br />

This intelligent number translation solution is designed to reduce the costs associated<br />

with network-based number translations. This solution simplifies the subscriber's<br />

experience by shortening commonly dialed numbers. INT is implemented<br />

in GSM <strong>and</strong> ANSI-41 wireless networks <strong>and</strong> performs translations<br />

based on a variety of criteria, including Mobile Switching Center Identification<br />

(MSCID), Location Identification (LocID), Mobile Identification Number (MIN),<br />

Time of Day, Day of Week, <strong>and</strong> more.<br />

Key features<br />

• Customer Care to Home<br />

• Voicemail Translations<br />

• Data Connection<br />

• Regionally Specific Marketing Campaigns.<br />

Business benefits<br />

• Allows subscribers to dial a defined customer service number anywhere in<br />

the network <strong>and</strong> be connected to their home customer service center<br />

• Allows subscribers to dial a defined voicemail access number anywhere in a<br />

service provider's network <strong>and</strong> be directed to their home voicemail system<br />

• Allows subscribers to dial a defined data access number anywhere in the<br />

service provider's network <strong>and</strong> be directed to a service provider's data service<br />

• Allows ubiquitous marketing campaigns to be deployed without concern for<br />

regional translation complexities.<br />

To learn<br />

more, visit:<br />

62<br />

www.2its.com/intell_num_trans.htm<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Integrated Telecom Solutions (ITS)<br />

Optimal Call<br />

Management (OCM)<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

INS Signaling<br />

Platform<br />

• <strong>HP</strong> NonStop<br />

NSK operating<br />

system<br />

Solution overview<br />

Optimal Call Management (OCM) solutions are easy to use intuitive solutions<br />

designed to give individual subscribers <strong>and</strong> owners of group accounts total<br />

flexibility <strong>and</strong> control in setting the treatment of incoming <strong>and</strong> outgoing calls<br />

<strong>and</strong> text messages.<br />

Optimal Call Management allows corporate managers to gain control of<br />

employee phone usage, <strong>and</strong> parents control over their children's h<strong>and</strong>set<br />

usage, <strong>and</strong> text messaging. Quick configuration access via the Internet allows<br />

managers, <strong>and</strong> parents, to tailor flexible criteria to meet their usage management<br />

needs.<br />

Business benefits<br />

• Increases revenue for service providers that charge a monthly subscription fee<br />

• Corporate managers gain control over phone use <strong>and</strong> the ability to enforce<br />

company policies<br />

• Managers <strong>and</strong> parents recognize the value of a quick <strong>and</strong> easy access to<br />

configuration screens via the Internet<br />

• Simple, discreet comm<strong>and</strong>s for provisioning from h<strong>and</strong>set when in a meeting<br />

or on the road<br />

• Improves productivity for corporate subscribers by allowing them to receive<br />

desirable calls only.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.2its.com/OCM.htm<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 63


Connectivity<br />

Integrated Telecom Solutions (ITS)<br />

Virtual Mobile<br />

Exchange Solutions<br />

(VME)<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Intelligent<br />

Network<br />

Server<br />

• <strong>HP</strong> NonStop<br />

NSK<br />

Solution overview<br />

Virtual Mobile Exchange Solutions (VME) allow communities of enterprises or<br />

consumers to form distinct groups of subscribers in a virtual PBX environment,<br />

enabling a number of capabilities including private numbering plans, pricing<br />

flexibility <strong>and</strong> enhanced call control functions. These include Global Virtual<br />

Private Network (GVPN), Incoming Call Screening (ICS), <strong>and</strong> Corporate<br />

Provisioning Manager (CPM) a self-care system that allows mobile operators<br />

<strong>and</strong> corporate telecom managers the ability to manage their groups, dialplans,<br />

<strong>and</strong> group members via the Internet.<br />

Virtual Mobile Exchange Solutions benefits Operators <strong>and</strong> their corporate customers<br />

by allowing private networks to be built using existing public network<br />

resources. GVPN, acting as the nucleus of VME solutions, is an effective tool<br />

for reducing churn among high-value customers by supplying them the ability to<br />

control their wireless services while providing the benefit of network-wide private<br />

numbering plans. ICS, another element of the VME solution, is an effective<br />

tool for call management, providing subscribers the ability to redirect predefined<br />

callers during distinct time periods. ICS can be implemented in conjunction<br />

with GVPN product to provide Closed User Group (CUG) <strong>and</strong> corporate<br />

level incoming call screening in one Solution.<br />

Business benefits<br />

• Allows private networks to be built using existing public network resources<br />

<strong>and</strong> reduces churn by offering high value customers a way to easily control<br />

their wireless services <strong>and</strong> costs.<br />

• Ability to offer VPN service to corporate subscribers while reducing customer<br />

reliance on customer care by providing a Web-based provisioning interface<br />

• Multiple classes of security access for GVPN provisioning, which enhances<br />

subscriber experience <strong>and</strong> increases acceptance of service by providing VPN<br />

access to subscribers while roaming.<br />

To learn<br />

more, visit:<br />

64<br />

www.2its.com/virtual_mobile_exchange_solns.htm<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Integrated Telecom Solutions (ITS)<br />

Wireless Caller<br />

Name (WCN)<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Intelligent<br />

Network<br />

Server<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Intelligent<br />

Network<br />

Platform (INP)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> NonStop<br />

Kernel, <strong>HP</strong><br />

Unix, <strong>HP</strong> Linux<br />

operating systems<br />

Solution overview<br />

Wireless Caller Name (WCN) is an Intelligent Network offering that provides<br />

the name of the calling party before a call is delivered to the wireless subscriber.<br />

WCN allows subscribers to better manage their incoming calls by<br />

answering desired calls <strong>and</strong> letting others go to voicemail. This is an essential<br />

element for any wireless network looking for parity with l<strong>and</strong>line services.<br />

Key features<br />

• Calling name presentation (CNAP)—provides the name identification of the<br />

calling party to the called subscriber based on the calling party’s number.<br />

• Calling name restriction (CNAR)—allows subscribers to restrict their names<br />

from being delivered on a per-call basis.<br />

• Subscriber preferred language—when restricted or unavailable text is<br />

returned for delivery to the called party, WCN determines the called party’s<br />

preferred language <strong>and</strong> returns the appropriate text.<br />

• Integration with other WCN or third-party caller name <strong>application</strong>s—queries<br />

external third-party name databases, if desired.<br />

Business benefits<br />

• Gives subscribers better control over their incoming calls.<br />

• Reduces “parity gap” between l<strong>and</strong>line <strong>and</strong> wireless offerings with<br />

familiarity of incoming calls.<br />

• Generates impressive ROI using empirical data parallel to l<strong>and</strong>lines.<br />

• Generates additional revenue opportunities from external name queries.<br />

• L<strong>and</strong>line equivalent offers basis for revenue from the WCN feature itself.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.2its.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 65


Connectivity<br />

Kabira Technologies<br />

NGSA<br />

(Next Generation<br />

Service Architecture)<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Unix 11i<br />

operating system<br />

Solution overview<br />

NGSA is a Front-End (<strong>OpenCall</strong>) Back-End (Kabira AS) architecture that allows<br />

fast deployment of IN services in conjunction with legacy infrastructure. The<br />

front-end is connected to the switching network through SS7. It controls the<br />

requests <strong>and</strong> passes them to the back-end where the services are executed <strong>and</strong><br />

chained (a service could be fully managed locally or it could also involve some<br />

"external" resources such as <strong>HP</strong> <strong>OpenCall</strong> Media Platform, a legacy IN<br />

Prepaid, <strong>and</strong> so on). The use of <strong>OpenCall</strong> as a front-end gives the connectivity<br />

richness necessary to interconnect with any operator multi-vendor network.<br />

Moreover, because Call control is automatically managed in the front-end, the<br />

developer only takes care of the pure service logic running in the back-end,<br />

<strong>and</strong> of the interactions between services <strong>and</strong> with legacy network elements.<br />

Therefore, services are easily <strong>and</strong> quickly developed, tested <strong>and</strong> deployed,<br />

which allows a fast <strong>and</strong> cost effective time to market.<br />

Key features<br />

• Use of <strong>OpenCall</strong> as a front-end gives the connectivity richness necessary to<br />

interconnect with any operator multi-vendor network.<br />

• Call control is automatically managed in the front-end, the developer only<br />

takes care of the pure service logic running in the back-end <strong>and</strong> of the interactions<br />

between services <strong>and</strong> with legacy network element.<br />

• Services are easily <strong>and</strong> quickly developed, tested <strong>and</strong> deployed which<br />

allows a fast <strong>and</strong> cost effective time to market.<br />

Business benefits<br />

• Offers advanced services to existing prepaid subscriber base <strong>and</strong> captures<br />

attached revenue.<br />

• Maximizes AMPU by combining a wide range of in-house developed services.<br />

• Progressive <strong>and</strong> smooth migration <strong>and</strong> deployment.<br />

• Excellent enabler of the MVNO business model.<br />

To learn<br />

more, visit:<br />

66<br />

www.kabira.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Kapsch Carrier Com AG<br />

IN Televoting<br />

Solution overview<br />

A challenge <strong>and</strong> incentive for our televoting operators is to generate additional<br />

revenue by offering Value Added Services to address completely new market<br />

segments.<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller 5.1<br />

• <strong>HP</strong> UX 11i<br />

operating system<br />

IN Televoting is a service by which phone subscribers can cast their votes in<br />

response to opinion poll surveys <strong>and</strong> call-in contests. IN Televoting is an <strong>application</strong><br />

with special appeal to network operators <strong>and</strong> subscribing 3rd party<br />

companies such as TV <strong>and</strong> radio stations (or other companies that want to<br />

hold voting-based events).<br />

Key features<br />

• Play Announcements (PA) is used for all calls which are h<strong>and</strong>led on the SEP<br />

to play the caller an announcement that his call has been counted or not,<br />

depending on if the call was made.<br />

• Mass Calling (MAS to pre-select <strong>and</strong> count calls/votes directly in the switch<br />

(SSP) in order to decrease the call traffic to the IN platform within the voting<br />

period.<br />

• Release Call (RC): This feature is used to release a call automatically after an<br />

announcement.<br />

Business benefits<br />

• Revenue Generation with mass-call. Generate additional chargeable calls to<br />

the operator's network <strong>and</strong>/or sell televoting events to subscribing 3rd party<br />

companies.<br />

• Easy Administration: All televoting services run in unattended mode so that<br />

the subscribing company requires little or no assistance from the network<br />

operator.<br />

• Superior Capacity: This televoting system accommodates extremely high traffic<br />

volume with comprehensive load controls to avoid associated capacity<br />

problems.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.kapschcarrier.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 67


Connectivity<br />

Kapsch Carrier Com AG<br />

Line Number<br />

Portability Service<br />

Solution overview<br />

For subscribers number portability is a breakthrough in comfort: the ability to<br />

change fixed wire line service providers without changing call numbers. End<br />

users avoid the trouble <strong>and</strong> costs linked with communicating a new telephone<br />

number to their colleagues <strong>and</strong> friends.<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller 5.0<br />

• <strong>HP</strong> Unix 11i<br />

operating system<br />

Number portability increases the complexity of call routing <strong>and</strong> processing,<br />

number administration, service activation <strong>and</strong> provisioning, <strong>and</strong> network management.<br />

The introduction of portability requires changes in nearly every operation<br />

from call routing to customer care, billing, <strong>and</strong> inter-carrier data<br />

exchanges.<br />

Key features<br />

• Local Number Portability (LNP).<br />

• Geographic Number Portability (GNP).<br />

• Service Portability (SP).<br />

Business benefits<br />

• Local Number Portability (LNP) service allows end users to move to another<br />

provider without changing their existing telephone (directory) number.<br />

• Geographic Number Portability (GNP) service allows end users to change<br />

from one geographic location to another <strong>and</strong> retain their existing telephone<br />

(directory) number.<br />

• Service Portability service allows owners of logical service numbers (such as<br />

800 numbers) to change service providers <strong>and</strong> retain their existing logical<br />

service number.<br />

To learn<br />

more, visit:<br />

68<br />

www.kapschcarrier.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Kapsch Carrier Com AG<br />

Number Translation<br />

Service (NTS)<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Unix 11i<br />

operating system<br />

Solution overview<br />

A Service Provider for Austrian Banks needed to offer dynamic IN services for<br />

calls made to bank employees (or call center agents) of Austrian financial institutions.<br />

Specifically developed for high availability environments, this service uses<br />

entries in number translation tables to route calls to two physically separate<br />

destination sites at the same time (for example, call centers or branches), thus<br />

ensuring location redundancy. Leveraging <strong>HP</strong> <strong>OpenCall</strong> plus Oracle replication<br />

technology, this service provides the data redundancy required by the customer.<br />

Key features<br />

• Origination Dependent Routing (ODR). Calls made to a nationwide (free)<br />

call number will be connected to each recipient (for example, local call centers)<br />

based on their calling area.<br />

• Time Dependent Routing (TDR) allows routing of calls to alternative destination<br />

numbers according to the date, day of the week, <strong>and</strong>/or clock time.<br />

• The Play Announcements (PA) allows the business customer to play a single<br />

announcement either during a call flow or at the end of the call flow.<br />

Business benefits<br />

• Only one free call number needs to be announced (for example, by a financial<br />

institution). Therefore a single number can be linked to an advertisement<br />

in newspapers, magazines or on the TV.<br />

• Companies (such as banks) <strong>and</strong> their customers can greatly reduce communication<br />

costs by receiving calls at the closest branch from the calling area.<br />

• Connection points can be changed depending on the receiving schedule,<br />

including holidays, in a flexible way.<br />

• The customer does not need to invest in complete IVR <strong>and</strong>/or announcement<br />

systems. Announcements are instead supported by the solution.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.kapschcarrier.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 69


Connectivity<br />

MCTEL (Monaco Telematique)<br />

MCTEL First Delivery<br />

Attempt SMS Center<br />

<strong>and</strong> Router<br />

New for 2007<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Universal<br />

Signaling<br />

Platform (USP)<br />

<strong>and</strong> IP-STG<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

IN7<br />

• <strong>HP</strong> Linux Red<br />

Hat ES 4 or<br />

<strong>HP</strong> Tru64 Unix<br />

operating systems<br />

Solution overview<br />

MCTEL provide either complete SMS Centers or SMS Routers designed to offload the<br />

SMSC thanks to First Delivery Attempt.<br />

Thanks to its innovative features such Smart Messaging, SMS to Voice, MCTEL<br />

Advanced SMS-Center will allow the operator to offer truly innovative messaging<br />

solutions.<br />

For operators needing to exp<strong>and</strong> their current SMSC capacity, MCTEL SMS Router<br />

will seamlessly integrate in the existing operator messaging backbone to lower the<br />

SMS-Center(s) load by delivering most SMS at first attempt. Only SMS failing first<br />

delivery attempt will be forwarded to the operator SMSC for the usual <strong>and</strong> resourceconsuming<br />

store-<strong>and</strong>-forward processing.<br />

MCTEL full SMS-Center will offer advanced messaging features with a reasonable<br />

cost.<br />

The installation of a SMS Router will provide the same SMS processing increase<br />

capability than multiplying the SMSC throughput by a factor of 3 at a much smaller<br />

cost.<br />

Key features<br />

• Innovative messaging services such SMS to voice <strong>and</strong> fixed<br />

• A SMS Router will lower by 70% the SMSC load, equivalent to increasing its<br />

capacity by a factor of 3.<br />

• Smooth integration in to a current network backbone.<br />

• Cost-effective solution to add a very high capacity channel to any mobile <strong>application</strong><br />

without loading the operator's SMSC.<br />

Business benefits<br />

• Seamless integration in the operator existing backbone bringing quick <strong>and</strong> easy<br />

deployment<br />

• May be supplied as an OEM module which may complement any SMS <strong>application</strong><br />

needing high-throughput direct delivery channel<br />

• Distributed implementation <strong>and</strong> scalability via a carrier-class high availability configuration.<br />

To learn<br />

more, visit:<br />

70<br />

www.mctel.net<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

MCTEL (Monaco Telematique)<br />

MCTEL International<br />

SMSC Hub<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

IN7<br />

• <strong>OpenCall</strong><br />

Universal<br />

Signaling<br />

Platform (USP)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Internet<br />

Protocol<br />

Signaling<br />

Transfer<br />

Gateway<br />

(IP-STG)<br />

• <strong>HP</strong> Linux<br />

(Red Hat ES 4)<br />

<strong>and</strong> <strong>HP</strong> Unix<br />

(Tru64) operating<br />

systems.<br />

Solution overview<br />

The International Hub will allow the operator to complement its own roaming<br />

agreements with connectivity to multiple roaming gateways <strong>and</strong> process all<br />

international SMS (<strong>and</strong> optionally MMS) aimed to international recipients in<br />

order to route them using the best least cost routing path.<br />

The savings offered by the Least Cost Routing <strong>and</strong> the increased revenue bring<br />

by the exp<strong>and</strong>ed SMS coverage will allow full ROI in a matter of weeks. The<br />

solution will smoothly integrate in the current network architecture.<br />

Key features<br />

• Perform least cost routing to deliver messages as cheaply <strong>and</strong> effectively as<br />

possible bringing immediate economy of large scale<br />

• May use operator own roaming agreements or any number of roaming<br />

providers <strong>and</strong> gateways therefore immediate expansion of SMS coverage<br />

<strong>and</strong> customer satisfaction, capture revenue leak on undeliverable SMS<br />

• Sharing by all operations of a group so enabling consolidation of international<br />

SMS to improve traffic effectiveness <strong>and</strong> least cost routing<br />

• Can perform anti-spam control benefit: protect operator roaming agreements.<br />

Business benefits<br />

• Immediate <strong>and</strong> significant lowering of SMS costs to numerous destinations<br />

thanks the Least Cost Routing feature <strong>and</strong> connectivity to multiple gateways<br />

• Exp<strong>and</strong>ed SMS coverage: increase revenue <strong>and</strong> customer satisfaction<br />

• Ability for subscribers to receive back replies to SMS sent even from networks<br />

without roaming agreements.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.mctel.net<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 71


Connectivity<br />

MCTEL (Monaco Telematique)<br />

MCTEL SMS Firewall<br />

New for 2007<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Universal<br />

Signaling<br />

Platform (USP)<br />

<strong>and</strong> IP-STG<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

IN7<br />

• <strong>HP</strong> Linux Red<br />

Hat ES 4 or<br />

<strong>HP</strong> Tru64 Unix<br />

operating systems<br />

Solution overview<br />

MCTEL SMS Firewall will intercept international <strong>and</strong> domestic SMS before<br />

delivery in order to provide additional security <strong>and</strong> value added services such<br />

SMS Anti-Spam, Anti-Fraud, Smart Messaging, SMS to Voice <strong>and</strong> Parental<br />

Control.<br />

Mobile operators need effective methods to protect their customers from unsolicited<br />

SMS traffic (spam) <strong>and</strong> to answer their customers' requests for improved<br />

smart messaging features.<br />

Easily integrated in the existing network backbone, this solution will immediately<br />

detect <strong>and</strong> stop SMS Spam, protect the customer network <strong>and</strong> allow the<br />

introduction of new value-added services to the market.<br />

Key features<br />

• SMS filtering using st<strong>and</strong>ard <strong>and</strong> customer-specific exclusion dictionary to<br />

block illegal or harmful content<br />

• SMS to Voice delivery increasing network attractiveness to older, blind <strong>and</strong><br />

less educated people, allow to delivery or forward SMS to fixed phones<br />

• Advanced Parental Control providing safe mobile environment to children.<br />

Business benefits<br />

• Anti-spam <strong>and</strong> anti-fraud algorithms bring immediate network protection <strong>and</strong><br />

customer privacy<br />

• Increases customer satisfaction <strong>and</strong> reduces churn.<br />

• Increases MS effectiveness <strong>and</strong> traffic thanks to smart new services such SMS<br />

Voice delivery, SMS Forwarding <strong>and</strong> Archiving, Parental Control.<br />

• Enables compliance with future regulatory m<strong>and</strong>ate.<br />

To learn<br />

more, visit:<br />

72<br />

www.mctel.net<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

MCTEL (Monaco Telematique)<br />

MCTEL USSD<br />

Platform<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Universal<br />

Signaling<br />

Platform (USP)<br />

<strong>and</strong> IP-STG<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

IN7<br />

• <strong>HP</strong> Linux Red<br />

Hat ES 4 or<br />

<strong>HP</strong> Tru64 Unix<br />

operating systems<br />

Solution overview<br />

The USSD Platform will allow the operator to deploy any turnkey or specific<br />

USSD <strong>application</strong> such as CallMe, Prepaid balance request, Prepaid reloading<br />

or transfer.<br />

The USSD <strong>application</strong>s hosted by the platform could easily be triggered by an<br />

USSD comm<strong>and</strong> from any subscriber, even in roaming <strong>and</strong> will work even<br />

when Prepaid credit is expired, allowing account reloading or CallMe requests<br />

for example.<br />

Key features<br />

• Development toolbox for easy development of any USSD <strong>application</strong>, even<br />

those involving complex exchange<br />

• Turnkey read-to-use <strong>application</strong>s including CallMe (request call back from<br />

another subscriber), Prepaid balance request, Prepaid reloading or transfer.<br />

Business benefits<br />

• Quick development of new USSD services thanks to USSD toolbox increasing<br />

customer satisfaction providing easy to use USSD services<br />

• Allows the subscriber to perform by themselves often needed operations minimizing<br />

the involvement of live operators<br />

• Optional interworking with Prepaid platform using MCTEL Premium<br />

Gateway.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.mctel.net<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 73


Connectivity<br />

Octon Inc.<br />

NGN Multimedia<br />

Intelligent Router<br />

(MMIR)<br />

New for 2007<br />

Connectivity<br />

Works with:<br />

• <strong>OpenCall</strong> USP<br />

Session<br />

Initiation<br />

Protocol (SIP)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

Octon's Multimedia Intelligent Router (MMIR) is an intelligent routing system for<br />

multimedia based Next Generation Network (NGN). It provides a universal<br />

routing mechanism <strong>and</strong> a universal queue for all types of contacts, like TDM<br />

calls, VoIP calls, video, email, Internet IM, SMS <strong>and</strong> fax, that a customer could<br />

possibly access to the enterprise. It has simple routing schema like normal<br />

PABX routing to sophisticated skill based routing ACD (automatic Contact<br />

Distribution) system. Also, it enables all type of devices, like TDM PBX, VoIP<br />

soft switch to advanced <strong>HP</strong> OCMP based IP PBX, to work together <strong>and</strong> thus<br />

gives a virtual single system for all contacts.<br />

Further, it delivers routing services for multi-domain <strong>and</strong> multi-organization infrastructure<br />

for Octon's Multimedia IP Centrex (MMIPC ) solution in which subscribers<br />

could configure their own routing rules via web based tools.<br />

Key features<br />

• Multi-media <strong>and</strong> channel routing supported. Supports VoIP calls, TDM calls,<br />

email, fax, video, <strong>and</strong> Internet contacts<br />

• Routing based on media type, call data, date, time, dynamic data <strong>and</strong> domain.<br />

• Intelligent Skill based routing<br />

• Pre-Call Routing (with <strong>HP</strong> <strong>OpenCall</strong> SS7 Signaling Platform) <strong>and</strong> Post Call Routing<br />

Supported<br />

• Internet IM like MSN <strong>and</strong> Yahoo Messenger routing supported<br />

• Priority Queuing Supported for all media<br />

• Concurrently supports multiple media devices<br />

• Centrex operations supported.<br />

Business benefits<br />

• Enables enterprise level of multi-media <strong>and</strong> multi-channel routing. All contacts are<br />

h<strong>and</strong>led as stated in rules.<br />

• Enables contact center managers to plan agent duty assignment efficiently<br />

• Provides a centralized view on multimedia contacts<br />

• Protects existing investment with seamless integration of legacy PABX system.<br />

To learn<br />

more, visit:<br />

74<br />

www.octon.net<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Telenity<br />

Canvas® SMS<br />

Router<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Internet<br />

Protocol<br />

Signaling<br />

Transfer<br />

Gateway (IP-<br />

STG)<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

Telenity's Canvas® SMS Router offers a complete solution to offload, distribute<br />

<strong>and</strong> load balance short messaging traffic to other SMSC <strong>and</strong> VAS <strong>application</strong>s.<br />

Canvas SMS Router provides an effective management of subscriber <strong>and</strong><br />

<strong>application</strong>-based short messaging business in today's high dem<strong>and</strong>, high traffic,<br />

<strong>and</strong> multiple vendor SMSC environments.<br />

Key features<br />

• Message offload from existing Short Message Service Centers<br />

• First Delivery Attempt support<br />

• Dynamic load balancing <strong>and</strong> message distribution to multiple SMSCs<br />

• Single Short Message Service Center address with no subscriber impact<br />

• Next generation SIGTRAN (SS7 over IP) support<br />

• High Availability <strong>and</strong> Redundancy support.<br />

Business benefits<br />

• Significant upgrade of short messaging capacity with less costs<br />

• Protection of existing Short Message Service Center investments<br />

• Easier <strong>and</strong> less costly management of peak messaging times<br />

• Increased customer satisfaction.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.telenity.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 75


Connectivity<br />

Telenity<br />

Canvas ©<br />

SMSC, Short<br />

Message Service<br />

Center<br />

New for 2007<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Internet<br />

Protocol<br />

Signaling<br />

Transfer<br />

Gateway (IP-<br />

STG)<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

Telenity's Canvas® SMSC, Short Message Service Center, is a next generation,<br />

IP-based store-<strong>and</strong>-forward messaging center specifically designed for service<br />

providers, MVNOs <strong>and</strong> wireless operators to offer seamless Peer-to-Peer (P2P),<br />

as well as, high performance Application-to-Peer (A2P) short messaging.<br />

Canvas SMSC is designed from the ground up using commercial off-the-shelf<br />

hardware with a built-in scalable, high available <strong>and</strong> distributed architecture.<br />

This highly flexible system makes wide usage of open st<strong>and</strong>ards <strong>and</strong> protocols<br />

to allow the easy introduction of new value added services.<br />

Key features<br />

• GSM <strong>and</strong> CDMA compliant, high performance short message service center<br />

• First Delivery Attempt, <strong>and</strong> Store <strong>and</strong> Forward functionalities<br />

• Advanced SLA <strong>and</strong> QoS support<br />

• Subscriber profile with distribution lists, closed user groups, multi language<br />

support<br />

• Next generation SIGTRAN (SS7 over IP) <strong>and</strong> SS7 support in the same platform<br />

• High Availability, redundancy <strong>and</strong> geographical distribution support.<br />

Business benefits<br />

• Significantly reduced total cost of ownership<br />

• Management of subscriber (MO) <strong>and</strong> <strong>application</strong> (MT) traffic in the same<br />

messaging center<br />

• Seamless readiness for next generation, IP-based networks<br />

• Differentiated subscriber-specific short messaging services for higher revenues.<br />

To learn<br />

more, visit:<br />

76<br />

www.telenity.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Telenity<br />

Canvas © USSD<br />

Service Center<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

Telenity's Canvas® USSD Service Center offers a complete, end-to-end solution<br />

to create, test <strong>and</strong> deploy new USSD services easily <strong>and</strong> efficiently. Canvas<br />

USSD Service Center includes graphical menu design facilities as well as industry<br />

st<strong>and</strong>ard interfaces to interact with all VAS network elements.<br />

Key features<br />

• Consists of high performance USSD Gateway <strong>and</strong> USSD Server/Service<br />

Creation Environment<br />

• Offers GSM Phase I <strong>and</strong> Phase II USSD service support<br />

• Supports Network <strong>and</strong> mobile subscriber initiated USSD operations<br />

• Supports SMPP Interface for <strong>application</strong>s<br />

• High Availability <strong>and</strong> Redundancy support.<br />

Business benefits<br />

• Quick <strong>and</strong> easy creation of USSD services for fast deployment <strong>and</strong> ROI.<br />

• Seamless integration with existing network elements for investment protection.<br />

• Differentiator for GSM operators to provide subscribers with easy access to<br />

information.<br />

• Additional channel for increasing value added services revenues.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.telenity.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 77


Connectivity<br />

Total Tel International (TTI)<br />

Advant SMD<br />

(SMS Offloader)<br />

New for 2007<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Universal<br />

Signaling<br />

Platform (USP)<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

TTI SMD provides an optimal solution for operators that need to route SM traffic<br />

between mobile subscribers <strong>and</strong> computer based <strong>application</strong>s. Mobile<br />

Originated (MO) messages are sent directly to the associated <strong>application</strong>, <strong>and</strong><br />

Mobile Terminated (MT) messages are delivered directly to the customer's<br />

h<strong>and</strong>set. In the rare occurrence of a failed direct delivery, because an <strong>application</strong><br />

is offline or a h<strong>and</strong>set is unreachable, the SMD will route the SM to the<br />

SMSC for storage <strong>and</strong> re-tries. The increased load on the SMSC can be very<br />

significant <strong>and</strong> can often require expensive upgrades to implement increased<br />

capacity. A traditional SMSC includes features to store <strong>and</strong> re-send messages<br />

that cannot be sent because the receiver is unavailable.<br />

Key features<br />

• Upgradable to full SMSC capability<br />

• Will route messages to the traditional SMSC if the <strong>application</strong> is offline or a<br />

network problem means that the mobile user is unreachable<br />

• Multi-protocol support including XML, SMPP, UCP, CIMD2<br />

• High availability <strong>and</strong> flexible hardware <strong>and</strong> software architecture<br />

• Scalable, highly available <strong>and</strong> fault resilient architecture for processing <strong>application</strong><br />

related messages.<br />

Business benefits<br />

• Rapid ROI - by using SMD to cater for high dem<strong>and</strong> <strong>application</strong> centric messages,<br />

the existing SMSC requires fewer expansions<br />

• Off-loads the Operators SMSC by providing additional capacity for peak<br />

high-volume traffic<br />

• Enables the Operator to offer new services cost effectively, thereby increasing<br />

customer satisfaction <strong>and</strong> loyalty<br />

• Deploy differentiated strategies to take advantage of changing market conditions<br />

<strong>and</strong> customer sentiments.<br />

To learn<br />

more, visit:<br />

78<br />

www.ttiadvant.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

UANGEL<br />

UANGEL Parlay<br />

Gateway (u-PGW)<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

(11i)<br />

Solution overview<br />

UANGEL's Parlay G/W (u-PGW) provides OSA/Parlay API which enables the<br />

telecom operators <strong>and</strong> 3rd Party Applications to use telecom network functionality<br />

through open, st<strong>and</strong>ardized service interface. External <strong>application</strong> services<br />

can use OSA/Parlay API to control telecommunication network resources.<br />

OSA/Parlay G/W enables network operators to open service infrastructure<br />

where various <strong>application</strong> services can be provided by service providers outside<br />

the traditional network operator domain.<br />

In such infrastructure, the operators can provide new profitable services by<br />

allowing external <strong>application</strong> services including internet services to leverage the<br />

functionalities of the telecom networks.<br />

New telecommunication network services combined with the external <strong>application</strong><br />

services will provide the opportunities of revenue increase for both network<br />

operators <strong>and</strong> service providers.<br />

Key features<br />

• U-PGW is a stable, high performance platform based on Service Control<br />

Point (SCP)<br />

• Supports multi-protocols to be applied to all types of networks such as wireless,<br />

wire-line <strong>and</strong> VoIP networks<br />

• Also CORBA based Parlay API's <strong>and</strong> web service based Parlay X API together,<br />

to develop <strong>and</strong> provide various <strong>application</strong>.<br />

Business benefits<br />

• Much shorter <strong>application</strong> service development cycle<br />

• Increased efficiency<br />

• Supports multi-protocols which provides much more flexibility<br />

• Can be operated as 2G/3G Dual-SCP <strong>and</strong> Parlay/OSA Gateway.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.uangel.com/new/eng/system/ngn_osa.jsp<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 79


Connectivity<br />

UANGEL<br />

UANGEL Service<br />

Control Point (u-SCP)<br />

New for 2007<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

(11)<br />

Solution overview<br />

UANGEL Service Control Point (u-SCP) provides wireless <strong>and</strong> wireline integrated<br />

intelligent network (IN) service based on CAMEL <strong>and</strong> WIN for wireless IN<br />

service <strong>and</strong> Intelligent Network Capability Set (IN CS) for wireline IN service<br />

at the same time. With <strong>HP</strong> <strong>OpenCall</strong> SS7 platform, the system provides various<br />

IN services including PPS, VPN <strong>and</strong> NP transparently, regardless of the types<br />

of network.<br />

With Main Memory Database (MMDB) <strong>and</strong> SIGTRAN stack, u-SCP is an efficient,<br />

cost effective, reliable, <strong>and</strong> time tested in mass deployment scenarios, for<br />

the most advanced networks in the world. The system also supports dual stack<br />

structure which can cover CDMA <strong>and</strong> GSM networks simultaneously.<br />

Key features<br />

• Reduce investment, Lower CapEX/OpEx<br />

• Maximize revenue with seamless service<br />

• Proven high availability in commercial market<br />

• Easy expansion by the subscriber size<br />

• Provide convergence service.<br />

Business benefits<br />

• Easy service interworking according to various wireless/wire-line international<br />

st<strong>and</strong>ards<br />

• Minimize the investment by supporting CDMA/GSM <strong>and</strong> 2G/3G at the<br />

same time in a single system<br />

• Customized expansion in accordance with the number of subscribers <strong>and</strong><br />

call processing capacity<br />

• OPEN architecture effectively supporting the next generation networks <strong>and</strong><br />

protocols.<br />

• Various call rate plans <strong>and</strong> promotions for each operator.<br />

To learn<br />

more, visit:<br />

80<br />

www.uangel.com/new/eng/system/core_in.jsp<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

XIUS<br />

InstaRoam<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Internet<br />

Protocol<br />

Signaling<br />

Transfer<br />

Gateway (IP-<br />

STG)<br />

• <strong>OpenCall</strong><br />

Universal<br />

Signaling<br />

Platform (USP)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

Unix operating<br />

system (11iv2)<br />

Solution overview<br />

InstaRoam is the solution that takes the pain out of launching roaming services;<br />

to earn roaming revenues as quickly as possible. InstaRoam makes this possible<br />

by using the roaming arrangements of an established operator. It gives<br />

access up to 450 networks across 150 countries all with a single agreement. It<br />

gives any emerging operator immediate worldwide roaming coverage.<br />

The operator need not manage bilaterals with hundreds of operators - all settlement<br />

will be with only one operator to the subscribers existing mobile numbers.<br />

InstaRoam eliminates the need for time-consuming negotiation of individual<br />

agreements or integration of their SS7 networks. This helps operators to concentrate<br />

on their core competencies without losing on roaming revenues.<br />

Key features<br />

• Immediate worldwide roaming coverage<br />

• New high margin roaming revenues<br />

• Instantly welcome in-roamers from approximately 450+ GSM networks<br />

• Add high-profile subscribers out-roaming revenues<br />

• Fastest way to extensive roaming coverage.<br />

Business benefits<br />

• On day 1, start earning high-margin in-roamer revenues.<br />

• Earn from SMS <strong>and</strong> data generated by in-roamers <strong>and</strong> out-roamers.<br />

• Save significant time <strong>and</strong> cost on negotiating multiple, bilaterals <strong>and</strong> interoperability<br />

testing.<br />

• Retain high-end corporate subscribers by satisfying their need for international<br />

roaming.<br />

Connectivity<br />

To learn<br />

more, visit:<br />

www.xius.in<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 81


Connectivity<br />

XIUS<br />

VOISE<br />

New for 2007<br />

Connectivity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Internet<br />

Protocol<br />

Signaling<br />

Transfer<br />

Gateway (IP-<br />

STG)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

USP Session<br />

Initiation<br />

Protocol (SIP)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

Virtual Operator Integrated Service Engine or VOISE is an integrated NGN Telecom Multiple<br />

Service Delivery Platform for MNO <strong>and</strong> MVNO which provides a homogeneous service experience<br />

to the end subscriber, independent of the network <strong>and</strong> location.<br />

XIUS VOISE includes SCP, SMSC, MMSC, HSS, Billing <strong>and</strong> Rating for Prepaid <strong>and</strong> Postpaid,<br />

Softswitch, SIP Application Servers, Interconnect Billing System, Media Platforms, mtHLR, Recharge<br />

Card system <strong>and</strong> Customer Care Management System <strong>and</strong> other vital elements for a complete<br />

rollout of MVNO/MNO infrastructure.<br />

The unique WISE architecture (Patent pending) enables multiple services in a single platform<br />

which enables fully integrated services with common rating <strong>and</strong> billing. The proven underlying<br />

technology, <strong>HP</strong> <strong>and</strong> ORACLE which is used in the platform architecture provides unrestricted scalability<br />

for the growing business needs <strong>and</strong> thus protecting CAPEX.<br />

Today, the MVNO's are dependent on the MNO for not only the radio spectrum <strong>and</strong> switching<br />

but also the range of services that they provide to their subscribers. Now, many incumbent<br />

MVNO are also evaluating the opportunity to offer supplementary services of their own, leading<br />

to a situation wherein MVNO's have to compete directly with the MNO's. Thus the MVNO's<br />

need to gain ownership of their subscribers to safeguard their market share.<br />

Key features<br />

• A single platform for all core network elements<br />

• De-link Services from Infrastructure<br />

• Low Capital Investment<br />

• Gain Subscriber Ownership<br />

• Single Integrated Platform for GSM/CDMA/FixedLine<br />

• WISE advantage (Patent Pending) - Single Platform for Multiple Services.<br />

Business benefits<br />

Enables the MNO or MVNO with service flexibility, pricing flexibility, br<strong>and</strong> flexibility <strong>and</strong> complete<br />

subscriber ownership. It is a pure plug-n-play solution that enhances the MNO or MVNO<br />

capability to concentrate on its core business logic (br<strong>and</strong> building, customer specific services etc)<br />

rather than be entangled with network elements operational intricacies.<br />

• Multi Network Convergent interface<br />

• Robust Interoperability between heterogeneous networks<br />

• Settlement Capabilities with multiple content/service providers<br />

• Enhanced CRM<br />

• Supports NGN services rollout in shortest duration.<br />

To learn<br />

more, visit:<br />

82<br />

www.xius.in<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Subscriber data management<br />

Subscriber Data<br />

Management<br />

In the midst of relentless change in the communications industry, it is clear that one of the most crucial<br />

decisions that service providers will have to make is how to manage concerns how their subscriber<br />

data -- the lifeblood of their network.<br />

The risks of distributing subscriber data too widely on too many platforms are many; formation of<br />

data silos escalating operations costs, problems with data synchronization. Not only do you experience<br />

these problems but it becomes increasingly difficult to introduce new services. Place all your<br />

data on a single platform that can't scale, that isn't absolutely always available or that doesn't have<br />

the manageability to accommodate rapid change in real time, <strong>and</strong> you can seriously compromise<br />

your network operation.<br />

The technology challenges in integrated Subscriber Data Management (SDM) are significant, but, as<br />

experienced by many of the world's top Service Providers, <strong>HP</strong> has proven SDM platforms <strong>and</strong> solutions<br />

that allow dramatic consolidation while enabling rapid subscriber growth.<br />

<strong>HP</strong>'s <strong>OpenCall</strong> Home Location Register (HLR) <strong>and</strong> Authentication Center (AuC) are used by more<br />

than 35 mobile operators across 55 countries. They rely on the no-compromise, fully- fault-tolerant<br />

design to h<strong>and</strong>le h<strong>and</strong>set authentication, subscriber entitlements <strong>and</strong> call routing functions for 200<br />

million subscribers. Some of these Service Providers have consolidated from as many as four different<br />

HLR vendors across multiple sites down to a h<strong>and</strong>ful of <strong>HP</strong> <strong>OpenCall</strong> HLR nodes located in as few as<br />

two 2 operations facilities.<br />

Fifteen years of leadership <strong>and</strong> experience in SDM keeps <strong>HP</strong> at the forefront of innovation. <strong>HP</strong>'s<br />

<strong>OpenCall</strong> HLR <strong>and</strong> <strong>OpenCall</strong> HSS solutions incorporate Dynamic Data Manager (DDM) technology.<br />

DDM provides open-st<strong>and</strong>ards based interfaces for collection, distribution <strong>and</strong> synchronization of subscriber<br />

data between all network entities, whether they be next-generation IMS or older legacy elements.<br />

Both <strong>OpenCall</strong> HLR <strong>and</strong> <strong>OpenCall</strong> HSS can co-reside on the new Itanium based Integrity<br />

NonStop Server for unprecedented subscriber densities, performance, reliability <strong>and</strong> scalability.<br />

<strong>HP</strong> innovation is also essential in enabling new multi-modal, person-to-person communication <strong>application</strong>s<br />

such as Push to Conference, Presence <strong>and</strong> Text/Voice Instant Messaging. These <strong>application</strong>s<br />

involve very complex subscriber group management functions that, if not h<strong>and</strong>led well, can significantly<br />

limit service performance <strong>and</strong> functionality. <strong>HP</strong>'s elegantly designed <strong>OpenCall</strong> XML Document<br />

Management Server (XDMS) provides the kind of simplicity <strong>and</strong> flexibility of group membership data<br />

management that leaves other similar product offerings well behind.<br />

DDM, Integrity NonStop, <strong>and</strong> XDMS are just a few examples of the kind of breakthrough technology<br />

that <strong>HP</strong> incorporates into its SDM solutions. It is leadership ingredients like these that drive the operations<br />

streamlining, cost savings <strong>and</strong> service innovation that customers have come to expect from <strong>HP</strong><br />

<strong>and</strong> <strong>HP</strong> partner SDM solutions.<br />

To learn<br />

more, visit:<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

83<br />

Subscriber data management


Subscriber data management<br />

<strong>HP</strong> <strong>OpenCall</strong><br />

Group List Management<br />

Server/XML Document<br />

Management Server (OC<br />

GLMS/XDMS)<br />

Subscriber data management<br />

Works with:<br />

• <strong>HP</strong> Linux operating<br />

system<br />

To learn<br />

more, visit:<br />

84<br />

Solution overview<br />

The OC GLMS/XDMS is a key IMS Service Enabler <strong>and</strong> a common serviceindependent<br />

building block that can be used to deliver innovative, instantaneous,<br />

person-to-person <strong>application</strong>s. To do this, the OC GLMS/XDMS provides<br />

the functions required to store <strong>and</strong> manage group membership information<br />

<strong>and</strong> establish multi-user communication sessions. In addition, it enables the<br />

sharing of status information.<br />

The OC GLMS/XDMS may be used as an integral part of <strong>application</strong>s to manage<br />

groups <strong>and</strong> lists (for example, contact <strong>and</strong> access lists) needed for core<br />

services such as Chat, Audio/Video Calling <strong>and</strong> Conferencing, Text/Voice<br />

Instant Messaging, Presence, <strong>and</strong> Push to Talk over Cellular for creating virtual<br />

user communities.<br />

Key features<br />

• Offers Mobile Network Operators solutions to exp<strong>and</strong> end-user services <strong>and</strong> simplify<br />

existing services into a st<strong>and</strong>ards-based platform.<br />

• Enables service providers to transition to IMS-based networks <strong>and</strong> effectively manage<br />

the triple play of voice, data, <strong>and</strong> multimedia services.<br />

• Provides a method for operators to unify their mobile commerce <strong>and</strong> business <strong>application</strong>s<br />

- augmenting them with open, st<strong>and</strong>ards-based Interfaces.<br />

• Delivers an IMS infrastructure system that provides support for services that make use of<br />

group <strong>and</strong> contact lists.<br />

Business benefits<br />

• XML service profile documents shared across multiple users, services <strong>and</strong> <strong>application</strong><br />

servers.<br />

• Access policies provided by the creator of the document enforce privacy of each XML<br />

document.<br />

• The XDMS-SIP interface allows subscription to notification of document changes which is<br />

critical when the document is shared among many XDM clients.<br />

• Allows a client to manipulate XML documents of any format via the XCAP <strong>and</strong> SIP interfaces.<br />

This permits data in the XML documents to be easily extended <strong>and</strong>, therefore,<br />

new types of <strong>application</strong>-related XML documents can be added easily.<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Subscriber data management<br />

<strong>HP</strong> <strong>OpenCall</strong><br />

Home Location<br />

Register (HLR)<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Intelligent<br />

Network<br />

Server (INS)<br />

• <strong>HP</strong> NonStop<br />

Kernel operating<br />

system<br />

To learn<br />

more, visit:<br />

Solution overview<br />

Supporting both the American National St<strong>and</strong>ard Institute (ANSI)-41 <strong>and</strong><br />

Global System for Mobile Communications (GSM) networks, the <strong>HP</strong> st<strong>and</strong>ardsbased<br />

Home Location Register (HLR) serves as the central repository for mobile<br />

subscriber data. A st<strong>and</strong>ard network element, the HLR contains valuable temporary<br />

<strong>and</strong> permanent subscriber information, such as subscriber location, subscription<br />

data, <strong>and</strong> feature activation status of a wireless subscriber. The main<br />

function of the HLR is to inform external entities of subscriber information <strong>and</strong><br />

track the subscriber’s location in the network. Integrated into the <strong>HP</strong> HLR is a<br />

st<strong>and</strong>ards-based Authentication Center (AC), which effectively detects <strong>and</strong> prevents<br />

fraud before<br />

it happens by “challenging” the subscriber’s h<strong>and</strong>set to validate its identity.<br />

<strong>HP</strong> has demonstrated leadership in the HLR space with the first off-switch<br />

programmable HLR/AC, first continuously available mated-pair HLR/AC<br />

implementation, <strong>and</strong> first multiswitch compatible HLR/AC. More than 80 million<br />

subscribers in more than 22 countries spanning 5 continents depend on<br />

<strong>HP</strong>’s mission-critical HLR/AC technology.<br />

<strong>HP</strong> solution value<br />

• Provides mobility management innovation <strong>and</strong> leadership <strong>and</strong> includes the<br />

first integrated GSM/ANSI-41 off-switch HLR, the first off-switch programmable<br />

HLR, <strong>and</strong> the first multiswitch compatible HLR.<br />

• Enables operators to take back control of their network through switch<br />

vendor neutrality.<br />

• Reduces operating expenses by simplifying solution maintenance <strong>and</strong><br />

centralization of the solution.<br />

Solution components<br />

Application<br />

• <strong>HP</strong> <strong>OpenCall</strong> Home Location Register<br />

Enabling software<br />

• Intelligent Network Server (INS).<br />

www.hp.com/go/nsp<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

85<br />

Subscriber data management


Subscriber data management<br />

<strong>HP</strong> <strong>OpenCall</strong><br />

Home Subscriber<br />

Server (HSS)<br />

New for 2007<br />

Subscriber data management<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

To learn<br />

more, visit:<br />

86<br />

Solution overview<br />

The <strong>HP</strong> <strong>OpenCall</strong> Home Subscriber Server (HSS) leads the industry as a mission-critical<br />

component for these next-generation networks. It provides integrated subscriber<br />

data storage <strong>and</strong> management for instant group communication services within the<br />

network. Whether you are migrating an existing wireless platform, converging wireless<br />

with your wireline, or delivering broadb<strong>and</strong> services, <strong>HP</strong> <strong>OpenCall</strong> HSS gives you a<br />

smooth, cost-effective transition.<br />

Key features<br />

o Scalable to multi-million subscriber capacity in an IMS network on proven, ultra-reliable <strong>HP</strong><br />

NonStop platforms<br />

o Commercial-ready HSS is based on 3GPP <strong>and</strong> 3GPP2 st<strong>and</strong>ards <strong>and</strong> is guaranteed to support<br />

those interfaces<br />

o SS7-based connectivity allows the <strong>HP</strong> <strong>OpenCall</strong> HSS to interoperate with any 2G GSM network<br />

o Uses the same general computing platform, management systems, <strong>and</strong> provisioning architecture<br />

as the <strong>HP</strong> <strong>OpenCall</strong> HLR<br />

o Flexible architecture allows operation on a wide range of hardware platforms (Linux, <strong>HP</strong>-UX, <strong>HP</strong><br />

NonStop) <strong>and</strong> easy data interface with st<strong>and</strong>ard SQL datastore technology.<br />

o Enables IMS network programmers to share data <strong>and</strong> use common startup or execution scripts<br />

among different Application Servers<br />

o Extended authentication features provide st<strong>and</strong>ard-compliant Authentication <strong>and</strong> Key Agreement<br />

(AKA) authorization, single password entry, <strong>and</strong> TISPAN-compliant HTTP-Digest authorization.<br />

Business benefits<br />

o Protect your 2G investments <strong>and</strong> leverage them to jumpstart your 3G/all-IP network.<br />

o Bring new IP-based services to your customers today. Personalized, device-independent, transport-independent-IMS-ready<br />

<strong>HP</strong> solutions<br />

o Tailor your initial IMS/MMD investment to both your current needs <strong>and</strong> scale your network economically<br />

as you exp<strong>and</strong> services<br />

o Quickly deploy SIP services across the 2G data network core to speed the transition from trial<br />

to deployment when you want a risk-free revenue trial.<br />

o Provide high-quality service to greater <strong>and</strong> greater numbers of subscribers with scalability.<br />

o Avoid dependencies on proprietary equipment from a single vendor in your network that can<br />

limit flexibility <strong>and</strong> growth.<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Subscriber data management<br />

<strong>HP</strong> <strong>OpenCall</strong><br />

Location-based<br />

Services<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Intelligent<br />

Network<br />

Server (INS)<br />

• <strong>HP</strong> NonStop<br />

Kernel, <strong>HP</strong><br />

Unix <strong>and</strong> <strong>HP</strong><br />

Linux operating<br />

systems<br />

Solution overview<br />

<strong>HP</strong> Location Based Services (LBS) solution combines a suite of commercial services,<br />

emergency services, location gateway infrastructure, <strong>and</strong> position determination<br />

infrastructure. All of these elements are deployed on <strong>HP</strong> carrier-grade<br />

platforms <strong>and</strong> designed, integrated, <strong>and</strong> supported by <strong>HP</strong> Services. <strong>HP</strong> partners<br />

with market leaders Autodesk Location Services, Cambridge Positioning<br />

Systems, <strong>and</strong> Openwave to deliver this offering. <strong>HP</strong> maintains a leadership<br />

position in this space with the following proof points:<br />

• Mobile Business Solution of the Year for LBS—Frost <strong>and</strong> Sullivan, 2004<br />

• Innovative Solution Award for e911—CDMA Development Group, 2002<br />

• 1st solution to meet the FCC Phase 2 position determination requirements<br />

for e911<br />

• 1st solution to deploy a PDE <strong>and</strong> MPC on the same platform<br />

<strong>HP</strong> solution value<br />

• Experience <strong>and</strong> expertise in architecting, deploying, <strong>and</strong> supporting<br />

successful LBS solutions<br />

• End-to-end solution complete with consultative design, integration, <strong>and</strong><br />

support capabilities from the core network to the consumer<br />

• Partnerships with respected industry leaders – Autodesk Location<br />

Services, Cambridge Positioning Systems, <strong>and</strong> Openwave<br />

Solution components<br />

Enabling software<br />

• <strong>HP</strong> <strong>OpenCall</strong> Intelligent Network Server (INS)<br />

• <strong>HP</strong> <strong>OpenCall</strong> PDE frameworks<br />

• <strong>HP</strong> <strong>OpenCall</strong> third-party partner <strong>application</strong>s.<br />

To learn<br />

more, visit:<br />

www.hp.com/go/nsp<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

87<br />

Subscriber data management


Subscriber data management<br />

<strong>HP</strong> <strong>OpenCall</strong><br />

Position<br />

Determination Entity<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Intelligent<br />

Network<br />

Server (INS)<br />

• <strong>HP</strong> NonStop<br />

Kernel operating<br />

system<br />

Solution overview<br />

<strong>HP</strong> delivers a Position-Determination Entity (PDE), utilizing the wireless-assisted<br />

Global Positioning System (GPS) method of locating a mobile h<strong>and</strong>set. This<br />

infrastructure uses mathematical tables <strong>and</strong> assisted-GPS dialogue to perform<br />

the actual location determination. This method of mobile positioning has several<br />

advantages over alternative methods, including improved accuracy (X, Y<br />

<strong>and</strong> Z coordinates), faster location determination <strong>and</strong> lower cost.<br />

With this type of position determination accuracy, wireless service providers<br />

can offer subscribers higher quality location services, including emergency<br />

number calling support, roadside assistance, driving <strong>and</strong> traffic alerts, <strong>and</strong><br />

enhanced finder services.<br />

<strong>HP</strong> solution value<br />

• Offers X, Y <strong>and</strong> Z coordinate tracking, enabling more precise subscriber<br />

positioning.<br />

• Provides a proven solution for ANSI-41 carriers looking to deploy enhanced<br />

subscriber positioning services, such as e911.<br />

• Integrates on a single platform with other <strong>HP</strong> location-based services to<br />

lower total cost of ownership.<br />

Solution components<br />

Enabling software<br />

• <strong>HP</strong> <strong>OpenCall</strong> Intelligent Network Server (INS)<br />

• <strong>HP</strong> <strong>OpenCall</strong> PDE Framework<br />

• <strong>HP</strong> <strong>OpenCall</strong> third-party partner <strong>application</strong>.<br />

Subscriber data management<br />

To learn<br />

more, visit:<br />

88<br />

www.hp.com/go/nsp<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Subscriber data management<br />

<strong>HP</strong> <strong>OpenCall</strong><br />

XML Document<br />

Management Server<br />

software<br />

Works with:<br />

• <strong>HP</strong> Linux operating<br />

system<br />

To learn<br />

more, visit:<br />

Solution overview<br />

The <strong>HP</strong> <strong>OpenCall</strong> XML Document Management Server allows service providers<br />

to securely store, in a central location, their subscribers' customized group profile<br />

information, which can be shared across <strong>application</strong>s <strong>and</strong> access networks.<br />

The <strong>HP</strong> <strong>OpenCall</strong> XML Document Management Server (XDMS) is a next-generation-network<br />

element that stores <strong>and</strong> manages service group membership<br />

information using simple st<strong>and</strong>ards-based interfaces.<br />

Key features<br />

• The <strong>HP</strong> OCXDMS allows a client to manipulate XML documents via the XCAP interface.<br />

It is simple for service providers to extend the data model used in the XML documents.<br />

Therefore, new types of customized XML documents can be created easily.<br />

• The <strong>HP</strong> OCXDMS allows subscription to notification of document changes via the SIP<br />

interface, a critical feature when the document is shared among many XDM clients.<br />

• The <strong>HP</strong> OCXDMS provides support for all Open Mobile Alliance (OMA)-defined XDMS<br />

flavors on the same box <strong>and</strong> 3GPP <strong>and</strong> Internet Engineering Task Force (IETF) compliance.<br />

• The <strong>HP</strong> OCXDMS brings the capability for multiple server devices to access <strong>and</strong> manage<br />

group list information at a shared point in a network.<br />

• The authorization feature provides a default authorization policy for manipulating <strong>and</strong><br />

sharing documents. The policy can be customized per <strong>application</strong> or document.<br />

Business benefits<br />

<strong>HP</strong>'s evolutionary approach based on building blocks protects your business investment<br />

today while preparing you for tomorrow's IMS <strong>application</strong>s <strong>and</strong> services.<br />

The <strong>HP</strong> <strong>OpenCall</strong> XML Document Management Server can provide numerous IMS services,<br />

including:<br />

• Personal information: display name, e-mail, card, homepage, icon, sound, map<br />

• User p<strong>reference</strong>s: notification p<strong>reference</strong>, preferred method of contact<br />

• Creating <strong>and</strong> sharing virtual communities with friends<br />

• Multi-casting Instant Messaging <strong>and</strong> Multimedia Messaging Services<br />

• Push-to-Share: pictures <strong>and</strong> video.<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

89<br />

Subscriber data management


Interactive multimedia - video<br />

To learn<br />

more, visit:<br />

90<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia<br />

40 of the top 50 operators rely on <strong>HP</strong> <strong>OpenCall</strong> Media Platform which has a<br />

proven track record of more than 500,000 voice ports deployed successfully<br />

worldwide.<br />

Mobile <strong>and</strong> fixed operators use media platforms, or interactive voice response platforms<br />

(IVRs), to provide a variety of services for their customers such as customer care, voice<br />

<strong>and</strong> video mail access, access to prepaid accounts, out-going announcements, ring-tone<br />

downloads <strong>and</strong> SMS . Generally each service is assigned to a dedicated IVR, bringing<br />

with it high operations costs for the operator.<br />

<strong>HP</strong>'s <strong>OpenCall</strong> Media Platform is an open st<strong>and</strong>ards-based, broadly featured platform<br />

that supports a vast array of voice <strong>and</strong> video <strong>application</strong>s which uniquely allows operators<br />

to consolidate their IVRs onto a single, easy-to-manage platform enabling cost control<br />

<strong>and</strong> increased business agility.<br />

Learn about a selection of solutions which our partners have created based on the open<br />

st<strong>and</strong>ards architecture of the <strong>HP</strong> <strong>OpenCall</strong> Media Platform. Due to the wide range of the<br />

solutions supported by the <strong>HP</strong> <strong>OpenCall</strong> Media Platform, it can be deployed as a horizontal<br />

layer <strong>and</strong> co-used by all <strong>application</strong>s enabling optimized resource usage.<br />

Furthermore if you want to develop your own <strong>application</strong> <strong>and</strong> use a Service Creation<br />

environment the Vicorp xMP (at the end of this chapter) may be the tool for you.<br />

The <strong>HP</strong> <strong>OpenCall</strong> Media Platform is both TDM <strong>and</strong> IP ready - the perfect bridge<br />

between the legacy world <strong>and</strong> the coming IMS world. As video capabilities <strong>and</strong> IP<br />

Multimedia Subsystem (IMS)-based services are supported, an investment in <strong>HP</strong><br />

<strong>OpenCall</strong> will return strong benefits long into the future.<br />

Such is the popularity of the <strong>OpenCall</strong> Media Platform that a wide range of worldwide<br />

based partners have developed <strong>and</strong> large number of <strong>application</strong>s.<br />

To make it easier to find the <strong>application</strong> which suits your needs this section is divided<br />

into 3 parts for <strong>application</strong>s in:<br />

• Voice • Video • Data (sms).<br />

Interactive multimedia<br />

To learn<br />

more, visit:<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

91


Interactive multimedia - video<br />

COLLAB<br />

One Contact<br />

Interactive multimedia - video<br />

AVAILABLE<br />

AT AN<br />

EXPERIENCE<br />

CENTER<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

(Video or SIP)<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

One Contact is an IP-based 3G contact center solution that offers full multimedia<br />

management across voice, video, e-mail <strong>and</strong> instant messaging. One<br />

Contact, developed by COLLAB, seamlessly integrates video calls, enables<br />

multi-location contact centers in a distributed model <strong>and</strong> reduces deployment<br />

costs.<br />

COLLAB's software solution is engineered using the SIP (Session Initiation<br />

Protocol) st<strong>and</strong>ard <strong>and</strong> together with <strong>HP</strong> <strong>OpenCall</strong> Media Platform offers cutting<br />

edge contact center functionality without the additional hardware <strong>and</strong> software<br />

costs <strong>and</strong> implementation timeframes associated with traditional PBXbased<br />

proprietary solutions.<br />

Key features<br />

• A 3G contact center using One Contact manages customers' contacts from<br />

multiple media, including voice <strong>and</strong> video telephony, in a fully integrated<br />

manner.<br />

• IP contact center architecture has the ability to easily network contact centers<br />

in a geographically distributed model.<br />

• The solutions architecture allows network service providers to offer contact<br />

center services to their corporate customers in a hosted model, on a pay-peruse<br />

basis, sharply reducing the initial investment in contact center infrastructure<br />

<strong>and</strong> increasing customer loyalty.<br />

Business benefits<br />

• A truly virtual contact center that enables clients to outsource some of their<br />

contact center functions to third parties, keeping the core functions in-house.<br />

• Contacts are h<strong>and</strong>led using the same routing <strong>and</strong> ACD (Automatic Call<br />

Distribution) rules, regardless of the contact medium. Therefore, customers<br />

receive consistent <strong>and</strong> timely service no matter how they contact the company.<br />

• Stimulate 3G <strong>and</strong> video call adoption.<br />

To learn<br />

more, visit:<br />

92<br />

www.collab.pt<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - video<br />

ELUON<br />

ELUON Multimedia<br />

Service Platform<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

(Video)<br />

• <strong>HP</strong> Linux operating<br />

system<br />

Solution overview<br />

EMSP (Eluon Multimedia Service Platform) is a total multimedia platform providing<br />

various value-added multimedia services such as a multimedia call, conference<br />

call, multimedia correspondent services.<br />

The Video Application Platform: activates video-added services <strong>and</strong> enlarges<br />

the use of contents over 3G/IMS.<br />

The Convergence Service between wire <strong>and</strong> wireless enables 'New Media<br />

Service' development to use not only 3G video service, but also multimedia<br />

data for wire/wireless.<br />

Also the Conversational Type Service : as a real-time video telephony service,<br />

mobile conversation lesson, video conferencing, Mobile Multi-Meeting, Urgent<br />

Service.<br />

Key features<br />

• Create Novel Profit (Monthly Flat Rate/Information Usage Charge/Call<br />

Billing)<br />

• Positioning of the Operator Unique service from the copyright-ization of<br />

knowledge in BM <strong>and</strong> Implementation Technology<br />

• Differentiated 3G service in comparison to the competition<br />

• Development/Supply of Multimedia Telephone Application Service for the<br />

differentiation of new specialized Multimedia Telephone Service from the<br />

introduction of 3G Network<br />

• Development of a Platform with new Application Services for the Multimedia<br />

Telephone Service <strong>and</strong> Contents Supply in correlation with the existing audio<br />

<strong>and</strong> wireless data contents<br />

Business benefits<br />

The customer can enjoy various kinds of multimedia service over his for her<br />

mobile h<strong>and</strong>set<br />

• Multimedia Streaming • Video Conference<br />

• Video Messaging<br />

• Video Messenger<br />

• Video Consulting.<br />

Interactive multimedia - video<br />

To learn<br />

more, visit:<br />

www.eluon.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

93


Interactive multimedia - video<br />

FEELingK<br />

Video SMS<br />

New for 2007<br />

Interactive multimedia - video<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

FEELingK Video SMS Solution provides end users having video capable mobile<br />

devices with simple <strong>and</strong> easy to use video messaging features. With market<br />

proven technology <strong>and</strong> experiences in Voice SMS, Video SMS Solution drives<br />

seamless migration of intuitive voice messaging toward next generation mobile<br />

video messaging field.<br />

Video SMS service user simply dials, connects to Video SMS Solution then<br />

leaves the video message <strong>guide</strong>d by video prompts through the video stream,<br />

the message is automatically delivered <strong>and</strong> played when recipient answers its<br />

incoming call.<br />

Adoption of this service could make up for slow market penetration of existing<br />

MMS service. Also take advantage of video messaging based service chaining<br />

with other service <strong>application</strong>s.<br />

Key features<br />

• Presence Information Support - Service Chaining<br />

• 1:1, Group <strong>and</strong> Scheduled Voice/Video Message Delivery - Easy to use environment<br />

• Fully Integrated Web UI - Web2Phone<br />

• Fixed/Legacy Recipients Support - Voice Only<br />

• Video Message Relay Support for Email Delivery.<br />

Business benefits<br />

• Future proof video messaging solution<br />

• Specification <strong>and</strong> st<strong>and</strong>ard based architecture<br />

• Open <strong>and</strong> flexible back end service chaining.<br />

To learn<br />

more, visit:<br />

94<br />

www.feelingk.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - video<br />

FEELingK<br />

Call Together Plus<br />

Video Group Call<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

FEELingK Call Together Plus - Video Group Call Solution provides end users<br />

with video capable mobile devices with simple <strong>and</strong> easy to use video conferencing<br />

features. Providing market proven technology <strong>and</strong> experiences in Video<br />

SMS <strong>and</strong> Group Call Conferencing, Call Together Plus - Video Group Call<br />

Solution drives seamless migration of intuitive voice group call toward next generation<br />

video group call field.<br />

Video Group Call service users simply selects <strong>and</strong> calls group members from<br />

the list of contacts in device using its client <strong>application</strong>, subsequently all the<br />

members get the calls at the same time for video group call.<br />

Key features<br />

• Presence Information Support<br />

• Instant/Scheduled Voice/Video Conferencing<br />

• Fully Integrated Web User Interface - WebConf<br />

• Fixed/Legacy Participants Support - Voice Only<br />

• Conference Recording Support<br />

• Simple Data Transmission While Conferencing - simple text (messaging),<br />

image, multimedia data.<br />

Interactive multimedia - video<br />

Business benefits<br />

• Future proof video group call solution<br />

• Specification <strong>and</strong> st<strong>and</strong>ard based architecture<br />

• True online (e.g. Web service) <strong>and</strong> mobile convergence environment for various<br />

service <strong>application</strong>s.<br />

To learn<br />

more, visit:<br />

www.feelingk.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

95


Interactive multimedia - video<br />

Mar<strong>and</strong><br />

Render Engine<br />

New for 2007<br />

Interactive multimedia - video<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

(Video)<br />

• <strong>HP</strong> Linux operating<br />

system<br />

Solution overview<br />

Render Engine is a media processing <strong>application</strong> which enables service<br />

providers to create dynamic/personalized video content <strong>and</strong> service look <strong>and</strong><br />

feel from a mix of resources (image, text, audio, video) in run time.<br />

Designing new services with Render Engine ensures rapid development <strong>and</strong><br />

ease of customization. The effort of developing new services can be focused on<br />

the business <strong>and</strong> content aspects rather than technical design details. With<br />

Render Engine you can modify services in minutes rather than days or<br />

weeks, as has been the case with many video services.<br />

Render Engine for video services comes with a set of predefined media<br />

processors which enable video VoiceXML <strong>application</strong>s to create leading edge<br />

Video Services.<br />

Furthermore brings power to creative service designers which use st<strong>and</strong>ard<br />

authoring tools to define <strong>and</strong> customize service look <strong>and</strong> feel. Feature rich components<br />

enable dynamic content creation <strong>and</strong> speed up development, customization<br />

<strong>and</strong> launching of new video services.<br />

Key features<br />

• Support for most commonly used media formats (such as JPG, PNG, GIF,<br />

SVG, 3GPP)<br />

• Dynamic content creation through Media Processors<br />

• Synchronous/Asynchronous content creation interface<br />

• Content Caching reduces unnecessary traffic <strong>and</strong> media processor usage.<br />

Business benefits<br />

• Makes development of video <strong>application</strong>s as easy as developing web <strong>application</strong>s<br />

• On dem<strong>and</strong> content creation allows dynamic, per user personalized video<br />

services<br />

• Brings freedom to creative Service Designers to define <strong>and</strong> customize service<br />

look <strong>and</strong> feel<br />

• Brings power to Developers to create cutting edge video <strong>application</strong>s.<br />

To learn<br />

more, visit:<br />

96<br />

www.mar<strong>and</strong>.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - video<br />

Mar<strong>and</strong><br />

Think Video<br />

Video Blog<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

Video<br />

• <strong>HP</strong> Linux operating<br />

system<br />

Solution overview<br />

Think Video Video Blog is a video service solution which brings the world of<br />

video blogging to 3G mobile phones. Video Blog enables users to watch, rate,<br />

create <strong>and</strong> share video messages with others using a 3G mobile phones.<br />

Traditionally the creation of Blog content has been domain of the web loggers.<br />

With the advent of Video IVR platforms operators can extend the service to the<br />

3G mobile world where the content is basically created by bloggers. To boost<br />

the user interest, operators can include celebrities' blogs, which are posted by<br />

administrators.<br />

Think Video Video Blog features a powerful web admin console which<br />

allows administrators to control published content <strong>and</strong> detailed statistics of the<br />

service usage <strong>and</strong> subscribers interests.<br />

Key features<br />

• Unique service differentiation<br />

• Person to Community sharing experience<br />

• Can be used by any subscriber on any 3G device that supports video telephony<br />

• Support for Web portal integration<br />

• Support for SMS/MMS notifications <strong>and</strong> RSS Feeds.<br />

Business benefits<br />

• Generate additional revenue by attracting the blogging generation<br />

• Enables user interactivity<br />

• Increases 3G network usage<br />

• Increases usage of Video Telephony.<br />

Interactive multimedia - video<br />

To learn<br />

more, visit:<br />

www.mar<strong>and</strong>.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

97


Interactive multimedia - video<br />

NGC Systems Sdn Bhd<br />

Genico Personalized<br />

Video Content Delivery<br />

System<br />

Interactive multimedia - video<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

(2.4, 3.0, 3.1)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Voice XML<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Unix 11i<br />

version 1 operating<br />

system<br />

Solution overview<br />

Genico 3Gcast is an advanced automated video messaging authoring <strong>and</strong><br />

delivery service using Short Video Messaging Service (SVMS) to 3G devices<br />

<strong>and</strong> Session Initiated Protocol (SIP)-based end user clients. Genico 3Gcast<br />

uses a Smart Extraction Engine to dynamically automate the process of selecting<br />

specific news <strong>and</strong> events from multiple video streams like television <strong>and</strong><br />

cable news broadcast, <strong>and</strong> matches it to a predefined list of subscribers' p<strong>reference</strong>s<br />

like "tennis", "English Premiere League", travel <strong>and</strong> more.<br />

Key features<br />

• Genico 3Gcast Smart Extraction Engine allows for easy extraction, creation<br />

<strong>and</strong> streaming of short video clips from MULTIPLE TV <strong>and</strong> cable services,<br />

to specific 3G subscribers.<br />

• Uses a Smart Extraction Engine to automate <strong>and</strong> keep constant a pulse on<br />

ALL TV <strong>and</strong> cable feeds.<br />

• Automatically highlights <strong>and</strong> selects second-by-second frame from monitored<br />

feed.<br />

• Rich media archive <strong>and</strong> powerful search.<br />

Business benefits<br />

• Operators can now exploit the power of TV content to sell into the consumer<br />

mass market.<br />

• Reduces all resource intensive activities in providing this service to a bare<br />

minimum. Once the engine has been configured, the entire delivery process<br />

will be fully automated.<br />

• Genico uses a Smart Extraction Engine which automates the selection of<br />

the video segment, when to start <strong>and</strong> end the video streaming process <strong>and</strong><br />

broadcasts to subscribers based upon their p<strong>reference</strong>s.<br />

• Operators can offer subscribers access to Genico 3Gcast's intuitive video<br />

archiving facility with powerful search capabilities. Offering such an access<br />

at premium rates <strong>and</strong> provide it for FREE for access to a seven-day archive.<br />

Subscribers can search media based on events like Corners, Offsides,<br />

Penalties, Free Kicks, Teams <strong>and</strong> Players.<br />

To learn<br />

more, visit:<br />

98<br />

www.ngc.com.my/html/prod_genico_solution.htm<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - video<br />

Octon Inc.<br />

NGN Multimedia IP<br />

Centrex (MMIPC)<br />

New for 2007<br />

Works with:<br />

• <strong>OpenCall</strong> USP<br />

Session<br />

Initiation<br />

Protocol (SIP)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

Octon Multimedia IP Centrex (MMIPC ) is in fact a Next Generation Network<br />

solution of IP Centrex for Telco Operators that meets the dem<strong>and</strong>s for communications<br />

services now <strong>and</strong> in the future. It is a business domain concept for partitioning<br />

MMIP resource <strong>and</strong> independent administrative rights to achieve selfmanagement<br />

of services.<br />

In addition to the full featured traditional IP based Centrex functionality,<br />

MMIPC promises to deliver Multimedia services like Video, Internet IM, SMS<br />

<strong>and</strong> other data <strong>and</strong> voice converged services for cooperate <strong>and</strong> residential<br />

subscribers. Carriers now can deliver, not just voice, but other advanced multimedia<br />

services with low maintenance cost via existing data access network<br />

infrastructure like ADSL or private data network leasing lines.<br />

Key features<br />

• High scalability <strong>and</strong> availability through OCMP which can run in multiplenode<br />

configuration mode<br />

• On-dem<strong>and</strong> hosted Contact Center Services. In conjunction with Octon's<br />

Multimedia Intelligent Router (MMIR), Interactive Multimedia Response System<br />

(IMMR), Multimedia Log System (MMLS), <strong>and</strong> Computer Multimedia<br />

Integration (CMMI) system, Carriers can provide powerful <strong>and</strong> fully featured<br />

NGN Contact Center Services<br />

• Supports Multimedia services including voice, video, IM, SMS <strong>and</strong> fax<br />

• Supports traditional IP <strong>and</strong> TDN based Centrex features.<br />

Business benefits<br />

• Enables provision of true multimedia services to subscribers<br />

• Reduced Maintenance Cost.<br />

• Reduce cost of ownership of a Centrex system<br />

• Creates more business opportunities.<br />

Interactive multimedia - video<br />

To learn<br />

more, visit:<br />

www.octon.net<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

99


Interactive multimedia - video<br />

SPEECH DESIGN Carrier Systems<br />

THOR Call<br />

Completion Solutions<br />

New for 2007<br />

Interactive multimedia - video<br />

AVAILABLE<br />

AT AN<br />

EXPERIENCE<br />

CENTER<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

Video<br />

• <strong>HP</strong> Linux operating<br />

system<br />

Solution overview<br />

Speech Design's carrier-proven THOR call completion services for voice <strong>and</strong><br />

video calls are designed to both significantly reduce the number of unsuccessful<br />

connections <strong>and</strong> voice mail slam down through intuitive usability.<br />

The basic idea behind Call Completion is to detect calls where one party (A)<br />

could not reach another party (B) for whatever reason. The first step is to<br />

inform either A or B (or both) that there was an unsuccessful call attempt so<br />

that both parties are aware of the uncompleted call.<br />

This will allow the call to be repeated <strong>and</strong> completed at a later point in time.<br />

This increases call traffic.<br />

The goal is to achieve a true "win-win" situation by increasing both the customer<br />

satisfaction <strong>and</strong> operators revenue.<br />

Key features<br />

• SMS notification to called party (B) about any lost call<br />

• SMS notification to calling party (A) that they be notified (by SMS) when the<br />

called party (B) becomes available again<br />

• Video Call Completion - a visual interface providing an intuitive way of presenting<br />

suitable options to the caller.<br />

Business benefits<br />

• Intuitive usage with one click operation for call retrieval <strong>and</strong> playback<br />

• No need for the user to call the video mail box to retrieve the call<br />

• Works on 3G <strong>and</strong> older 2G phones. 2G phones get video enabled<br />

• Works with any coverage. Even video mails are received via 2G networks<br />

• Fast ROI through more completed calls <strong>and</strong> newly generated calls.<br />

To learn<br />

more, visit:<br />

100<br />

www.speech-design.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - video<br />

Telenity<br />

Canvas © Conferencing,<br />

Audio <strong>and</strong> Video<br />

Conferencing Service<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

(video)<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

Telenity's Canvas Conferencing product provides an interactive conferencing<br />

solution over multiple networks for consumers <strong>and</strong> enterprises. The service<br />

allows users to communicate using both audio <strong>and</strong> video capabilities. Users<br />

can participate in a conference using regular <strong>and</strong> 3G h<strong>and</strong>sets, IP phones or<br />

computers with a web camera.<br />

Key features<br />

• Flexible conference types such as instant <strong>and</strong> reserved conferences<br />

• Different security levels such as open, secret, <strong>and</strong> confidential<br />

• Flexible conference management over WEB <strong>and</strong> IVR<br />

• Enhanced features for the conference chairman such as hold, lock, mute <strong>and</strong><br />

record<br />

• Customizable message set, logos <strong>and</strong> welcome message for audio <strong>and</strong><br />

video conference types.<br />

Business benefits<br />

• Ability to offer a rich solution with user friendly interfaces<br />

• Increased ARPU <strong>and</strong> customer satisfaction<br />

• Ability to address multiple network types; 2G/2.5G/3G/SIP/IMS<br />

• Offers a solution backed by Telenity's extensive expertise in service creation<br />

<strong>and</strong> delivery.<br />

Interactive multimedia - video<br />

To learn<br />

more, visit:<br />

www.telenity.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

101


Interactive multimedia - video<br />

Telenity<br />

Canvas © Video Mail<br />

New for 2007<br />

Interactive multimedia - video<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

Video<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

Telenity's Canvas Video Mail provides the ability for subscribers to exchange<br />

video messages with other users. The service allows 3G calls to be completed<br />

even if the subscriber is out of coverage, busy or not available.<br />

Key features<br />

• Flexible <strong>and</strong> easy-to-use video portal interface for message deposit <strong>and</strong><br />

retrieval<br />

• Customized <strong>and</strong> animated video greetings options<br />

• Ability to record, play, re-record, reply to video messages<br />

• Flexible interfaces for message management; Video portal or WEB<br />

Interfaces.<br />

Business benefits<br />

• Ability to offer customers new, rich 3G/IMS services with user friendly interfaces<br />

• Increases ARPU <strong>and</strong> customer satisfaction<br />

• Offers a solution backed by Telenity's extensive expertise in service creation<br />

<strong>and</strong> delivery.<br />

To learn<br />

more, visit:<br />

102<br />

www.telenity.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - video<br />

VoxSurf<br />

VxOne Next<br />

generation video<br />

mail<br />

New for 2007<br />

AVAILABLE<br />

AT AN<br />

EXPERIENCE<br />

CENTER<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux operating<br />

system<br />

Solution overview<br />

As part of the <strong>HP</strong> Video Messaging solution, the VoxSurf VxOne Videomail<br />

system coupled with the <strong>HP</strong> <strong>OpenCall</strong> Media Platform (OCMP), one of the industry's<br />

most complete <strong>and</strong> mature Voice Extensible Markup Language (VoiceXML) platform for<br />

interactive multimedia services, makes it simple for the end-user subscribers to receive,<br />

compose <strong>and</strong> manage video messages.<br />

Customers can also take advantage of the flexibility of the VxOne platform to build<br />

many other types of revenue generating interactive video services. End-users can personalize<br />

the look <strong>and</strong> feel of the Videomail user interface on-the-fly <strong>and</strong> purchase animated<br />

video avatar greetings. Users can also get rich notifications when they receive video mail<br />

<strong>and</strong> obtain content like news, music videos or movie trailers from the Videomail menu.<br />

The rich video user interface can be made available to end-users without the need for an<br />

extra client on the phone. The Videomail service <strong>and</strong> menus are provided through the<br />

video call <strong>and</strong> navigation is accomplished by dual tone multi-frequency (DTMF). The service<br />

works with every video call-capable 3G phone <strong>and</strong> can be accessed by a voice call,<br />

the web, Wireless, Application Protocol (WAP), etc.<br />

The <strong>HP</strong> <strong>OpenCall</strong>-VoxSurf video messaging solution enables delivery of attractive, differentiated<br />

3G services to help reduce churn <strong>and</strong> generate incremental.<br />

Key features<br />

• Flexibility - Modular components<br />

• Access via telephone (touchtone or speech activated), web, WAP, email client, PDA or smart phone<br />

• Mobile <strong>and</strong> broadb<strong>and</strong> access to Videomail <strong>and</strong> Voicemail<br />

• Themed user interfaces<br />

• Optional Avatars<br />

• Fun Greeting support built-in<br />

• Video Portal.<br />

Business benefits<br />

• Increased ARPU amongst your high value customers (SOHO,SME, Corporate) <strong>and</strong> consumer subscribers<br />

• Increased video call usage <strong>and</strong> video call terminations<br />

• Increased flexibility in deployment <strong>and</strong> development strategies to also replace end-of-life legacy voicemail<br />

with a single platform<br />

• Lower Total Cost of Ownership than competition<br />

• The ability to support many services, br<strong>and</strong>s <strong>and</strong> look <strong>and</strong> feel.<br />

Interactive multimedia - video<br />

To learn<br />

more, visit:<br />

www.voxsurf.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

103


Interactive multimedia - video<br />

VoxSurf<br />

VxOne Video Portals<br />

New for 2007<br />

Interactive multimedia - video<br />

AVAILABLE<br />

AT AN<br />

EXPERIENCE<br />

CENTER<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux operating<br />

system<br />

Solution overview<br />

As part of the <strong>HP</strong> Video solution, the VoxSurf VxOne Video Portal system<br />

coupled with the <strong>HP</strong> <strong>OpenCall</strong> Media Platform (OCMP), the industry's most<br />

complete <strong>and</strong> mature Voice Extensible Markup Language (VoiceXML) platform<br />

for interactive multimedia services, makes it simple for content owners <strong>and</strong> service<br />

providers to provide compelling video services to subscribers <strong>and</strong> consumers.<br />

Rich video user interfaces can be easily created using the graphical service creation<br />

tools included in the solution allowing content to be made available to<br />

end-users without the need for an extra client on the phone. The video service<br />

<strong>and</strong> menus are provided through the video call <strong>and</strong> navigation is accomplished<br />

by dual tone multi-frequency (DTMF). The service works with every<br />

video call-capable 3G phone <strong>and</strong> can be accessed by shortcode.<br />

The <strong>HP</strong> <strong>OpenCall</strong>-VoxSurf video portal solution enables delivery of attractive,<br />

differentiated 3G services to help reduce churn <strong>and</strong> generate incremental.<br />

Key features<br />

• Service Creation for call flow creation <strong>and</strong> content management<br />

• Short code access to video services<br />

• 3G <strong>and</strong> Broadb<strong>and</strong> access<br />

• Multi-tenancy to support multiple video services.<br />

• Modular deployment of features <strong>and</strong> functions<br />

• Support for packet switched (IP) <strong>and</strong> circuit switched (st<strong>and</strong>ard telephony) networks.<br />

Business benefits<br />

• Increased ARPU amongst your high value customers (SOHO,SME, Corporate) <strong>and</strong> consumer<br />

subscribers<br />

• Increased video call usage <strong>and</strong> video call terminations<br />

• Increased flexibility in deployment <strong>and</strong> development strategies to also replace end-of-life<br />

legacy voicemail with a single platform<br />

• The ability to support many services, br<strong>and</strong>s, look <strong>and</strong> feels<br />

• Reduced time to market (weeks rather than months).<br />

To learn<br />

more, visit:<br />

104<br />

www.voxsurf.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - voice<br />

CablesEdge Software Inc.<br />

Voice on the Go<br />

AVAILABLE<br />

AT AN<br />

EXPERIENCE<br />

CENTER<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Voice XML<br />

• <strong>HP</strong> Linux operating<br />

system<br />

AS 3.0<br />

Solution overview<br />

Voice on the go is a powerful mobile email service providing operators with a<br />

new way to drive incremental revenues from voice air time, SMS traffic <strong>and</strong><br />

subscriptions while improving customer satisfaction <strong>and</strong> loyalty. With minimal<br />

up-front investment, this solution offers operators a service that provides subscribers<br />

with fast <strong>and</strong> easy interactive voice access to email <strong>and</strong> Personal<br />

Information Management.<br />

Key features<br />

• Consumers can check their email using their existing phone.<br />

• H<strong>and</strong>s free access to email: useful for drivers, wireless data users, <strong>and</strong> commuters<br />

traveling to <strong>and</strong> from work.<br />

• Easy to deploy <strong>and</strong> roll out<br />

Business benefits<br />

• Will drive additional ARPU through additional minutes, subscription, <strong>and</strong><br />

SMS services.<br />

• Leverage your existing h<strong>and</strong>sets <strong>and</strong> voice network <strong>and</strong> increase the loyalty<br />

of your subscriber base.<br />

• Accessibility market: for example benefits for the vision impaired.<br />

Interactive multimedia - voice<br />

To learn<br />

more, visit:<br />

www.cablesedge.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

105


Interactive multimedia - voice<br />

Centile<br />

IP Centrex<br />

New for 2007<br />

Solution overview<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Centile IP Centrex solution is a scalable <strong>and</strong> reliable SIP based carrier-grade VoIP<br />

Telephony service platform, designed to adapt easily to <strong>and</strong> grow with customer needs. It<br />

provides the scalability, reliability <strong>and</strong> manageability to support hundreds of thous<strong>and</strong>s of<br />

business customers in a highly available distributed <strong>and</strong> modular architecture. The whole<br />

platform can be hosted on a single st<strong>and</strong>alone machine with embedded <strong>application</strong>s <strong>and</strong><br />

servers, offering a low entry cost to small Service Providers, ASPs, Telcos as well as customers,<br />

or other larger Service Providers that require a proof of concept, market study or<br />

simply want to start small. Centile's technology allows easy migration to a fully hosted<br />

environment.<br />

The solution greatly utilizes the <strong>HP</strong> <strong>OpenCall</strong> Media Platform allowing Service Providers to<br />

cost-effectively launch cutting-edge VoIP based value-added voice <strong>and</strong> video <strong>application</strong>s.<br />

Centile's IP Centrex solution provides a comprehensive range of powerful <strong>application</strong>s,<br />

coming fully loaded with ready to functionalities such as value-added Class 5 features, CTI<br />

(Computer Telephony Integration), IVRs (Interactive Voice Response), ACD (Automatic Call<br />

Distribution), Conferencing, Presence Management, Instant Messaging <strong>and</strong> Video support.<br />

Interactive multimedia - voice<br />

Key features<br />

Centile distributed <strong>and</strong> modular architecture takes advantage of the reliability <strong>and</strong> scalability<br />

of the <strong>HP</strong> <strong>OpenCall</strong> Media Platform, allowing Service Providers to cost-effectively<br />

launch cutting-edge VoIP based value-added voice <strong>and</strong> video <strong>application</strong>s.<br />

• Allows Operators to preserve their current investment in terms of hardware (SS7, PSTN<br />

gateways…), software (billing, rating, monitoring, CRM…) <strong>and</strong> internal skills (VoIP protocols,<br />

operating systems…).<br />

• Provides a broader set of tailored value-added services which can be activated (on <strong>and</strong><br />

off) <strong>and</strong> customized on customer basis<br />

• Text To Speech <strong>and</strong> Automated Speech Recognition ready.<br />

Business benefits<br />

• Unique support for the broadest range of IP phones, including full featured Cisco IP phones<br />

• Enables advanced call center rich set of features, removing the need for expensive CTI connectivity<br />

• Flexible architecture deployment from st<strong>and</strong>alone to N clusters providing 1 to N redundancy:<br />

• Open APIs enabling easy integration of external BSS/OSS such as billing system, CRM <strong>and</strong><br />

prepaid<br />

• Centile's system is placed in the heart of the service provider's networks without replacing the<br />

existing infrastructure.<br />

To learn<br />

more, visit:<br />

106<br />

www.centile/solutions-ipcentrex.php<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - voice<br />

FEELingK<br />

Call Together<br />

Group Call Conferencing<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

FEELingK Call Together - Group Call Conferencing Solution provides simple<br />

<strong>and</strong> easy to use voice call conferencing features. With market proven technology<br />

<strong>and</strong> experiences in SS7 network, Call Together Solution gives efficient way<br />

of group call experiences to general group of people <strong>and</strong> business purpose as<br />

well.<br />

With installable client <strong>application</strong> provided together, service users simply select<br />

<strong>and</strong> call group members from the list of contacts in device, all the members get<br />

the calls at the same time for group call. Hence providing end users a more<br />

efficient way of group call features compared with switch based 3-way call<br />

service <strong>and</strong> revive <strong>and</strong> increase falling voice revenue caused by competitive<br />

price in the market .<br />

Key features<br />

• Instant Group Call Conferencing<br />

• Scheduled Group Call Conferencing<br />

• Easy to Use Installable Client Application<br />

• Fully Integrated Web UI - History <strong>and</strong> Scheduling Management<br />

• Group Call Recording Support.<br />

Business benefits<br />

• Building flexible charging policy<br />

• Hosting various type of group call packages for business sectors<br />

• Specification <strong>and</strong> st<strong>and</strong>ard based architecture.<br />

Interactive multimedia - voice<br />

To learn<br />

more, visit:<br />

www.feelingk.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

107


Interactive multimedia - voice<br />

FEELingK<br />

Push-To-Talk (PTT)<br />

New for 2007<br />

Interactive multimedia - voice<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

FEELingK's Push-To-Talk (PTT) Solution provides world <strong>and</strong> industry st<strong>and</strong>ard<br />

specifications - 3GPP, 3GPP2, IETF, OMA - based high performance Push-To-<br />

Talk service, <strong>and</strong> it gives easy to use service experience for both IP based <strong>and</strong><br />

circuit based PTT capable device users.<br />

PTT service user simply push a button designated for PTT service to initiate talk<br />

with contact(s), <strong>and</strong> all the contact(s) selected for the service have half duplex<br />

mode communication, such as walkie-talkie experience.<br />

Increases revenue generated from both circuit <strong>and</strong> packet network use by end<br />

users, makes early preparation for the next killer <strong>application</strong> targeting all generation<br />

groups <strong>and</strong> establishes a prior occupation for push-to-all service in market.<br />

Key features<br />

• Group <strong>and</strong> Presence Information Support<br />

• 1:1, Group Talk Bursting - Efficient way of short communication<br />

• Future Proof Service Chaining through Push-To-All Support - Push-To-Share<br />

• True Convergence Support for Circuit Based PTT Service - Voice Only<br />

• St<strong>and</strong>ard Based Flexible Architecture - Easy Expansion.<br />

Business benefits<br />

• Future proof push-to-all solution<br />

• Specification <strong>and</strong> st<strong>and</strong>ard based architecture<br />

• Revenue generating through flexible charging policy management.<br />

To learn<br />

more, visit:<br />

108<br />

www.feelingk.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - voice<br />

Intervoice<br />

Omvia ®<br />

Communicator<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Unix <strong>and</strong><br />

Linux operating<br />

systems<br />

Solution overview<br />

Intervoice offers a true next-generation, open platform offering—Omvia<br />

Communicator—with a unique multi-modal <strong>application</strong> <strong>and</strong> central storage<br />

element called Home Zone. Omvia Communicator provides exciting new<br />

revenue generating features, low cost of ownership <strong>and</strong> the opportunity to<br />

extend services well beyond traditional voicemail <strong>application</strong>s. Network<br />

operators can create <strong>and</strong> quickly deploy new services that are packaged<br />

for different market segments <strong>and</strong> customized to meet individual user needs,<br />

yet provisioned <strong>and</strong> billed efficiently.<br />

Key features<br />

• Voice Activated Dialing—Enhances the basic dialing <strong>and</strong> call completion<br />

experience.<br />

• Multimedia Messaging Service—Provides an innovative way to manage<br />

messaging, increase revenue <strong>and</strong> subscriber loyalty.<br />

• Celebrity Greetings—Proven to increase ARPU with extra revenue from<br />

returned calls.<br />

• Call Notify—Enables operators to leverage revenue through the delivery<br />

of Missed Call Information.<br />

• Personal Ring Tone—Provides creative service <strong>and</strong> an additional new<br />

revenue stream.<br />

Business benefits<br />

• The multi-<strong>application</strong> environment makes it easy to build the right combination<br />

of services without breaking your budget or adding new staff.<br />

• The totally open architecture of Omvia Communicator complies with virtually<br />

all industry st<strong>and</strong>ards to optimize service creation efficiency.<br />

• Real-time rating engine uses XML-based records for easier integration with<br />

billing systems.<br />

• Modular design let’s you adopt new capabilities to meet specific market<br />

needs, increasing revenue <strong>and</strong> reducing churn.<br />

Interactive multimedia - voice<br />

To learn<br />

more, visit:<br />

www.intervoice.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

109


Interactive multimedia - voice<br />

Intervoice<br />

Media Exchange<br />

Interactive multimedia - voice<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Unix or <strong>HP</strong><br />

Linux operating<br />

systems<br />

Solution overview<br />

Intervoice offers a true next-generation, open framework offering - Omvia<br />

Media Exchange - with a unique multi-modal <strong>application</strong> <strong>and</strong> central storage<br />

element called Home Zone.<br />

Media Exchange provides exciting new revenue generating features, low cost<br />

of ownership <strong>and</strong> the opportunity to extend services well beyond traditional<br />

voicemail <strong>application</strong>s. Network operators can create <strong>and</strong> quickly deploy new<br />

services that are packaged for different market segments <strong>and</strong> customized to<br />

meet individual user needs, yet provisioned <strong>and</strong> billed efficiently.<br />

Key features<br />

• Communicator - Full-featured Next Generation messaging product. It provides<br />

the capability for voicemail, email <strong>and</strong> videomail through the same user<br />

interface <strong>and</strong> mailbox.<br />

• Voice Activated Dialing - Enhances the basic dialing <strong>and</strong> call completion<br />

experience.<br />

• Media Messaging Service - Provides an innovative way to manage messaging,<br />

increase revenue <strong>and</strong> subscriber loyalty.<br />

• Celebrity Greetings - Proven to increase ARPU with extra revenue from<br />

returned calls.<br />

• Call Notify - Enables operators to leverage revenue through the delivery of<br />

Missed Call Information.<br />

Business benefits<br />

• The multi-<strong>application</strong> environment makes it easy to build the right combination<br />

of services without breaking your budget or adding new staff.<br />

• The totally open architecture of Media Exchange complies with virtually all<br />

industry st<strong>and</strong>ards to optimize service creation efficiency.<br />

• Real-time rating engine uses XML-based records for easier integration with<br />

billing systems.<br />

• Modular design let's you seamlessly integrate new capabilities to meet specific<br />

market needs, increasing revenue <strong>and</strong> reducing churn.<br />

To learn<br />

more, visit:<br />

110<br />

www.intervoice.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - voice<br />

Kirusa<br />

KMS Multimodal<br />

Platforms<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux operating<br />

system<br />

Solution overview<br />

Kirusa's patent pending KMS multimodal platforms adds the power of voice to<br />

visual interfaces to significantly enhance the value of services.<br />

The platforms' open, st<strong>and</strong>ards-based architecture supports <strong>application</strong>s from<br />

any vendor, as it also helps reduce the effort <strong>and</strong> cost of launching new service<br />

<strong>application</strong>s. As a 3G proven carrier-grade platform, the KMS platform fulfills<br />

the requirements of reliability <strong>and</strong> scalability, <strong>and</strong> supports a future IMS<br />

environment.<br />

Key features<br />

• Extends the <strong>OpenCall</strong> media platform to support multimodal <strong>application</strong>s<br />

• Available in 2 deployment configurations: Circuit Voice <strong>and</strong> IP Voice<br />

• Network interface agnostic: any generation <strong>and</strong> type of CDMA or GSM network<br />

• Open, st<strong>and</strong>ards-based architecture supports multiple common technologies<br />

<strong>and</strong> enables simple integration with all infrastructure elements<br />

• Supports TTS, ASR <strong>and</strong> DTMF.<br />

Business benefits<br />

Platform's multimodal <strong>and</strong> open architecture reduces infrastructure cost <strong>and</strong><br />

improves ROI because it:<br />

• Supports concurrent deployment of multiple <strong>application</strong>s from any vendor.<br />

• Reduces the time <strong>and</strong> effort to launch new value added services.<br />

• Enables future 3G services <strong>and</strong> the addition of streaming video <strong>and</strong> graphics.<br />

• Proven 3G deployment <strong>and</strong> is fully compliant with IMS to support operator<br />

migration.<br />

Interactive multimedia - voice<br />

To learn<br />

more, visit:<br />

www.kirusa.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

111


Interactive multimedia - voice<br />

Kirusa<br />

Kirusa Voice SMS<br />

(KV.SMS)<br />

New for 2007<br />

Interactive multimedia - voice<br />

AVAILABLE<br />

AT AN<br />

EXPERIENCE<br />

CENTER<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux operating<br />

system<br />

Solution overview<br />

Kirusa adds the power of voice to SMS messaging - to enable users to reply to<br />

text SMS messages with voice or to send an SMS in voice.<br />

Operators gain a full turnkey solution with best-in-class user features that works<br />

in all generations <strong>and</strong> types of networks. Rapidly deployed, this cost effective<br />

solution easily integrates with existing network, messaging <strong>and</strong> billing infrastructures<br />

to quickly begin building new revenue.<br />

Key features<br />

• Feature-rich solution including: Click2ListenSM for single click direct message<br />

access, group messaging, message save/delete/forward, user defined<br />

language p<strong>reference</strong>s.<br />

• Network interface agnostic for seamless delivery across all 2G/ 2.5G/ 3G<br />

networks - GSM <strong>and</strong> CDMA.<br />

• Open, st<strong>and</strong>ards-based architecture enables simple integration with existing<br />

network <strong>and</strong> messaging infrastructures.<br />

• Supports event based billing for both pre <strong>and</strong> post paid customers.<br />

Business benefits<br />

• Voice builds on the benefits of SMS, thus enabling customers to incrementally<br />

exp<strong>and</strong> their SMS business into new usage situations <strong>and</strong> new users groups.<br />

• Open architecture removes any requirement for expensive network upgrades<br />

or "re-wiring" to reduce costs <strong>and</strong> improve ROI.<br />

• Full turnkey solution <strong>and</strong> open architecture ensures rapid deployment <strong>and</strong><br />

short time-to-revenue.<br />

To learn<br />

more, visit:<br />

112<br />

www.kirusa.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - voice<br />

NGC Systems Sdn Bhd<br />

Genico<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

MediaPlatform<br />

• SIP RFC 3261,<br />

<strong>HP</strong> Linux, <strong>HP</strong><br />

Unix operating<br />

systems<br />

Solution overview<br />

Genico is a suite of Next Generation Network (NGN) <strong>and</strong> Voice over Packet<br />

(VoP) <strong>application</strong>s <strong>and</strong> offerings. Genico delivers the promise of a unified<br />

communication platform by converging data, voice <strong>and</strong> multimedia in a<br />

modular, low-maintenance, rules-based, easy-to-administer <strong>and</strong> use, resource<br />

effective <strong>and</strong> fully transparent infrastructure. For mobile operators, fixed-line or<br />

IP-based service providers <strong>and</strong> large enterprises within Asia, Genico provides<br />

unparalleled advantages.<br />

Key features<br />

• Built-in intelligence—balances <strong>and</strong> supports traffic <strong>and</strong> usage dem<strong>and</strong> for<br />

voice <strong>and</strong> data services on a single converged communication infrastructure.<br />

• Interoperability <strong>and</strong> multiprotocol support—lowers the migration cost <strong>and</strong><br />

merges the current network with an IP-based network.<br />

• Accurate, second-to-second usage meter, monitored from a central location—<br />

reduces network <strong>and</strong> usage inefficiency <strong>and</strong> waste.<br />

Business benefits<br />

• Maximize b<strong>and</strong>width usage <strong>and</strong> increase infrastructure efficiency.<br />

• Increase both the economical value <strong>and</strong> usage frequency derived from<br />

each subscriber.<br />

• Extend an average subscriber’s call duration <strong>and</strong> retain their loyalty.<br />

• Offer diverse <strong>and</strong> new services while increasing the reliability <strong>and</strong> quality<br />

of your services.<br />

• Eliminate the need to purchase <strong>and</strong> maintain disparate technology.<br />

Interactive multimedia - voice<br />

To learn<br />

more, visit:<br />

www.ngc.com.my<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

113


Interactive multimedia - voice<br />

NGC Systems Sdn Bhd<br />

Genico Broadb<strong>and</strong><br />

Telephony<br />

Interactive multimedia - voice<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signalling<br />

Platform<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

(2.4, 3.0 <strong>and</strong><br />

3.1)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Voice XML<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Unix 11i<br />

version 1 operating<br />

system<br />

Solution overview<br />

Genico Broadb<strong>and</strong> Telephony is a comprehensive, turnkey-based carriergrade<br />

broadb<strong>and</strong> Internet Protocol (IP) telephony solution suite for Operators to<br />

use in deploying innovative IP communication services for corporate <strong>and</strong> residential<br />

subscribers. Genico Broadb<strong>and</strong> Telephony frees Operators from the<br />

unnecessary risk of having to create new services. Operators benefit because<br />

subscribers are attracted to Genico Broadb<strong>and</strong> Telephony services which<br />

offer a complete range of ALL seven broadb<strong>and</strong> communication services: voice,<br />

video, IM, whiteboard collaboration <strong>and</strong> <strong>application</strong> sharing, secure file transfer<br />

<strong>and</strong> presence management.<br />

Key features<br />

• Offers popular call features.<br />

• Emergency <strong>and</strong> customized dialing plan support.<br />

• Self-managed service on Web portal/ IVR.<br />

• Firewall/ NAT traversal.<br />

Business benefits<br />

• Familiar call features like caller line identity, call waiting, call forwarding,<br />

call blocking, last number redial <strong>and</strong> additional help to quickly familiarize<br />

subscribers with Operators' new services.<br />

• Supports 911, 999 or localized distress <strong>and</strong> emergency functions. Operators<br />

can additionally offer subscriber's customized abbreviated dialing plans.<br />

• Experience cost <strong>and</strong> resource savings as subscribers self manage their<br />

account using a web portal/IVR <strong>and</strong> administrators use a secure, password<br />

layered, web-based provisioning system to manage.<br />

• Operators have a network friendly service, which has firewall/ NAT traversal<br />

capability. Operators can target corporate subscribers who need a full range<br />

of IP communication services but do not want to compromise their network<br />

security or reconfigure corporate firewalls in order to access the service.<br />

To learn<br />

more, visit:<br />

114<br />

www.ngc.com.my<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - voice<br />

NGC Systems Sdn Bhd<br />

Genico Music Ring<br />

Back Tone<br />

AVAILABLE<br />

AT AN<br />

EXPERIENCE<br />

CENTER<br />

Solution overview<br />

Genico Music Ring Back Tone (MRBT) is a turnkey, Internet Protocol (IP)-<br />

based Ring Back Tone (RBT) solution for Operators enabling them to provide its<br />

subscribers a personalization Value Added Service (VAS).<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

(2.4, 3.0 <strong>and</strong><br />

3.1)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Voice XML<br />

• <strong>HP</strong> Unix 11i<br />

version 1<br />

operating system<br />

Operators using Genico MRBT can offer its subscribers specific RBTs selections<br />

to replace the default tone played while the call is being connected. This<br />

responds to personalization needs from fashion conscious subscribers.<br />

Genico MRBT is a network-based service <strong>and</strong> includes a SIP media server,<br />

Web-based subscriber self-service portal, a Web Provisioning system <strong>and</strong><br />

Interactive Voice Response (IVR) system.<br />

Key features<br />

• Rich media RBT service differentiation.<br />

• Device independent, network-based <strong>and</strong> serves RBTs to all devices.<br />

• Digital footprint to track activity.<br />

• Differentiated access to improve security.<br />

Business benefits<br />

• Operators encourage subscribers to reinforce their individuality by using RBTs<br />

as a form of self expression. Genico MRBT services appeal to trendy <strong>and</strong><br />

fashion conscious subscribers seeking to differentiate themselves.<br />

• 100% compatible with traditional PSTN messaging devices <strong>and</strong> POTS<br />

phones when used with a media gateway device. Genico MRBT can be<br />

used by subscribers <strong>and</strong> heard by callers who are using all existing h<strong>and</strong>sets,<br />

wireless <strong>and</strong> fixed line.<br />

• Genico MRBT has built-in audit tools to track subscribers' electronic footprint<br />

for audit purposes.<br />

• Operators can set differentiated access in their Web portal/IVR to improve<br />

security, determined by unique user subscriber <strong>and</strong> administrator classes.<br />

Interactive multimedia - voice<br />

To learn<br />

more, visit:<br />

www.ngc.com.my<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

115


Interactive multimedia - voice<br />

NGC Systems Sdn Bhd<br />

Genico Music4Us<br />

Background Music<br />

Interactive multimedia - voice<br />

AVAILABLE<br />

AT AN<br />

EXPERIENCE<br />

CENTER<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

(2.4, 3.0, 3.1)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Voice XML<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Unix 11i<br />

version 1 operating<br />

system<br />

Solution overview<br />

Genico Music4Us is a digital Internet Protocol (IP)-based background music<br />

(BGM) service deployed as a turnkey-based solution for Operators. Using<br />

Genico Music4Us, Operators can offer their fashionable <strong>and</strong> trendy subscribers<br />

a new personalization Value Added Service (VAS). The BGM is preselected<br />

by subscribers to match customizable call settings like time of day,<br />

caller ID <strong>and</strong> more. Genico Music4Us is a network-based service which<br />

serves BGMs which can be a popular tune, instrumental music or musical<br />

theme. It's played in the background after a call is successfully connected<br />

between a caller <strong>and</strong> subscriber.<br />

Key features<br />

• Unique service differentiation.<br />

• Background music can be heard by any caller, using any device.<br />

• Pre-paid <strong>and</strong> post-paid options.<br />

• Track subscribers' activity in detail.<br />

Business benefits<br />

• Offering a rich background music service, operators can answer dem<strong>and</strong>s<br />

from MTV-generation subscribers who are adroit in using music to enhance<br />

their lifestyle.<br />

• As a non-proprietary network-based service, the background music can be<br />

heard by any caller, using any device. It is 100% compatible with 3G<br />

devices, smart phones, IP phones, traditional PSTN messaging devices <strong>and</strong><br />

POTS phones when used with a media gateway device.<br />

• Genico Music4Us is fully compatible <strong>and</strong> flexible to allow Operators to<br />

offer background music services either as a pre-paid or post-paid model,<br />

with extensible flexibility in Billing Options.<br />

• Every facet of subscriber's usage in services is tracked <strong>and</strong> recorded for<br />

auditing <strong>and</strong> record keeping purposes.<br />

To learn<br />

more, visit:<br />

116<br />

www.ngc.com.my<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - voice<br />

Nuance Communications<br />

Automated Directory<br />

Assistance<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

Using Advanced Speech Recognition technology <strong>and</strong> proven database search<br />

algorithms Nuance is able to offer the most powerful <strong>and</strong> comprehensive<br />

Automated Directory Assistance <strong>application</strong> today. The solution can be used<br />

for Residential <strong>and</strong> Business listings, Category searches <strong>and</strong> a wealth of<br />

advanced services such as Multimodal interfaces, distance searching <strong>and</strong> integration<br />

to private or corporate directories. In today's increasingly mobile environment,<br />

customers have come to expect instant access to quality directory<br />

information, <strong>and</strong> Directory Assistance (DA) service providers must deliver the<br />

highest levels of customer service in the most cost-efficient model possible.<br />

Speech-enabled Automated Directory Assistance (ADA) from Nuance offers<br />

your callers a dynamic <strong>and</strong> friendly speech-enabled DA experience, providing<br />

superior DA service at a lower cost.<br />

Key features<br />

• Uses advanced speech recognition to simplify interfaces for callers<br />

• Large grammar capability so it can h<strong>and</strong>le millions of listings<br />

• Auto Update that can be fully updated with no manual intervention.<br />

Business benefits<br />

• Fast <strong>and</strong> efficient lookup<br />

• Enhanced services at lower cost<br />

• Reduce service costs<br />

• Broaden customer base.<br />

Interactive multimedia - voice<br />

To learn<br />

more, visit:<br />

www.nuance.com/directoryassistance<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

117


Interactive multimedia - voice<br />

Nuance Communications<br />

V-builder<br />

Development<br />

Environment<br />

New for 2007<br />

Interactive multimedia - voice<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

A speech <strong>application</strong> creation environment designed specifically for Advanced<br />

Speech Applications. This solution has been designed exclusively to aid the<br />

design <strong>and</strong> development of speech <strong>application</strong>s <strong>and</strong> embodies the principles<br />

developed by Nuance. In addition this tool is the only software to include<br />

native support for HumanTouch features <strong>and</strong> Nuance recognition <strong>and</strong> dialog<br />

management software.<br />

As in today's increasingly competitive markets companies are finding it<br />

extremely difficult to build advanced speech <strong>application</strong>s. The increasing<br />

importance of caller experience <strong>and</strong> customer satisfaction dem<strong>and</strong>s that the<br />

most advanced techniques are used. These techniques are not widely adopted<br />

by multi-service creation tools <strong>and</strong> therefore can increase development time<br />

<strong>and</strong> keep costs to a minimum.<br />

Key features<br />

• Designed exclusively for the development of Speech <strong>application</strong>s<br />

• Simplified functionality - designed for Speech development<br />

• Comprehensive Tools for use in Specification, Design <strong>and</strong> development of<br />

Speech <strong>application</strong>s.<br />

Business benefits<br />

• Multifaceted Creation Environment<br />

• Native language support for advanced Speech recognition techniques <strong>and</strong><br />

improved precision<br />

• Leveraging the most advanced capabilities of ASR<br />

• Advanced Speech Routines provide pre-built support for the most complex<br />

speech routines today.<br />

To learn<br />

more, visit:<br />

118<br />

www.nuance.com/speech<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - voice<br />

Octon Inc.<br />

Multi Media IP<br />

Contact Center<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

The benefit of VoIP technology have been proven in all the aspects in improving<br />

telecommunications with the customers for most of business. The same can<br />

be applied into Contact Centers business. Octon Multi Media IP Contact<br />

Center operators are dem<strong>and</strong>ing the solutions with high flexibility <strong>and</strong> openness,<br />

as well as with rapid <strong>application</strong>s( services) deployment capacity. Octon<br />

Multi Media IP based Contact Center solution based on <strong>HP</strong> OCMP platform is<br />

an answer to such a dem<strong>and</strong> with extra capacity of converging IP <strong>and</strong> TDM<br />

network.<br />

Key features<br />

• IP Based: Easily integrates current <strong>and</strong> future IP service without any investment<br />

• Total solution for Contact Center: It builds in the following systems:<br />

- IP PBX, CTI,<br />

- IVR,<br />

- Recording system,<br />

- Reporting system <strong>and</strong> Agent interface<br />

• Carrier Grade <strong>and</strong> UNIX based platform ensuring high reliability<br />

• IP based architect, high flexibility, easy to extend to multi-site contact center.<br />

Business benefits<br />

• IP contact center, easy to manage <strong>and</strong> deployment<br />

• Best Price/performance, from initial investment to maintenance<br />

• Easy to operate <strong>and</strong> maintain.<br />

Interactive multimedia - voice<br />

To learn<br />

more, visit:<br />

www.octon.net<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

119


Interactive multimedia - voice<br />

Octon Inc.<br />

NGN Computer<br />

Multimedia Integration<br />

(CMMI) system<br />

New for 2007<br />

Interactive multimedia - voice<br />

Works with:<br />

• <strong>OpenCall</strong> USP<br />

Session<br />

Initiation<br />

Protocol (SIP)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

Octon's Computer Multimedia Integration (CMMI) system is an implementation<br />

of the Next Generation Network (NGN) version of Computer Telephony<br />

Integration (CTI) system. Unlike the CTI system that is on focused on Telephony,<br />

CMMI delivers integration of enterprise data <strong>and</strong> contacts at a multimedia <strong>and</strong><br />

multi-channel level. It bridges all type of contact data with agent <strong>application</strong>s.<br />

Now not only a phone call can have screen pop-up but also all other media,<br />

like email, Internet IM, video <strong>and</strong> SMS, can do the same with CMMI media<br />

<strong>and</strong> agent related attached data services.<br />

To protect data privacy <strong>and</strong> security when CMMI is working with Multimedia IP<br />

Centrex (MMIPC ) solution, CMMI can be installed locally at a particular subscriber's<br />

premises, ensuring against any private data leakages, even to the<br />

Carrier.<br />

Key features<br />

• Distributed architecture - Multiple Servers can be used at the same time for<br />

site segmentation, data security, scalability, <strong>and</strong> fault tolerance.<br />

• Multimedia supported<br />

• Message based architecture<br />

• Attached data with multi-languages supported<br />

• Unified messages for different type of devices <strong>and</strong> media.<br />

Business benefits<br />

• Enables easy implementation of a unified agent desktop <strong>application</strong>.<br />

• Message based architecture enables client desktop <strong>application</strong> to be run on<br />

Windows, Unix, Linux, Mac OS <strong>and</strong> many others with TCP/IP networking<br />

capacity.<br />

• No modification required on <strong>application</strong>s even the back end system like IP<br />

PBX had changed.<br />

• Unlimited expansion.<br />

To learn<br />

more, visit:<br />

120<br />

www.octon.net<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - voice<br />

Octon Inc.<br />

NGN Contact Center<br />

Solutions<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

ISUP<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SIP<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

ISDN<br />

• <strong>HP</strong> Unix or<br />

<strong>HP</strong> Linux operating<br />

systems<br />

Solution overview<br />

Nowadays, a contact center is no longer only for vocal calls. In fact, customers<br />

access contact centers via multiple forms of media <strong>and</strong> channels. 3G <strong>and</strong><br />

Broadb<strong>and</strong> Video access, Internet IM like MSN or Yahoo contacts, emails, fax <strong>and</strong> so on<br />

are becoming necessary to meet the customers needs. Octon, with more than 10 years in<br />

call center industry, based on <strong>OpenCall</strong> products especially the Open Call media platform,<br />

delivers Next Generation Network (NGN) Contact Center solutions for both<br />

Enterprise <strong>and</strong> Carriers.<br />

With Octon's solutions, Enterprises can build their very own multimedia contact center;<br />

Carriers can provide on-dem<strong>and</strong> hosted Contact Center Services to its subscribers.<br />

Octon's solutions consist of a suite of NGN systems including (MMIPC ) (Multimedia IP<br />

Centrex), MMIP (Multimedia IP PBX), IMMR (Interactive Multimedia Response system),<br />

MMLS (Multimedia Log System), MMIR (Multimedia Intelligent Router), CMMI (Computer<br />

Multimedia Integration) system <strong>and</strong> Octon's Application/Client platform, iCare, <strong>and</strong><br />

reporting <strong>and</strong> real-time monitoring system, iWatch.<br />

Note: MMIPC alone is a powerful <strong>and</strong> fully featured NGN Multimedia IP Centrex solution<br />

for the Carrier.<br />

Key features<br />

• One Media Platform, Multiple Solutions. Consolidating PBX, IVR, Recording <strong>and</strong><br />

Conference features in one media platform (<strong>HP</strong> OCMP).<br />

• High scalability <strong>and</strong> availability. Thanks to IP technologies, now enterprise operators<br />

can built a virtual contact center in multiple locations limited only by network access; all<br />

software systems can run multiple-node configurations.<br />

• Hosted Contact Center Services. Octon's solutions not only for enterprise also for<br />

Carrier to provide on-dem<strong>and</strong> hosted Contact Center Services.<br />

• Web based Interfaces. All software systems' interfaces <strong>and</strong> maintenance <strong>and</strong> provisioning<br />

tasks are fully web based.<br />

Business benefits<br />

• Reduced Cost of Ownership<br />

• Reduced Maintenance Cost<br />

• Enables Rapid Application Development<br />

• Enables Multiple Contacts for both Customers <strong>and</strong> Agents.<br />

Interactive multimedia - voice<br />

To learn<br />

more, visit:<br />

www.octon.net<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

121


Interactive multimedia - voice<br />

Octon Inc.<br />

NGN Interactive<br />

Multimedia Response<br />

(IMMR) System<br />

New for 2007<br />

Interactive multimedia - voice<br />

Works with:<br />

• <strong>OpenCall</strong> USP<br />

Session<br />

Initiation<br />

Protocol (SIP)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

Octon Interactive Multimedia Response (IMMR) System is a technological<br />

replacement of the widely used IVR system with advanced features of Next<br />

Generation Network (NGN). It provides much more than the traditional IVR<br />

system does. It also has multimedia capacity. Video based IVR <strong>application</strong>s<br />

can easily be realized on IMMR. Or an MSN Messenger based <strong>application</strong><br />

just work like IVR can be deployed for customers. With IMMR, a whole new<br />

dimension of interactive <strong>application</strong>s is emerged.<br />

Key features<br />

• Drag <strong>and</strong> drop Call Flow development<br />

• Supports multiple media or channels like Video <strong>and</strong> Messenger<br />

• Real-time monitoring status report<br />

• XML based call flow script. Can be stored in any Web Server<br />

• Dynamic call flow change<br />

• Built-in ASR, TTS <strong>and</strong> Fax supported<br />

• In/outbound supported<br />

• Centrex operations supported.<br />

Business benefits<br />

• Enables building of new generation of interactive business <strong>application</strong>s,<br />

including MSN Messenger IVR system, a Video IVR or an IMMR<br />

• Rapid <strong>and</strong> easy <strong>application</strong> development through drag-<strong>and</strong>-drop <strong>application</strong>s<br />

development<br />

• Reduced ownership <strong>and</strong> maintenance cost. Thanks to OCMP, voice-processing<br />

hardware is built-in so there is no need to buy separately.<br />

To learn<br />

more, visit:<br />

122<br />

www.octon.net<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - voice<br />

Octon Inc.<br />

NGN Multimedia IP<br />

PBX (MMIP)<br />

New for 2007<br />

Works with:<br />

• <strong>OpenCall</strong> USP<br />

Session<br />

Initiation<br />

Protocol (SIP)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

Octon Multimedia IP PBX (MMIP) is a Next Generation Network (NGN) solution<br />

PABX for the enterprise. As the next generation of PBX for enterprise,<br />

MMIP is in fact a NGN IP PBX system which provides not only voice calls, but<br />

also other media such as video. It connects to a SIP based IP network, traditional<br />

TDM based PSTN, mobile network <strong>and</strong> even the 3G network with video<br />

capacity. Thanks to the powerful media processing of <strong>HP</strong> OCMP <strong>and</strong> Octon<br />

control software, MMIP has the functions of a PABX, an audio logger, an IVR<br />

<strong>and</strong> a conference system in one box!<br />

MMIP can be seamlessly integrated with existing TDM based PABXs like<br />

Avaya® PABX; thereby offering the possibility to protect the existing investment<br />

while adding new <strong>and</strong> futuristic communication features to the entire enterprise.<br />

Key features<br />

• Works as local PSTN gateway. Dials to the far end's local MMIP, the caller<br />

can access the far end's PSTN via VoIP <strong>and</strong> it works like the dialer's very<br />

own Skype Out® system.<br />

• Universal Numbering for multiple-location-installation system.<br />

• Supports State-of-the-art Contact Centers. In conjunction with Octon's<br />

Multimedia Intelligent Router (MMIR), Interactive Multimedia Response system<br />

(IMMR), Multimedia Log System (MMLS), <strong>and</strong> Computer Multimedia<br />

Integration (CMMI) system, a powerful <strong>and</strong> fully featured NGN Multimedia<br />

Contact Center system is now available.<br />

Business benefits<br />

• High scalability <strong>and</strong> availability. OCMP can run in multiple-node configuration<br />

mode to provide high scalability <strong>and</strong> availability<br />

• Substantially reduces the cost of ownership on Contact Center, PBX with<br />

Audio Audit, or PBX with IVR or other voice-processing systems<br />

• Reduces Maintenance Cost<br />

• An open platform to build your own <strong>application</strong>s<br />

• Saves money on international or domestic long distance calls.<br />

Interactive multimedia - voice<br />

To learn<br />

more, visit:<br />

www.octon.net<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

123


Interactive multimedia - voice<br />

Speech Design Carrier Systems<br />

THOR Next<br />

Generation<br />

Multimedia Mailbox<br />

Interactive multimedia - voice<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

(Video)<br />

• <strong>HP</strong> Linux operating<br />

system<br />

Solution overview<br />

Speech Design's carrier-proven THOR Multimedia Server Technology provides<br />

voice <strong>and</strong> multimedia messaging services to millions of subscribers. The<br />

carrier-proven THOR technology guarantees multiple concurrent services in a<br />

single system. You are free to scale up to an unlimited number of users, ports<br />

<strong>and</strong> services. By choosing the THOR Next Generation Voice Mail platform<br />

today, you are ready to add future voice <strong>and</strong> network services at a marginal<br />

cost.<br />

Key features<br />

• Open architecture <strong>and</strong> st<strong>and</strong>ard interfaces - gain more value from your current<br />

infrastructure<br />

• Most proven next-generation voice- <strong>and</strong> video mail architecture - paired with<br />

<strong>HP</strong> high-availability platforms.<br />

Business benefits<br />

• Lower cost of ownership <strong>and</strong> operating expenses<br />

• Bring new <strong>application</strong>s to market sooner <strong>and</strong> reduced costs for new <strong>application</strong>s<br />

through modular <strong>and</strong> flexible service design based on .NET <strong>and</strong> JAVA<br />

architecture<br />

• Leverage your current investments-run new services on the same platform<br />

• Built-in future-proofing -- Select a solution that supports Fixed Mobile<br />

Convergence <strong>and</strong> future IMS networks<br />

• Highest port density for voice access with <strong>HP</strong> <strong>OpenCall</strong> Media Platform -<br />

save on floor space, cabling <strong>and</strong> power consumption.<br />

To learn<br />

more, visit:<br />

124<br />

www.speech-design.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - voice<br />

Suntek Technology<br />

Rock IVR System<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Unix <strong>and</strong><br />

<strong>HP</strong> Linux operating<br />

systems<br />

Solution overview<br />

Suntek Technology takes advantage of advanced telecom <strong>and</strong> information technology<br />

to design, develop, integrate <strong>and</strong> deliver highly cost-effective business<br />

<strong>application</strong>s <strong>and</strong> solutions to its customers. It focuses on China's telecom, banking<br />

<strong>and</strong> financial industry markets <strong>and</strong> has a strong presence in other markets<br />

such as e-government <strong>and</strong> e-business. Suntek Technology uses <strong>HP</strong>'s <strong>OpenCall</strong><br />

Media Platform (OCMP), a carrier-grade <strong>and</strong> high density voice platform, to<br />

deliver innovative voice <strong>and</strong> media services, with a forward looking roadmap<br />

to NGN <strong>and</strong> video.<br />

Key features<br />

• Telephone chatting <strong>and</strong> conferencing (QQ).<br />

• Song on dem<strong>and</strong>.<br />

Business benefits<br />

• Leveraging the prevalence of telephony, the QQ service lets a caller make<br />

friends <strong>and</strong> interact in a chat room or one-to-one setting, anywhere <strong>and</strong> any<br />

time. QQ allows people to chat, while maintaining their identity privacy, to<br />

avoid any trouble that may arise from giving the other party the real telephone<br />

number<br />

• Through speech recognition, a user can choose the song or singer information<br />

to achieve song-on-dem<strong>and</strong>. The advantage of having an interface<br />

based on speech is that it is intuitive <strong>and</strong> provides fast navigation through<br />

the song dem<strong>and</strong> service.<br />

Interactive multimedia - voice<br />

To learn<br />

more, visit:<br />

www.suntektech.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

125


Interactive multimedia - voice<br />

SysopenDigia<br />

Click to Connect<br />

Interactive multimedia - voice<br />

AVAILABLE<br />

AT AN<br />

EXPERIENCE<br />

CENTER<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Unix <strong>and</strong><br />

<strong>HP</strong> Linux operating<br />

systems<br />

Solution overview<br />

SysopenDigia Click to Connect (C2C) is a group call <strong>and</strong> conferencing <strong>application</strong><br />

for consumers <strong>and</strong> business customers. Users can start an instant conference<br />

in a few seconds using any device or book a scheduled conference in<br />

almost no time at all. The system calls all participants instantly or at a preset<br />

date <strong>and</strong> time, <strong>and</strong> automatically notifies participants of upcoming conferences.<br />

Key features<br />

• Instant conference—allows a user to initiate a group call in a few seconds<br />

with one phone call, by sending a single SMS or using one of multiple<br />

easy-to-use interfaces.<br />

• Scheduled conference—sends out invitations <strong>and</strong> reminders with attachments,<br />

updates the user’s agenda <strong>and</strong> calls all participants at the right date <strong>and</strong><br />

time.<br />

• Wide range of interfaces—supports all common devices, including mobile<br />

phone, PDA or PC with WML or web browser, SMS, IVR <strong>and</strong> Symbian OS<br />

or Java MIDP phones.<br />

• Group <strong>and</strong> conference management—helps users stay up to date on<br />

upcoming conferences <strong>and</strong> manage <strong>and</strong> predefine conferencing groups.<br />

• Online status monitoring during conferences—provides a view of who is<br />

online <strong>and</strong> who is not.<br />

Business benefits<br />

• Increase revenue—generate premium rate call minutes as well as SMS<br />

messages <strong>and</strong> data traffic.<br />

• Serve all customer segments—provide instant or scheduled group call for<br />

consumers <strong>and</strong> business users <strong>and</strong> hosted service for corporations.<br />

• Support all calling methods—the calling method can be selected based on<br />

the business model <strong>and</strong> customer requirements (call out, call in or combination<br />

of call in <strong>and</strong> out)<br />

• Gain instant provisioning—customers can use the service easily by just signing<br />

in; user validation <strong>and</strong> permissions can be automatically taken from existing systems.<br />

• Support mobile <strong>and</strong> fixed networks—the service is compatible with fixed-line<br />

<strong>and</strong> mobile operators <strong>and</strong> works over all networks, including GSM, GPRS<br />

<strong>and</strong> 3G.<br />

To learn<br />

more, visit:<br />

126<br />

www.sysopendigia.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - voice<br />

Telenity<br />

Canvas ® CoolRings <br />

Personalized Multimedia<br />

Ringback Tone Service<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

(video)<br />

• <strong>HP</strong> Unix <strong>and</strong><br />

<strong>HP</strong> Linux operating<br />

systems<br />

Solution overview<br />

The Canvas® CoolRings Personalized Multimedia Ringback Tone Service,<br />

replaces conventional ringback tones that callers hear with a personalized multimedia<br />

content selected by the called party. This is a turnkey product that<br />

includes all interfaces, modules <strong>and</strong> platforms for a complete ringback tone<br />

solution. It includes the necessary facilities for content management, digital<br />

rights management subscriber interfaces, service provisioning <strong>and</strong> registration.<br />

Key features<br />

• Personalization of available multimedia ringback tones, popular songs, fun<br />

sounds, celebrity greetings, TV lines or video clips, corporate greetings <strong>and</strong><br />

innovative tones<br />

• Provides user-friendly interfaces including WEB, WAP, SMS, IVR <strong>and</strong> Video<br />

Portal for content management <strong>and</strong> assignment<br />

• Provides end-to-end solution <strong>and</strong> supports multiple networks including<br />

2G/2.5G/3G/SIP/IMS<br />

• Supports corporate, as well as, individual service offerings <strong>and</strong> various<br />

advanced features based on subscriber's choices<br />

• Customized <strong>and</strong> animated video portal option for content selection <strong>and</strong> purchase.<br />

Business benefits<br />

• Increased average revenue per user with new service<br />

• Reduced customer churn<br />

• Provides means to attract new customers<br />

• Creates new revenue sources by exp<strong>and</strong>ing the service into enterprise markets<br />

• Offers a solution backed by Telenity's extensive expertise in service creation<br />

<strong>and</strong> delivery technologies<br />

• Lowered OPEX <strong>and</strong> CAPEX.<br />

Interactive multimedia - voice<br />

To learn<br />

more, visit:<br />

www.telenity.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

127


Interactive multimedia - voice<br />

Telenity<br />

Canvas ® UMS,<br />

Unified Messaging<br />

System<br />

Interactive multimedia - voice<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

(video)<br />

• <strong>HP</strong> Unix <strong>and</strong><br />

<strong>HP</strong> Linux operating<br />

systems<br />

Solution overview<br />

Telenity's Canvas® UMS, Unified Messaging System, provides a unified messaging<br />

platform for fixed <strong>and</strong> mobile users. It provides a common storage mailbox<br />

for various message types such as voice mail, e-mail, SMS, MMS, fax <strong>and</strong><br />

video offering a true multimodal experience. It also supports IVR (Interactive Voice<br />

Recognition), Text-to-Speech <strong>and</strong> other capabilities to create value-added services.<br />

With Canvas® UMS, service providers can offer an integrated messaging platform<br />

that stores different types of data, provides user-friendly interfaces <strong>and</strong> delivers<br />

services regardless of access networks.<br />

Key features<br />

• Unified message storage for reduced overall storage costs in the network<br />

• User-friendly management portal for ease of use <strong>and</strong> minimized overhead<br />

• User-friendly, consistent subscriber interfaces for mailbox management<br />

- IVR, Text-to-Speech, SMS, WEB interfaces<br />

• Rich <strong>and</strong> easy-to-use feature set to increase customer satisfaction<br />

Business benefits<br />

• Generates additional revenue through new service offerings for consumers<br />

<strong>and</strong> small to mid-sized enterprises<br />

• Increases customer retention <strong>and</strong> attracts new customers<br />

• Lowers OPEX <strong>and</strong> CAPEX<br />

• Offers a solution backed by Telenity's extensive expertise in service creation<br />

<strong>and</strong> delivery technologies<br />

• Provides a solution that supports both legacy <strong>and</strong> next generation networks<br />

To learn<br />

more, visit:<br />

128<br />

www.telenity.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - voice<br />

Total Tel International(TTI)<br />

Advant Network<br />

Voice mail<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

TTI Advant Network Voice Mail is a fully featured <strong>and</strong> highly scalable voice<br />

mail system suitable for mobile <strong>and</strong> fixed line service providers. The system<br />

can start with as little as 5,000 mailboxes <strong>and</strong> grow to support millions of<br />

mailboxes.<br />

A unique feature of Advant Voice Mail is that mailboxes can be independent<br />

of telephone accounts <strong>and</strong> services. This allows Advant Voice Mail to provide<br />

voice mail services to calling card users, for example, or users that do not have<br />

a permanent telephone number.<br />

Key features<br />

• Increased revenues result from (optional) service subscription fees where<br />

these are applied, as well as from increased traffic.<br />

• All calls to voice mail customers are terminated, thus generating revenue.<br />

• Additionally, the voice mail subscriber calls into the system to retrieve messages,<br />

<strong>and</strong> then returns calls to the original party.<br />

Business benefits<br />

• Provides subscribers with the services they expect<br />

• Increased call completion rates<br />

• Allows voice mail services to be offered to subscribers who do not have a<br />

permanent phone number (e.g. calling card customers)<br />

• Drives usage basic services, increasing revenue from these services<br />

• start with as little as 5,000 mailboxes <strong>and</strong> grow to support millions.<br />

Interactive multimedia - voice<br />

To learn<br />

more, visit:<br />

www.ttiadvant.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

129


Interactive multimedia - voice<br />

UANGEL<br />

uTMS (UANGEL<br />

Media Server)<br />

New for 2007<br />

Interactive multimedia - voice<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux operating<br />

system<br />

Solution overview<br />

Media Server manages exp<strong>and</strong>ed media related functions required to develop<br />

services in IP Multimedia Subsystems (IMS) network. This system supports various<br />

multimedia functions necessary for implementing value added services<br />

including sending-out <strong>and</strong> storing of voice <strong>and</strong> video data, three way call, conference<br />

call, DTMF collection, voice recognition, voice mixing, etc. Using<br />

Session Initiation Protocol (SIP), UANGEL's Media Server interworks with<br />

Application Server (AS) to realize voice <strong>and</strong> video messaging service, conference<br />

call service, automatic announcement services.<br />

uTMS is a stable, high performance media server based on <strong>HP</strong> OCMP platform,<br />

it supports legacy SS7 network via SS7 protocol <strong>and</strong>/or NGN network<br />

via SIP protocol.<br />

Key features<br />

• ISUP/SIP both protocol supported applicable for legacy network <strong>and</strong> NGN<br />

network<br />

• Easy to migration to VoIP network<br />

• Service independent media server<br />

• Can be provided using AS or SCP.<br />

• Provides media function for several service nodes.<br />

Business benefits<br />

• The media server can support various multimedia<br />

• Is designed as open architecture supporting multiple <strong>application</strong>s in one<br />

server.<br />

• The service provider can use UANGEL's media server to effectively implement<br />

various services.<br />

To learn<br />

more, visit:<br />

130<br />

www.uangel.com/new/eng/system/ngn_media.jsp<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - voice<br />

Ubiquity Software Corporation PLC<br />

Speak Conference<br />

Director<br />

New for 2007<br />

AVAILABLE<br />

AT AN<br />

EXPERIENCE<br />

CENTER<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux operating<br />

system<br />

Solution overview<br />

The Ubiquity Speak Conference Director is a highly-scalable, carrier-class, IP<br />

conferencing <strong>application</strong> that enables Service Providers <strong>and</strong> Enterprises to<br />

deploy feature-rich conferencing services. Speak is a state-of-the-art conferencing<br />

solution with advanced audio <strong>and</strong> web features that allows users to collaborate<br />

across geographies, time zones <strong>and</strong> devices.<br />

The unique advantage of Speak is that it combines a feature rich, off-the-shelf<br />

IP conferencing <strong>application</strong> with a programmable horizontal SIP <strong>application</strong><br />

server platform. This gives customers the best of both worlds: they get a robust,<br />

easily deployable IP conferencing <strong>application</strong> that can be turned up in less<br />

than 60 days, <strong>and</strong> they get a flexible Service Delivery Platform (SDP) that facilitates<br />

the addition of new <strong>application</strong>s, such as residential VoIP, that share network<br />

resources. Once Speak is deployed with a media server, web server,<br />

<strong>application</strong> server, <strong>and</strong> other network elements, adding another <strong>application</strong><br />

that uses these same resources becomes more cost effective <strong>and</strong> efficient.<br />

Key features<br />

• IP-Based Conferencing Solution - allows service providers to deploy conferencing service<br />

with lower OPEX costs<br />

• High-Quality Audio <strong>and</strong> Web Collaboration - provides robust, state-of-the-art feature set<br />

with web user interface; manage <strong>and</strong> control conference via web GUI interface.<br />

Business benefits<br />

• All Unattended Conference Types - Supports scheduled, reservation-less, dial-in, instant<br />

(dial-out) to provide end users choice <strong>and</strong> flexibility in conference scheduling <strong>and</strong> initiation<br />

• Broad Range of Terminals Supported - Accommodate a broad range of customer<br />

devices including SIP phones, PSTN phones <strong>and</strong> mobile phones<br />

• Large System Capacity - Scalable system supports up to 2500 concurrent users<br />

• Easy to Deploy <strong>and</strong> Customize - Speak is an out-of-the-box solutions that deploys in 60<br />

days or less; <strong>and</strong> can be customized to meet a service provider's <strong>and</strong>/or end user's<br />

specifications.<br />

Interactive multimedia - voice<br />

To learn<br />

more, visit:<br />

www.ubiquitysoftware.com/products/Speak_Conference_Director.php<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

131


Interactive multimedia - voice<br />

Vicorp<br />

xMP<br />

Interactive multimedia - voice<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

xMP provides a suite of tools - xMP Director, xMP Studio <strong>and</strong> xMP Console -<br />

which run seamlessly on the <strong>HP</strong> OCMP platform, allow <strong>application</strong>s to be rapidly<br />

created, br<strong>and</strong>ed <strong>and</strong> customized. Applications can then be deployed across multiple<br />

physical locations as required - providing carrier grade resilience - via a single click<br />

deployment process.<br />

xMP enables organizations to quickly create speech <strong>and</strong> touch-tone <strong>application</strong>s. This<br />

enables them to respond to market dem<strong>and</strong> in the shortest possible timeframes <strong>and</strong> optimize<br />

revenue-generating opportunities<br />

In addition to bringing services to market quickly, xMP enables multiple br<strong>and</strong>ed versions<br />

of a service to be created without the need to re-engineer the service logic. By separating<br />

the prompts <strong>and</strong> grammars from the service can be deployed for multiple br<strong>and</strong>s without<br />

the overhead of managing multiple versions of the service.<br />

Key features<br />

• Rapid Service Creation so services can be brought to market within the shortest possible<br />

timeframes, maximizing revenue generating opportunities.<br />

• Re-Use Existing Business Logic benefiting xMP <strong>application</strong>s re-use business logic created<br />

for your web-site, minimizing development effort <strong>and</strong> maintenance requirements.<br />

• Separation of Service Logic from Content makes deployment of services for multiple<br />

br<strong>and</strong>s or languages easier. Using xMP, organizations can create a service once <strong>and</strong><br />

apply many different sets of prompts <strong>and</strong> grammars.<br />

• Vicorp's tried <strong>and</strong> tested component library enables the key common features of automated<br />

<strong>application</strong>s to be quickly integrated, without restricting the ability to tailor these<br />

components to the exact needs of your organization.<br />

Business benefits<br />

• Unique separation of <strong>application</strong> logic from content<br />

• Easy customization of white-label services • Secure multi-tenancy<br />

• True open-st<strong>and</strong>ards architecture<br />

• Reliable, scalable architecture<br />

• Strong support for re-usability<br />

• Simple web-based update <strong>and</strong> administration tool<br />

• Seamless integration with OCMP.<br />

To learn<br />

more, visit:<br />

132<br />

www.vicorp.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - voice<br />

VoxSurf<br />

VxOne Next<br />

generation voice<br />

mail<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux operating<br />

system<br />

Solution overview<br />

VoxSurf is a world leader in voice XML solutions which include basic, touchtone<br />

driven, leave <strong>and</strong> retrieve voicemail platforms <strong>and</strong> sophisticated voice activated<br />

communications services that integrate voicemail, email, SMS, Instant<br />

Messaging, e-mail, fax, Multi-media Messaging Services (MMS) <strong>and</strong> video.<br />

All VoxSurf solutions share a common platform (VxOne) <strong>and</strong> the modular<br />

structure allows them to be deployed as st<strong>and</strong>-alone or integrated services.<br />

The VxOne Next Generation voice mail solution is a leader in it's class <strong>and</strong> is<br />

deployed in over 40 million mail boxes.<br />

Key features<br />

• Flexibility - Modular components<br />

• Access via telephone (touchtone or speech activated), web, WAP, email client,<br />

PDA or smart phone<br />

• Mobile access to Voicemail <strong>and</strong> email<br />

• Voice activated dialing <strong>and</strong> call return<br />

• Mobile access to corporate calendar, contacts <strong>and</strong> task list<br />

• Replication of legacy voicemail telephone user interfaces<br />

• Modular deployment of features <strong>and</strong> functions<br />

• Support for packet switched (IP) <strong>and</strong> circuit switched (st<strong>and</strong>ard telephony) networks<br />

• MMS support on 2.5G/3G networks with backwards compatibility for 2G h<strong>and</strong>sets.<br />

Business benefits<br />

• Reduced Total Cost of Ownership compared to existing legacy platforms/services<br />

• Supports many services, br<strong>and</strong>s, look <strong>and</strong> feels<br />

• Reduced time to market (weeks rather than months)<br />

• Increased ARPU amongst your high value customers (SOHO,SME, Corporate) <strong>and</strong><br />

consumer subscribers<br />

• Increased voicemail usage, call terminations <strong>and</strong> outgoing calls.<br />

Interactive multimedia - voice<br />

To learn<br />

more, visit:<br />

www.voxsurf.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

133


Interactive multimedia - data<br />

Anam Mobile<br />

Smart Services for<br />

SMS <strong>and</strong> MMS<br />

Solution overview<br />

Smart Services is a patent-pending technology from Anam which allows SMS<br />

<strong>and</strong> MMS messages to be intercepted in flight <strong>and</strong> additional processing carried<br />

out on them.<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signalling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

This allows operators to launch truly new services to their subscriber base <strong>and</strong><br />

drive revenues derived from data traffic on their networks. Smart Services can<br />

be deployed as a st<strong>and</strong>alone offering, adding intelligence to existing network<br />

nodes, or onboard Anam's Eclipse SMSX or Eclipse MMSX.<br />

Key features<br />

• Unique message intercept ability with a variety of trigger points during the<br />

message lifecycle.<br />

• Multiple deployment options eliminate need for any changes to existing core<br />

network infrastructure.<br />

Business benefits<br />

• Leverage existing network assets to generate additional data revenues.<br />

• Intelligence is added to existing network nodes such as SMSC <strong>and</strong> MMSC<br />

without requiring full replacement.<br />

• Solves many problems with existing network assets, particularly relating to<br />

billing difficulties.<br />

Interactive multimedia - data<br />

To learn<br />

more, visit:<br />

134<br />

www.anam.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - data<br />

FEELingK<br />

SMSC<br />

(Short Message<br />

Service Center)<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

FEELingK’s SMSC (Short Message Service Center) system provides the<br />

functionality to exchange short messages between SME (Short Message<br />

Entity) <strong>and</strong> mobile terminals.<br />

SMSC is designed to receive the message regardless of whether the mobile<br />

terminal is used during the limited period of time. The system has a store-<strong>and</strong>forward<br />

structure that attempts the delivery according to the status of the<br />

mobile terminal or network.<br />

Key features<br />

• Provides two-way messaging (MT/MO).<br />

• Includes a store-<strong>and</strong>-forward mechanism.<br />

• Conforms to International St<strong>and</strong>ard (IS-41.C, IS-637).<br />

• Includes a GUI- <strong>and</strong> CUI-based operator interface.<br />

• Delivers real-time <strong>and</strong> daily statistics reports.<br />

Business benefits<br />

• Keep services up <strong>and</strong> running with SMSC’s high reliability <strong>and</strong> performance.<br />

• Gain a proven solution that has been installed <strong>and</strong> customized in carrier<br />

environments.<br />

• Leverage the momentum of the many carriers who are using or preparing to<br />

use the SMSC.<br />

• Deploy a offering that integrates easily with <strong>HP</strong> <strong>OpenCall</strong> as the SS7 entity.<br />

To learn<br />

more, visit:<br />

www.feelingk.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

135<br />

Interactive multimedia - data


Interactive multimedia - data<br />

FEELingK<br />

Voice SMS<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signalling<br />

Platform<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Unix 11.i<br />

<strong>and</strong> <strong>HP</strong> Linux<br />

operating systems<br />

• SS7 ISUP 3.1<br />

• ISDN PRI<br />

Solution overview<br />

With the FEELingK Voice SMS Solution service customers can transfer simple<br />

voice messages by using SMS <strong>and</strong> without making a call to the other person.<br />

The solution structure is configured to provide interworking between the IP network<br />

<strong>and</strong> SS7 network. The IP network is used for interworking between equipment<br />

for NAS such as PDSN/GGSN <strong>and</strong> the SS7 network is used for processing<br />

the voice call. This solution supports a network independent structure to<br />

provide a service on various bearer environments of wireless network <strong>and</strong> on<br />

various equipment (CDMA, GSM, UMTS).<br />

Key features<br />

• Group EmotiCall.<br />

• Reserved Voice SMS.<br />

Business benefits<br />

• Check box is provided for the address list to enable the user to conveniently<br />

select a number of Call-parties. A single voice message recording can be<br />

sent to up to 50 people.<br />

• Transmission is performed at the appointed time of appointment, meeting<br />

<strong>and</strong> conference that the other person hardly recalls. EmotiCall Server delivers<br />

a pre-recorded voice message to the called party by generating outbound<br />

call at reserved time set by the caller.<br />

Interactive multimedia - data<br />

To learn<br />

more, visit:<br />

136<br />

www.feelingk.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - data<br />

Integrated Telecom Solutions (ITS)<br />

Virtual Caller ID<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Intelligent<br />

Network<br />

Server<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Intelligent<br />

Network<br />

Platform (INP)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> NonStop<br />

Kernel, <strong>HP</strong><br />

Unix, <strong>HP</strong> Linux<br />

operating systems<br />

Solution overview<br />

Virtual Caller ID (VCID) is a low-cost alternative to traditional voicemail systems.<br />

VCID captures missed call information for h<strong>and</strong>sets that are turned off,<br />

out of network coverage or are otherwise unavailable. It then delivers that<br />

information via SMS as soon as the h<strong>and</strong>set becomes available. VCID can be<br />

implemented in most networks in less than five days.<br />

Key features<br />

• Missed incoming call history—records missed incoming calls in the<br />

subscriber’s incoming call history database <strong>and</strong> then delivers the call<br />

as soon as the h<strong>and</strong>set becomes available.<br />

• Rapid subscriber notification—sends SMS messages directly to the network,<br />

bypassing short message service centers.<br />

• Multiple SMS message display options—allows messages to be configured<br />

based on network needs or carrier p<strong>reference</strong>s.<br />

• Support for restricted, redirected <strong>and</strong> unavailable numbers—provides the<br />

text for each in the subscriber’s preferred language.<br />

Business benefits<br />

• Satisfy the basic function of higher-cost voicemail systems: “Who called?”<br />

• Stimulate airtime by providing quick, easy-to-manage information.<br />

• Gain complete interaction <strong>and</strong> compatibility with existing voicemail systems.<br />

• Give subscribers maximum flexibility with a configurable SMS notification<br />

option.<br />

• Save on network resources by eliminating the need for voice <strong>and</strong> ISUP<br />

resources associated with voicemail services.<br />

To learn<br />

more, visit:<br />

www.2its.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

137<br />

Interactive multimedia - data


Interactive multimedia - data<br />

Intrado<br />

Personal Call<br />

Collector (PCC)<br />

Interactive multimedia - data<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix or<br />

Tru64 operating<br />

systems<br />

To learn<br />

more, visit:<br />

138<br />

Solution overview<br />

The Personal Call Collector (PCC) captures attempted/missed calls when a<br />

mobile user is out of coverage, busy or not reachable or when a caller does<br />

not leave a voicemail. The system notifies the called party with the date <strong>and</strong><br />

time of the calls <strong>and</strong> number of attempted/missed calls. Both, speech <strong>and</strong><br />

video calls are collected <strong>and</strong> notified. This information is delivered via a short<br />

message. This missed-call alerts offering enables operators to substantially<br />

increase mobile voice revenues by improving call completion rates.<br />

Key features<br />

• Call capture—subscribers using voicemail are notified if a caller didn’t leave a message.<br />

PCC tracks missed calls, enabling the subscriber to retrieve a<br />

history of attempted/missed calls.<br />

• Calling party notification—as an option, the calling party can receive an alert message<br />

as soon as the called party is available again.<br />

• Out-of-office—as known from the e-mail environment, a PCC user can enable mobile<br />

out-of-office messages while not reachable.<br />

• Customizable features—operators can define customizable headers <strong>and</strong>/or footers,<br />

which are appended to the message. These headers or footers can be commercial messages<br />

or other information.<br />

• User configuration capabilities—the solution enables the user to configure<br />

a PCC environment by SMS, complete with p<strong>reference</strong> settings such as<br />

temporarily turn on/off.<br />

Business benefits<br />

• Enable the functionality for both non-voicemail <strong>and</strong> voicemail subscribers at the same<br />

cost.<br />

• Generate new revenue through incremental outbound voice traffic.<br />

• Deploy a solution that integrates seamlessly with traditional voicemail systems.• Off-load<br />

notification traffic from your current SMSC infrastructure through direct termination of<br />

notification messages.<br />

• Gain a flexible solution with open interfaces <strong>and</strong> a platform that can easily be<br />

enhanced with further innovative solutions on a common infrastructure.<br />

www.intrado.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - data<br />

Inticube<br />

IP-SMSC<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

Solution overview<br />

SMSC (Short Message Service Center) is a value-added service platform used<br />

to send <strong>and</strong> receive character <strong>and</strong> numerical messages from the network to a<br />

user’s mobile device. Offered by Inticube, SMSC is a high-performance, highly<br />

reliable mobile Internet offering for the messaging center in<br />

the wireless network.<br />

Key features<br />

• Provides various modules, such as “short message h<strong>and</strong>ling unit,” wireless<br />

network <strong>and</strong> terminal, GUI operation <strong>and</strong> error management, <strong>and</strong> storage<br />

management.<br />

• Supports the preliminary function, various monitoring functions <strong>and</strong> useful<br />

statistical functions.<br />

• Supports GSM or CDMA networks.<br />

Business benefits<br />

• Increase returns on existing network infrastructure.<br />

• Recoup investments in CDMA network infrastructures via new service offerings.<br />

• Increase revenue <strong>and</strong> retain subscribers by offering value-added products<br />

that differentiate your services.<br />

• Accelerate deployment of service-enhancing solutions through a close working<br />

relationship with Inticube.<br />

• Offer low-cost, high-profit, value-added services.<br />

To learn<br />

more, visit:<br />

www.inticube.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

139<br />

Interactive multimedia - data


Interactive multimedia - data<br />

NGC Systems Sdn Bhd<br />

Genico Missed<br />

Call Notification<br />

(MCN)<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signalling<br />

Platform<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

(2.4, 3.0 <strong>and</strong><br />

3.1)<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Voice XML<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Service Access<br />

Controller<br />

• <strong>HP</strong> Unix 11i<br />

version 1 operating<br />

system<br />

Solution overview<br />

Genico MCN is a missed call notification (MCN) service for Operators who<br />

can package its features as a Value Added Service (VAS). Operators can target<br />

subscribers who can not afford the risk or frustration of a missed call. Genico<br />

MCN eliminates missed call uncertainties <strong>and</strong> associated h<strong>and</strong>icaps. When an<br />

incoming call to the subscriber is unanswered, Genico MCN will announce to<br />

the caller that their call can't be connected <strong>and</strong> then automatically transmit an<br />

SMS alert to the subscriber, with details like calling party number, call time <strong>and</strong><br />

call date. This prompts the subscriber to return calls. In this manner, Operators<br />

can plug missed call revenue leakages as Genico MCN encourages subscribers<br />

to maximize call connections.<br />

Key features<br />

• Automatic SMS notification after every missed call.<br />

• Full listing of missed call history.<br />

• Convenient self service.<br />

• Customizable MCN message.<br />

Business benefits<br />

• Alert subscribers with complete missed call details.<br />

• Subscribers can access Genico MCN history using an IVR or Web portal.<br />

• Subscribers can self-administer their MCN Alert options, primary SMS destination<br />

<strong>and</strong> p<strong>reference</strong>s.<br />

• Subscribers can record <strong>and</strong> manage customized MCN message to notify<br />

caller of their current unavailability to take the call.<br />

Interactive multimedia - data<br />

To learn<br />

more, visit:<br />

140<br />

www.ngc.com.my<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - data<br />

Speech Design Carrier Systems<br />

THOR SMS-to-Voice<br />

<strong>and</strong> Fixed-Line SMS<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Unix <strong>and</strong><br />

<strong>HP</strong> Linux operating<br />

systems<br />

Solution overview<br />

The THOR SMS-to-Voice <strong>and</strong> Fixed-Line SMS offering provides carriers with<br />

an additional revenue stream on the back of the popular short message service.<br />

The offering allows fixed-to-fixed, fixed-to-mobile <strong>and</strong> mobile-to-fixed SMS<br />

traffic to become a significant source of incremental network revenue <strong>and</strong> a<br />

strategic gateway to future high-growth <strong>application</strong>s.<br />

Key features<br />

• Rich functionality—text delivery to SMS-capable devices, voice delivery to<br />

traditional voice-only phones, SMS-to-fax delivery with st<strong>and</strong>ard cover page.<br />

• Automatic media translation <strong>and</strong> automatic language detection.<br />

• Open architecture, st<strong>and</strong>ard interfaces—deploy new solutions in as little as<br />

a few weeks.<br />

• Proven SMS-to-Voice/Fixed-Line-SMS architecture—gain higher availability<br />

with <strong>HP</strong> platforms.<br />

Business benefits<br />

• Increase average revenue per customer (ARPU) through new service offerings.<br />

• Achieve quick ROI <strong>and</strong> faster time-to-market—typically a few months.<br />

• Leverage your investments—run new <strong>application</strong>s on the same platform.<br />

• Lower your cost of ownership <strong>and</strong> operating expenses.<br />

To learn<br />

more, visit:<br />

www.speech-design.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

141<br />

Interactive multimedia - data


Interactive multimedia - data<br />

Telenity<br />

Canvas © F-SMSC, Fixed-<br />

Line Short Message<br />

Service Center<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

Telenity's Canvas® F-SMSC, Fixed-Line Short Message Service Center, provides<br />

fixed-line network operators with messaging capabilities to enable:<br />

• creation of new revenue streams through fixed-line to fixed-line as well as<br />

between fixed-line <strong>and</strong> wireless networks messaging<br />

• Application of VAS scenarios that are similar to wireless networks for additional<br />

revenues<br />

• Increase of total intra-operator as well as inter-operator messaging traffic for<br />

the benefit of the entire industry<br />

• Infrastructure for other technologies such as fixed-line Multimedia Messaging<br />

Services (F-MMSC) that is ready for quick deployment.<br />

Key features<br />

• Fixed-Line Originated (FO) <strong>and</strong> Fixed-Line Terminated (FT) operation<br />

• Interconnection with wireless networks, fax machines <strong>and</strong> unified messaging<br />

systems<br />

• Extensive legacy h<strong>and</strong>set support through multi-language Text to Speech<br />

• Subscriber portal for self provisioning <strong>and</strong> SMS composition.<br />

Business benefits<br />

• Next generation messaging architecture<br />

• Additional differentiating value added service for fixed-line operators<br />

• Wireless operator interconnection support to boost messaging between fixedline<br />

<strong>and</strong> wireless operators<br />

• Extensive legacy device support to maximize messaging revenues.<br />

Interactive multimedia - data<br />

To learn<br />

more, visit:<br />

142<br />

www.telenity.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - data<br />

Telenity<br />

Canvas ® PayForMe<br />

Wireless Reverse Charge<br />

Calling Application<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

systems<br />

Solution overview<br />

Telenity's Canvas® PayForMe, Wireless Reverse Charge Calling Application,<br />

enables operators to offer collect call services on wireless networks. This valueadded<br />

service can be targeted toward a wide range of end users, including<br />

young, low-budget <strong>and</strong> prepaid subscribers, as well as corporate customers.<br />

Canvas PayForMe is triggered by a USSD string followed by the target phone<br />

number entered on the subscriber's h<strong>and</strong>set.<br />

Key features<br />

• USSD string comm<strong>and</strong> for a quick <strong>and</strong> easy-to-use service.<br />

• SMS notification to calling party for added service flexibility <strong>and</strong> a userfriendly<br />

interface.<br />

• Notification announcement to called parties (accept or reject call).<br />

• Subscriber managed black list/white list capability.<br />

• WEB based statistics <strong>and</strong> reporting functionality.<br />

Business benefits<br />

• Capture revenue leakage by making it easy <strong>and</strong> affordable to reverse the<br />

charges from a mobile phone.<br />

• Increase customer satisfaction-allow mobile prepaid subscribers to make calls<br />

even when they run out of credit or their balances are low.<br />

• Minimize involvement of live operators.<br />

• Improve customer satisfaction by offering new value added services.<br />

• Offer a solution backed by Telenity's extensive expertise in service creation<br />

<strong>and</strong> delivery technologies.<br />

To learn<br />

more, visit:<br />

www.telenity.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

143<br />

Interactive multimedia - data


Interactive multimedia - data<br />

Telenity<br />

Canvas ® Roamers<br />

Callback<br />

USSD Call Back Roaming<br />

Service<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Unix <strong>and</strong><br />

Linux operating<br />

systems<br />

Solution overview<br />

Telenity's Canvas® Roamers Callback, USSD Call Back Roaming Service,<br />

enables prepaid customers to make phone calls when they are roaming in<br />

other networks, which they typically cannot. Similarly, postpaid customers can<br />

use this service to enjoy better rates abroad when they call parties on their<br />

home network. Canvas Roamers Callback can be initiated by sending a simple<br />

USSD message. This easy-to-use service enables service providers to capture<br />

revenues from roaming subscribers.<br />

Key features<br />

• Allows prepaid customers to roam into other networks.<br />

• Encourages greater use by postpaid customers thanks to lower call charges.<br />

• Provides ease-of-use features that encourage widespread use by all subscribers.<br />

• Includes subscriber authentication <strong>and</strong> management to minimize fraud <strong>and</strong><br />

revenue loss.<br />

• Provides easy-to-use service with simple USSD interface.<br />

Business benefits<br />

• Captures roaming revenue that would have otherwise been lost.<br />

• Increases customer satisfaction <strong>and</strong> loyalty.<br />

• Minimizes fraud <strong>and</strong> revenue loss.<br />

• Lowers OPEX <strong>and</strong> CAPEX.<br />

• Offers a solution backed by Telenity's extensive expertise in service creation<br />

<strong>and</strong> delivery technologies.<br />

Interactive multimedia - data<br />

To learn<br />

more, visit:<br />

144<br />

www.telenity.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Interactive multimedia - data<br />

Telenity<br />

Canvas © SmartAlert<br />

Missed Call Notification<br />

Application<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

Media Platform<br />

• <strong>HP</strong> Linux <strong>and</strong><br />

<strong>HP</strong> Unix operating<br />

systems<br />

To learn<br />

more, visit:<br />

Solution overview<br />

Telenity's Canvas® Smart Alert, Missed Call Notification Application, gives<br />

subscribers control over their accessibility without having to worry about missed<br />

calls. Canvas SmartAlert compiles <strong>and</strong> sends a list of missed calls to subscribers<br />

<strong>and</strong> enables them to return each missed call with a "one-touch"<br />

process. This user-friendly service uses ubiquitous SMS service, <strong>and</strong> is activated<br />

via the customer's h<strong>and</strong>set.<br />

Key features<br />

• Automatic SMS notification of all missed calls with telephone number, time<br />

stamp, <strong>and</strong> number of attempts<br />

• Configurable message alert format<br />

- Customized announcements for the calling party<br />

- Campaign management option with customized messages<br />

• Optimized number of SMS message delivery per day<br />

• Configurable validity period for missed calls<br />

• WEB based administration <strong>and</strong> operator GUI.<br />

Business benefits<br />

• Increase customer satisfaction <strong>and</strong> loyalty<br />

• Ability for customers to control their incoming calls when<br />

- Their phone is turned off<br />

- Out of coverage<br />

- Do not have voice mail service<br />

• Increase ARPU<br />

• Lower OPEX <strong>and</strong> CAPEX<br />

• Offer a solution backed by Telenity's extensive expertise in service creation<br />

<strong>and</strong> delivery technologies.<br />

www.telenity.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

145<br />

Interactive multimedia - data


Interactive multimedia - data<br />

UANGEL<br />

UANGEL Short<br />

Message Service<br />

Center (u-SMSC)<br />

New for 2007<br />

Works with:<br />

• <strong>HP</strong> <strong>OpenCall</strong><br />

SS7 Signaling<br />

Platform<br />

• <strong>HP</strong> Unix operating<br />

system<br />

(11i)<br />

Solution overview<br />

UANGEL's Dual Stack SMSC (u-SMSC) is a leading-edge solution which can<br />

support both CDMA <strong>and</strong> GSM networks at the same time. It also provides<br />

more enhanced Point-to-Point service between the SME <strong>and</strong> the mobile terminal<br />

through 'Store <strong>and</strong> Forward' mechanism that completes the delivery process<br />

even though the initial attempt fails due to unavailable situations.<br />

u-SMSC supports superb performance <strong>and</strong> a flexible redundancy configuration<br />

optimized for the operators' needs. It has already been deployed <strong>and</strong> successfully<br />

operated in many sites over the world. With its reliable performance <strong>and</strong><br />

rich features, UANGEL's SMSC is the solution for the operators to satisfy their<br />

subscribers.<br />

Key features<br />

• Reduce investment, Lower CapEX/OpEx<br />

• Maximize revenue with seamless service<br />

• Proven high availability in commercial market<br />

• Much shorter <strong>application</strong> service development cycle<br />

• Support multi-protocols GSM <strong>and</strong> CDMA providing more flexibility to customer.<br />

Business benefits<br />

• Provides an industry-leading dual stack solution which supports both CDMA<br />

<strong>and</strong> GSM networks in a single SMSC.<br />

• Guarantees stable revenue sources for operators.<br />

• Provides more improved <strong>and</strong> reliable performance for securing users' loyalty.<br />

• Offers rich <strong>and</strong> market-proven solution for customer's satisfaction.<br />

Interactive multimedia - data<br />

To learn<br />

more, visit:<br />

146<br />

www.uangel.com/new/eng/system/core_smsc.jsp<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Systems Integrators<br />

New for 2007<br />

The <strong>OpenCall</strong> System Integrators ecosystem is an important part of the <strong>OpenCall</strong> offering<br />

to customers who expect their solution provider to provide not only innovative solutions<br />

but also reliable <strong>and</strong> flexible ways to implement, operate or support them, as well<br />

as complex solutions design involving many non-<strong>HP</strong> components. Not only do System<br />

Integrators complement <strong>HP</strong> <strong>OpenCall</strong>'s own professional services <strong>and</strong> assets but they<br />

provide an intimate underst<strong>and</strong>ing of Service Providers requirements <strong>and</strong> potential<br />

impacts of new implementations on business processes.<br />

<strong>HP</strong> <strong>OpenCall</strong> partners with local <strong>and</strong> global System Integrators that are widely recognized<br />

for their expertise <strong>and</strong> capabilities in the telco VAS <strong>and</strong> network domains. This<br />

collaborative approach allows Service Providers to benefit from a unique combination of<br />

assets <strong>and</strong> skills to address their short term <strong>and</strong> long term needs to optimize business<br />

flexibility. Service Providers can now count on a credible alternative to traditional telco<br />

suppliers, <strong>and</strong> can therefore differentiate by offering flexible, cost effective solutions.<br />

Service Providers now also have access to solutions that really adapt to their business<br />

processes while keeping uncompromising telco grade reliability. Finally, the alliance of<br />

selected System Integrators <strong>and</strong> <strong>HP</strong> <strong>OpenCall</strong> offer Service Providers a long term partnership<br />

to help them innovate <strong>and</strong> adapt quickly to changes in their business environment.<br />

The alliance between <strong>HP</strong> <strong>OpenCall</strong> <strong>and</strong> selected System Integrators is based on a strong<br />

mutual engagement, repeated successes in the field <strong>and</strong> proactive go-to-market<br />

approaches.<br />

System <strong>integrator</strong>s<br />

To learn<br />

more, visit:<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

147


System <strong>integrator</strong>s<br />

Advanced Electronics<br />

Company (AEC)<br />

New for 2007<br />

System <strong>integrator</strong>s<br />

Solution overview<br />

Advanced Electronics Company (AEC) was established in 1988 under the directives of the<br />

Government of Saudi Arabia to create local capabilities in strategic areas like advanced manufacturing<br />

technologies, communication systems, <strong>and</strong> product support. AEC's efforts are directed<br />

towards developing national capabilities in strategic areas, thereby enhancing the Kingdom's selfsufficiency<br />

<strong>and</strong> improving operational readiness of advanced systems through local maintenance.<br />

Geographical coverage (regions/countries)<br />

Saudi Arabia<br />

Working with <strong>HP</strong> Open Call<br />

Provide a system integrated solution using <strong>HP</strong> <strong>OpenCall</strong> platforms <strong>and</strong> value added services from<br />

our partners. AEC will manage the project, implement <strong>and</strong> provide 1st level support with the intention<br />

to provide 2nd level support in the future.<br />

Value proposition<br />

• Local Knowledge<br />

• Strong technical support through our R <strong>and</strong> D department<br />

• Reputable st<strong>and</strong>ing in Saudi Arabia<br />

• Good connections within business arena<br />

• High Quality St<strong>and</strong>ards due to origins based on military st<strong>and</strong>ards<br />

• Highly competitive<br />

• Ability to identify customer needs <strong>and</strong> to propose them customized solutions<br />

• Combined benefits that AEC <strong>and</strong> <strong>HP</strong> <strong>OpenCall</strong> offer gives a very appealing factor to the client<br />

for local support, reliability, quality <strong>and</strong> competitive pricing<br />

• Trust generated by AEC presence, reliability <strong>and</strong> reputation on the Saudi market place.<br />

To learn<br />

more, visit:<br />

148<br />

www.aecl.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


System <strong>integrator</strong>s<br />

Atos Origin<br />

New for 2007<br />

Solution overview<br />

Atos Origin is a leading IT services company providing business consulting, systems integration <strong>and</strong> managed<br />

operations that improve the effectiveness of its clients' businesses.<br />

• Annual revenues of € 5.5 bn • Over 47,000 employees • In 40 countries<br />

Geographical coverage (regions/countries)<br />

• France 14 000 employees • Benelux 9 300 • UK 6 900 • Italy 2 900<br />

• Central Europe 3 750 • Asia Pac 2 500 • America 2 500.<br />

Working with <strong>HP</strong> Open Call<br />

• Atos Origin develop <strong>and</strong> integrate <strong>OpenCall</strong> Service Control solutions (OCSC, signaling). Atos Origin<br />

is a leading provider of <strong>OpenCall</strong> based end to end solutions in major EMEA corporate account<br />

• development <strong>and</strong> integration for media solutions, with expertise <strong>and</strong> <strong>reference</strong>s in various areas, such as<br />

voice portal, video <strong>application</strong>s, intelligent peripheral or MRF functions<br />

• customization <strong>and</strong> integration for OCSAC solutions <strong>and</strong> for convergent charging. Several <strong>reference</strong>s are<br />

available in the EMEA region<br />

• development <strong>and</strong> integration within INS scope. Services (real time charging or VAS) have been developed<br />

for major operator within the INS installed base<br />

• development <strong>and</strong> integration capabilities for IMS architecture mainly within the <strong>application</strong> server. Atos<br />

is a large provider of pre-IMS solution for France Telecom wireline, TIM…<br />

Value proposition<br />

Global/local organization, with very good technical skill centers in France, Spain <strong>and</strong> other parts of<br />

EMEA.<br />

• Large company, able to h<strong>and</strong>le global business transformation projects<br />

• Long term <strong>and</strong> good relationship with <strong>HP</strong><br />

• Complementary services between Atos Origin <strong>and</strong> <strong>HP</strong> <strong>OpenCall</strong> providing the best delivery to the customer<br />

<strong>and</strong> strong account complementarities<br />

• Ability to create a joint value proposition that is a credible alternative to installed telco providers<br />

• Ability to integrate <strong>OpenCall</strong> as part of a larger blueprint to address large business transformation projects<br />

• Strong knowledge of every part of the <strong>OpenCall</strong> portfolio, making it possible to deliver a full end-to-end<br />

solution in flexible manner <strong>and</strong> evolve over time.<br />

System <strong>integrator</strong>s<br />

To learn<br />

more, visit:<br />

www.atosorigin.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

149


System <strong>integrator</strong>s<br />

CIS Group<br />

New for 2007<br />

System <strong>integrator</strong>s<br />

Solution overview<br />

CIS Group is a large supplier of information systems in the Middle East <strong>and</strong> Africa. CIS is composed of<br />

experienced professionals with skills in the field of HW platform, SW platform, network <strong>and</strong> turnkey infrastructure,<br />

data communication, <strong>and</strong> electronic measurement equipment.<br />

CIS team responsibilities include preparation of complex studies <strong>and</strong> quotations for complete solutions<br />

based on CIS team technical know-how in the above mentioned fields. Local sales <strong>and</strong> support are carried<br />

out by CIS subsidiaries, staffed with accredited <strong>and</strong> certified personnel.<br />

Geographical coverage (regions/countries)<br />

CIS Group has presence in Africa <strong>and</strong> the Middle East. This presence is spanning in the following regions:<br />

• Africa: Algeria; Angola; Benin; Burkina-Faso; Burundi; Cameroon; Republic of Central Africa; Republic<br />

of Congo; Democratic Republic of Congo; Djibouti; Ethiopia; Gabon; Ghana; Guinea; Ivory Coast;<br />

Libya; Mauritius Isl<strong>and</strong>; Madagascar; Mauritania; Nigeria; Reunion Isl<strong>and</strong>; Rw<strong>and</strong>a; Senegal; Togo<br />

• Middle East: Lebanon; Syria; Qatar (IP);Saudi Arabia (IP).<br />

Working with <strong>HP</strong> Open Call<br />

CIS Group is partner with <strong>OpenCall</strong> ISVs for Value Added Services solutions. CIS cover a wide area of<br />

consulting, integration <strong>and</strong> implementation of ISV solutions at Telco operators in the covered markets. CIS<br />

technical team delivers complete Turnkey solutions.<br />

Value proposition<br />

CIS covers a wide range of products that could be essential in the overall support <strong>and</strong> structure of the<br />

entire solution. CIS advantages:<br />

• Market knowledge: close contact with Telco operators in the region<br />

• Provision of turnkey solutions<br />

• Local sales <strong>and</strong> implementation as well as support, combined with high level of services in remote environments<br />

• One single point of contact to HW <strong>and</strong> SW leading to a complete solution<br />

• Ability to anticipate <strong>and</strong> detect customer needs, develop a value proposition for them, <strong>and</strong> h<strong>and</strong>le an<br />

RFP/RFI process<br />

• Local implementation <strong>and</strong> deployment<br />

• Local support with high level SLA (24/7 , 6 hours CTR).<br />

To learn<br />

more, visit:<br />

150<br />

www.groupcis.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


System <strong>integrator</strong>s<br />

Datatronics<br />

New for 2007<br />

Solution overview<br />

Datatronics is a European company founded in 1996, integrated by a professional team employing<br />

more than 100 highly qualified engineers with wide experience in the telecom networks.<br />

Datatronics is a leading supplier of end-to-end <strong>and</strong> turn-key solutions for the fixed <strong>and</strong> wireless market.<br />

It offers a full range of professional services (design, consultancy, development, supply, deployment<br />

<strong>and</strong> support), delivering value added service platforms, infrastructures for voice, data <strong>and</strong><br />

video services, signaling, NGN, interworking, voice, messaging, roaming <strong>and</strong> fraud detection.<br />

Geographical coverage (regions/countries)<br />

Datatronics operates business in EMEA <strong>and</strong> Latin America through headquartered in Madrid<br />

(Spain), branch office in Switzerl<strong>and</strong> <strong>and</strong> forthcoming branch office in Mexico.<br />

Value proposition<br />

• Solutions-focused system <strong>integrator</strong> with network experts able to design, build <strong>and</strong> install integrated<br />

service platforms <strong>and</strong> <strong>application</strong>s in Telecom networks in on cutting edge technologies<br />

• High reputation for creativity, ability to work in team with the client <strong>and</strong> experience in integrating<br />

a full range of skills to deliver "Best-of-Breed" solution, with the best combination of technologies<br />

• Ability to manage full project lifecycle, through a strong partnership with Clients based on value,<br />

responsibility sharing, <strong>and</strong> continuous commitment towards strategic goals achievement<br />

• Years of experience in international relationship, establishing partnership with leader telecommunication<br />

<strong>and</strong> technology vendors, who share the same objectives of high quality <strong>and</strong> customer<br />

satisfaction.<br />

What benefits does this SI bring to <strong>OpenCall</strong>'s offering:<br />

• Wide experience in professional services <strong>and</strong> support projects provided by Datatronics' technical<br />

staff contribution in <strong>OpenCall</strong> projects<br />

• Datatronics marketing <strong>and</strong> sales team in new business opportunities development, <strong>and</strong> in co-marketing<br />

activities<br />

• On-site presence directly or indirectly through local partnership in each country, in order to fulfill<br />

commitments <strong>and</strong> service level agreements.<br />

System <strong>integrator</strong>s<br />

To learn<br />

more, visit:<br />

www.datatronics.es<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

151


System <strong>integrator</strong>s<br />

Ericpol Telecom<br />

New for 2007<br />

System <strong>integrator</strong>s<br />

Solution overview<br />

Ericpol Telecom is the second largest Polish exporter of IT services. For over 15 years Ericpol Telecom has been offering<br />

services, conducting R <strong>and</strong> D for the telecommunications market <strong>and</strong> developing IT solutions, using the latest telecommunications<br />

st<strong>and</strong>ards, such as Parlay/OSA, JAIN, OMA, IMS/SIP <strong>and</strong> Web Services (J2EE, .NET). We have executed successful<br />

projects in close to 40 countries in fixed <strong>and</strong> mobile networks, IN <strong>and</strong> NGN.<br />

Geographical coverage (regions/countries)<br />

• EMEA (Austria, Germany, UK, Spain, France, Holl<strong>and</strong>, Nordics : Sweden, Norway,)<br />

• USA, Canada, Brazil, Chile • Asia (Japan, Taiwan, Korea, China, Singapore, India)<br />

• Pol<strong>and</strong>, Russia, Ukraine, Belarus, Kazahstan, Azerbeijan, Georgia • UAE.<br />

Working with <strong>HP</strong> Open Call<br />

• Integration with <strong>OpenCall</strong> for a major NEP<br />

• Integration with <strong>OpenCall</strong> Media Platform for VPN/vPBX<br />

• Parlay/JAIN based services integration with <strong>OpenCall</strong><br />

• IMS solutions integration.<br />

Value proposition<br />

• Prepaid integration with <strong>OpenCall</strong><br />

• Integration with <strong>OpenCall</strong> IN capabilities<br />

• BEA WLSS integration with <strong>OpenCall</strong><br />

• Stable pipeline of SS7 <strong>and</strong> IMS contracts<br />

• Own product line <strong>and</strong> clients, effectively the <strong>reference</strong> leader in the market in some technology areas, making it the only<br />

reliable choice<br />

• Experience throughout the world with <strong>reference</strong>s with major players, <strong>and</strong> partner of major vendors in telcos<br />

• Critical mass (600+ people).<br />

Benefits Ericpol bring's to <strong>OpenCall</strong>'s offering :<br />

• knowledge of market gained over 15 years of involvement in Telco business <strong>and</strong> vision what is required in the market to<br />

be successful<br />

• integration capabilities with telco protocols from main core networks (Ericsson, Nokia, Siemens, Alcatel, Nortel, Lucent)<br />

• Integration <strong>and</strong> experience of major <strong>application</strong> servers vendors (BEA, Appium, IBM, OpenCloud, Proprietary <strong>and</strong> telco<br />

vendors (Ericsson, Nokia, Siemens, Alcatel, Nortel)<br />

• Practical knowledge of main technologies <strong>and</strong> st<strong>and</strong>ards (OSA/Parlay, JAIN, Proprietary)<br />

• Relationships with many different players in the telco value chain<br />

• Steady flow of RFI/RFP/RFQ <strong>and</strong> return of business: once won retained for long. Ericpol churn rate is effectively zero.<br />

To learn<br />

more, visit:<br />

152<br />

www.ericpol.pl<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


System <strong>integrator</strong>s<br />

HERMES SoftLab<br />

New for 2007<br />

Solution overview<br />

HERMES SoftLab is an international company providing IT solutions <strong>and</strong> software engineering services, serving<br />

high-tech vendors, telecommunication service providers, financial institutions, <strong>and</strong> the public sector. The company<br />

was established in 1990 in Ljubljana, Slovenia. Over the years, HERMES SoftLab has grown to become an international<br />

company with over 600 employees working in offices across Europe <strong>and</strong> in the US.<br />

In Telecom, HERMES SoftLab delivers End-to-End Solutions <strong>and</strong> Professional Services to communication service<br />

providers covering VAS Applications <strong>and</strong> Infrastructure, OSS, BSS as well as Business Integration across<br />

BSS/OSS/VAS.<br />

HERMES SoftLab delivers Systems Integration <strong>and</strong> Professional Services in the area of VAS <strong>application</strong>s <strong>and</strong><br />

Service-Enabling Infrastructure based on the <strong>HP</strong> <strong>OpenCall</strong> portfolio <strong>and</strong> <strong>OpenCall</strong> partner ecosystem.<br />

HERMES SoftLab has expertise in different solution areas including:<br />

• Voice <strong>and</strong> Media Portals • Messaging Solutions <strong>and</strong> Infrastructure<br />

• Intelligent Network <strong>and</strong> Service Access Control<br />

• Integration of VAS with OSS/BSS systems based on NGOSS.<br />

Geographical coverage (regions/countries)<br />

HERMES SoftLab's systems integration activities are strongly focused on the Adriatic Region while professional<br />

services cover Western Europe.<br />

Value proposition<br />

CIS covers a wide range of products that could be essential in the overall support <strong>and</strong> structure of the entire solution.<br />

CIS advantages:<br />

• turn-key solutions from a competent <strong>and</strong> proven telco system <strong>integrator</strong><br />

• Successful track record - successfully delivered projects to more than 25 operators in the EMEA region<br />

• Ability to deliver customized <strong>OpenCall</strong> solutions while optimizing delivery time<br />

• Ability to integrate <strong>OpenCall</strong>-based solutions following industry best-practices NGOSS/eTOM<br />

• centralized Solution Support covering all the components <strong>and</strong> layers of an <strong>HP</strong> <strong>OpenCall</strong> based solution<br />

Wide expertise with the following <strong>HP</strong> <strong>OpenCall</strong> products:<br />

• <strong>HP</strong> <strong>OpenCall</strong> Media Platform • <strong>HP</strong> <strong>OpenCall</strong> SCP (Service Control Point)<br />

• <strong>HP</strong> <strong>OpenCall</strong> SCE (Service Creation Environment)<br />

• <strong>HP</strong> <strong>OpenCall</strong> SEP (Service Execution Platform)<br />

• <strong>HP</strong> <strong>OpenCall</strong> IP-STG / USP • <strong>HP</strong> <strong>OpenCall</strong> SS7 Signaling Platform.<br />

System <strong>integrator</strong>s<br />

To learn<br />

more, visit:<br />

www.hermes-softlab.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

153


System <strong>integrator</strong>s<br />

<strong>HP</strong> C&I<br />

Communication, Media<br />

<strong>and</strong> Entertainment<br />

New for 2007<br />

System <strong>integrator</strong>s<br />

Solution overview<br />

<strong>HP</strong> Services provides a complete portfolio of services tailored to customer's unique business <strong>and</strong> IT needs -today<br />

<strong>and</strong> in the future. C&I partners closely with customers to help company design, build, integrate, manage, <strong>and</strong><br />

evolve an adaptive enterprise that lets the customer effectively respond to changes in your business.<br />

Complemented by a global network of partners, <strong>HP</strong> Services helps bolster customer's business agility with an<br />

experienced team of more than 69,000 professionals.<br />

<strong>HP</strong> C&I CME keeps people connected with richer, simpler <strong>and</strong> more personalized services by enabling communications,<br />

media <strong>and</strong> entertainment companies to integrate their business processes, link digital content <strong>and</strong> communications<br />

networks, <strong>and</strong> capitalize on the explosion of new <strong>and</strong> exciting devices for entertainment, information<br />

<strong>and</strong> communication.<br />

<strong>HP</strong> C&I CME leads an ecosystem of partners mixed with <strong>HP</strong> intellectual property (including <strong>OpenCall</strong>) that deliver<br />

solutions for the telecom industry:<br />

• End User Service<br />

• Service Delivery Platform<br />

• IP Multimedia Subsystem • Advanced Open Telecom Platforms<br />

• Billing<br />

• Integrated Service Management<br />

• Revenue Assurance.<br />

Geographical coverage (regions/countries)<br />

<strong>HP</strong> C&I is offering a worldwide coverage across the globe <strong>and</strong> is present in almost any country where <strong>HP</strong> is operating<br />

business, via local offices or regional organizations.<br />

Working with <strong>HP</strong> Open Call<br />

<strong>HP</strong> C&I <strong>and</strong> <strong>HP</strong> <strong>OpenCall</strong> are joining forces to address the telecom solution market, by focalizing on key domains<br />

<strong>and</strong> value propositions, such as Mobile Device Management, Convergent Charging, Subscriber Data<br />

Management, Service interaction (Voice <strong>and</strong> Video) <strong>and</strong> Connectivity.<br />

Value proposition<br />

• Worldwide presence<br />

• Integrator of choice for large corporate accounts<br />

• Complementary skills to <strong>OpenCall</strong> Regional Operation teams to provide end-to-end value chain when delivering<br />

complex solutions<br />

• Solid telecom background <strong>and</strong> culture.<br />

To learn<br />

more, visit:<br />

154<br />

www.hp.com/services<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


System <strong>integrator</strong>s<br />

International Turnkey<br />

Systems (ITS)<br />

New for 2007<br />

Solution overview<br />

ITS was established in 1981 with Headquarters in Kuwait <strong>and</strong> R <strong>and</strong> D centers in 3 major locations Egypt,<br />

Kuwait, <strong>and</strong> Dubai Internet City. This is supported with 14 offices offering implementation <strong>and</strong> support for<br />

our valued customers. ITS today carries 150+ consultants stationed in the MEA region providing operators<br />

with best knowledge in the industry <strong>and</strong> allowing operators to concentrate on their core competence of<br />

better serving their customers base. Through membership of, or alliances with, major industrial bodies,<br />

such as ITU, GSM, ETSI <strong>and</strong> TMN, we ensure that our products adhere to industry st<strong>and</strong>ards. The engineering<br />

skills of our main R <strong>and</strong> D centre are certified to CMM Level 4. ITS's flagship customer care <strong>and</strong><br />

billing system TABS, provides an end-to-end integrated solution for the most competitive <strong>and</strong> successful telecom<br />

groups in the region. Our latest service for operators around the area includes the IT Operation<br />

Outsourcing. ITS is providing a certified ITIL processes <strong>and</strong> resources to manage the IT Infrastructure,<br />

Security, Billing Operations, <strong>and</strong> help Desk operation.<br />

Geographical coverage (regions/countries)<br />

Middle East <strong>and</strong> Africa.<br />

Working with <strong>HP</strong> Open Call<br />

ITS integrate OCSAC <strong>and</strong> other <strong>OpenCall</strong> components (OCMP…) as the realtime engine of their end to<br />

end BSS solutions. As part of the convergent charging initiative, ITS also provide project management, integration<br />

<strong>and</strong> support services to their customers to make sure solutions are delivered as part of a fully end<br />

to end project.<br />

Besides BSS, <strong>and</strong> leveraging their strong footprint, skill sets <strong>and</strong> resources, ITS are also an <strong>integrator</strong> of<br />

<strong>OpenCall</strong> solutions at large.<br />

Value proposition<br />

• Have strong products 'Mediation, Rating, Roaming <strong>and</strong> Billing' that can compete with international<br />

solutions.<br />

• Very easy to apply new technologies <strong>and</strong> low cost of development<br />

Benefits this SI brings to <strong>OpenCall</strong>'s offering :<br />

• Deployments in GSM, l<strong>and</strong>line, CDMA <strong>and</strong> ISP networks.<br />

• End-To-End, Modular, Pre-Integrated, Pre-Configured, scalable <strong>and</strong> flexible solution that addresses most<br />

of the telecom operator services, operations <strong>and</strong> <strong>application</strong>s<br />

• Provides the operator with a cost-effective solution that offers powerful rating options <strong>and</strong> flexible charging<br />

mechanisms.<br />

System <strong>integrator</strong>s<br />

To learn<br />

more, visit:<br />

www.its.ws<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

155


System <strong>integrator</strong>s<br />

Net Direct Systems<br />

New for 2007<br />

System <strong>integrator</strong>s<br />

Solution overview<br />

Net Direct Systems (NDS) is an information technology (IT) solutions provider focused on integrating mission-critical<br />

systems, storage, network <strong>and</strong> security solutions <strong>and</strong> services. With offices across America,<br />

NDS utilizes a full spectrum of analysis, design, implementation <strong>and</strong> Enterprise-class management offerings<br />

to deliver reliable <strong>and</strong> secure solutions for the Commercial, Telecommunications <strong>and</strong> Government markets.<br />

Geographical coverage (regions/countries)<br />

Southeast, NC, GA; Washington DC; Northeast NY, NJ; Midwest; IL, OH, IA, KA; South central TX. NDS<br />

also has experience deploying delivery resources internationally in Europe, South America <strong>and</strong> Asia<br />

Working with <strong>HP</strong> Open Call<br />

Net Direct Systems provides expert telecommunications engineering consulting services. Our senior consultants<br />

design <strong>and</strong> implement optimum solutions that improve customer satisfaction while reducing cost.<br />

Specific <strong>OpenCall</strong> consulting focus in the areas of <strong>OpenCall</strong>SS7; Service Control Point; OCSC; OCSRC<br />

<strong>and</strong> many other areas.<br />

Value proposition<br />

• Track record of designing <strong>and</strong> deploying Intelligent networks which includes Service Control Points;<br />

Service Nodes; Voice portals; soft switches <strong>and</strong> more.<br />

• NDS is a systems <strong>integrator</strong> for telephony solutions. As such we offer a complete solution including<br />

design <strong>and</strong> deployment of <strong>OpenCall</strong> <strong>and</strong> the best of breed third party solutions that work with<br />

<strong>OpenCall</strong>.<br />

• We work with our customers to evaluate vendor's products <strong>and</strong> to integrate the selected solution; we<br />

design the capacity <strong>and</strong> configuration of the solution; while optimizing the call paths, data networks,<br />

billing, provisioning <strong>and</strong> network management.<br />

• NDS is <strong>HP</strong> exclusive VAR.<br />

NDS provides senior level consulting for the design of <strong>OpenCall</strong> solutions <strong>and</strong> the subsequent cost effective<br />

deployment. Always with the goal of 100% customer satisfaction.<br />

Key benefit:<br />

The customer receives a solution that has the optimal design <strong>and</strong> a turn key deployment. The priority is<br />

customers are always satisfied so provide NDS <strong>and</strong> <strong>HP</strong> with repeat business.<br />

To learn<br />

more, visit:<br />

156<br />

www.netdirectsystems.com<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


Connectivity<br />

Service development<br />

<strong>HP</strong> <strong>OpenCall</strong><br />

developer services<br />

<strong>and</strong> tools<br />

<strong>HP</strong> <strong>OpenCall</strong> developers take advantage of packages of services <strong>and</strong> tools that support their<br />

needs throughout the overall <strong>application</strong> development cycle - an efficient collaboration during <strong>application</strong><br />

development from design to verification.<br />

Technical services overview<br />

• Complimentary development entry package, helping them evaluate <strong>HP</strong> <strong>OpenCall</strong> platforms development<br />

environment to judge the appropriateness for their business, including , software developer<br />

tools<br />

• A choice of technical training as part of <strong>application</strong> development package managed by our software<br />

experts delivered at their premises, at the optimal time.<br />

• A new Premium Development Package with IMS options, featuring a named <strong>HP</strong> <strong>OpenCall</strong> coach,<br />

customized developer training, personalized developer assistance.<br />

SDKs <strong>and</strong> IDEs overview<br />

<strong>HP</strong> <strong>OpenCall</strong> developer platforms are valuable tools for building <strong>and</strong> delivering entertainment <strong>and</strong><br />

information access solutions. <strong>HP</strong> <strong>OpenCall</strong>'s complimentary software developer kits keep initial<br />

investment cost to a minimum <strong>and</strong> make a reality of rapid development <strong>and</strong> delivery of sophisticated<br />

network <strong>application</strong>s.<br />

<strong>HP</strong> <strong>OpenCall</strong> Media Platform 3.1 SDK<br />

Software development kit available for Windows®. It allows to test VoiceXML, CCXML <strong>and</strong> Java<br />

Call Control API <strong>application</strong>s on top of <strong>HP</strong> <strong>OpenCall</strong> Media Platform.<br />

<strong>HP</strong> <strong>OpenCall</strong> Media Platform Video 1.0 SDK<br />

Software development kit available for Windows®. It allows to test VoiceXML, CCXML <strong>and</strong> Java<br />

Call Control API <strong>application</strong>s on top of <strong>HP</strong> <strong>OpenCall</strong> Media Platform Video 1.0.<br />

<strong>HP</strong> <strong>OpenCall</strong> SS7 SDK<br />

Software development kit available for Linux <strong>and</strong> <strong>HP</strong>-UX on PA-RISC architecture, <strong>and</strong> for <strong>HP</strong>-UX on<br />

Itanium architecture. See datasheet PDF (1.6 MB).<br />

<strong>HP</strong> <strong>OpenCall</strong> USP Diameter 1.2 SDK<br />

Software development kit available for Linux <strong>and</strong> <strong>HP</strong>-UX. It allows to build Java <strong>and</strong> C/C++ <strong>application</strong>s<br />

on top of <strong>HP</strong> <strong>OpenCall</strong> USP Diameter<br />

<strong>HP</strong> <strong>OpenCall</strong> USP SIP 1.4 SDK<br />

Software development kit available for Linux. It allows to build Java <strong>and</strong> C/C++ <strong>application</strong>s on<br />

To learn<br />

more, visit:<br />

www.devresource.hp.com/drc/topics/<strong>OpenCall</strong>.jsp<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007 157


Connectivity<br />

top of <strong>HP</strong> <strong>OpenCall</strong> Session Initiation Protocol stack.<br />

<strong>HP</strong> <strong>OpenCall</strong> USP-S SDK new!<br />

Software development kit available for Linux. It allows to build telecom services on top of <strong>HP</strong><br />

<strong>OpenCall</strong> USP-S stack.<br />

Marben ASN.1 SDK<br />

Build ASN.1-based <strong>application</strong>s using these tools for C++ developers, including encoding <strong>and</strong><br />

decoding messages on the <strong>HP</strong> <strong>OpenCall</strong> SS7 Platform. From MARBEN Products<br />

IDEs<br />

<strong>HP</strong> <strong>OpenCall</strong> Media Platform OClet development environment<br />

Simplifies the development of voice-based telephone services that run on the <strong>HP</strong> <strong>OpenCall</strong> Media<br />

Platform by integrating the extensible Eclipse platform with the <strong>HP</strong> OCMP software developer's kit<br />

2.4C2.<br />

<strong>HP</strong> <strong>OpenCall</strong> Voice Application Developer Toolkit 3.1<br />

The <strong>HP</strong> <strong>OpenCall</strong> Voice Application Developer Toolkit is an Eclipse plug-in that lets you code<br />

VoiceXML <strong>and</strong> CCXML <strong>application</strong>s, test it using the <strong>HP</strong> OCMP 3.1 SDK, <strong>and</strong> easily deploy it. Free.<br />

Java development tools to deploy <strong>application</strong>s on <strong>HP</strong>-UX<br />

A set of development <strong>and</strong> deployment products that are available for immediate use.<br />

OSS Nokalva - ASN.1 tools<br />

Build ASN.1-based <strong>application</strong>s using these tools for Java, C, <strong>and</strong> C++ developers, including<br />

encoding <strong>and</strong> decoding messages on the <strong>HP</strong> <strong>OpenCall</strong> SS7 Platform. From OSS Nokalva.<br />

Telelogic Tau SDL Suite<br />

Suite of visual software development tools, integrated into <strong>HP</strong> <strong>OpenCall</strong> IN <strong>and</strong> multi-service<br />

Controller products. From Telelogic.<br />

To learn more about tools, visit: devresource.hp.com /drc/topics/<strong>OpenCall</strong>.jsp<br />

For partners only: to learn more about services, visit the <strong>HP</strong> <strong>OpenCall</strong> Partner zone: program-<br />

>develop->services curriculum<br />

To learn<br />

more, visit:<br />

158<br />

www.devresource.hp.com/drc/topics/<strong>OpenCall</strong>.jsp<br />

www.hp.com/go/opencall<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007


About <strong>HP</strong> <strong>OpenCall</strong><br />

<strong>HP</strong> <strong>OpenCall</strong> provides comprehensive, carrier-grade platforms for the development<br />

<strong>and</strong> deployment of next-generation voice, data <strong>and</strong> converged services. Deployed in 40<br />

of the world’s top 50 service provider networks, <strong>HP</strong> <strong>OpenCall</strong> is the market leader in<br />

many industry categories, including SS7, mobility management <strong>and</strong> location services. Backed by <strong>HP</strong>’s<br />

Telecom Critical Support, which provides world-class restoration service<br />

internationally, as well as <strong>HP</strong>’s superior combination of hardware <strong>and</strong> software,<br />

<strong>HP</strong> <strong>OpenCall</strong> enables the communication industry to harness the convergence of<br />

the Internet with the world of voice communications.<br />

For further information on <strong>HP</strong> <strong>OpenCall</strong> platforms, visit: www.hp.com/go/opencall<br />

© 2004 Hewlett-Packard Development Company, L.P. The information contained herein is subject to<br />

change without notice. The only warranties for <strong>HP</strong> products <strong>and</strong> services are<br />

set forth in the express warranty statements accompanying such products <strong>and</strong> services. Nothing herein<br />

should be construed as constituting an additional warranty. <strong>HP</strong> shall<br />

not be liable for technical or editorial errors or omissions contained herein.<br />

Intel <strong>and</strong> Itanium are trademarks or registered trademark of Intel Corporation or its<br />

subsidiaries in the United States <strong>and</strong> other countries.<br />

Java is a U.S. trademark of Sun Microsystems, Inc. Linux is a U.S. registered trademark of Linus<br />

Torvalds. Microsoft, Windows <strong>and</strong> Windows NT are U.S. registered trademarks of Microsoft<br />

Corporation. Oracle is a registered U.S. trademark of Oracle Corporation, Redwood City, California.<br />

UNIX is a registered trademark of The Open Group.<br />

Your <strong>HP</strong> <strong>OpenCall</strong> sales contact is:<br />

<strong>HP</strong> <strong>OpenCall</strong> Application <strong>and</strong> Integrator Reference Guide – 2007<br />

159


The third-party products in this solutions catalog are presented strictly for informational<br />

purposes, not as an endorsement or recommendation. <strong>HP</strong> is not responsible for the<br />

performance of these third-party products <strong>and</strong> has no liability for the customer’s use of these<br />

products. The product manufacturers have provided all specifications <strong>and</strong> descriptions. All<br />

agreements, warranties, <strong>and</strong> underst<strong>and</strong>ings regarding the purchase <strong>and</strong> use of such thirdparty<br />

products take place between the respective third-party vendors <strong>and</strong> the purchaser.<br />

Please contact vendors directly to obtain further information on third-party products.<br />

© Hewlett-Packard Co. 4AA0-3552 ENE, Rev 2.0, Nov 2006

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