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TR Circular E-C058_9th LRT Conference_2003.pdf - Florida ...

TR Circular E-C058_9th LRT Conference_2003.pdf - Florida ...

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Doogan and Leitner 513<br />

Senior NFL Transportation consultant Paul Ridgeway put it in his letter to SDTI, “compared to 5<br />

years ago, this time it was magic.”<br />

REFERENCES<br />

1. Casinelli, M. Marketing Information Masters, Inc. Estimated Economic Impact on San Diego<br />

Due to Hosting Super Bowl XXXVII. Prepared for the San Diego Super Bowl XXXVII Host<br />

Committee and the National Football League, April 2003.<br />

2. Advertising Age & AdAge.com Super Bowl Statistics. Advertising, Prices, Viewers.<br />

http://www.adage.com/page.cms?pageId=684. Accessed Oct. 8, 2003.<br />

3. Dunchack, J. Super Bowl XXXII Host Committee Government Services Subcommittee Final<br />

Report. City of San Diego and Government Services Subcommittee, 1998.<br />

4. Tereschuck, P. Super Bowl XXXII Final Report on Transit Services. San Diego Trolley, Inc.,<br />

April 1998.<br />

Click here to see Doogan and Leitner’s Powerpoint slide presentation.

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