Download - Media Institute of Southern Africa

State of the media in Southern Africa 2002
national strategies.
3. Advocacy and Lobbying
3. a. MISA, SABA and Broadcasters to engage the legislature so that the
said policy documents and declarations are incorporated into their
national laws.
3. b. Parliamentarians, regulators, broadcasters and media associations
are encouraged to initiate a public process of broadcasting and regulation
reform according to the key principles mentioned in the key
documents that framed workshop discussions.
3. c. Conduct awareness campaigns on the need for and principles of
broadcasting reform.
4. Local Content
4. a Ensure sufficient local content quotas that reflect local cultures, aspirations,
languages and realities in SADC countries.
4. b Broadcasters should be led by the desire to uphold national interest
and security.
4. c. To develop and empower local indigenous content production capacity
to enable broadcasters to attain local content quotas.
Technical Matters:
1. Standardisation
Broadcasters to explore opportunities for standardisation of production, and
transmission systems.
2. Coverage
Ensure universal access to broadcasting in terms of population reach with
regards to reception equipment and transmission coverage.
3. Digitalisation and Infrastructure
Ensure a regional approach to new broadcast technologies such as digitalisation.
Operational Matters:
1. Funding
Public service broadcasters need to explore avenues for adequate funding
in a manner that protects them from arbitrary interference, e.g. a mix of
state funding, advertising, licensing and sponsorships.
2002
2. Broadcast Management
292 So This Is Democracy?