Mrs. Nadene and Mr. Bob Desserich, Cheyenne Kubota, USA - Luyckx

Second Annual Dealer
Business Conference
From the USA
Kubota Tractor Corporation (KTC) held its second annual
Dealer Business Conference over a two-week period in
early October 2010. A total of five individual conferences
were held at four separate locations throughout the US: in
Ontario, CA, on the 3rd and 4th, in Fort Worth, TX, on the
8th and 9th, in Columbus, OH, from the 12th to the 14th,
and in Atlanta, GA, on the 17th and 18th.
In total, approximately 1500 attendees – representing
nearly 94% of KTC’s affiliated dealers – attended the
various conferences to preview and order the outstanding
Kubota products on display. Focus centered upon the
model B3000 Cab Tractor, the ever popular standard
tractor models L3200 and L3800, and the special utility
tractor model M7040SU with hydraulic shuttle. In
addition, the GR2020/2120, a high horsepower,
liquid-cooled, gasoline Zero-Turn Kubota Mower, and
various improvements to the RTV900XT Utility Vehicle
were introduced.
First day functions included an evening General Session
followed by a dinner. During each General Session,
activities and presentations were led by the respective
KTC Division Managers, remarks made by Dr. Satoshi
Iida, who was KTC President at that time, addressing the
three key initiatives of CE Vitalization, Go into the Farm,
and More Mowers, and a speech by Mr. Greg Embury,
the KTC Vice President of Sales & Marketing, introducing
the KTC President’s Kaizen [Quality Improvement] Award
as well as discussing insights into the economic recovery
of the tractor industry.
Kubota products drew keen attention.
A Kubota product ideal for each application.
Day two of each conference began with product
introductions led by Mr. Larry Nenneman, the KTC Senior
Director of Marketing, with the respective details filled in
by the KTC Product Managers individually responsible for
each of these outstanding Kubota products. Following
the indoor presentations, dealers proceeded outdoors
where there were two additional presentations – one for
standard models L3200 and L3800, and the other for the
innovative models SVL75 and SVL90 Compact Track
Loaders. In the remaining time, the attendees were able
to visit with the respective KTC department
representatives and suppliers to request detailed
information as well as to place their orders.
This conference format and product introductions were
met with great enthusiasm, as was quite evident by the
substantial number of orders received.
Dr. Iida delivering
his remarks.
Mr. Embury addresses a
General Session.
Central Division dealers gethered in Texas pay rapt attention.
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