Mrs. Nadene and Mr. Bob Desserich, Cheyenne Kubota, USA - Luyckx

What steps are being taken to enhance the prospects for Kubota products in the Canadian market?
Wallace: In addition to emphasizing that the global renown of the Kubota brand is based on innovation and
quality at every step along the way from design and development, through manufacturing, sales, and
after-service, KCL is taking every possible step necessary to supply and support dealers and end-users
as the need arises. The resulting positive word-of-mouth reports of the KCL attention to detail makes
a significant contribution to our success.
KCL also plays an active role in assisting dealers to put on special events that consistently draw
positive customer response. There is “Kubota on Tour” – a mobile product promotion and training
program carried by truck and trailer to all parts of the country. In addition, there are the popular
Kubota Excavator Rodeos where both current users and future prospects experience firsthand the
features and superior handling of Kubota Mini Excavators in friendly competition. Of course, these
events also offer great opportunities to promote the new Kubota SVLs as well.
KCL Head Office
Do you have a final word about Kubota for the Kubota Times?
Wallace: Yes. I believe that these are very exciting times for the Kubota Family around the globe. The ability of
Kubota to design and manufacture high quality products remains “world-class”! As a result, the
Kubota brand continues to strengthen. In fact, the Kubota brand has the potential for significant
growth throughout Asia as well as in North America and Europe.
With the world in growth mode at a time when large numbers of the planet’s population are becoming
more-and more-affluent, being affiliated with a firm offering QUALITY and having a stated mission
based around FOOD, WATER and the ENVIRONMENT, it is simply impossible not to get excited
about future possibilities!
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