Mrs. Nadene and Mr. Bob Desserich, Cheyenne Kubota, USA - Luyckx

EIMA 2010
From Italy
In Bologna from the 10th through the 14th of November,
the International Agricultural Machinery Exhibition (EIMA
2010) welcomed a total of 166,400 visitors from around
the world who gathered to view the farm, gardening, and
agro-industry equipment manufactured by over 1,600
firms from around the globe.
At the Kubota Tractor Booth, Kubota Europe S.A.S. (KE)
displayed 22 tractors – including 11 M-Series models.
With an eye-catching location near the entrance, it was a
convenient destination for numerous current owners who
expressed satisfaction with their Kubota products, for
visitors attracted by the Kubota brand, for approximately
70 Italian Kubota dealers who enjoyed the opportunity to
meet potential customers, and for international members
of the Kubota Family that included distributors and
dealers from North Africa, the Middle East, and Asia. As
for the KE staff manning the booth, it was a great
opportunity to catch up with dealers they already knew as
well as to form new acquaintanceships with those they
hadn’t known previously.
At the Kubota Engine Booth, KE – in cooperation with the
Italian engine distributor SAIM S.P.A. – exhibited the
eighteen main Kubota Engine models currently being
marketed in Europe.
Throughout the four days of this impressive event, both
Kubota booths drew eager attention from one and all.
Final Contests for Sales
Skills and Service Skills
Kubota products on display.
From Japan
Following preliminary rounds to uncover Kubota affiliated
employees with particularly noteworthy abilities, 35
finalists gathered in December 2010 to compete in
contests demonstrating their exceptional skills – 11 in the
category of Sales and 24 in the category of Service.
At the contest hall.
During the Sales Skill Contest – which took place on the
10th of December – the participants used every tool at
their disposal to present viable and easy-to-understand
solutions related to customer issues. In the Service Skills
Contest held on the 9th of December, the participants
made use of the practical skills learned from daily
experience to perform an inspection operation without
any wasted action.
The participants proudly pose for the camera.
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