Mrs. Nadene and Mr. Bob Desserich, Cheyenne Kubota, USA - Luyckx

“KCL is taking every possible step necessary
to supply and support dealers and end-users
as the need arises.”
First of all, would you please provide the readers of the Kubota Times with a brief summary of your career
before your recent appointment as the president of KCL?
Wallace: I have over 35 years experience in the agricultural, commercial, and consumer aspects of the
equipment industry. At the beginning, I was with another tractor firm and held a variety of positions.
In the course of time, I became that firm’s General Manager in Canada. A little over a decade ago,
however, I was approached by Kubota to come to KCL. I was hesitant to make the move at first as it
meant leaving familiar circumstances behind, but I was also energized by the prospects of a new
undertaking.
I started with KCL as the General Manager of Sales & Marketing and member of the Executive
Committee. This gave me an excellent opportunity to not only take full advantage of my previous
experience, but also to broaden my outlook in the process of striving to create the most efficient
dealer network possible.
It should be noted that back then KCL was located in a relatively small site that was a bit crowded. In
addition the city was expanding around us. The solution to this was reorganization and relocation to
our present spacious setting in the outskirts of Toronto.
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