2008 Executive Summary

highlights
YVES SAINT LAURENT
In 2008, Yves Saint Laurent make-up recorded very
strong growth for the seventh year in a row, driven
by its cult products Touche Eclat and Mascara
Volume Effet Faux Cils, and the success of new
products such as Rouge Volupté. Fragrance sales
continued to grow thanks to the performance of
L’Homme and the roll-out of elle and elle Intense. In
skincare, the brand launched the Top Secrets line.
BIOTHERM
BIOTHERM maintained its growth momentum and
continued its international roll-out. The Aquasource
facial skincare line performed extremely well in
Asia. BIOTHERM’s launch of Rides Repair produced
very good results, especially in Germany and Spain.
In bodycare, Celluli Laser became the number 1
slimming product in both Italy and Canada. Another
success was Eau Pure, which topped fragrance
sales in Germany when it was launched. The
Biotherm Homme range, world leader in men’s
skincare, asserted its anti-ageing expertise across
Europe with Force Suprême and extended its
territory with Regenetic, its first anti-hair loss
serum.
—LANCÔME Ô
Ôscillation.
—GIORGIO ARMANI
Emporio Armani
Diamonds for Men.
—YVES SAINT LAURENT
Rouge Volupté.
CACHAREL with Amor Amor Tentation entered the top 10
in France and Spain.
RALPH LAUREN has created Notorious, a new prestige fragrance
for women.
LANCÔME launched the Magnifique fragrance and hit the headlines
with Ôscillation, the first-ever vibrating powermascara.
The acquisition of YSL Beauté has put L’Oréal in the top slot
as the world’s leading luxury cosmetics group.
RALPH LAUREN
RALPH LAUREN consolidated its major classics
especially the Polo men’s fragrances range and
women’s fragrances with Romance. The global
launch of the new women’s fragrance Notorious
strengthened its position in this market.
CACHAREL
In 2008, the launch of Amor Amor Tentation
confirmed the success of the Amor range and
boosted the brand’s positions among young
people. For its thirtieth anniversary, Anaïs Anaïs was
revamped by designer duo Eley Kishimoto.
HELENA RUBINSTEIN
In 2008, HELENA RUBINSTEIN recorded dynamic growth
with Lash Queen Feline Blacks mascara, the
relaunch of its Collagenist skincare line and the
launch of Prodigy Re-Plasty. The new brand identity
generated double-digit growth in sales outlets
where it was introduced.
KIEHL’S
In 2008, the cult New York brand was launched in
six countries, which contributed to its very strong
double-digit sales growth. For the launch of its
100%-biodegradable Liquid Body Cleanser, KIEHL’s
teamed up with the JPF Eco Systems charity
foundation, created with Brad Pitt.
—RALPH RALPH LAUREN
Polo Modern Reserve.
SHU UEMURA
The brand has recorded strong growth. Cleansing
oils proved extremely successful with the launch of
the first skin clarifying treatment in the brightening
skincare category. A new fluid foundation, Face
Architect, was launched. SHU UEMURA set up more
artistic partnerships, for example with Viktor & Rolf
and the Japanese photographer Mika Ninagawa.
DIESEL
In 2008, DIESEL rolled out a completely new concept
whereby the fragrance can be personalised by
customising the bottle. The brand created a new
women’s fragrance, Fuel for Life Unlimited, while
Fuel for Life for Him features in the top 15 men’s
fragrances in many markets.
VIKTOR & ROLF
The success of VIKTOR & ROLF fragrances has been
boosted by the continuous growth of Flowerbomb
across all markets. In the United States, it features
among the 20 bestsellers in fragrance bars.
YUE SAI
YUE SAI has recorded double-digit growth and
consolidated its positions through the success of
its Vital Essential Water skincare line. The launch of
Empower Active Regenerating Cream has enabled
YUE SAI to win rightful recognition as a Chinese
skincare specialist. Meanwhile, with Silky Moist
Magnificent Ruby lipstick, the brand has successfully
entered the lipstick segment.
—KIEHL’S
Liquid Body Cleanser.
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