2008 Executive Summary

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DISTRIBUTION CHANNELS Offering the best of our brands in all our distribution channels 04 Professional Products The Professional Products Division distributes its products in hair salons all over the world. Its high value added products and its support for salons in every facet of their development make the division the ideal partner for beauty professionals. A portfolio of differentiated brands to meet the needs of all kinds of salons, a constant flow of innovations and high-level education are forging the division’s worldwide leadership. Consumer Products The Consumer Products Division distributes its products in all mass-market channels (hypermarkets, supermarkets, drugstores) across the world. Thanks to its diversified portfolio of brands, it offers consumers products that combine advanced technology with affordable prices.
The mission of L’Oréal’s divisions, to which they devote their expertise, is to offer the widest choice to every customer. Each one operates in a specific channel, in close partnership with distributors, and cultivates a particular aspect of beauty: the creativity of hairdressers, accessibility in the mass-market, luxury in selective distribution, and health in pharmacies. Each division has built up a close relationship with its customers, by being ever-attentive to their needs and offering them the ideal innovation, the best of beauty. Luxury Products Active Cosmetics The Body Shop The Luxury Products Division develops and markets across the world a unique brand portfolio covering the three major luxury cosmetics businesses: skincare, make-up and fragrances. A key player in selective distribution, it now has the opportunity to become the world’s number 1 luxury cosmetics group, thanks to its strong positions, particularly in the new and dynamic markets of Asia, Eastern Europe and Latin America, and the integration of the YSL Beauté brands, the key event for the division in <strong>2008</strong>. World number 1 in pharmacy sales of dermocosmetic products, the Active Cosmetics Division has a portfolio of five unique and complementary brands to meet consumers’ growing health and skincare needs. All over the world, the division offers effective and safe products, specifically suited to pharmacists’ advice and dermatologists’ recommendations, primarily sold in pharmacies. Founded in 1976 in the United Kingdom by Dame Anita Roddick, the brand is well known for its strong ethical commitment and its products based on natural ingredients. 65% of them contain community trade ingredients, sourced primarily from suppliers in disadvantaged communities, a unique approach in the cosmetics industry. THE BODY SHOP has a network of more than 2,550 stores in 62 countries. 05
Page 1 and 2: 2008 Executive Summary
Page 3 and 4: The L’Oréal adventure Inventing
Page 5: The vocation of the group’s brand
Page 9 and 10: 2008 Consolidated sales of the cosm
Page 11 and 12: highlights L’ORÉAL PROFESSIONNEL
Page 13 and 14: highlights Revitalift Deep-Set Wrin
Page 15 and 16: highlights YVES SAINT LAURENT In 20
Page 17 and 18: highlights LA ROCHE-POSAY, China. L
Page 19 and 20: highlights Opening of the first The
Page 21 and 22: Africa, Orient, Pacific €862 mill
Page 23 and 24: EMPLOYEE FOCUS The group wants to o
Page 25 and 26: PHILANTHROPY L’Oréal’s philant
Page 27 and 28: highlights Demonstrating the effica
Page 29 and 30: highlights The joint seminar Osmose
Page 31 and 32: Published by the Corporate Communic

2008 Executive Summary

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