2008 Executive Summary

The mission of L’Oréal’s divisions, to which they devote their expertise, is to offer the widest choice to every
customer. Each one operates in a specific channel, in close partnership with distributors, and cultivates
a particular aspect of beauty: the creativity of hairdressers, accessibility in the mass-market, luxury
in selective distribution, and health in pharmacies. Each division has built up a close relationship with its
customers, by being ever-attentive to their needs and offering them the ideal innovation, the best of beauty.
Luxury Products Active Cosmetics The Body Shop
The Luxury Products Division develops
and markets across the world a unique
brand portfolio covering the three major
luxury cosmetics businesses: skincare,
make-up and fragrances. A key player
in selective distribution, it now has the
opportunity to become the world’s
number 1 luxury cosmetics group,
thanks to its strong positions, particularly
in the new and dynamic markets of Asia,
Eastern Europe and Latin America,
and the integration of the YSL Beauté
brands, the key event for the division
in 2008.
World number 1 in pharmacy sales of
dermocosmetic products, the Active
Cosmetics Division has a portfolio
of five unique and complementary
brands to meet consumers’ growing
health and skincare needs. All over
the world, the division offers effective
and safe products, specifically suited
to pharmacists’ advice and
dermatologists’ recommendations,
primarily sold in pharmacies.
Founded in 1976 in the United Kingdom
by Dame Anita Roddick, the brand
is well known for its strong ethical
commitment and its products based
on natural ingredients. 65% of them
contain community trade ingredients,
sourced primarily from suppliers in
disadvantaged communities, a unique
approach in the cosmetics industry.
THE BODY SHOP has a network of more
than 2,550 stores in 62 countries.
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