Mrs. Nadene and Mr. Bob Desserich, Cheyenne Kubota, USA - Luyckx
Mrs. Nadene and Mr. Bob Desserich, Cheyenne Kubota, USA - Luyckx Mrs. Nadene and Mr. Bob Desserich, Cheyenne Kubota, USA - Luyckx
What, specifically, does KCC do? Sutton: Integrally related to the Kubota Tractor Corporation (KTC), KCC offers financing for customers purchasing Kubota equipment from Kubota dealers. During the last four years, in particular, banks have been reluctant to lend while at the same time customers have refrained from using up their cash resources. That being the case, KCC has become an important factor in putting Kubota products in the hands of customers. At one point, 70% of what was sold by KTC was financed through KCC. Since then, however, that has gradually decreased so that the figure is approximately about 64% now. KCC makes it happen! When a customer wishes to buy a Kubota product and electronically submits an application to us, 95% of the time we have an answer within five minutes with 0% financing and 0% down. In this way the dealer knows he doesn’t have to let that customer walk out the door. KCC tries to be as easy as possible to make it happen simply and quickly. Could you give a brief outline of how KCC functions? Sutton: First of all, KCC works hand-in-hand with KTC in the formulation of programs, policies, procedures. Further, KCC works very hard to control its costs so that KTC can offer the most aggressive sales and finance programs in the market. In the realization that the wise management of limited cash resources in today's competitive market is a vital factor of success, KCC provides fast and convenient payment alternatives in the safest, most practical, and most economical manner possible to customers in the process of purchasing Kubota equipment. • Down Payment Options. Based on the individual needs of customers, it is possible to choose from a variety of down payment options including equity financing, trade-in, cash, or a combination of the foregoing. Equipment being traded in will usually cover a large portion of the down payment requirements. Equity financing provides the customer with the option of using the equity value of Kubota-owned equipment in lieu of part or all of the down payment. • Fast Credit Approval. KCC makes every effort to streamline the lending process. As soon as the completed credit information is received, the Kubota dealer receives a response almost immediately. • Easy Payment Plans. KCC offers a mixture of standard, short, and long term plans tailored according to the model purchased, the amount financed, and customer income. • Low APR Rates. KCC consistently provides customers with the lowest available interest rates. How about the relationship with the Kubota Tractor Acceptance Corporation (KTAC)? Sutton: All the equipment that KTC dealers sell – particularly the equipment that KCC finances – is eligible for the insurance offered to customers by KTAC to protect those investments. Consider a customer who has equipment valued at from US$15,000 to US$20,000. If that equipment is destroyed as the result of falling into a creek, for example, the investment is lost if it is not properly insured. With the insurance offered by KTAC, if the customer totally destroys his equipment and agrees to purchase similar Kubota equipment within 60 days, he or she will be reimbursed the original purchase price even if it is up to five years later. – 8 –
Could you give a brief outline of the KTAC functions? Sutton: KCC requires that all financed equipment be covered by insurance at all times in all places against all risks of physical damage or theft. The US$250 deductible insurance from KTAC covering equipment on and off the customer’s property as well as in-transit is available for anyone owning Kubota equipment. As the Kubota-Endorsed KTAC Insurance Program can be included in any loan with KCC, it is a convenient way to receive competitive rates and quality insurance protection that may not even be obtainable elsewhere. As an added benefit, KTAC's Insurance Program satisfies KCC’s insurance requirement. What, in your opinion, are the economic trends in North America? Sutton: The effects of the recession at the end of 2008 were especially noticeable in 2009 when sales decreased sharply for all manufacturers of agricultural equipment. 2010 experienced a gradual recovery that is continuing in 2011. However, this recovery is fragile due to unsettled situations in the Middle East, to the increasing prices of oil and commodities, and to the recent tragic events in Japan. Are you enjoying your involvement with KCC? Sutton: Yes, I enjoy the work. I enjoy the sales aspect. I like working with the dealers and the customers. I like helping close deals. In total, I enjoy it when I get to be involved in any aspect of the total process. My life is also enjoyable outside of work. I have been an avid athlete all my life. Now, however, I’m too old for basketball and baseball so I play golf. It fulfills the addiction of an athlete for competition. At home, I have twin sons – about to be 16 – from a previous marriage. They and my fiancé are in the process of getting to know each other better. Do you have any final words for the Kubota Times? Sutton: Kubota is a leader in its field. Competitors, however, are making ever stronger efforts to enhance their own market share. In such an economic environment, Kubota recognizes the need to be bolder and more aggressive. To make this happen, it must, therefore, carefully select the right management and the right opportunities. I am honored that I have been selected to be part of this exciting future. I take great pride in my role within the Kubota Family, and will devote myself to helping Kubota further achieve and maintain world class greatness. As we continue to spread the word of our new attitude, new products, and the quality of the Kubota Brand, we must depend on such communication sources as the Kubota Times to reach as many as possible. The information provided may, in fact, stimulate ideas to improve customer interest and service. KCC Kubota Central Division Office – 9 –
- Page 1 and 2: NO. 94 2011 Mrs. Nadene and Mr. Bob
- Page 3 and 4: Executive Interviews from North Ame
- Page 5 and 6: What are your primary goals in your
- Page 7: “KCC provides fast and convenient
- Page 11 and 12: The Ideal Response to Emerging Mark
- Page 13 and 14: Another advantage is the ease of pe
- Page 15 and 16: DEALER IN THE SPOTLITGHT USA Mrs. N
- Page 17 and 18: Smart changes in a challenging econ
- Page 19 and 20: Kubota products displayed in front
- Page 21 and 22: DEALER IN THE SPOTLITGHT Mr. Bruce
- Page 23 and 24: Such customers realize that due to
- Page 25 and 26: Discover Kubota From Canada Kubota
- Page 27 and 28: Keep it Kubota! For Maximum Operati
- Page 29 and 30: KUBOTA GLOBAL UPDATES BAUMA China 2
- Page 31 and 32: Dealer Conference 2010 From Canada
- Page 33 and 34: IRC2010 The third International Ric
Could you give a brief outline of the KTAC functions?<br />
Sutton: KCC requires that all financed equipment be covered by insurance at all times in all places against all<br />
risks of physical damage or theft. The US$250 deductible insurance from KTAC covering equipment<br />
on <strong>and</strong> off the customer’s property as well as in-transit is available for anyone owning <strong>Kubota</strong><br />
equipment. As the <strong>Kubota</strong>-Endorsed KTAC Insurance Program can be included in any loan with KCC,<br />
it is a convenient way to receive competitive rates <strong>and</strong> quality insurance protection that may not even<br />
be obtainable elsewhere. As an added benefit, KTAC's Insurance Program satisfies KCC’s insurance<br />
requirement.<br />
What, in your opinion, are the economic trends in North America?<br />
Sutton: The effects of the recession at the end of 2008 were especially noticeable in 2009 when sales<br />
decreased sharply for all manufacturers of agricultural equipment. 2010 experienced a gradual<br />
recovery that is continuing in 2011. However, this recovery is fragile due to unsettled situations in the<br />
Middle East, to the increasing prices of oil <strong>and</strong> commodities, <strong>and</strong> to the recent tragic events in Japan.<br />
Are you enjoying your involvement with KCC?<br />
Sutton: Yes, I enjoy the work. I enjoy the sales aspect. I like working with the dealers <strong>and</strong> the customers. I like<br />
helping close deals. In total, I enjoy it when I get to be involved in any aspect of the total process.<br />
My life is also enjoyable outside of work. I have been an avid athlete all my life. Now, however, I’m<br />
too old for basketball <strong>and</strong> baseball so I play golf. It fulfills the addiction of an athlete for competition.<br />
At home, I have twin sons – about to be 16 – from a previous marriage. They <strong>and</strong> my fiancé are in the<br />
process of getting to know each other better.<br />
Do you have any final words for the <strong>Kubota</strong> Times?<br />
Sutton: <strong>Kubota</strong> is a leader in its field. Competitors, however, are making ever stronger efforts to enhance their<br />
own market share. In such an economic environment, <strong>Kubota</strong> recognizes the need to be bolder <strong>and</strong><br />
more aggressive. To make this happen, it must, therefore, carefully select the right management <strong>and</strong> the<br />
right opportunities. I am honored that I have been selected to be part of this exciting future. I take great<br />
pride in my role within the <strong>Kubota</strong> Family, <strong>and</strong> will devote myself to helping <strong>Kubota</strong> further achieve<br />
<strong>and</strong> maintain world class greatness.<br />
As we continue to spread the word of our new attitude, new products, <strong>and</strong> the quality of the <strong>Kubota</strong><br />
Br<strong>and</strong>, we must depend on such communication sources as the <strong>Kubota</strong> Times to reach as many as<br />
possible. The information provided may, in fact, stimulate ideas to improve customer interest <strong>and</strong><br />
service.<br />
KCC <strong>Kubota</strong> Central Division Office<br />
– 9 –
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