Mrs. Nadene and Mr. Bob Desserich, Cheyenne Kubota, USA - Luyckx
Mrs. Nadene and Mr. Bob Desserich, Cheyenne Kubota, USA - Luyckx
Mrs. Nadene and Mr. Bob Desserich, Cheyenne Kubota, USA - Luyckx
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What, specifically, does KCC do?<br />
Sutton: Integrally related to the <strong>Kubota</strong> Tractor Corporation (KTC), KCC offers financing for customers<br />
purchasing <strong>Kubota</strong> equipment from <strong>Kubota</strong> dealers. During the last four years, in particular, banks<br />
have been reluctant to lend while at the same time customers have refrained from using up their cash<br />
resources. That being the case, KCC has become an important factor in putting <strong>Kubota</strong> products in the<br />
h<strong>and</strong>s of customers. At one point, 70% of what was sold by KTC was financed through KCC. Since<br />
then, however, that has gradually decreased so that the figure is approximately about 64% now.<br />
KCC makes it happen! When a customer wishes to buy a <strong>Kubota</strong> product <strong>and</strong> electronically submits<br />
an application to us, 95% of the time we have an answer within five minutes with 0% financing <strong>and</strong><br />
0% down. In this way the dealer knows he doesn’t have to let that customer walk out the door. KCC<br />
tries to be as easy as possible to make it happen simply <strong>and</strong> quickly.<br />
Could you give a brief outline of how KCC functions?<br />
Sutton: First of all, KCC works h<strong>and</strong>-in-h<strong>and</strong> with KTC in the formulation of programs, policies, procedures.<br />
Further, KCC works very hard to control its costs so that KTC can offer the most aggressive sales <strong>and</strong><br />
finance programs in the market.<br />
In the realization that the wise management of limited cash resources in today's competitive market is<br />
a vital factor of success, KCC provides fast <strong>and</strong> convenient payment alternatives in the safest, most<br />
practical, <strong>and</strong> most economical manner possible to customers in the process of purchasing <strong>Kubota</strong><br />
equipment.<br />
•<br />
Down Payment Options. Based on the individual needs of customers, it is possible to choose<br />
from a variety of down payment options including equity financing, trade-in, cash, or a<br />
combination of the foregoing. Equipment being traded in will usually cover a large portion of<br />
the down payment requirements. Equity financing provides the customer with the option of<br />
using the equity value of <strong>Kubota</strong>-owned equipment in lieu of part or all of the down payment.<br />
•<br />
Fast Credit Approval. KCC makes every effort to streamline the lending process. As soon as<br />
the completed credit information is received, the <strong>Kubota</strong> dealer receives a response almost<br />
immediately.<br />
•<br />
Easy Payment Plans. KCC offers a mixture of st<strong>and</strong>ard, short, <strong>and</strong> long term plans tailored<br />
according to the model purchased, the amount financed, <strong>and</strong> customer income.<br />
•<br />
Low APR Rates. KCC consistently provides customers with the lowest available<br />
interest rates.<br />
How about the relationship with the <strong>Kubota</strong> Tractor Acceptance Corporation (KTAC)?<br />
Sutton: All the equipment that KTC dealers sell – particularly the equipment that KCC finances – is eligible<br />
for the insurance offered to customers by KTAC to protect those investments. Consider a customer<br />
who has equipment valued at from US$15,000 to US$20,000. If that equipment is destroyed as the<br />
result of falling into a creek, for example, the investment is lost if it is not properly insured. With the<br />
insurance offered by KTAC, if the customer totally destroys his equipment <strong>and</strong> agrees to purchase<br />
similar <strong>Kubota</strong> equipment within 60 days, he or she will be reimbursed the original purchase price<br />
even if it is up to five years later.<br />
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