2008 Executive Summary

highlights
Revitalift Deep-Set Wrinkles has strengthened
Revitalift’s leadership of the anti-wrinkle market.
Men Expert pursued its growth (+41%) with the
launch of Hydra Energetic Turbo Booster. L’ORÉAL
PARIS saw excellent results in make-up and had
high-profile launches of two mascaras: Double
Extension Beauty Tubes and Extra Volume
Collagen. Infallible lipstick won record market share
in Europe and is now the third best-selling lipstick
in the United States. In hair colourants, the launch
of the year was Excell 10’, a permanent hair
colourant that takes effect in just 10 minutes. In
haircare, Elsève Re-Nutrition with royal jelly won
market share in Europe and in Mexico.
GARNIER
With excellent performance in most regions,
GARNIER recorded +4.0% sales growth. In skincare,
the brand had a good year (+14.8%), continuing to
grow in Western Europe, while strengthening its
positions in North America and in Eastern Europe.
In Asia, GARNIER has seen record growth. On the
innovation front, the UltraLift anti-wrinkle range
grew by +18% in Europe, thanks to the launch
of the Pro-Xylane -based Pro-X module. Caffeine
Eye Roll-On took the top position in the market in
most of the countries in which it was launched.
Ambre Solaire also recorded good growth, thanks
to Rapido spray for children. In hair colourants,
Nutrisse Coloration cream (and Color Naturals for
emerging countries) confirmed its position as world
—GARNIER
Caffeine Eye Roll-On.
—GARNIER
UltraLift Pro-X.
Skincare has seen the highest growth (+9.1%).
L’O RÉAL PARIS has enhanced the Derma Genesis
range with Derma Genesis Pore Minimising
Smoother and launched Revitalift Deep-Set
Wrinkles. Caffeine Eye Roll-On from Garnier has
proved highly successful, alongside the anti-ageing
cream UltraLift Pro-X with Pro-Xylane .
In hair colourants, the division has strengthened its
world number 1 position with Excell 10’ from
L’O RÉAL PARIS.
MAYBELLINE NEW YORK, Russia.
number one, with good growth across the globe.
In haircare, Fructis continued to win markets around
the world.
MAYBELLINE NEW YORK
The world’s number one make-up brand recorded
a like-for-like increase of +4.3%, with particularly
strong growth in Western Europe, Eastern Europe
and Japan. In 2008, the Pure Mineral line proved
extremely successful as it was rolled out worldwide.
Sales of lipsticks increased in North America, Latin
America and Europe, thanks to Superstay Powergloss.
In Asia, MAYBELLINE NEW YORK strengthened its
number one position by adapting the Water Shine
—MAYBELLINE NEW YORK
Colossal Volum’Express.
It was an excellent year for make-up, where
the division is number 1, with the success of
L’O RÉAL PARIS Double Extension Beauty Tubes
and Extra Volume Collagen mascaras, Infallible
lipsticks and powders, and Superstay PowerGloss
lipsticks from MAYBELLINE NEW Y ORK. In the
mineral make-up market, the division has
strengthened its lead with the success of the True
Match Minerals range from L’ORÉAL PARIS and
the global launch of Maybelline Mineral Power.
Collagen formula to suit local needs. In the eye
make-up segment, Colossal mascara was very
favourably received in the United States and Europe.
The new Eye Studio line of eye shadows and pencils
made a promising start in Japan and Europe.
SOFTSHEEN·CARSON
The brand has held onto its position in the American
market. Its franchise Dark and Lovely performed
extremely well with Reviving Colors hair colourant.
The men’s range also continued to grow rapidly.
In the Africa, Orient, Pacific zone, outstanding
performance in South Africa and accelerated growth
in Ghana delivered an overall rise in sales of 32.4%.
The main successes were the launch of Oil Moisturisers
haircare products and new versions of the Sadie
and Blue Ice roll-on deodorants.
CLUB DES CRÉATEURS DE BEAUTÉ
In 2008, L’Oréal acquired the 50% stake in CLUB DES
CRÉATEURS DE BEAUTÉ previously held by 3 Suisses
International. Its sales trend became positive at the
end of the year, driven primarily by the Agnès b.
rose-based manicure line and Professeur
Christine Poelman lip-plumping balm. The share of
total sales occupied by Internet sales again
increased in 2008.
—SOFTSHEEN·CARSON
Let’s Jam.
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